Email Marketing

Conditional Opt-in

A conditional opt-in is one that implies that the user must opt in to an email list if they want to access a page or website.

Timing for Email Strategy

Delivers the right message at the right time in order to drive open rates. This can be during the work day, weekend, time zone, time of day, etc. Utilize A/B testing to find the optimal send time for your audience. Optimal days are Tuesday/Wednesday/Thursday. Optimal times are 6am/10am/2pm/and 8pm to midnight.

GDPR (and constraints)

GDPR is The European Union's General Data Protection Regulation. It is very important to familiarize yourself with the core tenets of these pieces of legislation and understand the impact they will have on your email marketing should you be reported for misuse. Constraints: Explicitly requested the content. Use data must be protected at minimum standards. Users may request any data that is stored about them. Users may request all data about them be deleted.

Types of Subject Lines: Humanity // News

Humanity: Adding human appeal, there is a person behind your product or service. News: Always perform well and drives open rates. works well with the curiousity tone.

Optimizing Open Rates for Email Campaigns

Improve your open rate by using a well targeted subscriber list, familiar sender name, and effective subject lines.

Dynamic Content

This allows the content within the email to dynamically change based on data. For example, changing the currency from a euro symbol to a dollar symbol, if that is the recipient's geo-location currency. The email can pull in that personal data and populate the content so it's relevant to the recipient and makes sense.

Share/Forwarding Rate

What is it: Percentage of recipients who clicked 'Share this' button to post on social media How to calculate: (clicks on share button / delivered emails) * 100 Example: 100 clicks on button / 10,000 delivered *100 = 1% share rate

Hard Bounce

A hard bounce is more difficult. It is a permanent delivery failure. It occurs when the message has been permanently rejected either because there was a typo in the email address, or the email address is no longer valid. Retries will not be successful with a hard bounce

Preference Center

A preference center is a more advanced unsubscribe page. When a user clicks unsubscribe, instead of instantly removing them from all of your email lists, you can provide a way for them to change the types of emails they receive and how often.

Spam Complaints

A spam complaint is when the email recipient clicks the 'Spam' or 'Junk' button on your email in their email client. Most ESPs have the 'Spam' button and it only appears when the email is in the inbox If it's easier for them to mark your email as spam rather than unsubscribe, this could cause more damage to your reputation. So, make sure that your unsubscribe link is easy to find.

Email Automation

Effective ESPs can send automated emails based on user activity, personalization, and segmentation. Triggered emails and scheduled emails are also part of this. Marketing automation helps you stay connected to your customers every step of the way, reduces repetitive tasks such as abandoned cart notifications or product recommendations, and retargeting. The ESP reduces the amount of manual work required to deliver effective email marketing.

Single Opt-in and Benefits

For single opt-in, the user submits their email on a form on your website, and they're immediately subscribed to your list. There is no confirmation required from the user. Benefits: It is very easy for a subscriber and very easy for the business. It is fast, quick, efficient.

Email Testing Tools: Litmus

It allows you to send your email to a test email address, and from there it will show your email in more than 70 apps and devices. It will validate the links, images, and tracking and test the load time. You can also build an email with the editor, and access the analytics.

After the send: Engagement Metrics

Roughly 24 hours later, check the engagement of the email for the good metrics, such as the opens, the clicks, the conversions, the trends.

Accurate Targeting

Scheduling an email campaign to be sent at the relevant time to each of your subscribers is incredibly important. This can be specifically for their time zone, or for the time of day where they're actually available to engage with an email from you.

3 types of Email Testing

Seed testing: Compile a list composed of co-workers, friends, or family that will help you to test out your email before you launch it. Rendering Testing: Tools such as Litmus allow you to send your email to a test address, and preview it in various email clients and devices. Load Testing: Testing the load times of images and text as they become visible.

Value of Inbound Email Marketing

Targets specific buyers, easier to personalize, low cost and high return, generates high ROI, and its fast/effective/measure-able results.

Optimizing Click Rates for Email Campaigns

- Simple, explicit call to actions - Multiple links for the same action so that if the reader makes a decision later in the stage, they still have the option to take action. - Offering deals for a limited time - Testing different colors to determine the most appealing

Minimize the Bounces and Unsubscribers

- The content of your email should be relevant. - Subject line should very closely mirror the content of the email. - Meet Subscriber expectation: Does your email cadence and frequency match out with recipient expect and signed up for? This develops mistrust and also reduces effectiveness of your brand. -Preference center!!

Email Use

82% of B2B and B2C use email marketing 75% of email revenue is generated by triggered campaigns. 53% of all emails are opened on mobile devices 33% of emails opened are on iphone devices

Market Automation Building Blocks

Action: This is any action the user performed, such as clicked an email, downloaded an e-book, or registered for an event. Decision: After they performed the action, something should happen. For example, after they register for an event they should be redirected to a 'Thank You' page, and also sent a thank you email. Timing: When should the response function happen? Timing is a key component.

Target Segmentation

Combining email segmentation, which is grouping similar users together, and contact management, which is keeping contact information updated, this will lead to higher performing email campaigns with higher open rates, higher click rates, and more engagement with your content further down the funnel.

one-to-one and personal emailing highlighted features

Gmail: integrates seamlessly with G suite Microsoft Outlook: reduce email clutter Yahoo Mail: Huge storage capacity (1TB) Zoho Mail: Free license allows for 25 users to register under one account, although storage is limited to 5 GB.

Before the send: Checking Blacklists

Go to mailtester.com and get your email sent so that way you can check if you're on a blacklist, if your domain is not authenticated, if the email contains any general errors and if there are any broken links.

Marketing Automation

Marketing automation refers to a set of software tools that automate marketing actions related to email, social media, landing pages, and other web activities. It is a more streamlined and efficient way to manage email marketing. The ROI of this kind of software takes at least six months to one year to prove. This is a long-term commitment.

Optimizing Email for mobiles

People now spend an average of 69% on media time. 50% check their phone as soon as they wake up. 81% use their phone primarily for email. - Keep the flow in mobile - Make images lightweight - a lot to convey in a smaller space so be mindful - use reports to identify behavior on mobile devices.

Marketing Automation Process

Web form submission: The action that triggers the automation flow Information tagging: Assigning a tag to the user helps identify them and it can be used in segmentation Delay or wait period: A period of time the user waits before proceeding to the next step (the reason there is a delay is because it takes some time for all of the pieces of data to be tagged to the profile of a contact in your database. Send email: Send the specified email to all users who enter this step

Bounce Rate Calculation

What is it: Percentage of emails that sent that couldn't be delivered How to calculate: (Bounced emails / emails sent)*100 Example: 75 bounced emails / 10,000 sent = 0.75% bounce rate

Conversion Rate Calculation

What is it: Percentage of recipients who clicked a link and completed desired action How to calculate: (Number who completed desired action/delivered emails)*100 Example: 400 completed actions / 10,000 delivered emails = 4% CTR

Overall ROI Calculation

What is it: Return on investment for email campaign How to calculate: ( $ in additional sales made minus $ invested in campaign / $ invested in campaign)*100 Example: (1,000 additional sales - $100 invested in the campaign/$100 invested in the campaign)*100= 900% ROI

Decision Building Block in Marketing Automation

You can set up workflow conditions 'if, else'. Tags and footprints can be used as part of a lead to help you identify highly engaged users. Sequence: If users unsubscribe, the result is to stop all future emails goin to them - a very critical marketing automation process.

After the send: Understand, manage, and remove

bounce management. you should also: monitor your email delivery, manage good list hygiene, and use double opt-in.

Subscriber List

A subscriber list is the contact information of all the users who have requested emails and are allowed to be emailed. This is the list you will use to send your marketing emails.

Best Practices for A/B Testing

- Only test one variable at a time. - Split your groups equally and randomly. - Test early and test often for the best results. - Test as large a sample as you can for more accurate results. - Trust the data collected, not your gut instinct.

Components of Effective Emails

1. Audience 2. Subject line 3. Email Copy 4. Design 5. Call to action 6. Imagery

Cross Channel Integration with Email Marketing

1. Social Media 2. Display and Retargeting 3. SMS 4. Mobile App 5. Direct Mail 6. In-store 7. Website 8. Geolocation tracking

Limitations of ESPs

1: The cost can rise depending on the number of subscribers you have and how often you email them. 2: You've no control over rate limits and sending volumes. The ESPs control how many emails you can send per hour and per day. 3: Interface reporting: You may not have the option to customize the reporting/reports

Email Testing Tools: 250ok

A platform which provides senders with a real-time insights on issues such as deliverability, reputation, user-level inbox engagement, domain-based message authentication, reporting, and conformance.

Types of Emails you can have

Announcement, product updates, Newsletters, Event Invitations, Social Media Updates, Internal updates

Factors affecting deliverability of emails: Subject Lines

Avoid all caps, avoid excessive and unnecessary use of punctuation, and use special characters sparingly.

Features of ESPs.

Contact Database Management: contact book Segmentation: extract data to segment users. Automation Tracking Behavior Unsubscribe management: you'll need to be able to prove how a person opted in and out of receiving emails on your site.

3 Types of Recipients

New customer, Existing customer, and Evangelist. Evangelist: become an advocate for your product or service.

Opt-in Permission

You can only email people who have opted in or subscribed to your email list.

Components of Effective Emails: Imagery

should not simply be there for the sake of being there. Often, the basic imagery is the company logo, but it may also be relevant to have a header and various other thumbnails. General best practice is to avoid having your email as one singular, entire image

List Segmentation

List segmentation contributes to the growth and management of a contact database by keeping information about contacts, who are your leads, subscribers, customers, partners, competitors, employees, up-to-date and accurate. very difficult to tell who and what message to send easily see the breakdown of your audience, and tailor each message accordingly.

Collecting Data from Existing Customers

Opt-in form data: when a user is signing up for your email list, you can provide extra fields to capture more info about the user. Purchase Data: including locations and user preferences. Social Media Information: think about psychological experience.

Email Design

Otherwise known as user experience. It is effective because it adds to the user experience, creates a consistent experience between newsletters/websites/emails, style, placement of CTAs.

Collecting Data from Evangelist Customers

Potential customers will often trust the opinion of an evangelist over a traditional marketing message, making it incredibly powerful. Email campaign metrics, site visits, social media engagements, purchase history.

Before the send: Testing

Subject line, from name, time of day, day of the week. Litmus includes a from name and subject line checker, which can help to optimize your email before sent. It lets you know if the subject line is simply too long or too short, in terms of character length, includes spam characters or is too vague. The from name checker checks both the domain the email was sent from and what the reply to address is.

Components to test in Emails

Subject line, from-name, pre-header, footer, calls to action, social media icons and links, unsubscribe link and address, HTML vs text email, personalization. The ideal way to test this would be to carry out an A/B testing.

Benefits of using ESPs: Part 1

Whitelisting of Email Broadcasts: This ensures your email will be delivered to the intended recipient's inbox. ESP provisioning, domain, and IP setup: You will want to send emails from your company's domain name, instead of a free one such as Gmail or Hotmail. To use your own domain, you must configure the IP setup with both the ESP and the domain service. Deliverability Reporting.

Engagement (challenge of email campaign)

The final challenge in getting your email into a recipient's inbox is engagement. Some ISPs look at recipient engagement to determine inbox versus junk folder delivery. Types of recipient engagement include opens, clicks, saves, replies, forwards, moves, and so on. The more engaged a recipient is, the greater the chance of the email landing in their inbox.

The fold

The fold, which is normally used to refer to the website page, means the part of an email that is first visible on the screen.

Mandatory Legal Requirements for Email Copy

The last step for creating an email is fulfilling the legal requirement that all emails must contain an unsubscribe link and a postal address, so that the user can opt out from receiving the emails.

Layout for Email Design

The layout controls the flow of the email and maeks it easier on the reader's eye to look at. - Organizes for quick reading: use bold and color headsers. - Make room: don't be afraid of white space - align your content - define your sections - put your call to action about the fold

Types of ESPs.

The left column, which you may be more familiar with, Gmail, Outlook, Yahoo!, and Zoho Mail, are for one-to-one and personal emailing. The right column, AWeber, Constant Contact, GetResponse, and Mailchimp are email service providers for bulk email.

Types of Automated Emails

The power of email marketing also comes from automated, repeated emails. These can be: Welcome emails On-boarding emails - providing helpful tips and tricks Confirmation emails Thank you emails Abandoned Cart Emails - send triggered emails to remind them that they may want to complete their purchase

Image link for Email Design

The second way to add images to your email, an image link, provides an attached URL references which comes with its advantages and disadvantages as well. In comparison to embedded images in the email, it's less technical, requires very little effort, and it keeps the email weight light meaning you won't get caught for spamming. The downside to this approach is that the recipient will need to actively turn on image viewing in their email settings to see the image. As we've seen, both approaches come with their pros and cons.

Soft Bounce

The soft bounce is something that you can work on to prevent it happening again. It is a temporary failure. Reasons for a soft bounce include: the recipient's mailbox was simply full; the receiving server was down; or the massage was too large. You can action these items by sending the email again when the mailbox may have some space; waiting for some time to pass until the server is likely up and running again; and finally, reducing the size of your message

Factors affecting deliverability of emails

1. Custom authentication 2. Single opt-in 3. Domain 4. Subject Lines 5. Images 6. URL Shortners

Steps to create an Email Campaign

1. Identify the need for an email 2. Define campaign requirements: it should include your campaign goals, the tone, how you're going to personalize it, and what segment you are sending it to. 3. Write Email Copy 4. Add to email template 5. Set up email tracking (pixel tracking) 6. test your email 7. Send your email 8. analyze your email

AWeber ESP

AWeber is a paid ESP and v popular. It includes ready-to-use email templates, list management, auto-responders, and email tracking.

Email Strategy

An email strategy helps you market your products and services, taking into consideration who your target customers are, what they are looking for, and when the best time is to provide that information to them.

Implied Opt-in

An implied opt-in is where an individual provides his or her email address during some form of business communication but not necessarily for the purpose of signing up to an email marketing list.

CAN-SPAM (and constraints)

CAN-SPAM is the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. CAN-SPAM established certain mandatory opt-out practices and requires email senders to clearly identify themselves. This cover commercial emailing in the United States. Constraints: Marketer must identify themselves with a physical address and the opt-out process has to be simple/easy. The subject line has to accurately reflect the content of the email.

CASL (and constraints)

CASL relates specifically to Canada, the Canadian anti-spam legislation of 2014. It requires marketers to obtain permission from a user before they may send marketing material via email or SMS. This is the Canadian anti-spam law that applies to electronic messages. Constraints: You can only send an email to a user who has explicitly consented. Implied opt-ins are valid consent only for 24 months after initial contact.

Choosing CTAs for Email Design

Clicking the CTA is often the main objective of an email, and having a clear CTA at the top and bottom of the email will make it easier for the reader and help them to click through to the landing page. Make it visible. The CTA should use a strong command verb and have a sense of urgency, giving the reader a real reason to act. apply now, download now, sign up, book now, learn more, buy now.

Deliverability vs. Inbox Placement

Deliverability is often confused with inbox placement. 'Delivered' describes emails that were completely transferred to the intended recipient's mailbox provider. This does not mean that the email actually got into the recipient's primary inbox. For example, it could have been delivered to a promotions or junk folder. 'Inbox placement' refers to where the email ended up once it was accepted. The 'deliverability rate' refers to the percentage of your emails sent that are actually delivered to your subscribers. But it also includes those that were delivered into spam or into the bulk folder.

Email Service Provider (ESP)

ESP operates and maintains the software and hardware for delivering bulk email. This is for lists of 100 to a million, or more. They provide a platform for managing and segmenting your contacts list, building email templates, and sending and tracking your campaigns on a large scale. An ESP should make the process of sending emails and managing your contacts database easier. Gmail is one of the most popular email service providers with over 1.2 billion users.

Lead Generation Methods using Email

Email is a powerful channel and can be used for lead generation by capturing users at different stages of the buying cycle. Methods: an email newsletter with high relevant content downloading a white paper Placing an order Offering a coupon, free trial.

Email Marketing

Email marketing is a commercial channel used to deliver advertisements, offers, education and other marketing content directly to the interested user's email inbox. It is a segment of digital marketing that works in conjunction with other marketing channels.

Email Testing Tools: Email on Acid // Return Path

Email on Acid: Allows you to test your email to ensure deliverability and preview across mobile devices. Return Path: Focuses on inbox placement, certification, reputation, monitoring, and email validation.

Role of a subject line stats

Emails that have a personalized subject line have 26% better open rate. Segmenting emails see an increase of 14% on opens and up to 100% on clicks. 80% of users say spelling errors are unacceptable mistake in email marketing.

Benefits of using ESPs: Part 2

Enterprise mail transport agent configuration: Free email domains like Gmail have a limit on how many emails you can actually send, which could be 100 or 150 a day. ESPs allow an almost unlimited amount to be sent and support large campaigns sent to a volume of perhaps millions of users. Bounce and complaint handling: An ESP will automatically check if an email address bounces and remove them from future campaigns, while also managing any complaints that users may have.

GetResponse ESP

GetResponse is slightly different in that it has a drag-and-drop feature for designing your emails, and it also integrates with third-party software like OptinMonster, Salesforce, and Zendesk, which may be important to you in your business.

Sending Volumes (challenge of email campaign)

ISPs want to see an established sending history and sending pattern in order to help determine inbox placement. Spikes in email volumes will often trigger email filters due to inconsistency with an existing pattern. This could trigger an ISP's spam filter because it doesn't align with your sending history. You must keep a regular sending pattern that doesn't have large fluctuations with volume.

Identity and Color for Email Design

Include who you are and the color of the email. It is best practice to include your company's logo at the top of your email and also use your brand's color pallet for calls to action, headers, so on.

Constant Contact ESP

It allows you to manage your email list, templates, and provide insight as well as giving you platform-based support on how to use it best.

Personalization for Email Strategy

It gives users a unique experience. It address the customer by their name. The email could display a product based on the customers viewing history. Suggest complementary products to help with recent purchase.

Components of Effective Emails: Design

It helps to decipher whether to include imagery or not, where to place the call-to-action button, and also the style and layout of your email copy. Email design has a huge impact on reader engagement, whether someone clicks on it or not.

Optional Legal Requirements for Email Copy

It is best practice to include the unsubscribe link and postal address in the footer of the email. While not mandatory, including social media links in the footer, along with a link to your company's privacy policy and some text about why the user is receiving the email, helps to provide a general better experience for the reader.

Components of Effective Emails: Email Copy

It should offer a message that is relevant to the recipient and should provide value. And you should write it in the second person. More of "you," and less of "we". It should be engaging but brief and to-the-point. Readers of your email should be able to skim and scan through the email and still understand the general meaning of your message.

MailChimp

Its features include an email creator, merge field tags, auto-responders, segmentation contact lists, email testing, and simple tracking and analytics. If your subscriber list goes beyond 2,000, than you need to opt for the paid version.

Analytics for Email Strategy

Its important to perform a data-driven analysis and apply the learnings to optimize future campaigns. Analytics is the analysis of email insights in order to inform campaign optimization and improve business growth.

Email Engagement Strategy

Keeping those subscribers interested and preventing them from unsubscribing through a strong email engagement strategy is another. Welcome all new subscribers with an email. be honest about how often you will be emailing them. Simplify your emails. Create targeted segments. Test your audience.

Creating a campaign in mail chimp

Mailchimp allows you to see if subscribers have clicked links in your campaign by clicking on track clicks in the settings & tracking selection. Your campaign report will show which subscribers clicked you links and how many times each link was clicked. Enabling the setting for track opens will allow you to see who opened your emails. You can preview and test your email in the design section of the campaign builder to give you an idea of how your campaign will look in your subscribers' inboxes.

Email List Opt-in and out

Main ones you should be concerned about are opt-in and opt-out. Ideally, you should never buy or rent an email list, as these contacts did not willingly sign up to your email list. As you've seen from the legislation we described, this form of optin is illegal in many countries, or will be illegal in many countries down the line, and ISPs, which are internet service providers, will detect this, meaning your emails will end up in the spam folder. Opt-in: includes users who explicitly signed up for email list. Opt-out: includes users who no longer wish to receive emails.

Merge Fields

Merge fields are placeholders such as email addresses and greetings, where information is populated from the contact database. For example, using the customer's first name to personalize an email. And as you can see in this example, this email is personalized to a student whose first name is "Vanessa."

Types of Subject Lines: Offer // Urgency

Offer: Giving something away or having a sale, mention it in the subject line. Great way to entice people to open your email. Urgency: They must act now or they will miss something. Its a very powerful subject line tone, but should only be used when there truly is a deadline or expiration.

Before the send: Reviewing

Review the previous email campaign performance to help you highlight issues you had previously to ensure you've at least implemented some of the fixes before sending the next one. Reports should be reviewed 24 hours after they send.

Segmentation for Email Strategy

Segmentation is grouping similar users together and sending relevant content based on that criteria. Your recipients will find your campaigns more relevant to them. The more information you collect about your email recipients, the more segmentation you can do and the better tailored your campaigns will be. Types of Segmentation: Demographics, job role, purchase history, web traffic, interest groups, clicks and opens for emails.

Types of Subject Lines: Self Interest // Curiosity

Self Interest: speaks directly to the user and shows what benefit they will gain by opening the email. This subject line is direct and clear. Curiosity: Draw the recipient in to opening the emai.

Types of Subject Lines: Social Proof // Story

Social Proof: Share success stories and inform users about how many other people are using your product or service. Story: telling the recipient a story, or the beginning of one.

Essentials for Email Copy: Part 2

Social media links are usually included at the end of an email as a way of inviting recipients to engage with your brand across different marketing channels. An unsubscribe option is usually placed below the social media links. You must offer an option to unsubscribe from your email list.

Spam Traps

Spam traps are email addresses that don't bounce and are monitored by ISPs and blacklists. There are 3 types: Typos: emailed misspelled, Homtail vs. Hotmail Recycled: email address that existed, was then abandoned, and later reactivated by the ISP. Pristine: Never opted-in to any email communication

A/B Testing

Split testing is a method of comparing two versions on an email against each other to determine which one preforms better. You must only preform one test at a time. Without a healthy size data base, you will never have a large enough list to actually be able to do your testing on. This can help you better understand each of your segments, determine the best subject lines, improve content, increase conversion rate, and result in more sales.

Essentials for Email Copy: Part 1

The copy in both the subject like and the body of the email should grab the user's attention and draw them in, build anticipation about what the email offers, and calling them to action by clicking through. If it is not written well, your subscribers will stop reading. The message will differ per person but should cater to their individual needs.

Double Opt-in and Benefits

The double opt-in is when the user submits their email on a form on your website, receives a confirmation email to their inbox which prompts them to take an action, such as clicking on a link to say, "Yes, I agree to receive communications from this company." Benefits: Results in a higher-quality list, more engagement, and you have a list of people who really do want to hear from you. Good data hygiene set. and protects against incorrect signups, and reduces spambots.

Role of a subject line

The subject line of an email is the first thing a recipient sees and can determine if they will open your email or not. By adding a sense of urgency in the subject line, you can draw the recipient in by prompting them to open the email to find out more. Always ensure the body of the email aligns with the subject line. Shorter subject lines are more impactful for B2C opens, while longer and more descriptive subject lines often yield higher open rates from B2B.

Email Marketing Regulations

These laws aim to reduce unwanted, abusive, fraudulent, and other malicious types of email- often referred to as spam. Regulations are not based on where you are sending the emails from, but where your subscribers are located.

Factors affecting deliverability of emails: Using URL Shortners

Unfortunately, and notoriously, spammers have used URL shorteners to hide the true nature of the URL that they are trying to entice you to click on. This means that ISPs have started identifying URLs that are shortened as potential spam techniques. As a result, it is better to avoid using URL shorteners, especially free public ones. Instead of inserting the full URL link as text, create a hyperlink with the appropriate text and make sure your links all go to legitimate domains.

Best practice for image use in email design

Use brand assets, include product photos, size your images, use pixel tracking images, use the less than 25% rule, include alt text. Use pixel tracking images: After you have designed your email, you will want to know how many times it was opened. When creating your email, you may need to add a tracking pixel. A tracking pixel is a one by one pixel, transparent image added to the code of your email. So when a user opens your email, the image is downloaded letting the tracking software know that the email was actually opened.

Inbound Email Marketing

Using Email with Inbounding marketing is Inbound Email Marketing. It is a permission based and focuses on creating quality content, pulling people towards your company and product.

Click Through Rate Calculation

What is it: Percentage of recipients who clicked on one or more links. How to calculate: (Total OR unique clicks/delivered emails)*100. Example: 500 clicks / 10,000 delivered emails = 5% CTR

Embedded Images for Email Design

With image embedding, you are attaching inline image to the email using HTML image tags that reference the image. Recipients are sure to get the image whether they download it or if its Displayed in the email. The cons to this is that it increases the overall size of the email causing varying results across email clients and higher spam scores as spam filters look out for large images. Also, image files are used to plant viruses on the computer.

Images for Email Design

You can embed an image which means you attach the image or the second method is to provide a URL reference to the image located on your server, the same way you would a web page.

New Leads for Potential Customers: Blogs

You can gauge content on your blog by requiring the user to give their email address, which you will then email what they were looking for to. The company website. If a user who is visiting your website is interested in what you offer, make it easy for the user to subscribe on almost every page.

New Leads for Potential Customers: Social Media

You can provide a link where they can quickly subscribe. Next, we have partners or affiliates. You could run a promotional campaign on a partner's website or email, that requires registration to enter. Add a refer-a-friend link to all you email marketing campaigns.

Setting the tone for Email Copy

You must follow up with what you promised in the subject line and make it easy for the user to take action. 1. Make it simple 2. Make is scannable: The main message should be clear and bullet points can be used to help get the main point across. 3. Useless 'we' and more 'you' 4. Focus on the benefits, not features. 5. have a single CTA

Rented List

a rented list, which is similar to buying a list, which means you pay for a certain number of users of a demographic, but you don't get their email address. The company you rent the list from will make the email send, nut because you never owned the contact list, you will not see their email address.

Factors affecting deliverability of emails: Images

if your email is purely image-based or almost completely image-based, there's no way for your ISP to know this is a legitimate email and there is a high risk that your email will be recognized as spam. This is why you need to have a ratio of image-to-text. In general, we recommend 3:2 or, a minimum of 60% text and a maximum of 40% image in your emails.

Email Folders

it is considered delivered. But remember, 'delivered' does not specify where it exactly was delivered to in the subscriber's inbox. Folders include: Primary, social, promotions, junk, spam.