Dig3563-Midterm
a term commonly used for this kind of asset management because it is often used for all the data necessary for a major brand.
"Brand Asset Management"
The larger a project without DAM is, the larger the wasted amount of disk space. There are two reasons for this: ________________.
Multiple copies of the same files and Multiple versions of files
Digital Asset Management can really be done just using sensible directory structures and consistent names....and by tracking them carefully? true or false
True
In electronic media projects, virtually all of the money allocated to production is spent on the files that are generated, but very little is done to protect and document these assets. True or False?
True
The most important benefit that the introduction of DAM brings, from an accountant's viewpoint, is higher productivity. (true/false)
True
Test how the pages work in a browser and in a more realistic environment
Usability testing
branching
When two (or more) developer groups work on independent copies of the main project so that development is faster....our book calls this _______________ .
help you during production
When you are thinking about workflow for your project - no matter whether you are a one-person firm or an international corporation, the two most important questions you have to ask yourself are: 1. Do you want the system to just archive your assets and make it easy to find them? and 2. Do you want the system to:___________________?
4 types of digital content
(A) Creation of digital products (B) Creation of digital ingredients (C) Creation of digital designs (D) Creation of digital chunks
Types of DAM
-(Brand) Digital Asset Management Enterprise Content Management -Asset Tracking -Production DAM -Document Management (DM) -Software Configuration Management (SCM) Web Content -Management (WCM)
Questions to ask- Analyzing the business
-How are your assets created and stored? be sure to think about the way the assets find their way into the digital world. Are they created from scratch digitally, directly? -Which existing assets should be included in the system? -How do the people in the team know about the assets produced by others, and how is handover organized? -How are change requests handled at your company? -How are your finished assets and resources archived?
5 primary benefits that implementers of asset management systems look for:
1 Higher productivity 2 Organizational scalability 3 Increased reliability 4 Better quality 5 Greater flexibility.
Generally, five use cases for asset management can be distinguished:
1 Manage completed assets 2 Index content 3 Support content creation 4 Manage source code 5 Manage web content.
The three characteristics that differentiate the systems we will look at from library systems and other asset management solutions are:
1 They are project based 2 They provide a direct mapping into the file system 3 They are designed for frequent content modification.
Workflow for a production website
1. Project definition 2. Information architecture 3. Navigation architecture 4. Content creation 5. Visual design 6. Usability testing 7. Production/programming 8.Beta testing(also called functional testing) 9.Launch and maintenance.
***In a typical project, between _________ of the assets on the final data carrier are not actually used.
10 and 30 percent
What's an asset anyway?
A digital asset includes a digital file, but one definition says an asset is a digital file plus the rights to use it. and the other definition states that an asset is a digital file plus a description of it—the so-called metadata.
The people involved
As a producer you might know what processes you use and which assets are involved. But the final success of every Digital Asset Management system implementation depends mainly on one factor: ____________ .
Indexing content can be a tough job. Especially for film footage of news or documentaries, it can take longer than the playback time to index the footage properly. Because of the tremendous amount of data, usually Usually this type asset management system is used to help index the scenes. use case : Index
Asset Tracking
Also called functional testing and Time for a check whether all content is in its correct place and is complete.
Beta testing
When interviewed about the major challenges they are facing, computer animation studios generally mention: ________________.
Communication, Creative context and Abstraction
Text web-ready by shortening it, writing summaries, sub-headings, and breaking it into screen-readable chunks.
Content creation
The amount of money spent on the various stages of a project
Cost of processes
What is Digital Asset Management?
Digital Asset Management is a way of keeping an overview of your digital files and making sure they don't get lost or altered unintentionally.
Most of the problems in electronic media projects are apparent before full production mode starts.? true or false
False
linear
For the implementation of an e-commerce site, typically only a few people are needed. The workflow is: ________________ .
automatic conversions
If a DAM is able to convert any asset to any common format on the fly....it's called:
Linear
In a photographer's or illustrator's studio, the workflow is:
independently
In the publication business there are many people working on one paper, magazine or website, but usually they can work: _____________________ .
Structured in a way that is assumed to be understood without problems by the target audience.
Information architecture
All the final files— HTML pages, images, scripts, files for download—are transferred to the server
Launch and maintenance.
Archives are very important in what area?
Linear production
is a type of DAM that don't care about how the content is created. You're just saving files to specific places, providing metadata for it . "Brand Asset Management" is a term commonly used for this kind of asset management A subcategory of this type of asset management is Document Management.
Manage completed assets
The second definition Asset+ file + ?) comes from the usage in large companies.
Metadata
can be as simple as the file- name itself, the time the file was created and modified, and to which program it belongs. (description that you are may or not to use)
Metadata
Define the way the user will navigate through the site-wireframe. Usually they are created in a tool like Microsoft Visio, OmniGraffle, or in Illustrator.
Navigation architecture
True
Once a project is complete, asset re-use is still rare in most companies that do 3D design and animation, as well as in computer game development.
True
One big reason that centralized storage is beneficial is that the content is accessible even if the author is not, and all users can get to the content with interrupting the author.
use local sandboxes
One way to ensure that the files on the server are never changed in a way that breaks other files that rely on them...and as an additional security measure to make sure only "tested" assets find their way into the central repository....
true
Our book suggests that to help you understand why you need a DAM system, you should pretend to be one of your assets and see who uses you and when and how :)
Value destruction
Our book talks about all the problems that can destroy value in your business. They call this:
E-commerce
Our book tells us that from a business objective standpoint, there are four basic methods of working with assets. They are: Archiving and retrieval, Collaboration, Publication AND : ___________ .
is an Aspect of Dam,is more than technology: it is also a method of improving workflow and communication within a company that improves the success rates of projects and increases overall profitability. Production Asset Management provides more ways of integrating tools, namely visual tools for graphical art. The possibilities for automatic conversion of file formats, preview, and manipulation are usually much greater than in SCM systems.
Production Asset Management (Production AM)
This type of asset Support content creation. Supports you while you create your content, it has to support your workflow. This category of systems is the focus of this book. This system has to control access to the files and maintain old versions. use: Support content creation
Production DAM Document Management (DM)
Final HTML pages by creating/slicing the graphics and coding the HTML.
Production/programming
Goals of the project
Project definition
What companies expect from Digital Asset Management (DAM)
Provide consistency, Prevent the disaster, Shorten processing time,Reduce time for searching,Enable multiple versions,Track versions,Control access,Enable re-use
Deals with the management of source code.
Software Configuration Management (SCM)
deals with the management of source code. It enables simultaneous work on a larger programming endeavor by a big team and provides tools to test changes locally. integrates the small chunks of code into one version and helps to solve problems when there are versioning conflicts. use: Manage source code
Software Configuration Management (SCM)
During a small production (3 to 5 people) it's feasible to synchronize with other by shouting across the room. However, in a team of 20 people or more it becomes much harder to communicate about work. This is because
The number of communication paths is tremendous
Digital Rights Management (DRM
This makes sure that only user who have purchased permission to access the assets can do so.
Examine your current situation
To find out how Digital Asset Management can help your company solve both common and unique problems, you should first: ______________.
All of the factors that have an influence on the success of the production should be identified. Being able to react to customer requests for changing things or preparing an asset for publishing in another medium quickly is a comp- etitive advantage and therefore creates value.....
Value creation
All the problems that can destroy value in your business. extra work your company doesn't get paid for in the last phase of a project, which is usually too busy already.
Value destruction
true
Virtually all projects in all industries start with a document written in a word processing application. It defines how the products should look, what they are used for, and who should use them. For a computer game it's called a design document. It's really no different from a document defining a corporate website.
Efficient when the designer has enough knowledge of HTML and CSS to create the page designs
Visual design
The most well-known category of DAM.
Web Content Management (WCM)
is probably the most well-known category of DAM. Such systems offer solutions for developing and maintaining large websites by a team of many peo- ple with different roles.
Web Content Management (WCM)
The most basic type of asset management system in the broader sense is (digital management system)
a Database
A Typical project without DAM =Our book uses "Imagine Proper Pictures" as an example of a mid-sized animation studio that needs to use a DAM get their project done. How much money did they wind up making?
a financial loss
To find out how Digital Asset Management can help your company solve both common and unique problems, you should first
examine and take inventory of your current situation.
Managing your assets poorly can waste valuable time and cause excessive frustration. On the organizational side, this burns too much money due to:
low productivity and lost assets
One main drawback of databases are....
made for handling information, not assets as such. This means they can easily handle textual information, but most of them have difficulties handling files, especially if they are as large as Photoshop or video files.
a term commonly used for this kind of asset management because it is often used for all the data necessary for a major brand. A subcategory of this type of asset management is Document Management. use case : Manage completed assets
on, artists, date, and so on) and eventually retrieving it later. "Brand Asset Management"
Websites can consist of anything from some simple HTML pages with a few pictures to con- glomerations of hundreds of thousands of pages, PDFs, animations, games, videos, or binary files for download. To make them manageable, huge website projects are usually bro- ken down into ....
smaller sub-projects that last from three to six months.
At the beginning of every professional website development there is an extensive definition phase. )Here it is clarified what the goals of the project are, who the target audience is, and what the users should use the site for).All the information collected in this phase is usually written down in one or more project definition documents. This is called:
the creative brief
Time spent finding, filing, sharing, losing and replacing, overwriting and recreating files can take up 25-40 percent of a creative person's working day (true or false)
true
The first pioneers who used DAM systems
were media producers, the publishing indus- try and large corporations.
