E-Biz Test 1 CH1-3&A
What performs all arithmetic operations (for example, addition and subtraction) and all logic operations?
ALU
Which of the following is not included as part of a benchmark?
All of the answer choices are correct.
What is the difference between a B2C and a C2B?
B2C focuses on business to consumers, and C2B focuses on consumers to business.
What is the size of the internal electrical pathway along which signals are sent from one part of the computer to another?
Bus Width
What is a type of CPU that can recognize as many as 100 or more instructions, enough to carry out most computations directly?
CISC
What is the actual hardware that interprets and executes the program (software) instructions and coordinates how all the other hardware devices work together?
CPU
Critical success factors (CSFs) and key performance indicators (KPIs) are the two core metrics used within a business to track progress or success. What is the relationship between CSFs and KPIs?
CSFs are business strategy elements, whereas KPIs measure the progress of the CSFs.
What is the computer's primary working memory, in which program instructions and data are stored so that they can be accessed directly by the CPU via the processor's high-speed external data bus?
RAM
What limits the number of instructions the CPU can execute to increase processing speed?
RISC
What is an SNA?
Social networking analysis
Which of the following business ideas is not using AI?
Starbucks creates a system that works like a hand and lifts and moves the mixing pots for the coffees to and from the coffee machines to the counters.
Which question below represents a CRM reporting technology example?
What is the total revenue by customer?
What is uplift modeling?
a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products
Which of the following is a potential feature of a digital dashboard?
a hot list of key performance indicators refreshed every 15 minutes a running line graph of planned versus actual production for the past 24 hours a graph of stock market prices All of the answer choices are correct.
What is enterprise resource planning (ERP)?
a means of integrating all departments and functions throughout an organization into a single MIS system (or integrated set of MIS systems) so employees can make decisions by viewing enterprisewide information about all business operations
What is interactive voice response?
a technology that directs customers to use touch-tone phones or keywords to navigate or provide information
What is a complex instruction set computer chip?
a type of CPU that can recognize as many as 100 or more instructions, enough to carry out most computations directly
What is an existing business relationship that includes customers, prospects, partners, and competitors?
account
What are web real-time communications?
an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers
Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle area. Bonnie is highly technical and uses many types of online marketing techniques to increase business. One of her most successful online marketing techniques is to place a box advertising her services along the top of real estate and luxury custom furniture websites. What type of marketing technique is Bonnie using?
banner ad
Which of the following best describes Web 3.0?
based on "intelligent" web applications using natural language processing
Which of the following identifies Business 2.0 communication and collaboration tools?
blogs, wikis, mashups
The accounting and finance department performs processes such as creating financial statements, paying accounts payables, and collecting accounts receivables. What form of processes do these represent?
business-facing processes
What is a reputation system?
buyers post feedback on sellers
What is a small unit of ultrafast memory that is used to store recently accessed or frequently accessed data so that the CPU does not have to retrieve this data from slower memory circuits such as RAM?
cache memory
What CRM technology guides users through marketing campaigns performing such tasks as campaign definition, planning, scheduling, segmentation, and success analysis?
campaign management system
Which of the following offers an example of an intelligent agent that uses a multi-agent system?
cargo transport system book distribution center flu epidemic All of the answer choices are correct.
What is an auto mechanic using when they fix an engine by recalling another car that exhibited similar symptoms?
case-based reasoning
What assigns records to one of a predefined set of classes?
classification
What is the practice of artificially inflating traffic statistics for online advertisements?
click fraud
Which of the following is where customer service representatives answer customer inquiries and respond to problems through a number of different customer touchpoints?
contact center
What are the four most common Business 2.0 characteristics?
content sharing through open source user-contributed content collaboration inside and outside the organization All of the answer choices are correct.
What does system software do?
controls how the various technology tools work together along with the application software
What software contains course information such as a syllabus and assignments and offers drop boxes for quizzes and homework along with a grade book?
course management software
What is a metric that represents the total net profit a company makes from any given customer?
customer lifetime value
Which of the following is not a valid source from which a CRM system can collect information?
customer's personal computer
Which of the following uses a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making?
data mining tools
What models information and provides assistance in evaluating and choosing among different courses of action?
decision support system
What is a computer that sits on, next to, or under a user's desk and is too large to carry around?
desktop computer
Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?
digital Darwinism
What compiles information from multiple sources and tailors it to meet user needs?
digital dashboard
What occurs when a business sells directly to the customer online and cuts out the middleman?
disintermediation
What is software for data recovery and relieves the burden of reinstalling applications if a hard drive crashes or becomes irretrievably corrupted?
disk image software
What software organizes information on a hard disk in the most efficient way?
disk optimization software
What type of decision is the following: What is the best route for dropping off products customers ordered in your neighborhood?
efficiency decision
Drew Savage is an MIS manager for an international consulting firm. Drew travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Drew using to measure his system?
efficiency metrics
What system is used in computer appliances and special-purpose applications, such as an automobile, ATM, or media player, and are used for a single purpose?
embedded operating system
What is drill-down capability?
enables users to get details, and details of details, of information
Decision making at the executive or strategic level requires business intelligence and knowledge to support the uncertainty and complexity of the business. What is a specialized decision support system that supports senior-level executives and unstructured decisions requiring judgment, evaluation, and insight?
executive information system
What is a special type of rewritable read-only memory (ROM) that is compact and portable?
flash memory
What are predictions based on time-series information?
forecasts
What is the number of billions of CPU cycles per second?
gigahertz
What is inventory turnover?
he frequency of inventory replacement
What is materials management?
includes activities that govern the flow of tangible, physical materials through the supply chain such as shipping, transport, distribution, and warehousing
Which of the following is a special-purpose knowledge-based information system that accomplishes specific tasks on behalf of its users?
intelligent agent
What is a word used in a performing a search?
keyworde
Which system supports the capturing, organization, and dissemination of knowledge throughout an organization?
knowledge management system
What is a computer portable enough to fit on a lap or in a bag and has its own power source or battery?
laptop computer
What is the ability of a computer to "see" by digitizing an image, processing the data it contains, and taking some kind of action?
machine vision
What is the ability of a machine to see in dim light or to detect weak impulses at invisible wavelengths?
machine vision sensitivity
What is an older secondary storage medium that uses a strip of thin plastic coated with a magnetically sensitive recording medium?
magnetic tape
What is a computer designed to meet the computing needs of hundreds of people in a large business environment?
mainframe computer
What is a website or web application that uses content from more than one source to create a completely new product or service?
mashup
What is the ability of an organization to tailor its products or services to the customers' specifications?
mass customization
What are several different types of software that sit between and provide connectivity for two or more software applications?
middleware
What is a computer designed to meet the computing needs of several people simultaneously in a small to medium-size business environment?
minicomputer
What is the typical timeframe for decisions at the managerial level?
monthly decisions
What allows more than one piece of software to be used at a time?
multitasking
What software controls the application software and manages how the hardware devices work together?
operating system software
Andy Benton works at the local Starbucks coffee shop, and his responsibilities include taking orders, fulfilling orders, and ringing in sales. At what level of the organizational pyramid would you categorize Andy?
operational level
Which of the following is not a type of machine learning?
overfitting machine learning
What generates revenue each time a user clicks on a link to a retailer's website?
pay-per-click
What is the arithmetic logic unit?
performs all arithmetic operations (for example, addition and subtraction) and all logic operations (such as sorting and comparing numbers)
What is the computer's main memory, which consists of the random access memory (RAM), cache memory, and read-only memory (ROM) that is directly accessible to the CPU?
primary storage
What does application software do?
provides specific information processing needs, including payroll, customer relationship management, project management, training, and many others
Which of the following represents the structure of a typical organization?
pyramid
Large wikis, such as Wikipedia, can protect the quality and accuracy of their information by assigning users roles such as ________.
reader subject matter expert editor
What occurs if the system is failing and will load only the most essential parts of the operating system and will not run many of the background operating utilities?
safe mode software
Which of the following operational CRM technologies does the sales department typically use?
sales management, contact management, opportunity management
Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?
sears
What consists of equipment designed to store large volumes of data for long-term storage?
secondary storage
Which license restricts the use of the software to one user at a time?
single user license
What are websites that rely on user participation and user-contributed content, such as Facebook, LinkedIn, and YouTube?
social media
What occurs when the vendor releases software changes to fix problems or enhance features?
software updates
What removes any software that employs a user's Internet connection in the background without the user's knowledge or explicit permission?
spyware
At which level do managers develop the overall business strategies and monitor the performance of the organization and the competitive business environment?
strategic level
What improves business process efficiencies by simplifying or eliminating unnecessary steps?
streamlining
What software controls how the various technology tools work together along with the application software?
system
Which of the following represents megahertz?
the number of millions of CPU cycles per second
What is hardware?
the physical devices associated with a computer system
What is data mining?
the process of analyzing data to extract information not offered by the raw data alone
What are clickstream analytics?
the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order
Which activities do human resource components perform?
track employee information including payroll, benefits, compensation, performance assessment, and assure compliance with the legal requirements of multiple jurisdictions and tax authorities
Which of the following is considered the input in the systems thinking example of a decision support system?
transaction processing system
What are the three primary types of management information systems available to support decision making across the company levels?
transaction processing systems, decision support systems, executive information systems
What software can remove software that is no longer needed?
uninstaller software
Where would you find the supplier's suppler in a typical supply chain?
upstream
What are website traffic analytics?
uses clickstream data to determine the efficiency of the site for the users and operates at the server level
What is a marketing phenomenon that facilitates and encourages people to pass along a marketing message?
viral marketing
What refers to a device's ability to function with or without power?
volatility
What allows customers to use the web to find answers to their questions or solutions to their problems?
web-based self-service
Which of the following is one of the largest wikis on the web and one of the 10 most popular web destinations?
wikipedia
What is the number of bits (0s and 1s) that can be processed by the CPU at any one time?
word length
What is similar to a desktop but has more powerful mathematical and graphics processing capabilities and can perform more complicated tasks in less time?
workstation
