Exam #3

In Steve Jobs' graduation speech at Stanford University, he said:

"Find what you love. Love what you do. Keep looking. Don't settle."

At the end of the Animation lectures, Prof. Darden said his favorite seven-minute cartoon of all time was:

"What's Opera, Doc?"

Alexander Graham Bell founded what major U.S. corporation?

AT&T

Who has access to the private data you freely gave social media access to?

All of the above (Advertisers, Prospective employers, The Federal Government)

Which of the following are typical media/public relations assignments?

All of the above (Strategizing, planning and coordinating publicity, Preparing and disseminating press kits, Calling, writing, texting and e-mailing editors and reporters, Researching background information on product and product promotion)

What is a challenge currently facing the internet?

All of the above are challenges currently facing the internet (Creaky infrastructure tested daily, Internet attacks, including "botnets", Reflective amplification, Flood of false, misleading, even dangerous "information")

Which is an example of Direct Marketing?

All of the above are examples of direct marketing (Telemarketing, Home shopping channels, Infomercials,Catalogue sales)

Information is created and made available on the Internet for the following purposes:

All of the above are examples of information that is created and made available (to inform, persuade, sell)

Advertising is generally designed to:

All of the above are true (Provide new information, reinforce a current practice, change an existing predisposition)

Which film were clips NOT shown from during either of the Animation lectures?

Captain Marvel

The Federal Communications Commission (FCC) regulates:

Communication in the United States

Only one of the main responsibilities of Public Relations professionals is listed below. Which one is it?

Handling communication with the external publics of an organization

Microwave systems transmit information between relay towers on:

Highly focused beams of radio waves

The definition of "Web 2.0" is:

Internet applications in which users and provide content as well as consume it

What was unique about Walt Disney's animated cartoon "Steamboat Willie"?

It was among the first animated cartoons with synchronized sound

Who is the founder of Amazon.com?

Jeff Bezos

Who said, "There's enough on this planet for everyone's need, but not everyone's greed."?

Mahatma Gandhi

There are several major changes coming by 2029 because of the internet. Pick the one NOT predicted:

Members of FANG+ will work more closely together to defend Net Neutrality

To make buying a product certain, advertisers must overcome four things. Pick the one that does NOT fit:

Open-mindedness

"Advertising" is communication that is:

Paid for and is usually persuasive in nature

Though Alexander Graham Bell is the man most responsible for creating and popularizing the telephone, the man who made AT&T a monopoly was

T. Newton Vail

The problem of certain demographics not having Internet access (for whatever reason) is known as:

The Digital Divide

A monopoly is a market in which...

There are many buyers but only one seller

Susan Wojcicki is the brilliant young CEO of what popular internet staple?

Youtube

The "A" in the "Café" Approach to the Internet stands for:

adapt

Which of the following online activities result in the collection of some personal data?

all of the above (Following a brand on Instagram, Making a purchase, Donating to a political organization)

Which of the following are some of the possible trends of the future for telecommunications?

all of the above (Mobile replaces the desktop, More AI interaction, More media through phones)

With the spread of digital and social media, advertisers can now:

all of the above (avoid advertising fees, avoid government interference, target competitors, target individuals)

The film clip from Nothing in Common featured a young Tom Hanks as:

an advertising exec creating a new campaign for an airline

The "E" in the "Café" Approach to the Internet stands for:

evaluate

. The "Phi Phenomenon" in animation relates to the quality of animation (i.e. Disney/Pixar vs. the "limited animation" of Hanna-Barbera).

false

According to Darden, in a free market economy like ours, mega-corporations should never be held in any way accountable for the kinds of advertising they do and the impact of that advertising might have on certain parts of the population.

false

Competition forces markets to shrink, raises prices for consumers, and stifles the creation of new technologies.

false

In 1942, Walt Disney animation released the Oscar-winning cartoon "Der Fuehrer's Face," starring Homer Simpson as Hitler.

false

In the history of American commerce, the best-selling products are always the best-made, most reasonably priced products, rather than the products that can tell their story or promote their brand most effectively.

false

Of all of the choices of press releases that arrive in a day, the newspaper editor will be most likely to choose a "national for-profit" press release to create an article.

false

One of the reasons why both anorexia and bulimia are at near epidemic levels today is the unrealistic, unhealthy images of women, particularly young women, presented by modern advertising.

false

People visit a greater variety of sites and webpages regularly than ever in the history of the internet

false

Persistence of vision" and "the illusion of motion" relate to the eye's ability to "hold" an image at least a full minute after initially seeing that image.

false

Purely entertainment content, such as a fun summer movie, does not enjoy First Amendment protection because is totally commercial in its intent and, therefore, not of "the press."

false

Television's constant demand for new product meant that the animation had to become cheaper and the quality suffered.

false

The U.S., Western Europe, and Japan contain 85 percent of the world's population and yet only consume 20 percent of its products.

false

The clip Prof. Darden showed from Miyazaki's animated film Spirited Away involved young children lost in an enchanted forest being chased by a giant spirit-monkey.

false

The good PR professional treats news reporters as adversaries.

false

The reason the public relations profession is held in low esteem by some people is because there is no international or national code of ethics or conduct for PR practitioners.

false

When people go online, the "click streams" they leave behind provide them with privacy protection.

false

When using the Internet for research, ignorance of a source's real intentions is an acceptable excuse under the law.

false

Wi-Fi is short for wide-band fidelity, a standard for wireless data.

false

A free press is essential to democracy.

true

A press release is a news story or article with a purpose.

true

AT&T claimed, from the beginning, that it was a "natural monopoly."

true

Alexander Graham Bell's telephone is an extension of Samuel Morse's telegraph.

true

Another question a good researcher asks before using the Internet is, "Which sources are likely to be fair, objective, lacking hidden motives, and showing quality control?"

true

For all of the power and influence YouTube wields, it is still having trouble generating much income from the millions of free videos available.

true

One of the questions a good researcher asks before using the Internet is, "What source or what kind of source would be the most credible for providing reliable information in this particular case?"

true

One way to test the credibility of an Internet research site is to check and see if the author (or authors) who supplied the information also provided contact information.

true

Product placement" is the practice of inserting commercial products (usually for a fee) in entertainment, such as movies or television programs.

true

Public relations for nonprofit groups is one of the fastest-growing areas of the industry.

true

The Stages of Brand Loyalty mean that for an advertising campaign to be successful, it must progress the potential consumer from unawareness to awareness to comprehension to conviction to action.

true

The most successful model for public relations is: Organization --> PR Firm --> Media --> Public

true

The primary target of Adbusters Magazine/the Media Foundation is television, which it calls "the command center of our consumer culture.

true

A product's ______ is what sets it apart from other similar brands in the same product category.

unique selling proposition