E-Business MKTG
Which of the following statements about the mobile platform is not true?
Almost 250 million individuals in the United States used tablet computer apps in 2022.
Which of the following is a leading platform for social e-commerce?
Which of the following is not an example of an on-demand service company?
Which of the following is not an element of friction-free commerce?
It enables extraordinary returns on invested capital.
Which of the following is not a characteristic of a nearly perfect competitive market?
It is highly regulated.
Which of the following statements about understanding e-commerce is not true?
It is the business applications, rather than technology, that create the interest and excitement in e-commerce.
________ represents the total number of users or customers an e-commerce business can obtain.
Reach
________ was the first truly large-scale digitally enabled transaction system in the B2C arena.
The French Minitel
Which of the following is not true about the use of apps?
Users still spend more time using mobile browsers than they do using mobile apps.
Which of the following best defines e-commerce?
digitally enabled commercial transactions between and among organizations and individuals
Which of the following is not a unique feature of e-commerce technology?
information asymmetry
Which of the following refers to any disparity in relevant market information among parties in a transaction?
information asymmetry
Above all, e-commerce is a ________ phenomenon.
technology driven
E-commerce is available just about everywhere and anytime. This is known as:
ubiquity
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
webrooming
