digital marketing quiz 1

When someone types your browser into the address heres what happens:

- First, their browser figures out which server holds the content, and heads over to that server. - The browser then says, "Hey, would you mind giving me all the elements I need to show a person this web page?" - The Server replies, "Sure, I'm sending along 5 images, 2 scripts, and a few additional files." - The browser puts all the pieces together, and the person sees your nicely formatted web page.

navigation

- Good navigation means arranging your site in a way that makes sense for your visitors. - the main menu navigation tell visitors what they'll find in each section, like signs in your shop.

see, think, do, care framework

- In the SEE stage, you notice that some of your friends have taken up running, and are posting maps of their favourite routes on their social media accounts. This inspires you to start running yourself. - In the THINK stage, you get your phone and type 'what are the best running shoes for beginners?'. This introduces you to a whole lot of online content, from blog articles to targeted ads, giving you more factors to base your decision on. - Eventually, you make your purchase, which makes up the DO stage, and perhaps post a photo on social media. - This last step of sharing your purchase is part of the CARE stage.

steps in online business strat

- define goals - what does business stand for - identify unique selling point

benefits of an online business strat

- helps get all the ideas out of your head and into a usable format. This can help define objectives to work towards, and increase your clarity and focus. - identifying actions tailored to your goals will provide you with a better understanding of how to meet your business needs.

display advertising

- read news, check sports scores, browse recipes, watch videos, text, images, video, and ads you can click on and interact with. - great way to get your message out there and you're able to choose the people you want to see your ads, and the websites and pages you'd like them to appear on.

email marketing`

- way to connect w customers - sending relevant information and offers to people who have already said they'd like to hear from you. - You can get people to sign up, or "opt in" to receive emails from you. Then the rest is up to you. You can send coupons to people who have made an appointment on your site, advertise special events, or promote sale items.

call to action

A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address

web server

A computer connected to the Internet with software that allows it to host all the components of your website

Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness

Why is optimising customer touchpoints online beneficial for businesses?

It provides customers with value every time they come into contact with a brand, helping build trust

What type of information can KPIs provide?

Long-term projections

What is the purpose of the 'See, Think, Do, Care' framework?

To help a business understand the customer journey online

scope

Web, mobile, social Where do you want to start? Where do you want to go?

IP address

a long string of numbers that means any device connected to the internet can talk to the server and find it.

customer touchpoints

any stage when a customer, or potential customer, comes into contact with a business.

What is a key benefit of having an online presence for a business?

being visible when people search for a business like yours

what should you say on your website?

explain how you can meet the needs of your customer or solve a problem they have. By framing it in terms of what you can do to help visitors, your content will be much more engaging, not to mention more helpful. Confident but not intimidating Tell a story to help connect w visitors Testimonials

search engine optimisation, or SEO

helps you promote your business in the unpaid search results

A __________ is a shortcut to other pages on your site or elsewhere on the web.

hyperlink

server

ia computer connected to the Internet, with software that allows it to store or "host" the pieces of your website: the code, the images, the video clips, and anything else that makes up your site.

What is the first step in creating an online business strategy?

identify business goals

use analytics tools to find out...

if people clicked on your ad, visited your site, and took certain actions

search engine marketing, or SEM

lets you buy ad space in the search results

analytics

lets you know what's working well, and what could be tweaked.

how to start online

list buisness in local directories website online ads

______enable your customers to purchase your products without being on your website

mobile apps

ways to go digital

website local listings review sites social media apps

domain name

what people type into a browser to find you

What should you consider when developing your website content?

what your customers are looking for

a good plan for starting online will consider 3 things

1. know your online goals 2. use analytics to track and measure what yoyr doing and how its working 3. always keep up to date and adapt to changes in tech and the industry

What is the easiest way for visitors to learn about a business while visiting a website?

Browsing your product pages and reviewing the Frequently Asked Questions page

Taking a business online can involve many different steps. Where would you list your buisnes?

Create buisness listing in local directories

technology and content

Decide if you'll handle the technical and creative aspects of the site yourself or with help

audience segmentation

Demographic Age Gender Interests

search box

Put the search box in the same place on every page of your site, so it's easy to find, and visitors who are in a rush will always be able to find it, and whatever they're looking for.

cost and time

Set a realistic budget and an achievable schedule with clear milestones—and commit fully to both

Key Performance Indicators, or KPIs,

quantifiable measurements used to focus attention on the metrics most important to meet business goals

when starting online consider

scope, technology and content, cost and time

using _______ you can show ads to potential customers

search advertising

layout

should be consistent across entire site

The increased use of the Internet presents a lot of potential for which types of businesses?

small businesses, international businesses, local businesses

speed is important

small images, simple design, same background image on every page

swot analysis

strengths, weaknesses, opportunities, threats

e-commerce

the business activity that occurs when website visitors buy products or services from you online