E-Commerce M7-M12
Which of the following terms refers to the links that connect business firms with one another to coordinate production? A) supply chain B) B2B e-commerce C) vertical market D) horizontal market
A
Which social marketing proved the most effective for ExchangeHunterJumper.com? A) Facebook B) YouTube C) Pinterest D) Instagram
A
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. A) Technological B) Content C) Media D) Industry
A
________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers. A) Spot B) Indirect C) Vertical D) Bulk
A
Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed? A) watch lists B) proxy bidding C) sealed bidding D) price matching
B
Which of the following early leaders in social networking has been reinvented as a music- oriented social network? A) Vevo B) Myspace C) Polyvore D) Tumblr
B
Which of the following features of e-commerce technology can result in work and shopping invading family life? A) interactivity B) ubiquity C) information density D) global reach
B
Which of the following has the highest share of online retail sales? A) omni-channel merchants B) virtual merchants C) catalog merchants D) manufacturer-direct
B
Which of the following involves e-mailing another seller's bidders and offering the same product for less? A) transaction interception B) bid siphoning C) shill bidding D) persistent bidding
B
Which of the following involves using a variety of tools to encourage users to interact with content and brand? A) social density B) engagement C) amplification D) dark social
B
Which of the following is a history of your actions on Facebook? A) News Feed B) Timeline C) Ticker D) Open Graph
B
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook? A) Amplify B) FBX C) DoubleClick D) PTAT
B
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A) TweetDeck B) Curalate C) Amplify D) Webtrends
B
Which of the following is another term for amplification? A) impressions B) reach C) conversation rate D) conversion ratio
B
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years? A) desktop/laptop display advertising B) location-based (local) mobile marketing C) mobile marketing D) social marketing on Facebook
B
Which of the following is not a digitally native vertical brand? A) Warby Parker B) Wayfair C) Everlane D) Caspar
B
Which of the following is not a privacy advocacy group? A) EPIC B) TIO C) CDT D) EFF
B
Which of the following is not a type of digital gamer? A) casual gamers B) local gamers C) social gamers D) MMO gamers
B
Which of the following is not a typical barrier to the implementation of a private industrial network? A) It requires participating firms to share sensitive data. B) It requires the large network owners to give up some of its independence. C) It requires a significant investment of time and money. D) It requires a change of mindset and behavior of employees.
B
Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture? A) accountability B) privacy C) responsibility D) liability
B
Which of the following is the leading mobile retailer in the United States? A) Walmart B) Amazon C) Google D) QVC
B
Which of the following is the second-most popular mobile marketing format? A) search engine advertising B) display advertising C) video advertising D) mobile messaging
B
Which of the following statements about online magazine publishing is not true? A) The total magazine audience size increased from 2015 to 2017, due entirely to the growth of digital magazines. B) Only about 10% of tablet computer owners read magazine content once a week. C) The percentage of adults who read digital edition magazines has more than quadrupled since 2011. D) There an estimated 1,200 magazine apps for mobile readers.
B
A community site created by a corporation is called a sponsored community site. A) True B) False
A
A majority of B2B buyers worldwide now believe their mobile device is essential to their work. Which age-group had the highest percentage agreeing with this statement? A) Millennials (ages 18-35) B) Gen-Xers (ages 36-51) C) Baby Boomers (ages 52 to 65) D) those over 65
A
A(n) ________ market is one that provides expertise and products for a specific industry (i.e., automobiles). A) vertical B) horizontal C) indirect D) buyer-biased
A
After Google, the next portal/search engine site with the most unique visitors is: A) Yahoo. B) Microsoft. C) AOL. D) Facebook.
A
All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution.
A
All of the following are forms of collaboration among businesses except: A) RFQs. B) CPFR. C) demand chain visibility. D) marketing coordination and product design.
A
Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately: A) 3%. B) 5%. C) 7%. D) 9%.
A
EDI systems generally serve vertical markets A) True B) False
A
Exchanges are not directly tied to ERP systems used by large firms. A) True B) False
A
Magazine digital advertising revenues are expected to _______ for the next few years. A) remain relatively flat B) more than double C) grow over 20% D) significantly decrease
A
NeweggBusiness is an example of a(n): A) e-distributor. B) exchange. C) private industrial network. D) e-procurement Net marketplace.
A
On-demand service companies collect a fee from both sellers and buyers who use the platform. A) True B) False
A
One of the first online virtual communities was: A) The Well. B) Myspace. C) AOL. D) Salon.com.
A
Walmart is the largest purchaser of consumer goods in the world. A) True B) False
A
Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract Rule
A
Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security
A
Which of the following U.S. media channels generates the most revenue? A) broadcast television/pay TV B) video games C) newspapers D) box office movies
A
Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement
A
Which of the following native digital news sites has the most unique monthly visitors? A) HuffingtonPost.com B) Vox.com C) Vice.com D) Buzzfeed.com
A
Which of the following platforms was used by the fewest gamers in 2018? A) consoles B) PCs C) smartphones D) tablets
A
Which of the following statements about cloud-based B2B systems is not true? A) Much of the expense of the system is shifted from the B2B network provider to the firm. B) B2B network providers charge customers on a demand basis. C) Network effects apply, enabling the spreading of costs. D) Cloud-based B2B data networks can be implemented in short periods of time.
A
"Do Not Track" falls under which of the following principles in the FTC's current privacy framework? A) Privacy by Design B) Simplified Choice C) Greater Transparency D) Scope
B
A private industrial network is an independently owned online marketplace that connects many suppliers and buyers. A) True B) False
B
A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n): A) interest-based social network. B) affinity community. C) practice network. D) sponsored community.
B
According to Amazon, around how many indie authors have sold more than 1 million copies of their books? A) 10 B) 100 C) 1,000 D) 10,000
B
According to the chapter-ending case study, all of the following are examples of big tech firms that have engaged in activities that raise antitrust issues, except: A) Amazon B) Apple C) Google Drive D) Facebook
B
All of the following are examples of dark social except: A) e-mail. B) tweets. C) SMS texts. D) Snapchat.
B
An example of an indirect good in the fast-food industry is: A) mustard. B) paper napkins. C) beef. D) sugar.
B
In 2017, the various entertainment industries together accounted for about __% of total media industry revenues, while the print media industries collectively accounted for about ___%. A) 24%, 76% B) 76%, 24% C) 89%, 11% D) 11%, 89%
B
In 2017, which of the following forms of entertainment produced the least amount of revenue? A) radio B) recorded music C) video games D) television
B
In 2017, which of the following was the largest producer of revenues in the U.S. entertainment industry? A) radio B) television C) motion pictures D) video games
B
In 2018, Millennials made up almost 65% of Snapchat's monthly active U.S. users. A) True B) False
B
In 2018, over 90% of online buyers were expected to make a purchase using a mobile device. A) True B) False
B
In 2018, the amount spent on local online marketing exceeded the amount spent on mobile marketing A) True B) False
B
In 2018, which of the following comprised the largest segment of the online gaming audience? A) tablet gamers B) smartphone gamers C) PC gamers D) console gamers
B
In the wholesale model of e-book distribution, pricing power is with the publisher. A) True B) False
B
In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing? A) 2014 B) 2015 C) 2016 D) 2017
B
MRO goods are also known as direct goods. A) True B) False
B
SMS text messaging generates most of mobile marketing spending. A) True B) False
B
Snapchat is owned by Facebook A) True B) False
B
) In 2018, B2B e-commerce accounted for approximately ___% of all B2B commerce. A) 12 B) 42 C) 46 D) 54
C
The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale. A) siphoning B) herd behavior C) network effects D) channel expansion
C
What is another name for pro forma earnings? A) net margin B) operating income C) earnings before income taxes, depreciation, and amortization (EBITDA) D) generally accepted accounting principles (GAAP) earnings
C
Which of the following accounts for the most time people spend using a mobile device? A) watching video B) social networks C) listening to music D) reading news and magazines
C
Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years? A) copyright law B) trade secret law C) patent law D) trademark law
C
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) information density B) interactivity C) social technology D) ubiquity
C
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends? A) social density B) engagement C) amplification D) dark social
C
Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content. A) True B) False
A
The Federal Communications Commission's privacy rules, applicable to broadband ISPs, were repealed by Congress in 2017. A) True B) False
A
The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line? A) term life insurance B) automobile insurance C) health insurance D) property and casualty insurance
A
The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information. A) True B) False
A
The original portals in the early days of e-commerce were search engines. A) True B) False
A
What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)? A) Require firms to have consumers affirmatively opt-in before PII is collected. B) Require firms to allow consumers to opt-out before PII is collected. C) Make collection of PII illegal. D) Require robust notice only before PII is collected.
A
Which of the following categories generates the highest percentage of online retail revenue? A) computers and electronics B) apparel and accessories C) books/music/video D) automobile and automobile parts and accessories
A
Which of the following has the highest penetration of social network usage among the general population? A) North America B) Latin America C) Europe D) Asia-Pacific
A
Which of the following is not true about social marketing? A) More than 50% of Twitter's ad revenues are generated by desktop users. B) The top seven social networks account for over 90% of all visits. C) Social marketing differs markedly from traditional online marketing. D) In social marketing, business cannot tightly control their brand messaging.
A
________ has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent? A) Yelp B) TripAdvisor C) Angie's List D) TripExpert
A
________ is the leading online television and movie distributor. A) Netflix B) Hulu C) iTunes D) Google Play
A
All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones.
B
The online mortgage industry has transformed the process of obtaining a mortgage. A) True B) False
B
The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions. A) True B) False
B
Vox is an example of the Digital First business model. A) True B) False
B
Which of the following is not a current trend in online content? A) Americans continue to spend more on streaming music than downloaded music. B) Readership of newspapers in print form continues to exceed online readership. C) E-book sales growth slows. D) Explosive growth of the mobile platform accelerates the transition to digital content.
B
Which of the following occurs first in the process of content convergence related to books? A) media integration B) media migration C) media transformation D) media maturity
B
Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? A) Freedom of Information Act B) Gramm-Leach-Bliley Act C) COPPA D) HIPAA
B
BlackPlanet is an example of a(n) ________ social network. A) practice-based B) interest-based C) affinity-based D) general
C
In 2018, time spent with digital media accounted for ___ of total media time spent A) 23% B) 33% C) 50% D) 75%
C
Which of the following is a community of members who self-identify with a demographic or geographic category? A) practice network B) sponsored community C) affinity community D) interest-based social network
C
Which of the following is not an example of a transaction broker? A) a stockbroker B) a real estate agent C) an accountant D) an employment agency
C
________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain. A) Green B) Sustainable C) Lean D) Just-in-time
C
________ refers to the feeling of having been too cheap in bidding and failing to win an auction. A) Winner's lament B) Winner's regret C) Loser's lament D) Loser's regret
C
________ was sued by the Justice Department for violating antitrust laws in connection with e-books. A) Amazon B) Google C) Apple D) Barnes & Noble
C
All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the: A) nature of the work used. B) amount of the work used. C) market effect of the use. D) free availability of the work on the Web.
D
All of the following are strategic factors that pertain specifically to a firm and its related businesses except: A) core competencies. B) synergies. C) technology. D) power of customers.
D
All of the following are terms used to describe on-demand service companies except: A) mesh economy. B) collaborative commerce. C) we-commerce. D) omni-channel commerce.
D
All of the following have introduced their own versions of Buy buttons except: A) Facebook. B) Pinterest. C) Instagram. D) Tumblr.
D
An ________ serves businesses that primarily buy direct goods on a contract purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
D
Disputes over federal trademarks involve establishing: A) underlying ideas. B) intent. C) piracy. D) infringement.
D
Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry? A) Washington Post B) Time Magazine C) The Atlantic Magazine D) The New Yorker
D
Which of the following involves bypassing the target site's home page and going directly to a content page? A) cybersquatting B) metatagging C) framing D) deep linking
D
Which of the following is an example of a practice network? A) PredictWallstreet B) Instagram C) DebatePolitics D) Doximity
D
Which of the following statements about Walmart's Global Replenishment System (GRS) is not true? A) GRS is an online analytics package. B) GRS is a just-in-time inventory management system. C) GRS is predictive, not just reflective, of past sales. D) GRS is based on past point-of-sale data.
D
Which of the following statements about e-sports is not true? A) Colleges are beginning to offer scholarships for players on their video game teams. B) Twitch accounts for over 80% of the online e-sports viewing in the United States. C) E-sports tournaments routinely draw an online audience equal to professional football games. D) The e-sport audience is predominantly composed of females between the ages of 21 and 34.
D
Which of the following statements about online banking is not true? A) Top mobile banking activities include checking balances and bank statements and viewing recent transactions. B) Online and mobile banking transactions provide significant costs savings for banks. C) Millennials are adopting mobile banking at a much higher rate than those who are older. D) More people use a tablet for mobile banking than a mobile phone.
D
Which of the following statements about the movie industry is not true? A) iVOD revenues have grown faster than subscription streaming revenues. B) Online movie distribution is not dominated by a single distributor. C) Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. D) The movie industry's control of the release window of a movie is a form of price discrimination.
D
Which of the following was the first state law in the United States requiring owners of commercial websites or online services to post a privacy policy. A) California Consumer Privacy Act B) California Net Neutrality Act C) California Electronic Communications Privacy Act D) California Online Privacy Protection Act
D
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order? A) message board B) timeline C) friends' network D) newsfeed
D
While using apps, users spend over 90% of the time on just ________ of them. A) 2 B) 3 C) 4 D) 5
D
________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles. A) SCM B) Social e-commerce C) EDI D) Collaborative commerce
D
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. A) sales B) distribution C) a la carte D) freemium
D
The amount of time visitors spend on a site is a measure of: A) reach. B) loyalty. C) conversation. D) engagement.
D
What is the first step in the procurement process? A) negotiate price B) qualify the seller and its products C) issue a purchase order D) search for suppliers
D
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? A) the Golden Rule B) the Slippery Slope C) the Social Contract Rule D) No Free Lunch
D
Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? A) the Golden Rule B) Risk Aversion C) the Slippery Slope D) the Social Contract rule
D
Which of the following basic ethical concepts plays an important role in defining privacy? A) responsibility B) accountability C) liability D) due process
D
Which of the following dominates the local mobile search market? A) Twitter B) Apple C) Facebook D) Google
D
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) ubiquity B) interactivity C) information density D) global reach
D
Which of the following is not a characteristic of the use of social networks in B2B e-commerce? A) It is typically unstructured. B) It helps develop a more personal relationship between participants in the supply chain. C) It enables participants to make decisions based on current conditions. D) They are always private.
D
Which of the following is not a major provider of mobile display advertising? A) MoPub B) inMobi C) AdMob D) Webtrends
D
Which of the following is not one of the top three players in e-book publishing? A) Barnes & Noble B) Apple C) Amazon D) Google
D
Which of the following is not one of the typical portal revenue sources? A) commissions on sales B) subscription fees C) tenancy deals D) referral fees
D
Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000? A) totally free B) most content free, but subscription fee to access premium content C) paywall D) metered subscription model
D
Which of the following native digital news sites is owned by AOL? A) Vox B) Vice C) Reddit D) Huffington Post
D
Which of the following statements about the newspaper industry is not true? A) U.S. newspaper revenues totaled about $27.5 billion in 2017. B) Newspaper websites are the most lucrative way for newspapers to monetize their digital readers. C) Social media sites have become a major source of unique visitors to online newspapers. D) Newspaper circulation revenues have declined dramatically since 2000.
D
Which of these job recruitment sites is not a job listing aggregator? A) Indeed B) SimplyHired C) Glassdoor D) CareerBuilder
D
Exchanges are used for spot purchasing of MRO supplies. A) True B) False
A
The a la carte revenue model allows users to pay only for what they use. A) True B) False
A
The liquidity of a market is measured by all of the following except: A) price transparency. B) number of buyers and sellers in market. C) volume of transactions. D) size of transactions.
A
Which of the following is not one of the central challenges facing the online retail industry? A) lack of physical store presence B) consumer concerns about the privacy of personal information C) inconvenience in returning goods D) delivery delays
A
Which of the following is not one of the seven major segments of the retail industry? A) electronics and computers B) specialty stores C) gasoline and fuel D) food and beverage
A
Which of the following refers to itself as the front page of the Internet? A) Reddit B) Huffington Post C) Flipboard D) Buzzfeed
A
Which of the following statements about EDI systems is true? A) They typically serve vertical markets. B) They are seller-side solutions. C) They evolved from private trading exchanges. D) They still play an important role in B2C commerce.
A
urchasing managers are key players in the procurement process. A) True B) False
A
Craigslist is most involved in which of the following online services market(s)? A) real estate services and career services B) insurance services and brokerage services C) travel services D) online accounting services
A
Sprout Social helped Wahl Professional improve its social media presence on which of the following? A) Facebook B) Instagram C) Twitter D) Pinterest
B
Which case was instrumental in paving the way for Internet business methods patents? A) Bilski et al. v. Kappos B) State Street Bank & Trust Co. v. Signature Financial Group, Inc. C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Ticketmaster Corp. v. Tickets.com
B
About how many hours a month do online social network users spend, on average, on all social networks combined? A) 15 B) 20 C) 25 D) 30
C
In which of the following cases did the U.S. Supreme Court rule that basic business methods cannot be patented? A) State Street Bank & Trust v. Signature Financial Group, Inc. B) Bilski et al. v. Kappos C) Alice Corporation Pty. Ltd. v. CLS Bank International D) BMG Rights Management v. Cox Communications
C
On which of the following do users spent the least amount of time per day? A) Snapchat B) Tumblr C) LinkedIn D) Pinterest
C
The majority of inter-firm trade involves: A) spot purchasing of direct goods. B) contract purchasing of indirect goods. C) contract purchasing of direct goods. D) spot purchasing of indirect goods.
C
Which of the following is the most popular use for mobile devices? A) shopping B) socializing C) entertainment D) performing tasks, such as finances
C
A(n) ________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies. A) sustainable B) ethical C) lean D) accountable
D
A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems. A) EDI B) ERP C) CPFR D) SCM
D
According to Pew Research Center, what percentage of newspaper readers are exclusively print readers? A) 21% B) 31% C) 41% D) 51%
D
Together Amazon and Apple account for ________ of the e-book market. A) 65% B) 72% C) 87% D) 92%
D
WebMD.com is an example of a: A) general purpose portal. B) vertical market portal based on affinity group. C) vertical market portal based on focused content. D) focused content portal.
D
Which of the following is an example of an e-distributor? A) Grainger B) Go2Paper C) The Seam D) Ariba Network
D
One partial solution to high monitoring costs is ________ pricing. A) fixed B) dynamic C) allocated D) distress
A
The existence of substitute products is a key industry strategic factor. A) True B) False
A
Which of the following statements is not true about the automobile, and automobile parts and accessories, online retail category? A) Most of the revenue in this category is generated from the sales of automobiles. B) Automobile manufacturers use the Internet to deliver branding advertising. C) U.S. franchising law prohibits automobile manufacturers from selling cars directly to consumers. D) Automobile retailing is dominated by dealership networks.
A
All of the following are weaknesses of EDI except: A) EDI is not well suited for electronic marketplaces. B) EDI lacks universal standards. C) EDI does not provide a real-time communication environment. D) EDI does not scale easily.
B
Cannibalization is a major challenge facing book publishers. A) True B) False
B
Consumers are primarily price-driven when shopping on the Internet. A) True B) False
B
Consumers in auctions are driven solely by value maximization. A) True B) False
B
Content convergence describes convergence in the design, production, and ________ of content. A) sales B) distribution C) marketing D) consumption
B
Copyright protection protects against others copying the underlying ideas in a work. A) True B) False
B
Current liabilities are debts of the firm that will be due within: A) three months. B) six months. C) one year. D) two years.
B
DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies
B
E-distributors are sometimes referred to as many-to-one markets, many sellers serving one firm. A) True B) False
B
Facebook is the fastest growing of the most popular social networks. A) True B) False
B
Facebook was the leader in U.S. ad spending revenues on social networks in 2018. What company earned the second most amount of ad spending revenue? A) Snapchat B) Instagram C) Pinterest D) Twitter
B
Few large firms today have Electronic Data Interchange (EDI) systems. A) True B) False
B
Gross margin is defined as gross profit: A) minus total operating expenses. B) divided by net sales revenues. C) divided by cost of sales. D) minus net income.
B
Highly centralized supply chains produce higher short-term costs, but also lower long-term risk protection. A) True B) False
B
Omni-channel merchants are also referred to as: A) virtual merchants. B) bricks-and-clicks companies. C) catalog merchants. D) manufacturer-direct firms.
B
Online retail constitutes about 20% of the total retail market today. A) True B) False
B
Personal consumption of retail goods and services accounts for over 80% of total gross domestic product (GDP). A) True B) False
B
The Children's Internet Protection Act (CIPA) has been struck down by the U.S. Supreme Court as unconstitutional A) True B) False
B
The Seam is an example of an: A) exchange. B) industry consortium. C) e-procurement Net marketplace. D) e-distributor.
B
The TrustArc program is an industry-sponsored initiative to encourage websites to be more transparent about how they use personal information, and to make it more likely that appropriate ads are shown to users. A) True B) False
B
The lower the ________ compared to revenue, the higher the gross profit. A) assets B) cost of sales C) gross margin D) operating expenses
B
The proliferation of mobile device has led to a decrease in the total amount of time spent with media. A) True B) False
B
The term BYOD refers to employees: A) working from home. B) being allowed or encouraged to use their own mobile devices and laptops. C) using mobile devices for work. D) bringing work devices to the home.
B
The term fintech applies only to tech companies that are seeking use technology to unbundle traditional institutional financial services industries and instead deliver targeted solutions. A) True B) False
B
The time spent watching and reviewing auction bids is a part of ________ costs. A) pricing B) monitoring C) delayed consumption D) fulfillment
B
Tight coupling seeks to reduce excess inventory to a bare minimum. A) True B) False
B
Trans-organizational business processes require _______ to perform. A) one firm B) two independent firms C) three independent firms D) at least ten firms
B
Virtual merchants face potentially large costs for all of the following except: A) building and maintaining a website. B) building and maintaining physical stores. C) building an order fulfillment infrastructure. D) developing a brand name.
B
When did the first online communities form? A) the 1970s B) the 1980s C) the 1990s D) the 2000s
B
When was the future of e-books firmly established? A) in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet B) in 2007, with the introduction of Amazon's Kindle C) in 2009, when Barnes & Noble introduced its Nook e-reader D) in 2010, when Apple introduced the first iPad
B
Which ethical principle states that if an action cannot be taken repeatedly, then it's not right to take at all? A) Universalism B) the Slippery Slope C) the Social Contract Rule D) the Golden Rule
B
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security
B
Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A) Promoted Trends B) Amplify C) Twitter Cards D) Promoted Accounts
B
Which of the following accounts for the most mobile ad spending? A) display ads B) search engine advertising C) video ads D) SMS text messages
B
Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014? A) Sports Illustrated B) The New Yorker C) Newsweek D) Time
B
Which of the following measures the percentage of sales revenue a firm can retain after all expenses are deducted from gross revenues? A) gross profit B) net margin C) operating margin D) working capital
B
Which of the following primarily deal with indirect goods? A) e-distributors and industry consortia B) e-distributors and e-procurement Net marketplaces C) exchanges and industry consortia D) exchanges and e-procurement Net marketplaces
B
Which of the following primarily serve horizontal markets? A) e-distributors and exchanges B) e-distributors and e-procurement Net marketplaces C) e-procurement Net marketplaces and industry consortia D) exchanges and industry consortia
B
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? A) social density B) dark social C) amplification D) engagement
B
Supply chain ________ refers to differentiating a firm's products or prices on the basis of superior supply chain management. A) management B) simplification C) competition D) collaboration
C
The Day of Action was a protest to proposed changes in regulations pertaining to which of the following? A) fantasy sports B) Internet sales taxes C) net neutrality D) the online sale of prescription drugs
C
The MOTO sector of the retail industry is most similar to the ________ sector. A) specialty stores B) general merchandise C) online retail sales D) consumer durables
C
The display of a third-party's website or page within your own website is called: A) cybersquatting. B) metatagging. C) framing. D) deep linking.
C
The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade. A) industry consortia B) exchanges C) Net marketplaces D) horizontal markets
C
The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation. A) True B) False
A
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. A) equipment B) fulfillment C) delayed consumption D) monitoring
A
The last step in the procurement process is: A) sending a remittance payment. B) sending the invoice. C) shipping the goods. D) delivering the goods.
A
The main objective of the GDPR is to strengthen the rights of citizens to their own personal information and to strengthen oversight of firms to ensure that they implement these individual rights. A) True B) False
A
The majority of Americans who read newspapers online read them exclusively on mobile devices. A) True B) False
A
The term supply-push refers to: A) making products prior to orders being received based on estimated demand. B) waiting for orders to be received before building a product. C) channel conflict. D) multi-channel manufacturers who sell directly online to consumers.
A
Which of the following statements is not true about OTT? A) To use OTT services, consumers must purchase a bundle of channels. B) OTT entertainment services are a threat to cable/satellite television delivery systems. C) OTT services include the ability to download content after purchase or rental, as well as subscription streaming and "live" TV services. D) OTT entertainment services enable binge watching.
A
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: A) moving to a demand-pull model. B) high cost structures. C) developing a fast-response online order and fulfillment system. D) channel conflict.
B
Ads that appear in a Facebook user's News Feed are called: A) Marketplace Ads. B) Promoted Ads. C) Page Post Ads. D) Brand Ads.
C
All of the following are "live"/on-demand OTT services except: A) Sling TV. B) DirecTV Now. C) Netflix D) YouTube TV
C
House of Cards is an online TV series developed by which of the following? A) Amazon Studios B) HBO C) Netflix D) Hulu
C
Approximately ________ % of the United States labor force is involved in providing services. A) 50 B) 60 C) 70 D) 80
D
In 2018, around what percentage of the total United States population used social networks? A) 50% B) 60% C) 70% D) 80%
C
On average, users use about ________ apps a month on their smartphone. A) 10 B) 15 C) 20 D) 50
C
What is the first step in analyzing an ethical dilemma? A) Define the conflict or dilemma and identify the higher-order values involved. B) Identify the potential consequences of your opinions. C) Identify the options you can reasonably take. D) Identify and describe the facts.
D
All of the following cases involved the doctrine of fair use except: A) Spokeo v. Robins B) Perfect 10, Inc. v. Amazon.com, Inc. et al. C) Field v. Google, Inc. D) Kelly v. Arriba Soft
A
An ________ provides an online catalog that represents the products of thousands of direct manufacturers. A) e-distributor B) e-procurement company C) exchange D) industry consortium
A
Auction prices are often higher than prices in fixed priced markets. A)True B) False
A
Automated order entry systems: A) show goods from a single seller. B) increased the costs of inventory replenishment. C) are typically owned by the purchasing firm. D) no longer play an important role in B2B commerce.
A
B2B e-commerce websites tend to serve horizontal markets. A) True B) False
A
The average American adult spends twice as much time-consuming media than time spent at work. A)True B) False
A
The time spent on desktop computers and mobile devices now exceeds time spent in front of the television. A) True B) False
A
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches, and the length of time visitors stay on the site. A) True B) False
A
The video game industry accounts for the second highest amount of U.S. media revenues. A) True B) False
A
Threatening negative feedback in return for a benefit is an example of: A) feedback extortion. B) offensive shill feedback. C) defensive shill feedback. D) sending spam.
A
Total music consumption in hours of day listening to music has increased even as sales of CDs have drastically declined. A) True B) False
A
Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals. A) True B) False
A
Which of the following happened during the time period when newspapers used a print-centric business model? A) Google launched its search engine. B) Apple introduced the iPhone. C) Facebook opened to the public. D) The adoption of smartphones and tablets has grown rapidly.
A
Which of the following has the second-highest share of online retail sales? A) omni-channel merchants B) virtual merchants C) catalog merchants D) manufacturer-direct
A
Which of the following is not a key industry strategic factor? A) synergies B) barriers to entry C) industry value chain D) existence of substitute products
A
Which of the following is not a major trend in the online recruitment services industry? A) disintermediation B) Millennials and GenX primarily use mobile devices to search for jobs C) social recruiting D) use of big data technologies in the hiring process
A
Which of the following is not categorized as an operating expense? A) the cost of products being sold B) marketing costs C) administrative overhead D) amortization of goodwill
A
Which of the following is not considered a current asset? A) long-term investments B) cash C) accounts receivable D) marketable securities
A
Which of the following statements is not true? A) Google is the leading platform for mobile display ads. B) Google has four of the top eight apps. C) Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share. D) Google generates over 50% of all mobile search ad spending.
A
All of the following are important trends in B2B e-commerce in 2018-2019, except: A) the growing emphasis on obtaining real-time data. B) the migration of B2B hardware and software to cloud computing and cloud apps. C) a decline in the number of Net marketplaces. D) the increasing use of social network platforms.
B
All of the following are potential benefits of B2B e-commerce except: A) increased production flexibility. B) increased product cycle time. C) increased opportunities to collaborate with suppliers and distributors. D) increased visibility and real-time information sharing among all participants in the supply chain network.
B
Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users? A) e-books B) magazines C) video D) digital audio
B
Which of the following was the first step in the development of B2B e-commerce? A) Electronic Data Interchange (EDI) B) automated order entry systems C) computerized inventory databases D) digital invoices
B
Who was the first major fiction writer to create an e-book-only volume of a new work? A) Hugh Howey B) Stephen King C) Dan Brown D) Amanda Hocking
B
________ is a subscription-based retailer using predictive marketing and Big Data? A) Macy's B) Stitch Fix C) Dell D) Lands' End
B
________ is an example of an e-procurement Net marketplace. A) McMaster-Carr B) Ariba C) Amazon Business D) SupplyOn
B
________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items. A) Discriminatory pricing B) Price matching C) Bid rigging D) Distress pricing
B
e and to a particular location. A) Having an adaptive supply chain B) Tight coupling C) Supply-chain management D) Materials requirement planning
B
All of the following are potential benefits of B2B e-commerce except: A) lower administrative costs. B) lower search costs. C) lower price transparency. D) lower transaction costs.
C
All of the following have led to the development of outsourcing of manufacturing around the world except: A) technology. B) globalization of trade. C) environmental concerns. D) high levels of wage disparity between the developed and undeveloped worlds.
C
All of the following were popular types of online marketing before 2007 except: A) e-mail. B) corporate websites. C) mobile marketing. D) display ads.
C
An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
C
EDI document structures are defined by: A) a single international standards body. B) individual suppliers and buyers. C) industry committees. D) each purchaser.
C
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as: A) dynamic pricing. B) content convergence. C) the release windows. D) digital rights management.
C
Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration? A) online catalog B) online order, in-store pickup C) online supply-push D) online promotions for offline purchases
C
Which of the following is not true about Facebook News Feed Page Post Ads? A) They have a tiny tag indicating that they are sponsored. B) They can be liked, shared, and commented on, just like any news feed post. C) They cannot contain links. D) They have social context.
C
Which of the following now owns LinkedIn? A) Facebook B) Google C) Microsoft D) Verizon
C
Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer? A) disintermediation B) localization C) channel conflict D) hypermediation
C
Which of the following primarily deal with direct goods? A) e-distributors and independent exchanges B) exchanges and e-procurement Net marketplaces C) exchanges and industry consortia D) e-procurement Net marketplaces and industry consortia
C
Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date? A) working capital B) operating margin C) balance sheet D) gross margin
C
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? A) engagement B) information density C) social density D) amplification
C
Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay? A) Twitter B) LinkedIn C) Pinterest D) Snapchat
C
Which of the following statements about Facebook Exchange is not true? A) It competes with Google Ads (formerly DoubleClick). B) It allows advertisers to target ads. C) It is a social search engine. D) It involves cookies.
C
All of the following are advantages of online retail except: A) lower supply chain costs. B) lower cost of distribution. C) ability to change prices. D) faster delivery of goods.
D
All of the following are challenges faced by bricks-and-clicks firms except: A) coordinating prices across channels. B) handling returns of online purchases at retail outlets. C) building a credible website. D) building a brand name
D
All of the following are major trends in B2B e-commerce in 2018-2019, except: A) a movement toward implementing highly centralized supply chains to reduce risk. B) a growing emphasis on the use of business analytics software (business intelligence) to understand very large data sets. C) a growing emphasis on rapid-response and adaptive supply chains rather than lowest-cost supply chains. D) an increase in regional manufacturing and supply chains to attempt to combat the risks of far-flung global networks.
A
All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except: A) up to ten years imprisonment for a first offense. B) fines up to $500,000 for a first offense. C) fines up to $1 million for a repeat offense. D) restitution to the injured parties for any losses due to infringement.
A
All of the following marketing tools on Facebook require payment except: A) Brand Pages. B) Facebook Watch. C) News Feed Page Post Ads. D) Mobile Ads
A
All of the following services require extensive personalization except: A) financial services. B) legal services. C) medical services. D) accounting services.
A
All of the following statements about Amazon are true except: A) in 2016, Amazon purchased Jet.com, one of its discount competitors. B) Amazon Web Services is now a major part of Amazon's business. C) eBay can be considered a competitor of Amazon's. D) the rising cost of shipping represents one of the biggest threats to Amazon's long-term profitability.
A
All of the following statements about patents are true except: A) it is more difficult to obtain a copyright than it is to obtain a patent. B) the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods. C) computer programs can be patented. D) in order to be patented, an invention must be nonobvious.
A
All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except: A) the DMCA makes it illegal to circumvent technological measures to protect works. B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting websites or providing services to infringers regardless of whether the ISP is aware of infringement. C) the DMCA requires search engines to block access to infringing sites. D) the DMCA allows libraries to make digital copies of works for internal use only.
B
All of the following statements about the MOTO sector are true except: A) compared to general merchandisers, the transition to e-commerce was easier for MOTO firms. B) the MOTO sector is also referred to as the specialty store sector. C) MOTO was the last technological retailing revolution that preceded e-commerce. D) distribution of catalogs is one of MOTO retailers' biggest expenses.
B
All of the following types of auctions involve single units except: A) an English auction. B) a Dutch Internet auction. C) a Name Your Own Price auction. D) a penny auction.
B
All of the following were factors that precipitated the growth of MOTO except: A) the national toll-free call system. B) the growth of the cellular phone industry. C) falling long distance telecommunications prices. D) the growth of the credit card industry
B
Almost all recruiting professionals now use social networks in the recruiting process. A) True B) False
B
An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis. A) e-distributor B) e-procurement Net marketplace C) exchange D) industry consortium
B
Apart from Amazon, the top online retail firms in terms of online sales are all primarily ______ firms. A) manufacturer-direct B) omni-channel C) web-only D) catalog merchant
B
B2B e-commerce websites: A) are a predecessor of industry consortia. B) tend to serve horizontal markets. C) are buyer-side solutions. D) are considered a type of EDI system.
B
Bookings Holdings owns all of the following except: A) Priceline. B) Orbitz. C) Booking.com D) Lowestfare.com
B
By 2020, spending on social marketing will triple the amount spent on mobile marketing. A) True B) False
B
Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis. A) True B) False
B
Macy's deployed which of the following technologies in many of its retail stores in 2014? A) QR codes B) iBeacon C) E9-1-1 D) Geo-search
B
Office supplies are an example of: A) direct goods. B) indirect goods. C) MRO goods. D) distributed goods.
B
Portals are not immune to network effects. A) True B) False
B
Private industrial networks are direct descendants of: A) e-procurement Net marketplaces. B) existing EDI networks. C) independent exchanges. D) industry consortia.
B
Private industrial networks are usually owned collectively by the major firms participating in the network, while exchanges usually are created by a single sponsoring company. A) True B) False
B
Texture is an example of which of the following? A) interactive book developer B) magazine aggregator C) e-reader platform D) vanity press
B
Which of the following allows Facebook to track user behavior on other sites? A) Open Graph B) Like button C) hashtags D) Whatsapp
B
Which of the following statements about B2B marketing is not true? A) Mobile B2B marketing consumes less than 20% of B2B digital marketing budgets. B) Only 10% of B2B marketers use mobile marketing technologies. C) Content marketing is one of the primary and most effective marketing tools in B2B marketing. D) The disparity between the amount spent on B2B marketing compared to B2C e-commerce reflects the different nature of much of B2B e-commerce when compared to B2C e-commerce.
B
Which of the following statements about Millennials is not true? A) Millennials are more likely to have read a book in the past 12 months than older adults. B) Millennials overwhelmingly prefer e-books to printed books. C) Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults. D) Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.
B
Which of the following statements about piracy in the movie and television industry is not true? A) Piracy still remains a threat to the movie and television industry. B) The most common method of piracy uses bit cyberlockers/file hosting sites. C) The monetary amount the movie industry loses as a result of piracy is unknown. D) Public interest in pirated movies in the United States is declining.
B
How much time a month does the average person spend using the Facebook app on mobile devices? A) about 3 hours B) about 10 hours C) about 13 hours D) about 23 hours
C
In 2017, book publishing revenues: A) remained stable. B) increased significantly. C) experienced a sizeable decrease. D) increased slightly.
C
In 2018, which of the following accounted for the smallest amount of B2B commerce? A) EDI B) private industrial networks C) Net marketplaces D) traditional B2B
C
In the United States, the service sector accounts for approximately ________ % of the United States GDP. A) 70 B) 75 C) 80 D) 85
C
Instagram is an example of a(n): A) interest-based social network. B) affinity community/social network. C) general community/social network. D) practice network.
C
Which of the following best explains why the service sector is a natural avenue for e-commerce? A) The service sector is less geographically reliant and more globally oriented. B) The service sector has historically been more technology-reliant. C) Much of the value in services is based on the collection, storage, and exchange of information. D) It is not; services are difficult to translate to e-commerce because they rely on face-to-face communication and barter.
C
Which of the following cases involved the issue of keywording? A) Ticketmaster Corp. v. Tickets.com B) Bernina of America, Inc. v. Fashion Fabrics Int'l, Inc. C) Government Employees Insurance Company v. Google, Inc. D) E. & J. Gallo Winery v. Spider Webs Ltd.
C
Which of the following is a method of inventory cost management that seeks to eliminate excess inventory? A) lean production B) sustainable production C) just-in-time production D) supply chain simplification
C
Which of the following is an on-demand service company focused on lodging? A) Uber B) Lyft C) Airbnb D) Task Rabbit
C
Which of the following is another name for a private industrial network? A) industry consortia B) EDI system C) PTX D) net marketplace
C
Which of the following is considered one of the most contentious e-commerce patents? A) Acacia Technologies' patent on streaming video media transmission B) Priceline's patent on buyer-driven name your price tools C) Amazon's patent on one-click purchasing D) Google's PageRank patent
C
Which of the following is not an advantage that pure digital news sites have over print newspapers? A) They have a lower cost structure. B) They can create new work flows and business processes that are more timely and efficient. C) They offer higher quality journalism. D) They can take advantage of newer technologies for producing the news.
C
Which of the following statements about the wholesale and agency models for selling books is not true? A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. C) Amazon supports the agency model. D) A result of the agency model was that Amazon's prices on e-books rose.
C
Which of the following technologies reduces the ability to merge different files and de-anonymize consumer data? A) anonymous surfing B) anonymous remailers C) differential privacy software D) public key encryption
C
Which of the following types of auctions is perfect for sellers that have many identical items to sell? A) English auctions B) Name Your Own Price auctions C) Dutch Internet auctions D) group buying auctions
C
Which streaming gaming channel was purchased by Amazon in 2015? A) Dailymotion B) YouTube.com C) Twitch.tv D) Shield.nvidia.com
C
________ were the most troubled segment of the print publishing industry in 2017. A) Books B) Magazines C) Newspapers D) Periodicals
C
Priceline is an example of a(n): A) English auction. B) Dutch auction. C) penny auction. D) Name Your Own Price auction.
D
Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve: A) retailing goods. B) personalization. C) information brokering. D) providing hands-on services.
D
The ________ model is not one of the three business models employed by newspapers between 1995 and 2018. A) Print-centric B) Integrated Print/Web C) Digital First D) Convergence
D
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: A) aggregation. B) repackaging. C) media transformation. D) industry convergence.
D
The number of people exposed to pins on Pinterest is a measure of which of the following? A) engagement B) community C) brand strength D) fan acquisition
D
The ratio of impressions to fans is a measure of: A) engagement. B) amplification. C) community. D) fan acquisition.
D
The technology used by early online communities was limited to mostly: A) instant messaging. B) FTP. C) e-mail. D) bulletin boards.
D
What is the largest sector of the online travel services market in terms of revenue? A) hotel reservations B) car reservations C) cruise/tour reservations D) airline reservations
D
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app? A) Whatsapp B) Like button C) Messenger D) Open Graph
D
Which of the following is not a major trend in online retail for 2018-2019? A) Buying online has become a normal, mainstream, everyday experience. B) The average annual purchase of online buyers continues to increase. C) Specialty retail sites show rapid growth in online retail. D) The number of online buyers begins to plateau
D
Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge? A) USA PATRIOT Act B) Homeland Security Act C) Communications Assistance for Law Enforcement Act D) USA Freedom Act
D
Which of the following is not an e-commerce public safety and welfare issue? A) regulation of gambling B) regulation of cigarette sales C) regulation of pornography D) regulation of taxation
D
Which of the following is not an example of a native digital news site? A) Huffington Post B) Buzzfeed C) Vice D) USA Today
D
Which of the following is not an example of a virtual merchant? A) Overstock B) Wayfair C) Newegg D) Dell
D
Which of the following is not an example of industry structure convergence? A) Amazon's creation of Amazon Books Publishing B) Verizon's acquisition of Yahoo C) AT&T's acquisition of Time Warner D) Apple's development of the iPad
D
Which of the following is not true about on-demand service firms? A) The growth of on-demand service firms is supported using online reputation systems based on peer review. B) It is not likely that on-demand service firms will totally escape government regulation. C) On-demand service firms facilitate access to resources. D) On-demand service firms are a totally new phenomenon without precedent in the history of e- commerce.
D
Which of the following primarily involve long-term sourcing? A) e-distributors and exchanges B) e-distributors and industry consortia C) e-procurement Net marketplaces and exchanges D) e-procurement Net marketplaces and industry consortia
D
Which of the following statements is not true? A) Price competition among online travel services is difficult as comparison shopping for better prices is easy. B) The online travel services sector is one of the few in which extensive disintermediation has occurred. C) The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry. D) The online travel services industry has gone through a period of consolidation.
B
Which of the following types of auctions "shields the brand" of the seller? A) English auction B) Name Your Own Price auction C) Dutch auction D) penny auction
B
Which of the following types of online content is consumed by the highest percentage of U.S. Internet users A) digital audio B) video C) digital games D) e-books
B
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society? A) the Golden Rule B) Risk Aversion C) the Collective Utilitarian principle D) the Social Contract Rule
C) the Collective Utilitarian principle
Name and describe the five steps in the social marketing process.
fan acquisition, engagement, amplification, community, and brand strength
Which of the following statements best describes the potential impact of network effects with respect to portals? A) Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. B) The value of the portal to advertisers and consumers increases geometrically as reach increases. C) The greater the amount of content provided by a portal, the greater its value to the community. D) The greater number of portals available, the greater the potential audience for each.
B
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding. A) bidding fee auction B) channel manager C) watch list D) rating system
C
A(n) ________, in which the highest bidder wins, is the most common form of auction. A) Dutch Internet auction B) Japanese auction C) English auction D) reverse auction
C
Big data plays an important role in predictive marketing. A) True B) False
A
Closed bidding offers the advantage of herd effects. A) True B) False
B
All of the following are solutions to the problem of high monitoring costs except: A) seller rating systems. B) watch lists. C) proxy bidding. D) fixed pricing.
A
All of the following statements about the online insurance industry are true except: A) the Internet has lowered search costs, increased price comparison, and decreased prices to consumers for all forms of insurance. B) websites of almost all the major firms provide the ability to obtain an online quote. C) the wave of interest in fintech companies has not yet reached the insurance industry. D) the industry has been very successful in attracting visitors searching for information about prices and terms of insurance policies.
A
All of the following were parts of the vision during the early days of e-commerce except the belief that: A) new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business. B) online consumers were rational and cost-driven. C) entry costs to the online retail market would be much less than those needed to establish a physical storefront. D) the cost of acquiring customers would be much lower.
A
An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment. A) exchange B) e-distributor C) e-procurement company D) industry consortium
A
An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
A
Barkbox is an example of a subscription-based retail revenue model. A) True B) False
A
E-distributors: A) make money by charging a mark-up on products they distribute. B) usually operate "private" markets. C) operate in vertical markets. D) focus on selling direct products.
A
E-mailing buyers to warn them away from a seller is a type of auction fraud known as: A) transaction interference. B) bid siphoning. C) bid rigging. D) shill bidding.
A
EDI began as a(n) ________ system. A) document automation B) document exchange C) invoice generation D) MRP
A
EDI was developed to reduce the cost, delays, and errors inherent in the manual exchanges of documents among firms. A) True B) False
A
For a quick check of a firm's short-term financial health, examine its: A) working capital. B) gross margin. C) long-term debt. D) cost of sales.
A
In 2017, digital games generated more than three times the amount of digital music revenues. A) True B) False
A
In 2018, almost 60% of the adult U.S. population was expected to use online banking. A) True B) False
A
In 2018, the number of online buyers in the United States was over 190 million. A) True B) False
A
In ________, all of a customer's financial (and even nonfinancial) data are pulled together into a single, personalized website. A) account aggregation B) a financial portal C) integrated financial services D) EBPP systems
A
In the United States, Google is not required to remove results from its search engine if requested. A) True B) False
A
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations. A) True B) False
A
Millennials are the first generation to be born into the digital revolution of the 20th century. A) True B) False
A
More than two-thirds of Internet users worldwide participate in social networks. A) True B) False
A
Net neutrality refers to the idea that Internet service providers (ISPs), including cable Internet and wireless carriers, should treat all data on the Internet in the same manner, and not discriminate or price differentially by content, protocol, platform, hardware, or application. A) True B) False
A
Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade. A) True B) False
A
Operating margin is defined as: A) operating income or loss divided by net sales revenues. B) operating income or loss divided by total operating expenses. C) net sales revenues divided by net income or loss. D) net assets divided by net liabilities
A
Operating on a global scale is one objective of private industrial networks. A) True B) False
A
Pinterest's users are predominantly women. A) True B) False
A
PredictWallStreet is an example of a(n): A) interest-based social network. B) affinity community. C) sponsored community. D) practice network.
A
Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021. A) True B) False
A
Safe harbor provisions of the Digital Millennium Copyright Act (DMCA) were at issue in all the following lawsuits except: A) a lawsuit filed by the Authors Guild and five major publishing companies against Google B) a lawsuit brought by Viacom against YouTube and Google C) BMG Rights Management v. Cox Communications. D) Mavrix Photographs, LLC v. LiveJournal, Inc.
A
Smartphones are an example of technological convergence. A) True B) False
A
The Spokeo case involved a claim for damages based on which of the following? A) Fair Credit Reporting Act B) Digital Millennium Copyright Act C) Anticybersquatting Consumer Protection Act D) Defend Trade Secrets Act
A
Which of the following has the highest share of the e-book market? A) Amazon B) Apple C) Google D) Barnes & Noble
A
In 2018, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store? A) almost 40% B) almost 60% C) almost 70% D) almost 80%
D
Which of the following statements about the home entertainment industry is not true? A) Over 50% of the U.S. population uses an OTT subscription service in addition to or instead of cable/satellite TV. B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. C) Both the television and movie industry share in home entertainment revenues. D) Neither the television nor film industries have built an industry-wide Internet delivery system.
B
Which of the following statements about the music industry is not true? A) Music industry revenues have decreased by 50% since 1999. B) Digital revenues accounted for less than half of all U.S. music revenues in 2017. C) It is still unclear if independent streaming music services have a viable business model. D) Streaming music generated over 50% of all digital music sales in 2017.
B
Which of the following statements about the online newspaper audience is not true? A) The online newspaper is one of the most successful of all online media in terms of audience size. B) Online readership of newspapers is growing at more than 30% a year C) Social networks have become a major source of readers for newspaper articles. D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.
B
In 2018, which age group had the fastest growing rate of Facebook usage? A) 12-34 B) 35-45 C) 46-65 D) adults over 65
D
All of the following are challenges for catalog merchants except: A) high costs of printing and mailing. B) building a credible website. C) the need to bring staff in or manage new technology. D) building sophisticated order entry and fulfillment systems.
D
All of the following are examples of direct goods in the auto industry except: A) sheet steel. B) shatter-resistant glass. C) rubber molding. D) desktop computers.
D
All of the following statements about the online real estate services market are true except: A) the first step in the home buying process for nearly all ages of home buyers is to look online. B) the major impact of Internet real estate sites has been in influencing offline decisions. C) the primary service offered by real estate sites is a listing of houses available. D) the Internet and e-commerce have created a revolution in the real estate value chain.
D
Analysts predict that B2B e-commerce in the United States will grow to approximately ________ by 2022. A) $7.3 billion B) $73 billion C) $730 billion D) $7.3 trillion
D
Around what percentage of Amazon's top 100 selling e-books are now self-published? A) 14% B) 24% C) 34% D) 44%
D
As discussed in the chapter-opening case, Hubble used all of the following Facebook marketing tools except: A) Facebook brand page. B) Facebook News Feed ads C) Facebook Live. D) Facebook's Lookalike Audience lead generation tool.
D
By 2020, it is estimated that advertisers will be spending which of the following amounts on mobile marketing? A) $11.3 million B) $113 million C) $11.3 billion D) $113 billion
D
Collaborative commerce systems: A) focus on structuring intra-firm communications. B) bring customers into the product development phase. C) provide open, competitive marketplaces. D) foster sharing sensitive internal information with suppliers and purchasers.
D
