DECA MC MLK Marketing

Which of the following promotional efforts is most likely to be illegal: A. A car commercial exaggerates its vehicles' horsepower. B. A fast-food restaurant's ad claims its salads are healthy. C. A makeup commercial includes airbrushed models. D. A department store says it will match any competitor's price.

A. A car commercial exaggerates its vehicles' horsepower.

Which of the following is an example of an express warranty: A. A salesperson states that if a power washer breaks within the first year of owning it, the company will repair or replace it. B. Television commercials advertise a power washer as the best heavy-duty cleaning device on the market. C. A salesperson explains that the company's power washers are made of superior materials and have a lifetime guarantee. D. A power washer has a sticker attached that says the machine performs heavy industrial cleaning.

A. A salesperson states that if a power washer breaks within the first year of owning it, the company will repair or replace it.

Which of the following is a quality of a good survey: A. A single focus for each question B. Vague instructions C. Biased or leading questions D. Multiple focuses for each question

A. A single focus for each question

Which of the following examples demonstrates the need for accountants to pay attention to the public interest: A. An accountant provides information about economic growth. B. A company makes its financial statements as complex as possible. C. Accountants focus on only what is best for their clients. D. Accountants keep their clients' information private.

A. An accountant provides information about economic growth.

Which of the following scenarios demonstrates market gap identification: A. An airline recognizes the need for affordable flights for families. B. A luxury car manufacturer adds extra features to appeal to its buyers. C. A grocery store starts stocking a popular brand of breakfast cereal. D. An educational television network becomes aware of its declining viewership.

A. An airline recognizes the need for affordable flights for families.

Marjorie is an intern in the finance department of a local business. Her boss asks her to write a report on the company's financial status at the end of the accounting period. Which of the following financial statements would provide Marjorie with the most information for her report: A. Balance sheet B. Cash flow statement C. Income statement D. Statement of retained earnings

A. Balance sheet

Jake is a data analyst. Before analyzing large surveys, he prepares the results using a numerical sorting system. For example, if a question asks for an individual's gender, he records the responses "male" and "female" as "1" or "2," respectively. What technique is Jake using to process the marketing data? A. Coding B. Descriptive analysis C. Inferential analysis D. Decoding

A. Coding

Orlando's main job duties include resolving complaints and returns, answering questions, and creating goodwill. What marketing career does Orlando have? A. Customer service B. Marketing management C. Service marketing D. Marketing research

A. Customer service

Which of the following is a requirement for an effective negotiation: A. Mutual respect B. Impatience C. Inflexibility D. Undefined goals

A. Mutual respect

Omar is conducting research for a school project. After carefully selecting a 50-person sample, he calls each person to ask for his/her participation in his study. Unfortunately, Omar is unable to reach 22 people in his sample. What type of research error has occurred? A. Non-response error B. Sampling error C. Interviewer error D. Response error

A. Non-response error

How can a business gain external information about the environment in which it operates? A. Research industry trends through trade publications. B. Examine service call records and product returns. C. Track digital marketing analytics to determine the number of site visits. D. Use sales volume analysis to assess the effectiveness of sales in a specific region.

A. Research industry trends through trade publications.

Andrea recently got a great deal on an expensive camera—instead of paying $500 for the camera, she only paid $150. However, after opening the package, Andrea realized that the camera didn't come with an instruction manual or warranty information. If the camera breaks, she'll be out of luck. This is most likely an example of which of the following ethical dilemmas in channel management: A. The gray market B. Exploitation C. Slotting allowance D. Coercion

A. The gray market

Identify the problem in the following survey question: "What is your opinion on the upcoming school board election and the proposal to build a new elementary school?" A. The question is asking two different things. B. The question is too ambiguous. C. The question uses unfamiliar terminology. D. The question is misleading and confusing.

A. The question is asking two different things.

Which of the following is a true statement about marketing-information systems: A. They may be slow to update during major business changes. B. They are often not worth the money it costs to install them. C. They are easy for employees, customers, and vendors to use. D. They eliminate the need for marketing managers and staff.

A. They may be slow to update during major business changes.

Which of the following is the most positive way to deal with changes in a work environment: A. View them as an opportunity to learn something new. B. Realize that they will happen whether you like it or not. C. Reduce stress by doing things the same way you always have. D. Convince others that the changes are not necessary.

A. View them as an opportunity to learn something new.

Carly is inventive, imaginative, and innovative. In other words, she is able to develop something original, see something that's "not there," and make changes or improvements to old ways of doing things. Carly could best be described as A. creative. B. independent. C. a rule-follower. D. a troublemaker.

A. creative.

During the introduction stage of the product life cycle, profits are usually A. extremely low. B. skyrocketing. C. steadily growing. D. remaining stable.

A. extremely low

Oliver is leafing through a magazine when he comes across an advertisement for a sports drink that catches his eye. In bold text, the ad says "More Power for Your Performance." This text is the advertisement's A. headline. B. call to action. C. body. D. white space.

A. headline.

A raw materials supplier recently implemented order tracking technology so that the company's customers know when their materials will arrive. This is an example of how technology in channel management can A. improve customer service. B. decrease efficiency. C. increase delivery lead times. D. increase overall expenses.

A. improve customer service.

Andy, a car salesman, has worked hard to build strong relationships with his clients. As a result of his efforts, many of his customers return to his dealership each time they purchase a new car. This example demonstrates how building a clientele can A. increase customer loyalty. B. lead to more work for salespeople. C. result in higher selling costs. D. lead to fewer overall sales.

A. increase customer loyalty.

Every month, Jonathon pays a premium to a company in exchange for the company's promise to provide the funds needed for potential future losses. In other words, Jonathon is paying for A. insurance. B. tax deductions. C. government assistance. D. retirement.

A. insurance.

The ability to specialize in certain products and the ability to concentrate marketing efforts are two benefits of offering a __________ product mix. A. narrow B. broad C. long D. short

A. narrow

Maria is interested in completing an internship in her desired field. She knows that an internship can help her A. obtain a position that requires prior experience. B. skip an entry-level job and go straight to management. C. guarantee her position at the company she wants to work at. D. become qualified for jobs that require advanced degrees.

A. obtain a position that requires prior experience.

In the communication process, one of the most important responsibilities of a receiver is to A. practice active listening at all times. B. be as quiet as possible and avoid speaking. C. interrupt the speaker when necessary. D. take meticulous notes during the conversation.

A. practice active listening at all times.

In an attempt to undercut the competition, a large technology store recently lowered its prices on a popular computer so that other stores selling the item would have to lower their prices as well. The store hopes that by lowering the price significantly, it can drive out competing stores in the area. The technology store is using A. predatory pricing. B. bait-and-switch advertising. C. deceptive pricing. D. price fixing.

A. predatory pricing.

Nelly recently purchased a new toaster oven. The manufacturer of the toaster offered a special promotion where Nelly could receive $50 cash back if she mailed her proof-of-purchase to the company. This is known as a A. rebate. B. point-of-sale promotion. C. coupon. D. sweepstakes.

A. rebate.

The first step in creating a basic web page is A. registering your website's domain name. B. finalizing your website content. C. creating an eye-catching homepage. D. designing the content pages of the website.

A. registering your website's domain name.

Allocating the right people and resources to a specific job results in more efficient and successful processes. This is the basic principle of A. specialization. B. employee training. C. concentration of skills. D. labor unions.

A. specialization.

Which of the following statements regarding customer experience management (CEM) and customer relationship management (CRM) is true: A. CRM is more customer-centric than CEM because it strives to create the best possible experience for customers. B. CEM tends to focus on customers' needs, whereas CRM tends to focus on the business's needs. C. One of the main goals of CRM is creating customer advocacy—word-of-mouth promotion and referrals to other potential customers. D. CEM uses touchpoints to learn something valuable about the customer—something that the company can benefit from.

B. CEM tends to focus on customers' needs, whereas CRM tends to focus on the business's needs.

Which of the following business activities includes planning, maintaining, monitoring, controlling, and reporting the use of financial resources: A. Information management B. Financial analysis C. Human resources management D. Operations

B. Financial analysis

Which of the following conversations among employees would be considered lateral communication: A. Rob is meeting with his boss to discuss his performance at work this quarter. B. Jenny is discussing the upcoming company sales meeting with fellow salespeople. C. Martin, a mid-level manager, is on a conference call with his company's board of directors. D. Eli is holding a training session for his company's newly-hired employees.

B. Jenny is discussing the upcoming company sales meeting with fellow salespeople.

The marketing department of a clothing company decides to focus on obtaining a bigger market share. Under which section of the marketing plan would they include this goal? A. Performance and implementation B. Marketing strategies and programs C. Desired target market D. Situation analysis

B. Marketing strategies and programs

Sari's restaurant is hosting a family fun night with food specials, carnival games, and face painting. She wants to get the word out about the event to the general public, but she's not sure how. Which of the following public relations tools would be most appropriate: A. Email to current customers B. Press release C. Newsletter D. Press conference

B. Press release

Which of the following best describes tactics: A. They are a plan of action for achieving goals. B. They are specific actions used to carry out strategies. C. They are not essential for making a plan work. D. They are objectives a company plans to fulfill.

B. They are specific actions used to carry out strategies.

Which of the following is an example of a leading question that might make marketing research unethical: A. What is your opinion of this advertisement? B. Why is our product superior to that of the competition? C. How many sales did you make this quarter? D. Where did you buy our product?

B. Why is our product superior to that of the competition?

A(n) __________ is something you hold to be true or real, while a(n) __________ is a good or bad feeling about something. A. expectation; belief B. belief; attitude C. attitude; belief D. belief; expectation

B. belief; attitude

The Donut Hole is known for its unique donut creations with imaginative names. Despite the presence of competing bakeries, cafés, and donut shops, the Donut Hole is by far the most popular place for sweet treats in town. In other words, the Donut Hole has a A. brand identity. B. competitive advantage. C. corporate marketing strategy. D. monopoly over the market.

B. competitive advantage

In 2016, a pair of running shoes cost $45. In 2017, that same pair of running shoes cost $55. Assuming that nothing else changed except the price of the shoes, this example most likely demonstrates A. trend shifts. B. inflation. C. deflation. D. advertising power.

B. inflation.

Tanya's coworkers describe her as adaptable, cooperative, enthusiastic, and optimistic. When she comes across a problem at work, Tanya figures out how to solve it without being asked. In other words, Tanya shows A. aggressiveness. B. initiative. C. empathy. D. respect.

B. initiative.

Public relations efforts aimed at a company's own employees are often attempting to A. educate the public about the company. B. maintain employee goodwill. C. take advantage of employees. D. sell products and services.

B. maintain employee goodwill.

Megan is using past sales records, accounting records, market research, and customer surveys to make predictions about future sales for her company. Megan is conducting A. statistical analysis. B. quantitative forecasting. C. qualitative forecasting. D. inventory analysis.

B. quantitative forecasting.

An employee at a factory must assemble 15 units. This is an example of a __________ standard. A. quality B. quantity C. time D. cost

B. quantity

In 2011, a used book on the genetics of flies made waves on the Internet when its price rose into the millions on Amazon.com. The cause? A pricing algorithm gone wrong. The seller had an automated system set up to immediately raise the price of the book whenever a competitor increased its price for the same item. This is an example of the A. benefits of setting up an automatic pricing system online. B. risks of using technology for pricing items online. C. advantages of selling items on Amazon and other online marketplaces. D. inability of third-party sellers to make a profit through Amazon.

B. risks of using technology for pricing items online.

Jeff is a data analyst at a consumer research company. When he needs to access a certain document, he knows exactly where and how to find it. This is an example of how information management helps businesses A. serve customers more effectively. B. save time and money. C. maintain credibility. D. comply with laws.

B. save time and money.

Alicia's Pizzas is a national frozen pizza brand. After being produced and frozen, Alicia's Pizzas are sold to a wholesaler, which then sells the pizzas to a retailer such as a supermarket. The supermarket then sells the pizzas to final consumers. This example demonstrates A. ideal market exposure. B. supply chain management. C. indirect distribution. D. direct distribution.

C Indirect distribution.

Which of the following is an example of constructive criticism: A. "Why didn't you pass the ball to Mike? He was wide open—we could have won the game!" B. "You're obviously not very good at public speaking. You shouldn't even bother trying out for the debate team." C. "Your report is excellent, but it would be even better if you incorporated more primary resources to support your argument." D. "I thought your presentation was boring—that topic was so bland!"

C. "Your report is excellent, but it would be even better if you incorporated more primary resources to support your argument."

Which of the following customers would be considered a qualified prospect for a luxury sailboat company: A. A college student on his university's sailing team B. A middle-aged parent who enjoys kayaking on vacation C. A wealthy retiree with a summer house on the bay D. A busy young professional with a passion for water sports

C. A wealthy retiree with a summer house on the bay

Which of the following is an example of improving an existing product: A. Selling contact lenses instead of eyeglasses B. Including a pair of headphones in the sale of a tablet C. Adding an enhanced camera to a smartphone D. Developing new TV ads for a successful video game

C. Adding an enhanced camera to a smartphone

Which of the following statements regarding employees' use of social media is true: A. When employees make negative comments about their company, it generates positive publicity. B. An employee's personal social media pages have no impact on the company. C. An employee's social media "brand" can impact the company's overall image. D. Employees of large companies should never be allowed to have personal social media pages.

C. An employee's social media "brand" can impact the company's overall image.

Which of the following statements regarding a quality culture is true: A. Peer involvement is generally ineffective when it comes to encouraging a culture of quality. B. Employees will generally maintain quality even if company leaders don't emphasize it. C. Company leaders have the largest impact on a business's culture of quality. D. The more empowered employees feel, the less likely they are to maintain a culture of quality.

C. Company leaders have the largest impact on a business's culture of quality.

Which of the following statements regarding the types of statistics in marketing research is true: A. Inferential statistics simply describe or show what the data are. B. Researchers use descriptive statistics to make conclusions beyond the data alone. C. Descriptive statistics simply describe or show what the data are. D. Researchers use inferential statistics to provide a concise summary of the data.

C. Descriptive statistics simply describe or show what the data are.

Which of the following sources would best help a high school student learn more about potential careers in his/her region or state: A. Town visitor information booths B. Tax preparation centers C. Employees in the desired field D. Retired relatives

C. Employees in the desired field

Which of the following descriptions accurately represents the difference between finance and accounting: A. The purpose of accounting is to boost the company's growth and reduce its overall risks. B. The purpose of finance is to provide accurate and timely information about the company's finances at any point in time. C. Finance focuses primarily on money management decisions, while accounting focuses on recordkeeping activities. D. Accounting focuses primarily on money management decisions, while finance focuses on recordkeeping activities.

C. Finance focuses primarily on money management decisions, while accounting focuses on recordkeeping activities.

A soft-drink manufacturer needs to keep the right amount of sodas on hand to satisfy customer demand without producing excess product that will go unused. This is an example of which aspect of supply chain management? A. Cost management B. Customer service C. Inventory management D. Logistics management

C. Inventory management

9. Which of the following behaviors is an effective way to encourage and support a speaker: A. Avoiding eye contact B. Using your phone C. Maintaining eye contact D. Interrupting the speaker

C. Maintaining eye contact

When Chris facilitates group discussions, he tries to avoid influencing the conversation with his own personal biases and judgments. Chris is demonstrating which characteristic of an effective discussion leader: A. Subjectivity B. Passiveness C. Objectivity D. Passive-aggression

C. Objectivity

Which of the following is a result of managing products and services ethically: A. Lower profits for the company B. Increased risk for customers C. Positive company reputation D. Customer dissatisfaction

C. Positive company reputation

Which of the following is an advantage of advertising on network television: A. A highly specific audience B. Cost C. Reach D. Ease of production

C. Reach

Martin's Metalwork has too much stock in its inventory. Which promotional strategy is the most effective way to solve this issue? A. Advertising B. Publicity C. Sales promotion D. Personal selling

C. Sales promotion

Which of the following statements regarding company selling policies is true: A. Companies with large sales forces usually operate without written sales policies and instead rely on the policies being passed on verbally. B. Salespeople very rarely adhere to company selling policies because they are too rigid and limit the sales process. C. Selling policies are very useful in routine selling situations because they outline how the sales process should go. D. Companies with small sales forces usually operate using formal, written sales policies rather than relying on the policies being passed on verbally.

C. Selling policies are very useful in routine selling situations because they outline how the sales process should go.

What is a common reason for a company to hire an outside research firm to conduct research on its behalf? A. The company doesn't have sufficient funds for the research. B. The company wants the research to remain biased. C. The company does not have time to conduct the research. D. The company has access to abundant external data.

C. The company does not have time to conduct the research.

What happens during the emergence stage of a conflict? A. Options are discussed. B. Complaints are aired. C. The conflict is realized. D. Resolution is achieved.

C. The conflict is realized.

Which of the following statements regarding white space in advertisements is true: A. White space is a waste of valuable advertising space that could be filled with text. B. People usually spend more time reading advertisements with no white space. C. White space can be used to keep readers engaged with the advertisement. D. Advertisements with very little white space are generally more successful.

C. White space can be used to keep readers engaged with the advertisement.

Cultures that readily show emotion are __________, whereas __________ cultures keep emotions controlled and subdued. A. low-context; affective B. neutral; high-context C. affective; neutral D. high-context; low-context.

C. affective; neutral

Jamie is a loyal customer of Glamor Girl cosmetics. She purchases every new product the company releases, writes glowing reviews online, and tells her friends and family to try the brand's cosmetics. Jamie could be described as a A. potential customer. B. late adopter. C. brand evangelist. D. discount customer.

C. brand evangelist.

Simon, an employee at a movie theater, never takes popcorn or snacks from behind the counter unless he pays for them. He knows that the theater would run into trouble if the employees routinely took food without paying for it. Simon's behavior is an example of how employees can A. be punished for breaking the rules. B. act as salespeople for the company. C. contribute to expense control. D. increase expenses for the company.

C. contribute to expense control.

An example of a project is __________, whereas __________ is an example of business operations. A. creating a business plan; organizing a conference B. manufacturing a car; designing a car C. designing a new product; selling the product D. building relationships with customers; communicating with suppliers

C. designing a new product; selling the product

Tristan will only purchase Apple technology products, even if they are more expensive than the alternatives. In this instance, Apple has achieved brand A. preference. B. recognition. C. insistence. D. image.

C. insistence.

One way to protect yourself against identity theft is to A. open every email you have been sent. B. give out your bank account number by phone. C. limit the number of credit cards you have. D. carry your passport and birth certificate with you.

C. limit the number of credit cards you have.

Krista works at a pool supply store. One of the products she sells is a waterproof speaker system. The speaker system is popular because customers don't have to worry about getting it wet when they are using it by the pool. The ability to get the speakers wet is a(n) __________ benefit. A. hidden B. exclusive C. obvious D. unfamiliar

C. obvious

Every time Gourmet Pet advertises for its dog food, it uses the same catchphrase: "The very best food for your very best friend." As a result, customers have come to associate Gourmet Pet's products with quality. This is an example of the importance of __________ in promotion. A. relevance B. coordination C. repetition D. appropriateness

C. repetition

Stef and Amy are studying the athletic shoe market. They have discovered that fashion-focused buyers as well as high-performing athletes prefer athletic shoes with a well-known brand name and identity. Stef and Amy have identified a __________ market. A. life stage B. mass C. target D. demographic

C. target

After an up-and-coming small business relocated to Springfield, the city enjoyed an economic boom and an increase in job openings for its citizens. This is an example of A. the disadvantage for companies that move into struggling towns. B. how corporations harm the growth of small businesses. C. the positive impact of entrepreneurship on local economies. D. small businesses driving out a town's larger corporations.

C. the positive impact of entrepreneurship on local economies.

The Salty Pretzel Company, which has been doing very well in the market, shifts its pricing objectives to maximize profits. Most likely, The Salty Pretzel Company is A. obtaining market share. B. creating an exclusive image. C. trying to improve cash flow. D. stabilizing prices.

C. trying to improve cash flow.

On her way home from work, Cara stops at a produce stand and buys a bag of fresh tomatoes from a local farmer. In this situation, Cara is the __________ and the farmer is the __________. A. intermediary; ultimate consumer B. producer; intermediary C. ultimate consumer; producer D. ultimate consumer; retailer

C. ultimate consumer; producer

A salesperson can provide excellent customer service before a customer even makes a purchase by A. discussing follow-up care for the product. B. ensuring that shipping is done correctly. C. using suggestion selling. D. offering technical assistance.

C. using suggestion selling.

Which of the following is an example of product bundling: A. A retail store holds a "buy one, get one 50% off" sale twice a season. B. A restaurant discounts all of its salads and appetizers on Wednesday nights from 7-9 p.m. C. A grocery store also has a bank, a florist, and a pharmacy inside its doors. D. A company sells a computer, printer, and mouse together for a discounted price.

D. A company sells a computer, printer, and mouse together for a discounted price.

The Seven Hills Cola company believes that men will buy diet soda if masculine packaging is used. What type of marketing research would help the company collect the data it needs? A. Informative B. Exploratory C. Descriptive D. Causal

D. Causal

Laurie recently purchased and installed a new smoke detector in her home. Laurie's purchase most likely fulfilled which of the following needs within Maslow's Hierarchy: A. Self-actualization B. Esteem C. Physiological D. Safety

D. Safety

Jen's Ice Cream Shop has been facing declining sales ever since a new grocery store opened up next door. Jen thinks that the grocery store's cheap ice cream prices have driven people away from her shop. As a result, Jen decides to put up advertisements for her weekly specials on the grocery store's community board. She even lowers prices on some of her ice creams to be more competitive. However, after she does some research, Jen realizes that the cause of her declining sales isn't the grocery store, after all. It's the poor weather! This example best demonstrates the importance of A. leveraging the business's strengths to help it succeed. B. choosing a location away from other businesses. C. opening a business in the appropriate climate. D. addressing the root of a marketing problem.

D. addressing the root of a marketing problem.

Chase Bank partnered with Amazon to offer an Amazon.com rewards Visa. Amazon benefits from the partnership through greater sales, and Chase benefits by achieving greater brand exposure and new customers. This is an example of A. effective channel management. B. business-to-business marketing. C. an allocation partnership. D. an affinity partnership.

D. an affinity partnership.

Kalea is searching for a post-graduation job. She is looking for a position where she can utilize her writing and interpersonal communication skills. She is avoiding jobs that require math, since math is a subject she struggles with in school. Kalea has most likely A. underestimated her own skills. B. sold herself short in her job search. C. made set-in-stone plans for her career. D. assessed her strengths and weaknesses.

D. assessed her strengths and weaknesses.

A technology store recently ran an advertisement for a discounted laptop computer. However, when Allison visited the store looking for the laptop, the salesperson tried to sell her a much more expensive model instead. This is an example of A. dry testing a product. B. deceptive pricing. C. referral selling. D. bait-and-switch advertising.

D. bait-and-switch advertising.

Ed's Quick Tires is committed to meeting its customers' automobile needs quickly and conveniently. This is the business's A. brand values. B. brand identity. C. corporate brand. D. brand promise.

D. brand promise.

The staff at Money First Bank are organized hierarchically. The CEO of the bank is at the top, followed by the assistant managers, the department heads, and the general employees. This is the bank's A. recruiting strategy. B. emergency plan. C. public relations scheme. D. chain of command.

D. chain of command.

Owen and his lawyer have an agreement that protects the sensitive information that Owen shares. According to the agreement, Owen's attorney can't share his personal information with anyone else. This is an example of an agreement regarding A. transparency. B. security. C. privacy. D. confidentiality.

D. confidentiality.

Negative product reviews can be bad for business if a company does nothing to address its customers' dissatisfaction. If a company uses negative reviews to implement positive changes, however, negative feedback can actually be very helpful. This is an example of the importance of A. using branding to prevent negative reviews. B. hiring people to write fake reviews. C. deleting negative reviews right away. D. customer voice in branding.

D. customer voice in branding.

Megan's boss asked her to conduct a study on her company's customers. Based on her findings, Megan concludes that the median age of the people in the sample is 43. This means that A. 43 is the age that occurred the most in Megan's population sample. B. 43 is the arithmetic average of all of the ages in Megan's population sample. C. Megan's boss should assume that most of the company's customers are elderly. D. if all the ages were listed from youngest to oldest, 43 would be the number in the middle.

D. if all the ages were listed from youngest to oldest, 43 would be the number in the middle.

Marty is a kitchen appliance salesperson. When a customer looking for a refrigerator is having trouble deciding which model to buy, Marty describes each product's unique features and benefits. As a result, the customer is able to decide which refrigerator to purchase. Marty is a successful salesperson because he A. is enthusiastic about the products he sells. B. offers as few products as possible for customers to choose from. C. gives vague, ambiguous answers to customer questions. D. is knowledgeable about the products he sells.

D. is knowledgeable about the products he sells.

Customer distraction, low viewability rates, and high cost are all disadvantages of A. promotional sponsorships. B. traditional print ads. C. in-store sales promotions. D. online sales promotion.

D. online sales promotion.

Sportswear brand Nike strives to provide innovation and inspiration for all athletes. This is Nike's brand A. awareness. B. slogan. C. experience. D. promise.

D. promise.

Natasha is a marketing consultant. She recently conducted a focus group for a company that was interested in learning more about its middle-aged customers. The type of data she will collect from the focus group will likely be A. quantitative. B. discrete. C. continuous. D. qualitative.

D. qualitative.

Joanna is doing research on social media trends. To help her get started, she reads whitepapers and reports by respected media scholars. Joanna is engaging in __________ research. A. qualitative B. quantitative C. primary D. secondary

D. secondary

Selena really wants to play soccer with her friends, but she knows she needs to finish her chemistry project first. She works until the project is finished. In this situation, Selena is demonstrating A. attention to detail. B. self-control. C. honesty. D. self-discipline.

D. self-discipline.

When searching for reliable, relevant information on the Internet, it's best to A. find one source you like and trust that it is reliable. B. search for older rather than newer content. C. visit websites run by students and nonprofessionals. D. stick to unbiased sources that present two sides of every story.

D. stick to unbiased sources that present two sides of every story.

Ben is browsing the Internet when an advertisement for a car appears on his screen. Advertisements online are examples of brand A. promises. B. cues. C. values. D. touchpoints.

D. touchpoints.

Large corporations such as Walmart and Coca-Cola have too many people in their target markets to contact each individual for marketing research purposes. To make it easier to gather data about their customers, these companies usually A. ignore parts of a target market. B. conduct a census. C. gather data about employees. D. use sampling methods.

D. use sampling methods.

Melissa's Pet Supplies has always ordered cat food from the same wholesaler. But when a shipment arrived a week late, the managers of the pet store decided to rethink the agreement with their supplier. This is an example of a __________ conflict. A. producer B. horizontal C. multichannel D. vertical

D. vertical

A pharmaceutical company accidentally included a mildly poisonous substance in a popular over-the- counter drug. As a result, many users got sick and the company was faced with a lawsuit. Which of the following torts was most likely cited as a reason for the lawsuit: A. Strict liability B. Invasion of privacy C. Defamation D. Negligence

D:Negligence.

Merchants that export fruits and vegetables to the country of Uzoo are required to pay a tax to the Uzoo government. This tax is known as a(n) A. domestic fee. B. export tax. C. restriction. D. tariff.

D:Tariff.