FB Blueprint Media Buying Certification

Attribution Window

The period of time during which conversions can be credited to a particular ad.

Bid

The price for the outcome you're optimizing for.

Facebook Pixel

- Analytics tool to measure effectiveness of advertising - Tracks actions of people on your website - Adding an item to shopping cart - Making a purchase - Allows you to reach them again through future Facebook ads

Bid Cap

A bid strategy that lets you set a maximum bid Facebook can use in each auction.

Catalog

A business asset used for storing and managing inventory businesses want to advertise or otherwise promote on Facebook Products.

App Install Campaign

A campaign objective option in Ads Manager. Select the App Install campaign objective if you want your ad to send people to your app store to download your app.

Brand Awareness Campaign

A campaign objective option in Ads Manager. Select the Brand Awareness campaign objective if you want people to recall and recognize the brand after seeing your ad.

Catalog Sales

A campaign objective option in ads manager. Select target audience and relevant products from your online catalog in an automated way.

Advertiser controls

A component of ad delivery that allows you to adjust inputs to improve your ad performance.

Ad Auction

A component of ad delivery through which you declare the maximum price you're willing to pay for a click, impression, or conversion.

accelerated delivery

A delivery method that shows the ad to as many people as possible in a short period of time.

Asset Customization

A feature in Ads Manager where you can provide multiple assets and the asset which is delivered is decided during delivery time.

Ad Set

A group of ads that share the same daily or lifetime budget, schedule, bid type, bid information and targeting information.

App Event

A logged action that people take on your app usually used for capturing and measuring ad performance.

Content ID

A parameter included alongside events to measure additional information about the ID of the product or service people engage with on your app or website.

Conversion Lift

A product that leverages Randomized Control Trials (RCTs) to measure the number of incremental conversions that happen as a result of Facebook ads.

Ads Report

A report created and managed in Ads Manager that indicates the performance of a set of ads.

Breakdown Effect

A result of the Facebook pacing system that appears to shift impressions into underperforming ad sets, placements or ads. In reality, the system is designed to maximize the number of results for your campaign dependent on what ad set optimization you choose.

brand safety tools

A set of controls advertisers can use to prevent their ads from running alongside certain types of content within Audience Network, Facebook Instant Articles and Facebook in-stream video.

Budget (Ads Manager)

A setting that you use to tell Facebook the maximum amount you're willing to spend on each ad set in a campaign.

Business Manager

A tool that allows multiple people to access and manage Pages, ad accounts and apps using their personal Facebook login credentials, while keeping their personal profile and business assets separate.

Buying Type

A tool that allows multiple people to access and manage Pages, ad accounts and apps using their personal Facebook login credentials, while keeping their personal profile and business assets separate.

App Ad Helper

A troubleshooting tool that helps you to determine if your SDK is working correctly.

Standard events

Actions that Facebook recognizes and supports across ad products, such as: complete registration, search and add to wishlist. You can use events to capture conversions, optimize for conversions and build audiences if you add the appropriate code to your website.

dynamic ads

Ads that change based on criteria (target ads based on geographic location)

conversion window

Allows you to choose what type of conversion information we use when determining who we should show your ad to.

catalog manager

Allows you to provide an image, name, title, link, description, and content ID

Attribution

Also known as "Facebook Attribution," Attribution is a Facebook measurement solution that allows you to see which platform, channel, device, ads or content should be credited with a conversion.

Brand Lift

Also known as "brand affinity," brand lift is a metric that gives you insight into people's attitudes towards your brand and Brand Awareness.

Campaign

An ad or series of ads built around a single theme or set of attributes and delivered by an ad platform to a specific audience.

Collection

An assembly or grouping of promotional items that may be systematically ordered.

Ads Manager

An interface where you can view, make changes and access performance reports for all your campaigns, ad sets and ads.

ad

An item of promotional content.

Automatic Placements

An option you select when uploading your ad content to Ads Manager that allows Facebook to automatically deliver your ad on the most effective platform.

Asset

Any account, tool, creative or data source owned by a business and used to promote, advertise or measure their business performance on Facebook.

Automatic Events

Applicable to SDK and pixel data sources, automatic events is a feature that automatically accounts for events on your app or website.

API

Application Programming Interface: is offered by a server for communication with a client app. I.

AN

Audience Network : A network of mobile app publishers who have been approved by Facebook to show Facebook ads in their apps.

Bid Cap

Best For: Controlling bids in the auction

Target Cost

Best For: Maintaining consistent costs

Lowest Cost Bid

Best For: Spending full budget · Reaching lowest cost opportunities

Cost Cap

Best for: · Getting the most volume within your acceptable CPA/CPI · Maximizing cost efficiency

Buying on Auction

Bid for audience actions or impressions with a variety of cost control tools

Target Rating Points (TRP)

Buy Nielsen-verified, on-target impressions for a specific campaign at a set price.

Target Rating Points (TRP)

Buy up to 6 months in advance, Minimum spend required. Buy through an agency partner

Buying on Reach & Frequency

Buy up to 6 months in advance, control frequency, 200k minimum audience. More predictable results

CTA

Call to action-An advertising method that encourages a direct response from people by prompting a specific action.

CBO

Campaign Budget Optimization-A setting in Ads Manager that enables Facebook to distribute your spend across the ad sets in your campaign to get the best overall performance.

API Integration

Direct integration from your customer system to Facebook for real time coverage of your business's offline activity.

Reach

Maximize the number of people who see your ads and control how often they see them.

Lead generation campaign

Fill in form, higher intent, KPI is lead quality

Engagement

Get people to engage with your Page (Page Likes), engage with your post (Post Engagement), or respond to your event (Event Responses).

Facebook Pixel Helper

Google chrome plug-in you can use to see if there's a fb pixel installed on a website

Bid Strategy

In Ads Manager and Reporting, a setting you select that helps Facebook determine how to spend your budget in alignment with their campaign goals.

Ad Level (Ads Manager)

In Ads Manager, the ad level is the stage of campaign creation where you build individual ads.

Ad Set Level (Ads Manager)

In Ads Manager, the ad set level is the stage of campaign creation where you build groups of ads.

Campaign Level (Ads Manager)

In Ads Manager, the campaign level is the stage of campaign creation where you build an ad or series of ads around a single theme or set of characteristics.

Business ID

In Business Manager a business ID is a number that corresponds to your Business Manager, usually used when you're sharing access to certain information such as monthly invoices.

Admin (Business Manager)

In Business Manager, an admin is a person who has access to run or control all components of your Business Manager, including modifying or deleting the accounts and adding or removing people.

Conversion Path

In Facebook's Attribution interface, the sequence of touchpoints that lead to a single conversion.

Brand Awareness

Increase people's awareness of your business, brand or service.

Catalog Sales

Reach your target audience with relevant products from your online catalog in an automated way. This objective is powered by dynamic ads.

Buying on Reach & Frequency

Pay a fixed price to predictably reach your audience

Carousel Ad

Promotional content that displays multiple images or videos that scroll from left to right.

Conversions

Prompt valuable actions on your website, in your app, in Messenger, or in Whatsapp.

Buying on Auction

Real-time pricing and availability, More objectives to choose from, control frequency

Types of Dynamic Ads

Retail/Ecommerce, Travle, Real Estate, Auto

Click Though Rate

The number of times a link on a web page is clicked compared to the number of times it is displayed.

Traffic

Send people from Facebook to any URL you choose, such as your website's landing page, a blog post or app.

App Installs

Send people to their relevant app store to download your app.

Facebook Pixel Events

Standard Event, Custom Event, Custom Conversion

Control Group

The "unexposed" group of people in a study for which no factors of the test are influenced. It's used as a benchmark to measure the effect of the test.

Advertiser Bid

The amount you bid in an ad auction.

Budget Pacing

The part of pacing where we may increase your budget spend if there's the potential of getting many optimization events with costs aligned to your bid strategy.

ad delivery optimization

The delivery system Facebook uses to determine what outcome you are trying to accomplish based on the objective, optimization and any other offsite signal provided in ad setup.

Campaign Objective

The first level in Facebook's ad system, comprised of ad sets and ads, where you set the objectives for your campaign.

Attribution Model

The logic that determines how credit is given to touch- points for a conversion. The attribution model logic can be based on a rule or set of rules, or a statistical model.

Ad Format

They layout of an ad which determines how the ad will look and how many images or videos it will contain.

Broad Targeting

When you mostly rely on the Facebook delivery system to find the best people to show your ads to.

Parameters

allow you to log specific info for standard events

Facebook SDK

an analytics tool that enables you to capture and measure the actions people take in your app.

Cost Cap

bid strategy if you want to maximize cost-efficiency and need to keep cost within a specific threshold.

App Install (campaign objective)

objective if you want your ad to send people to your app store to download your app. SDK. Must download and open

Target Cost

strategy if you want to maintain stable cost per result as your spend increases and you're willing to trade cost efficiency for cost stability.

Bid Cap

strategy if you want to set a maximum bid across auctions to limit what we bid in every auction and reach as many people as possible at that bid.

Lowest Cost Bid

strategy if you want to spend as much of your budget as possible without having to keep costs within a specific amount.