DIGITAL EXAM 2

Typical SME Cloud Applications

- Accounting - Human Resources (HR) - Customer Relationship Management (CRM) - Project Management and Task Organization - Office Software - Data Analytics - Social Media - Help Desk and Service Software - Enterprise Resource Planning (ERP)

Tips to Drive More Traffic to Your Store (Amazon, Shopify or Other)

- Discounts!! - Get Reviews from Popular Websites - Give Away Free Samples in Exchange for Publicity - Improve SEO - Interact on Social Media - Advertise in Key Venues

Considerations for E-Commerce

- E-Commerce sites that are done correctly, will make a huge difference in terms of sales. - I recommend using Shopify because it provides links to Pinterest and other social media, it is scalable, it is used by many big organizations and many small companies. - Shopify offers a good interface making your store easy to create and then provides marketing tools.

Tumblr Users

- Easy for users to find and view material on mobile devices - Offers minimal customization options - Does not permit self-hosting - Most businesses view Tumblr as supplement to primary Web site - Ideal for reaching user demographic hard to contact via print media - Tumblr's demographic is under 34 years old and mobile device users - Organizations find coupons, product information, sales notices, and other material. All are shared among users on Tumblr Tumblr refreshes the medium of the blog and renews it with a better format, centralized management, and higher levels of interactivity.

CRM Benefits

- Enhanced stakeholder contact management - More effective cross-team interaction and collaboration - Improved sales forecasts - Tools for lead management - Better customer relationships - Consistent handling of stakeholders - Increased productivity - Richer report and decision-making capability - Improved customer retention

Small Business

- Not so much into SAP or PeopleSoft •Small business does not typically purchase PeopleSoft or SAP due to cost, staffing, and less complex requirements .•Many other excellent packages exist. •Most have similar features

Tumblr for Business

- Not traditionally envisioned for business use - Poor choice for many industries - Banking, financial services and those seeking to develop a traditional business reputation might not find the 'flash and glitter' of Tumblr compatible with business objectives - Excels in businesses seeking fast paced, social network optimized for quick consumption - Best with multimedia - Mainly concerned with photos, videos, quotes and questions - Members known for being edgy, artistic, and inspirational

Considerations for CRM Software Selection

- Price - Customization Capability: Additional contact fields, custom sales records and other key elements - Core Feature Set: Contact management, workflow automation, email tracking, campaign organization, sales pipeline management, lead management, analytics, priorities, and so forth - Platform features : Does the tool work offline, in mobile environments, and using various computing platforms? - Deal and Opportunity Tracking - Workflow Automation: Does the tool manage sales processes, follow-ups, and reminders? - Reporting Tools: What reports and features for decision support are included? - System Integrations: Can the tool be integrated with other software used by SME? - Customer Reviews - Data Management: How is the data stored and managed?

What are Keywords?

- meta tags, titles headers, page names, information content - Key factors to take into account when determining the keywords you want to target on your site •Search Volume (Do Searchers Use this Word?) •Relevance (Is it the correct Word?) •Competition (How many sites use this Word?)

10 Live Chat Benefits for a Business

1.Reduce expenses 2.Increase sales 3.Improve customer service and loyalty 4.Discover customer pain points 5.Faster problem resolution 6.Customer convenience 7.Competitive advantages 8.Expand market reach 9.Proactive outreach 10.Reports and analytics

First, Where does Search Traffic Originate?

53% of mobile searches have local intent. 70% of mobile searches result in action being taken within an hour as opposed a week for desktopWhere Does Search Traffic Originate?

HRIS has Reputation of Being Expensive and Complex

A number of excellent, full-featured, affordable packages are available on Web-based platforms. Large number of competitive packages.

Keep content current

A site represents the business online. Think of maintaining a site "more like publishing a magazine than a book." Magazines require a steady stream of current articles, interesting stories and ads. Your site's appearance will remain the same -- header, company logo, photos, brand information -- but as changes occur, updates need to be made.

SEM includes:

All elements of SEO Use of paid search, such as pay per click (PPC) listings and advertisements.

Personal Horror Stories? Business Problems?

BlackBerry employees don't use their own company's products. Two years ago, BlackBerry suffered a public embarrassment when its celebrity endorser, singer Alicia Keys, sent out a tweet from an Apple iPhone. Then, in January the central BlackBerry account took to Twitter to urge its loyal users to keep up the BlackBerry conversation on the social platform. Once again, it turned out the tweet had been sent from an iPhone.

Just the Facts

CareerBuilder.com conducted a survey in 2016 that asked 5,000+ hiring managers and human resource professionals if, how, and why they incorporate social media into their hiring process. •Of those screening social media: -65% see if the job seeker seems professional -51% check if candidate is good fit for company culture-45% want to learn more about seeker's qualifications•Motivations include: -"to see if the candidate is well-rounded" -"to look for reasons not to hire the candidate" •49% of employers who scan profiles found content that caused them not to hire candidate. •About 46% of those didn't offer position because of provocative or inappropriate photos and info; •43% chose not to hire because evidence of drinking and/or drug use •Other reasons they decided not to offer the job: candidate's profile displayed poor communication skills or grammar; bad mouthed previous employers; made discriminatory comments; lied about qualifications; connections to questionable friends or family members.

Collect Emails

Constant Contact manages subscribers and creates professional email designs with templates and drag-and-drop editing tools.

Thick & Unique Content

Construct a few pages of quality content on your site with a handful to a couple hundred that are unique and relevant to your page. •Numerous small pages or lots of duplicated content where nothing changes but the page's title tag could get you in trouble.

E-Commerce on Your Website

Each Website with E-Commerce Features has its own approach. Usually, a series of informational guide exist.

Tumblr

Fills the gap between Twitter's microblogging features and Facebook's overarching social media capabilities. Online Destination - Place where content can be quickly posted, particularly from mobile platforms. Background - First appeared in April, 2007. Tumblr has over 555 million active monthly users with a high user retention rate. Tumblr does not require posting media on other sites (for instance posting to YouTube and then embedding it in a blog entry). It allows material to be uploaded directly from a number of sources including mobile devices Main Idea - The idea behind Tumblr is to refresh the medium of the blog and to renew it with a better format, centralized management, and higher levels of interactivity. Tools - Tools have been added to Tumblr to enable users to post photos, videos, audio, text, bookmarks, tags, and embedded pages for sharing.

Purchasing and Procurement

Find, buy, and manage supplies and services required to conduct business Procurify: Tracks and controls inventory to manage costs. Enables teams within an organization to make purchases and then consolidates all organizational purchasing information to help find volume discounts and the best vendors. Snapfulfil: Provides procurement and purchasing from a warehouse management perspective. Meant for Business-to-Business (B2B) as well as Business-to-Customer (B2C) use. Ties tightly to physical space management within an organization. Infoplus: Specialized for industries such as consumer goods, food and beverage, and retail. Offers physical inventory-related features including demand forecasting, inventory optimization, kitting, vendor-managed inventory, and lot sizing tools.

Engagement

Google is increasingly weighting engagement and user experience metrics more heavily. You can impact this by making sure your content answers the questions searchers are asking so that they're likely to stay on your page and engage with your content. Make sure your pages load quickly and don't have design elements (such as overly aggressive ads above the content) that would be likely to turn searchers off and send them away.

Off-Page SEO includes:

Having other high quality/authoritative sites link to your site Social sharing Social bookmarking (Stumbleupon, Reddit) Local Sharing (Yelp, FourSquare)

Google's Secret Sauce: Hummingbird

Hummingbird was essentially an entirely revamped version of Google's search algorithm in 2014. Changes from Keyword Primary Searching to Semantic Web (e.g. What are People seeking?).

Expand your audience

Once you have a clear picture of who your audience is, you can revisit your social media plan. It's time to look for ways to reach more people just like them.

Online Stores

If you are using your Website, you have to be VERY TIMELY with customer orders, issues, and problems

On-Page SEO includes:

Incorporating keywords into title tags, meta descriptions, heading tags, alt text, etc. Thoughtful Blog posts and page copy Clean formatted page URLS Google authorship attributions Social sharing integration within your content

Example Help Desk and Service Software

LiveAgent: Unique features like self-service tools and help items, and multiple service level capabilities so particular customers can be given more help or priority service. Zendesk: Focuses on communication and keeping customers in the loop. Freshdesk: Built to quickly scale upwards with easy data import and storage features. Desk: Part of the Salesforce software family. Widely considered the most powerful and fully featured helpdesk package. Uses a 'customer health' metric which helps identify frustrated customers needing extra attention.

Tracking Mentions

Mentions can be posted to a service such as Scoop.It

Meta Descriptions

Meta description (another meta HTML element that can be updated in your site's code, but isn't seen on your actual page) is effectively your site's additional ad copy. Google takes some liberties with what they display in search results, so your meta description may not always show, but if you have a compelling description of your page that would make folks searching likely to click, you can greatly increase traffic.

PARETO EFFECT

My Goal is to Help You Accomplish the 20% of Effort Needed to Achieve the 80% of Result

Shareability

Not every single piece of content on your site will be linked to and shared but have some quality good material! And hooks into social media.

All E-Commerce Requires Particular Elements

Obtaining Platform Ensure your Website Builder has E-Commerce Tools. Credit Card System Watch for systems that only permit PayPal and not a true credit card system. Connect directly to your bank. Shipping System Ensure your e-commerce system interfaces with delivery companies. Many do, for instance, Shopify has a very strong module for this. Software to Create and Manage Products Catalog creation, stock management, carts, images of products.

Got Keywords? Now what?

Once you have your keyword list, the next step is actually implementing your targeted keywords into your site's content. Each page on your site should be targeting a core term, and a "basket" of related terms.

High End

PeoplesSoft and SAP - PeopleSoft is Leader in High End HRIS Market

More Customization for Store Pages

Product gallery customizations Select a grid gallery, slider gallery, or single product gallery, then customize it. You can add: •"Quick View" •Product option selection •Product filters •Sorting options •Pagination or infinite scroll Add functionality with 3rd party apps Check the App Market to see how you can take your store to the next level. Options include: •Gift cards •Loyalty program •Customer reviews •Social proof notifications

Customization Categories for Store Pages

Product page customizations Display as much or as few details as you like, or add any of the following: •Related products gallery •"Buy Now" button •Product info tables •Display a price per unit Personal customer member pages Encourage repeat purchases by letting customers save their personal information. You can offer customers any of the following: •Wishlist •My Orders page •My Addresses page •My Wallet page

Example Cloud Accounting

QuickBooks: Developed by Intuit, who also offers TurboTax and other software. QuickBooks is a fully featured accounting package offering full reporting, decision support, tracking, and forecasting capabilities. QuickBooks is very popular and is the leading online accounting software package in the USA. Xero: Provides a wide range of accounting services including invoicing, inventory, payroll, budgeting, and expense tracking. Xero offers tools to import an SME's banking, credit card, and PayPal data. Xero also offers a popular mobile app. Zoho Books: This is a highly customizable software package that integrates with Zoho's broader suite of office products. It can connect to bank accounts. Sage One: Accounting package for small businesses offered by a large ERP company. It is fully featured and is built on a powerful database system that can integrate with other business functions.

What is SEM?

Search Engine Marketing Search engine marketing promotes websites by increasing their visibility in search engine results pages (SERPS) through optimization (SEO) and advertising (Wikipedia)

What is SEO?

Search Engine Optimization (A bit of a Misnomer!) - Process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine (Google's Definition) SEO is essentially a component of the larger category, SEM

Shipping for Non-Dropshipping Businesses

Select which regions you ship to, then set shipping rates for each. Choose the best way to calculate shipping for each region: •Free Shipping Learn more •Flat Rate Learn more •Rate by Weight Learn more •Rate by Price Learn more •Rate by Product Learn More •Real time shipping (not available everywhere) Learn More •Local Delivery Learn More •Store pickup Learn More

Semantic WebSemantic Web

Semantic search improves search results by focusing on user intent and contextual relevance. Semantic search focuses on what user means, rather keywords Example: Search on "weather" probably means a user is looking for a local forecast not an explanation of the science or history of meteorology. So: •"Weather" is the subject of the search • Desire for local forecast is user's intent • Difference between weather forecast and an explanation of meteorological concepts is the context

Skorr Analysis

Skorr provides data regarding connections and allows a business to understand who they influence or who their competitors influence. Understanding how online information flows and which sources provide the most influence becomes possible. This can become excellent business intelligence that will help guide the direction of future social interactions.

Change is good

Small updates will add new life to the site. Switch to a new website template design. Add up-to-date photos of company employees, new products, etc. Changes made to a site will encourage returning visitors to explore the site.

Google Bowling

So, Optimization means Trying to Understand Google's Algorithm. Has this worked in the past? YES •'Meta Tags' Arms Race (Amazon vs. Barnes and Noble) •George Bush and Michael Moore Google Bombs (Miserable Failure) •Google Bowling (Linking Competitors to Poor or Awful sites) •Google didn't Change (for a long time)!!

Promotion and Content

Social Media Hooks - Use Facebook, LinkedIn, Twitter, StumbleUpon, and others to promote your site to a smart extent but remember one good visitor is worth thousands of irrelevant ones Keep Local in Mind - Yelp - FourSquare - Other Sites

What is a Social Media Strategy?

Social media strategies should be used to show that your SME understands its stakeholders - Define a consistent and relevant voice - Listen - Respond - Post new content regularly - Balance postings. Specialists in this area refer to the 30/60/10 approach. 30% = New Content; 60% = Reposts; and 10% = promotional material - Use scalable, cloud-based platforms that grow as the SME grows

How to Get Your Social Media Strategy Operationalized

Start with a plan •Social media tools are easy to use and generally free. While it is tempting to dive in and start posting it makes more business sense to step back and build a plan. •Without a plan, you have no clear goal and no way to measure results. •Create a social media plan first to ensure all social efforts support specific business goals. •Social media tools are easy to use and generally free. While it is tempting to dive in and start posting it makes more business sense to step back and build a plan.•Without a plan, you have no clear goal and no way to measure results. •Create a social media plan first to ensure all social efforts support specific business goals.

All E-Commerce Requires Particular Elements (con't)

Tax Tracking and Entry Many e-commerce system have a tax module (local, state, et cetera): Security Options All e-commerce sites must consider security. Other Considerations Check the e-commerce site for customer support features, returns, problem tracking, coupon support, customer account creation and login, social media tie-ins, and package tracking support. Support Digital Goods Sales If you need to sell downloadable items (e.g. books, images, pdf files) make sure your store supports this function.

If This Then That (IFTTT) Is A Helpful Tool For Monitoring Online Mentions

Users create recipes for anything deemed noteworthy (e.g. from Facebook posts to weather service updates). Recipes are rules sets. Each recipe has a trigger channel (relates to the "if this happens") and an action channel (relates to the "then do that"). Text messages, emails, and other actions can be taken.

Build relationships

The unique benefit of social media marketing for small business is that it allows you to talk directly to customers and followers. You can build relationships over time, rather than asking for a sale upfront.

Project Management (PM) / Task Organization

Tools and SaaS systems to ensure people cooperatively complete tasks in a time conscious, organized manner

Challenges of Tracking

Trying to track every social media mention related to an organization can be daunting and may not be completely possible. The combination of keywords, abbreviations, foreign language translations and so forth makes it very hard to anticipate every way an organization, brand, product, employee and related entity might be mentioned by anyone, anywhere. Budgetary constraints are a reality for all businesses and impact tracking efforts. - Facebook pages use a comprehensive analytics suite called Insight to enable site owners to better understand fans and their use of the site. - Facebook Insight provides basic user information including likes, unlikes, active users, traffic counts, and referrers. - Information helps an organization acquire data regarding the reception of its posts and gives a better understanding of posts or updates with the most impact.

Tumblelogs

Tumblr populated with tumblelogs. These 'blog entries' may take the form of a stream of TweetsEntries also may appear as multimedia blog entries Many people use a tumblelog to represent a personal view of their lives (like an online diary or journal)Tumblr users can follow each others' blogs and restrict viewers with privacy settings

Social Mention

Web site-based social media search and analysis platform that aggregates user generated content into a single stream of information Monitors more than 100 social media Web sites including Twitter, Facebook, Digg, WordPress, Google, and YouTube. Its sources come from blogs, microblogs, bookmarks, comments, events, images, news, video, audio, Q&A, and networks Social Mention provides measures of passion, of whether the mentions are positive or negative, and which keywords are most related to the mentions

Title Tags

While Google is working to better understand the actual meaning of a page and de-emphasizing (and even punishing) aggressive and manipulative use of keywords, including the term (and related terms) that you want to rank for in your pages is still valuable. The single most impactful place you can put your keyword is your page's title tag. The title tag is not your page's primary headline. The headline you see on the page is typically an H1 (or possibly an H2) HTML element. The title tag is what you can see at the very top of your browser, and is populated by your page's source code in a meta tag:

Strips in Wix Editor

Wix strips are containers you can add elements to, like text or pictures, in order to add design and organization to your Wix site. •Knowing how to use the Wix strip is one of the fundamental elements to building an effective Website. •This enables design consistency across devices, allows you to move whole sections in future updates, and keep your site organized. •Many Wix Template already include Strips.

Other Office SaaS Packages

Zoho Office: Integrates with Zoho's software offerings and includes Writer, Sheet, and Show as replacements for Word, Excel, and PowerPoint. Added are Projects and Books. ■Google Apps (and G Suite): Google's free online office suite designed to leverage online collaborative work. Mirrors many of 365's offerings and includes Docs, Sheets, and Slides. ■Apache OpenOffice: An open-sourceoffice software suite with components for word processing, spreadsheets, presentations, graphic design, database, and others.

What do most small businesses start with?

spreadsheets

Skorr

takes a different approach to understanding social buzz by developing a measure of online influence. It provides insight on the following: Do others trust your opinions online?What topics are you the most influential on?How do you compare with your friends? uses metrics from interactions within Twitter, Facebook and other social media. Then looks at reach (e.g. audience size) and amplification (e.g. how others reuse and interact with posted material and tweets) and network (measure of connected community's overall influence).

Custom Store Products

•Building online presence by adding products. •Sell physical or digital products and add up to 15 images, GIFs, or videos to engage customers.

Schedule Your Posts

•Creating a social content calendar •Create your social posts in advance and use scheduling tools to post them automatically at the right time

Dropshipping

•Dropshipping is a great way to build your product selection without having to create, manufacture, store, and ship those products yourself. •To get started, connect to a dropshipping or print-on-demand service and select the products you want to add to your store. When a customer buys a product, the dropshipper ships the product directly to the customer. •Check out these dropshipping options: •Modalyst (See Modalysy Video in Lecture Module) •Spocket •Printful •Printify Dropshipping is an order fulfillment method that does not require a business to keep products in stock. Instead, the store sells the product, and passes on the sales order to a third-party supplier, who then ships the order to the customer.

Why use email for Marketing?

•Email is the #1 communication channel (for now!) •Close to 99% of consumers check their email on a daily basis. •Low cost of sending email means high ROI.

Social Media for SMEs

•Facebook: Every SME should have a presence (e.g. Page). Offers Business Tools which enable SME to see who visits, market products and services, and access analytics. •Twitter: Excellent for connecting with potential customers. •LinkedIn: Falls into the domain of business professionals. Allows an SME to establish its credibility and make connections. •YouTube: SME can post informational videos that can help develop a reputation. Content is king on YouTube. •Pinterest: Good for SMEs with visually interesting products and services. •Instagram: Connect with stakeholders by sharing photos and other information. •Snapchat: This tool provides a way to connect with customers if an SME focuses on young people. Offers a visually interesting way to share information.

Use a Lead Magnet!

•Free Artifact in exchange for an email address •It can be absolutely anything you want, so long as it provides value to your visitors for free. •ebook •A cheat sheet of tips or resources •White papers or case studies •A webinar •Video •Tutorial •Free trials or samples •A free quote or consultation •Quizzes or a self-assessment•A coupon

More on Hummingbird

•Google is looking for pages that contain high-quality, relevant information about the searcher's query. •They determine relevance by "crawling" your website's content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains. •They determine "quality" by a number of means, but prominent among those is still the number and quality of other websites that link to your page and your site as a whole. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.

What Next?

•Google says Hummingbird pays more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words. •So, High Quality Content, Images with Tags, and the other stuff (keywords, location data, URL, page names, and all are also important).

Be Proactive

•Hiring managers aren't just digging up dirt----they want information that could give an advantage. •CareerBuilder found 29% of hiring managers found something positive that drove them to offer the candidate a job. •What did they like? -Good feel for the candidate's personality. -Profile conveyed a professional image. -Background information supported professional qualifications.-Other people posted great references about the candidate.-Profile showed job seeker is creative, well-rounded, or has great communication skills. •Job seekers shouldn't just focus on hiding or removing inappropriate content.•Work on building strong social networks and creating online profiles to represent skills and experience. Bring a valuable LinkedIn presence.•According to CareerBuilder: "Job seekers who are silent or invisible online may be at a disadvantage. They need to engage on social networking sites to increase their visibility and searchability with prospective employers." Leave Positive TracksWork it!Participate in group discussions in your area, share your expertise, point someone to an article. You have to work it. Be the expert they are seeking.

Secondary Consideration

•How people engage with your site (Do they find the information they need and stay on your site, or bounce back to the search page and click on another link? Or do they just ignore your listing in search results altogether and never click-through?) •Your site's loading speed and "mobile friendliness" •How much unique content you have (versus very "thin" or duplicated, low-value content)

What is HRIS?

•Human Resources information systems are essential for companies to manage benefits plans and employee information -Benefits management technology is necessity to help HR manage information and the money spent on benefits plans -Employee data systems track vast data resources about human element

Office Automation Software

•Includes tools to create documents, spreadsheets, calendars, and presentations. •SaaS technologies permit greater levels of sharing and collaboration.

What Components are Important?

•Keywords and Content •Location •Query Intent Data (Semantic Web) •Authority (Links to Your Site) •To Avoid Google Bombs Better -Personal Identity (Legitimacy) •Authorship •Social Graph •Google Ownership Certificate on Site

Title Construction

•Length of title tag Google will show varies (based on pixels, not character counts). •In general 55-60 characters good rule of thumb. •If possible, work in core keyword in a natural and compelling way. Maybe add related modifiers around that term.

How Do I Add A Strip In Wix?

•Log in to your Wix account and access the editor of the site you want to make changes on. •In your editor, click on the "Add" button on the left-hand side menu. •If it does not show up, you may have to move from the ADI to the Editor. The next couple slides demo this.

Know your audience

•One reason using social media for business is so effective is that you can micro-target your audience. But first, you need to understand who your audience is.•Start by compiling data on your current customers. Then, dig deeper with social media analytics. You'll start to develop a solid picture of who's buying from and interacting with you online.

Other Considerations

•Page Speed •Search engines place an increasing emphasis on having fast-loading sites •Google has created a useful tool to give specific suggestions on what to change to address page speed issues. •Mobile Friendliness •If your site could be driving significant search engine traffic from mobile searches, how "mobile friendly" will impact your rankings on mobile devices, which is a fast-growing segment. •In some niches, mobile traffic already outweighs desktop traffic.

Monitor and respond to social media conversations

•Responding to people who post comments or questions on your social media properties. •Consider preemptive action when problems emerge. •Be aware of conversations about your business elsewhere online and respond where appropriate: Social listening.

Accepting Payment

•Secure online payment •Offer customers secure online checkout. Wix pre-selects the optimal payment providers (e.g. credit / debit cards, PayPal, Wix Payments, etc.) for your region. Choose the ones that work best for your store.

Sales Channels

•Sell products on social media. •Sell on eBay Learn More •Sell on Facebook Learn More •Sell on Instagram Learn More • Sell digital products • Sell product subscriptions • Sell product bundles • Create product options • Group products into collections • Display product videos

Tax

•Simplify tax collection by using Avalara automated tax. •Avalara calculates tax based on up-to-date tax rules. •When tax rates change in regions where you collect, they're updated automatically in your store. Learn More

Domain Name

•Site's URL structure can be important from a tracking perspective (you can more easily segment data in reports using a segmented, logical URL structure), and share-ability standpoint (shorter, descriptive URLs are easier to copy and paste and tend to get mistakenly cut off less frequently) .•Create a short, descriptive URL. •Domain Name and Page Names

Important Components: Social Media Strategy

•Social media goals and objectives. Follow the SMART framework: specific, measurable, attainable, relevant, and timely. Base goals on metrics with real impact on your business (example: acquire customers, increase likes to a particular level, add followers).•Research competition. Find how they use social media. Don't copy them but learn and take it to the next level. •Conduct a social media audit. Evaluate efforts. Look for impostor accounts, ensure your posts match strategy and so forth.•Find inspiration. Take inspiration from success stories in or outside your business. Create artifacts to help your customers. Ask what they need/want. Check your customer service requests and use that to drive innovation. •Create a social media calendar. Post the right content to the right social channels at the right time. Include a plan for your content mix.

Why should I care?

•The Internet is HUGE and Many Options Exist •A Search Brings Back Many Results •How Many Sites do you Check Before Abandoning your Browsing? •Search traffic can be extremely powerful for a business not only because of Volume but because of very specific, high-intent traffic.

Tracking Social Interest

•Use of social media is inexact •Creating content and posting it can be controlled but what happens after is not predictable •What may happen with postings or community interaction can be derived by tracking social interest •Tools have been created to help monitor social media activity and detect the attitude toward a brand, product, or organization •Social interest tools are competing for leadership and use a variety of approaches •Each tool provides different social measures

What is Email Marketing?

•Using email to connect and convert people into customers •Low cost and effective digital marketing strategy •Hated by many consumers but still works well

Evaluating HRIS Systems

•What is the degree of flexibility and scalability? -Can software import data from multiple Excel spreadsheets, databases, and paper documents? -How can it interface with all kinds of systems and data? •Will the software be able to accommodate HR's company and benefits rules? •Will the HR information technology be able to grow and scale with the organization? •Is the HR information technology software able to integrate with other systems? If Payroll and other functions are in separate systems can they share information? •Who is responsible for implementing, or building, the solution? What level of training is involved? What will the Training cost? •Who will own the data •What types of maintenance and upkeep are required? Is software is installed on a company's on-site workstations or is it Web-based? •What security measures are built into the HR information technology?•Will employees be able to enroll in benefits plans and make changes in real-time to their personal data and plan choices? •Will the technology provide Human Resources with the authority to decide who will be allowed access and to what degree? •What types of reporting capabilities are available from the HR information technology? \-Reporting technology should offer multiple views and formats (spreadsheet, PDF, html), big picture assessment and the ability to drill down to enhance decision-making. •Does the software offer specific features for:-HR Time-Savings-Employee Communication •What is vendor customer service record?•What is the system costs (initial and long-term).

How Do We Determine Key Words?

•What types of things are your visitors interested in?•What problems do they have? •What type of language do they use to describe the things that they do, the tools that they use, etc.? •Who else are they buying things from (this means your competitors, but also could mean tangential, related tools)? Once you've answered these questions, you'll have an initial "seed list" of possible keywords and domains to help you get additional keyword ideas.

Collect Contact Details

•Wix Database •Spreadsheet (less automated) •Using Software like Constant Contact

Wix Stores

•Wix Stores provides all tools needed to create a professional online store •Display products in galleries •Use secure checkout tools •Sell on multiple sales channels •Add Product dropshipping •Use designer templates: some have Wix Stores already installed otherwise add from here: https://www.wix.com/website/templates/html/online-store

What Happens During a Search?

•Your search is a Database Query that is Deciphered by Google. Google tries to Determine Query Intent. •Type a Name? Google Thinks Celebrity? More Suggestions

Financial versus Managerial Accounting

■Information is Main Difference ■Managerial accounting focuses on data collection and processing into information reported to internal managers to support planning, controlling, and decision-making ■Financial accounting focuses on collecting and reporting information for external users like investors, creditors, regulators, bankers, and auditors

Accounting Software

■SMEs often manage accounts payable, accounts receivable, payroll, general ledger, financial reporting, maintaining controls, and annual tax returns using SaaS ■SMEs pay a monthly fee to use services ■Many best practices built into the software. ■Legal requirements, international conventions, reminders, educational materials, access to user groups, and other benefits come with software subscriptions. ■Legal storage requirements for financial records and security backups reduce compliance burdens ■SaaS accounting applications often provide mobile apps

Help Desk and Service Software

■SMEs save time and resources using software developed for tracking and managing customer issues. ■Enables SMEs to resolve customer concerns or problems by managing tickets generated to track problems from receipt to resolution.

SaaS Data Analytics for SMEs

■SaaS applications ideal in this area ■Tableau Online hosted in the cloud and allows users to upload data, publish dashboards, and share reports via a cloud interface. Specializes in data visualization and the creation of graphic output to represent data. ■Microsoft Power BI comes in both paid and free versions.

Example Cloud CRM Packages

■Salesforce Essentials: Salesforce.com among the first to create a SaaS CRM platform that became widespread ■Zoho CRM: Flagship Zoho product in a suite of business software ■Apptivo: Focuses on customer support with sophisticated security controls ■Freshsales: Small business or startup can use for free to jumpstart CRM activities ■Pipedrive: Basic CRM package with straightforward, powerful interface ■Insightly: Provides email tracking and integration with Microsoft Power

Customer Relationship Management (CRM) Software

■Strategic approach for tracking interaction with customers ■Goals include building relationship with client and ensuring relationship is reinforced positively through each contact, even when different organizational members made the contact ■CRMs keep customers connected and provide consistent messages to client from all parts of an organization ■Natural fit for SaaS cloud environments since cloud computing removes geographic constraints

Enterprise Resource Planning (ERP) Software

■Suite of business tools to automate all basic business functions. ■Integrates applications using a consolidated database and ties all business functions to an accounting system. ■Typical items range from purchasing to order fulfillment. Often included are human resources, CRM, invoicing, supply chain, inventory control, finance, project management, procurement, accounting, and many other business functions. ■Typically domain of large organizations ■SMEs often use a subset of ERP features and scale up into a broader set of functions. ■SME ERP marketplace has many choices: Microsoft Dynamics, NetSuite ERP, and SAGE are among the leaders. For smaller businesses, Apptivo and Work[etc] are good choices.

Modern CRM

■Term now includes CRM systems, processes or software packages that track organizational relationships and interactions with current customers and potential customers. ■Keeps companies connected to customers, receive reminders about contact, streamline interaction processes, Improves business relationships, enhances communication, and ultimately creates a path to greater profitability ■CRM software includes relationship management with traditional customers, service users, colleagues, suppliers, and other stakeholders ■Organizes data into a complete picture of stakeholder to track and build relationships over time

SaaS Applications for PM and Task Organization

■Trello: Enables development of structured to-do lists and project tasks ■Asana: Widely used in IT-related organizations and other companies that engage in complex, multi-person projects ■Basecamp: Real-time communication tool with built-in project management features that focuses on making sure everyone is on same wavelength regarding tasks and projects ■Wrike: Offers tiered solutions perfect for an organization that envisions future or rapid growth