Digital Marketing Associate | Practice Test A

A business wants to reply privately to a customer's message. Which two solutions can the business use? (Choose two) Facebook Page Inbox Audience Network Business Suite Ads Manager

Facebook Page Inbox Business Suite

What can an ad account be charged for on Facebook? Impressions Comments Shares Likes

Impressions

What are two benefits of implementing the Conversions API in addition to the Meta Pixel? (Choose two) Improve measurement of ad performance Reduce cost per action due to increased event matching Bypass data sharing policies Unlock reach to additional placements

Improve measurement of ad performance Reduce cost per action due to increased event matching

A window washing company delivers a campaign to generate sign-ups for its email marketing. Which metric should the company use to evaluate the success of the campaign? Clicks Engagement (Conversions) Traffic Leads

Leads

What are the three types of audiences that can be created in Ads Manager? New audience, Custom Audience, lookalike audience New audience, location-based audience, demographic audience Custom Audience, location-based audience, demographic audience Lookalike audience, Custom Audience, new audience

New audience, Custom Audience, lookalike audience

Which type of short-form experience is made by creators on Facebook and Instagram? Images Reels Catalogs Carousels

Reels

What are two ways that a social media manager can engage existing Page followers? (Choose two) Run contests and giveaways Send private messages to people who follow competitors Share more than 20 posts each day Go live more often

Run contests and giveaways Go live more often

What is an account spending limit? The overall limit on the amount of money an ad account can spend The overall limit on the amount of money an ad set can spend over its lifetime A billing threshold that determines when an advertiser is charged for an ad The maximum amount an advertiser is willing to spend on an advertising campaign

The overall limit on the amount of money an ad account can spend

A business recently started delivering a new campaign that contains multiple ad sets. The total budget is split equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach. What should the business do to improve delivery? Large budget Advantage+ placements Turn on Campaign Budget Optimization Low overlap in audiences

Turn on Campaign Budget Optimization

A brand wants to enhance their company's Instagram profile to help potential customers remember their products or services. Which two best practices should the social media manager use to create engaging brand content for Instagram? (Choose two) Use a horizontal aspect ratio Use consistent visuals Keep videos short and attract attention early Use at least 50 hashtags

Use consistent visuals Keep videos short and attract attention early

After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta pixel? Instagram business account Website Facebook Shops Phone number

Website

How does Facebook help businesses increase sales? Get video views Reach new customers Get more likes Share 20 posts a day

Reach new customers

A business wants to generate valuable actions on its website. Which campaign objective should the business select? Sales Traffic Awareness Engagement

Sales

An e-commerce company launches a new website. The company wants to build a campaign that generates eCommerce purchases on the site. Which campaign objective should the company use to accomplish this goal? Engagement Sales Awareness Traffic

Sales

A shoe company has a collection of pictures from their recent posts and wants to automatically stitch them together to make a video ad. Which ad format should they use? Instant Experience Slideshow Carousel Collection

Slideshow

What is the only level within a campaign where a budget cannot be specified? Ad Account Ad Set Campaign Ad

Ad

Where in Ads Manager can a business select different creative assets for specific placements? Ad Set Ad Account Campaign

Ad

An advertiser is using the Awareness objective. They want to maximize the total number of people who will remember seeing their ads. Which optimization for ad delivery should they choose? Reach Impressions ThruPlay Ad Recall Lift

Ad Recall Lift

A brand wants to use a video to reach a wider audience and generate website visits. Which of the following options would provide the best results? A post on Instagram Page post on Facebook Ad on Facebook Right column ad

Ad on Facebook

Which advanced scheduling option is available when a lifetime budget is selected? Ad set schedule Promotion schedule Ad placement schedule Individual ad's schedule

Ad set schedule

Which scenario would further expand an audience's size? Adjusting the retargeting lookback window from 180 days to 90 days Adding "and" statements to detailed targeting Adjusting the lookalike percent from 10% to 1% Adding "or" statements to detailed targeting

Adding "or" statements to detailed targeting

A fashion ecommerce brand is launching an online personal shopping experience. The retailer wants to share the experience with as many people as possible and encourage them to take advantage of this new offer. Which two ad objectives are appropriate for this brand? (Choose two) App promotion Awareness Engagement Sales

Awareness Sales

A body care brand is launching a new skincare line. In the upcoming campaign, the brand wants to showcase multiple products in one ad, with the ability to lead users to their respective product pages. Which ad format should the brand use? Carousel Image Slideshow Video

Carousel

An e-commerce business retargets the people who have seen products on its website using the Sales objective and their Catalog on Facebook. Which KPI should the company use to evaluate campaign success? Conversions Estimated Ad Recall Lift Rate Impressions Reach

Conversions

After years of advertising on TV, a branding advertiser wants to start running ads on Facebook. The advertiser has a TV ad with an emotional message to connect the brand with customers. The TV ad lasts 30 seconds. What is the best creative approach to run this campaign? Create a 15-second video ad that is vertical with the content used on TV Create a 15-second video ad with the content used on TV Create a video ad with the content used on TV Create a 20-second video ad with a shorter version of the content used on TV

Create a 15-second video ad that is vertical with the content used on TV

What is recommended when using multiple creative formats such as image and video assets in one campaign? Create all ads within the same ad set, but split placements between Instagram and Facebook Create different ad sets for placements on Instagram and Facebook Create all ads within the same ad set, but only use placements on Facebook Create all ads within the same ad set, use Advantage+ Placements

Create all ads within the same ad set, use Advantage+ Placements

What is a benefit of using Ads Manager to create ads, rather than boosting a post directly from a business Page? Create an ad from an existing post Set a specific time for an ad to run Create campaigns with multiple ads Preview the ad during ad creation

Create campaigns with multiple ads

Which option is best to reach existing customers? Interest-based audience Lookalike Audience Custom Audience Conversion audience

Custom Audience

Which type of budget should an advertiser select if they know the average amount they are willing to spend on a specific ad set per day? Daily budget Campaign budget Lifetime budget Ad set budget

Daily budget

What transforming information in a customer list is turned into randomized code? Custom Audience Privacy Check Data Hashing Ad Preferences

Data Hashing