E-commerce 2023 Quiz 1

Analysts estimate that by 2026, consumer will be spending around ____ in digital transactions.

$1.7 Trillion

The text identifies which of the following years as the year e-commerce began?

1995

In 2022, about ___ of Internet users in the United States accessed the Internet solely using a mobile device.

20%

Today, in the United States, more than ____ people of all ages use the Internet at least once a month.

300 million

The worlds online population was estimated to be more than ___ in 2022

4.5 billion

Which of the following statements about B2B e-commerce is not true?

In 2022, business-to-business exchanges of all kinds, online and offline, were estimated to be around $8.5 trillion

All of the following were among the original platforms for C2C e-commerce except:

Amazon

Which of the following is an example of e-business?

Amazon's inventory control system

List and briefly explain the main types of e-commerce.

B2C, online business attempt to reach individual consumers. B2B, business focus on selling to other businesses. C2C, provides a market in which consumers can sell goods to each other. M-commerce, refers to the use of wireless digital devices to enable online transactions. Social e-commerce, commerce enable by social networks and online social relationships. Local e-commerce, e-commerce that is focused on engaging the customer based on his or her geographical location.

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Forts movers are firms who are first to market in particular r area, and who move quickly to gather market share. Tirst movers hoped to establish a large customer base quickly, and build brand name recognition. The thinking was that once customers became accustomed to using a company's unique web interface and feature set, they could not easily be switched to competitors.

Why study E-commerce?

It is important to be able to perceive and understand the opportunities and risks that lie ahead. E-commerce technologies- and digital markets that result have brought about some fundamental, unprecedented shifts in commerce. The evolving internet and other information technologies are shaping the twenty-first century.

Which of the following is physic place you visit in order to transact?

Marketplace

How has e-commerce changed the marketing of goods?

Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases. In addition, much information about the consumer can be gathered from the website the consumer visits. With the increase in information density, a great deal of information about the consumer's past purchases and behavior can be stores and used by online merchants.

____ represents the total number of users or customers an e-commerce business can obtain.

Reach

Which of the following refers to the complexity and content of a message?

Richness

Which of the following statements about the Internet is not true?

The Internet was created in the early 1990's

What kind of problems does the global nature of e-commerce pose?

The global nature of e-commerce poses public policy issues regarding equity, equal access, content regulation, and taxation.

Which of the following best describes the early years of e-commerce?

They were a technological success but a mixed business success

E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers or customers

True

E-commerce poses special challenges to methods used in the past to protect intellectual property rights.

True

It is likely that e-commerce will eventually impact nearly all commerce

True

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

True

E-commerce is available just about everywhere and anytime. This is known as:

Ubiquity

Which of the following can be considered synonymous with the term e-commerce?

digital commerce

Which of the following best defines e-commerce?

digitally enabled commercial transactions between and among organizations and individuals

Which of the following is an example of a e-commerce first mover that failed?

eToys

Business-to-consumer (B2C) e-commerce in the United States:

has grown at double-digit rates since 2010

Which of the following is an important societal issue related to e-commerce?

preservation of privacy

Above all, e-commerce is a ____ phenomenon

technology driven

What is the key factor in determining if a transaction is "commerce"

the exchange of value across organizational or individual boundaries in return for products and services

Which of the following refers to the practice of researching a product online before purchasing it at a physical store?

web rooming