Fashion Sustainability Midterm

Hannover Principals

This includes respecting humanity, a.k.a. workers' rights. It also includes recognizing the industry's dependence upon the environment and workers, accepting responsibility for design decisions, and, in addition, designing in smart ways to create garments that will benefit the community and environment. Eliminate the concept of waste. Rely on natural energy flows. Understand the limitations of design.

Cultural Reasoning

peoples' emotional response and evaluation of a highly contested idea

Cultural Cognition

peoples' perceptions of a highly contested idea

Cradle to Grave

resources are extracted, manufactured, and then disposed

Merchandising

selling consumers on a product/lifestyle

5 sustainable companies:

People Tree-participates in many Fair Trade, social justice and environmental networks, 100% Fair Trade throughout the supply chain, use natural resources throughout our production Patagonia-donates to environmental groups and grassroots activists, safe, fair working conditions Everlane-ethical factories, donate to factory workers, high quality garments made to last Reformation-efficient, eco-friendly and pro-social technologies and practices, calculate environmental footprint of each garment and share it ASOS-we did not discuss this in class, but I did one of my submissions on this brand, thinking that it would be unsustainable. I was shocked and pleased to discover that ASOS is making many sustainable efforts, reducing carbon footprint with new technology, donating products to disability charities, funding care homes, etc.

Problem solving

Re-working something that has not worked out in the past Ex: travel-sized makeup kit, sneakers with a more "breathable design"

Problem setting

Recognizing a problem before it even becomes a mainstream issue Ex: designing a new fiber for a garment that offers new/larger benefits, realizing that you need to carry this garment in the most popular color

Sustainable practice in the "real world" conclusion

All three job segments encourage and, in some cases, determine consumer behavior. Because designers and merchandisers have such control over the industry (connect the needs of consumers and stakeholders), if they promote and support sustainable practice in the "real world", then consumers will ultimately reciprocate and perpetuate these practices.

Design activism

An attempt at assisting those who don't have a voice or who are ignored, most effective when done in partnership with another community Ex: A brand teaming up with a community in a 3rd world country, practicing Fair Trade labor, and advocating for social justice in that community

Designing as a political act

Asks the question: what sort of society do we want to live in? Ex:

The ways that design, design management, and merchandising related jobs can affect sustainable practice in the "real world"

Can help to suggest changes in the corporate structure as well as implementing into the ethos of the brand. Can look outward to understand the changes in government legislation, financial incentives or understand regulatory bodies.

Service design

Focus on creating experiences or services rather than solely creating products Ex: A retailer (Glossier) customizes its shipping to customers, allowing them to choose free samples and a customized note. When it arrives to the customer, everything is packaged really well and tit's like opening a precious gift.

What types of things might a design manager oversee or help strategize in relation to sustainable fashion?

Help to suggest changes in the corporate structure as well as implementing into the ethos of the brand, look outward to understand the changes in government legislation, financial incentives or understand regulatory bodies

Product service systems in sustainable fashion practice

In a sustainable fashion practice, the service system would be about no waste deliveries, making a desirable product, marketing the product well, and fair labor.

How cultural cognition and reasoning relate to climate change

Innate desire to maintain consistency in their beliefs. They are more likely to debate and question a person's motives rather than the ideas.

What are the different aspects of design management?

Internal-brand communication, product service design, retail environments External-address government legislation, management of local and global resources, policies on economic, social and environmental issues

Time, place and sustainable practice

Micro trends are changing with exponential rapidity...fashion designers must please everyone by appealing to all localities on the globe, no matter the weather, the location, use or need...labor-intensive industrialization model

Cradle to Cradle

a representation of the ideal business model in which waste does not exist, and products are created to be long-lasting and reusable

Design Management

actively understanding the strategic goals of an organization and how design can play a part as well as the teams and planning requirements to achieve those goals

Design

aiding the development of social, ecological, technological and cultural processes