EXAM 2 QUESTIONS

Which of the following explains why people decorate or mutilate their bodies?

All of the above

_______ is a lasting, general evaluation of people, objects, advertisements, or issues.

An attitude

________ is the conscious designing of retail space and its various dimension to evoke certain effect in buyers

Atmospherics

The Pillsbury Doughboy and the Jolly Green Giant are examples of ________

Brand personalities

Others who are present in a consumer's physical and social environment when purchases are made are called

Co-consumers

_____ is where a person derives his or her identity in large measure from a social group.

Collective Self

Includes a buyer, a seller, and a product or service and other factors.

Consumption situation

Understanding our social roles are part of our ______

Extended Self

Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences

General Lifestyle segmentation

According to Freud, the part of the personality that seeks immediate gratification is called the

Id

All multi attribute attitude models specify the importance of attributes, beliefs, and ___________

Importance weights

_______ describes consumption at the low end.

Inertia

Both Eastern and Western cultures see the self as divided into a(n) __________

Inner, private self, and an outer, public self

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is _______

Internalization

The _____ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead a consumer acts on the basis of limited knowledge then forms an evaluation only after the product as been purchased or used.

Low-involvement

Janice will be going to a party. She's on a diet so she eats very little. She's using a _______

Mental budget

Chen lo uses a decision rule that says "only buy well-known brand names" when selecting golf clubs

Noncompensatory rule

_________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.

Problem recognition

M&M allows consumers to put names and works on their candy, this is an example of

Product personalization

______ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market to make a particular decision about the product, person, ideology, or otherwise hold an attitude or use a medium

Psychographics

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

Queuing theory

If products take on masculine or feminine attributes, they are said to be ________

Sex-types

Lee just bought a megaphone of root beer. As he drinks it, he becomes full. He doesn't want to waste it though.

The sunk-cost fallacy

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

Theory of cognitive dissonance

A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a _________

being space