English: "Apple and Branding - What Can We Learn?"

What are the strategies Apple has has used to influence people to identify with the Apple brand? (17-21)

Apple makes their customers think it is better to own and use more than one product and makes their products easy to use making them more attractive

What statement best describes the most distinguishing characteristic of Apple's advertisements?

Apple rarely mentions the technical aspect of the product and instead focuses on the feelings associated with using Apple products

What is the central idea of the passage?

Apple uses branding to increase consumer loyalty by creating advertising that affects people's emotions and an ecosystem that makes it easy to own multiple Apple products

What are the strategies Apple has has used to influence people to identify with the Apple brand? (14-16)

Apple uses specific language to build customer loyalty saying nothing is better than the latest Apple product

What are the strategies Apple has used to influence consumers? (1-5)

they created a 1984 add and made customers think having Apple products would make them part of a colorful world

How do paragraphs 17-19 develop ideas about consumer loyalty to the Apple brand?

they explain how Apple products are easy to use and therefore make consumers likely to buy more than one

What are the strategies Apple has has used to influence people to identify with the Apple brand? (9-13)

they focus on emotions instead of product details; makes customers feel that having their products make them a certain type of person

What are the strategies Apple has has used to influence people to identify with the Apple brand? (6-8)

they use adds that show dancing people to make people think owning it was cool and fun; they appeal to people's creativity

"This is a result of a 'correction' to the unconventional upside down orientation of the logo on their laptops." What is the best definition for "unconventional" as used in the sentence?

unusual

How has Apple developed a practically irresistible brand?

use a bunch of strategies, makes it look cool, fun, and easy to use