Ecommerce FE
a tiny graphics file embedded in an e-mail or Web page.
A Web beacon is:
CRM system
A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.
Language
All of the following are aspects of content convergence except:
Tweets
All of the following are examples of dark social except:
13
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
general community/social network.
Instagram is an example of a(n):
bricks-and-clicks companies.
Omni-channel merchants are also referred to as:
Name Your Own Price auction
Priceline is an example of a(n):
metered subscription
The New York Times introduced which of the following revenue models in 2011?
Microsoft
Which of the following companies was an early investor in Facebook?
customer co-production
The Nike iD program is an example of which of the following marketing techniques?
Freemium
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.
English auction
A(n) ________, in which the highest bidder wins, is the most common form of auction.
Firewalls
Ad blockers operate in a manner very similar to which of the following?
Page Post Ads
Ads that appear in a Facebook user's News Feed are called:
Yahoo.
After Google, the next portal/search engine site with the most unique visitors is:
Amazon Books Publishing
All of the following are examples of technology convergence except:
Brand Pages
All of the following marketing tools on Facebook require payment except:
Amazon showed a profit in 2014.
All of the following statements about Amazon are true except:
News Feed
Which of the following do Facebook users spend the most time on?
SQL
________ is an industry-standard database query and manipulation language.
versioning
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
one year.
Current liabilities are debts of the firm that will be due within:
technical and legal means
DRM refers to a combination of ________ for protecting digital content.
Amplification
Encouraging users to click a Like button is an example of which step in the social marketing process?
Trip Advisor
Expedia owns all of the following except:
Facebook purchased which of the following for $22 billion?
500,000
For a Web site that has 100,000 visitors a month, and where on average, a visitor makes five page requests per visit, there will be ________ entries in the transaction log each month.
Hachette
In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books?
Mobile Games
In 2015, which of the following comprised the largest segment of the online gaming audience?
equipment
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
airline reservations
What is the largest sector of the online travel services market in terms of revenue?
search engine advertising
Which of the following accounts for the most mobile ad spending?
apparel and accessories
Which of the following categories generates the highest percentage of online retail revenue?
Walmart
Which of the following had the highest online sales revenue in 2014?
Google launched its search engine.
Which of the following happened during the period of time during which newspapers used a print-centric business model?
virtual merchants
Which of the following has the highest share of online retail sales?
Amazon
Which of the following has the highest share of the e-book market?
seller's lament
Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?
viral marketing
Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
engagement
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
affinity community
Which of the following is a community of members who self-identify with a demographic or geographic category?
Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?
AirBnB
Which of the following is an on-demand service company focused on lodging?
Tumblr
Which of the following is known primarily for blogs?
Readership of newspapers in print form continues to exceed online readership.
Which of the following is not a current trend in online content?
Social Search
Which of the following is not a practice that degrades the results and usefulness of search engines?
price transparency
Which of the following is not a risk or cost of Internet auctions?
an accountant
Which of the following is not an example of a transaction broker?
Dell
Which of the following is not an example of a virtual merchant?
electronics and computers
Which of the following is not one of the seven major segments of the retail industry?
referral fees
Which of the following is not one of the typical portal revenue sources?
Internet Media
Which of the following is the fastest growing segment of media revenues?
fan acquisition
Which of the following is the first step in the social marketing process?
Itunes
Which of the following is the largest online movie download distributor?
eBay
Which of the following is the market leader in C2C auctions?
company Web site
Which of the following is the most important tool in establishing a relationship with the customer?
Which of the following online advertising formats attracted the least amount of spending in 2015?
balance sheet
Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date?
Social Density
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
Pinterest is the only one of the major social networks that does not accept paid advertising.
Which of the following statements about Pinterest is not true?
Google is the leading display ad site on mobile devices.
Which of the following statements is not true?
NFC
Which of the following technologies has Apple adopted in its hardware for Apple Pay?
Name Your Own Price auction
Which of the following types of auctions "shields the brand" of the seller?
Dutch Internet auctions
Which of the following types of auctions is perfect for sellers that have many identical items to sell?
Google Sites
Which of the following was the top online video site in 2015 in terms of number of viewers?
long-term investments
Which of the following would not be considered a current asset?
Hadoop
Which of the following would you implement to collect and analyze your company's Big Data?
Twitch.tv
Which streaming gaming channel was purchased by Amazon in 2015?
Technological
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Herd behavior
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
75
Around ________ % of households in the United States have broadband access to the Internet.
Cost of Sales
The lower the ________ compared to revenue, the higher the gross profit.
Flash Marketing
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
The richness made possible by e-commerce technologies does which of the following?
