ECOM ASSIGNMENT #3
By 2017, mobile commerce revenues are expected to be approximately:
$109 billion.
What percentage of smartphone users have used their phones for proximity searches on information like local weather?
95%
Which of the following is not true about mobile marketing?
By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing
Which children's Web site was fined $3 million in 2011 for collecting and sharing children's personal information without consent of their parents?
Disney ?
Facebook's share price fell dramatically after its IPO because investors feared that:
Facebook would be unable to increase advertising revenues enough.
Facebook has more unique monthly visitors than LinkedIn, Twitter, Pinterest, Tumblr, and Instagram combined.
False
It is possible to opt- out of Facebook's Graph Search.
False
Text message generates the majority of mobile marketing spending.
False
Miller Coors used which of the following techniques to alert Blue Moon beer fans as to where it could be purchased?
Geo- fencing
Which of the following dominates mobile advertising?
Which of the following earns the most location- based marketing revenue?
Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising?
Google Analytics
All of the following are Pinterest marketing tools except:
Promoted Accounts.
Brand pages on Facebook typically attract more visitors than a brand's Web site.
True
By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually
True
The second most popular social network in terms of average minutes per visitor is:
Tumblr.
Which of the following statements is not true?
Women are more active purchasers on smartphones than men.
Which of the following purchased Tumblr in May 2013?
Yahoo
All of the following were popular types of online marketing before 2007 except:
corporate Web sites.
The ratio of impressions to fans is a measure of:
fan acquisition.
Which of the following are features of both Pinterest and Twitter?
hashtags
Which of the following accounts for the most mobile ad spending?
search engine advertising
Which type of apps account for the most user time?
social network apps
Surveys have found that the least influential online marketing format for driving consumers to purchase is:
social networks.
How can a smartphone's gyroscope and accelerometer be used in product marketing?
to enhance user interaction with mobile multimedia
