FBLA Sports management and Marketing
Commission on Intercollegiate Athletics for Women
CIAW
tiering
Tiering
branding
a company's efforts to develop personality and image
clutter
a drawback to sponsorship, where sponsors blend in with all of the other promotions of an event
exclusivity
a sponsorship where only one partner is promoted or allowed promotional oppurtunities
pro
an athletic level where athletes are monetarily payed for performance
licensing
authorized use of a brand, brand name, brand mark, trademark, or trade name
3.5 years
average NFL career
Title IX
bans sex discrimination at schools that receive federal funding and sets parameters for female sports that must be met by athletic programs
failure to perform a duty under a contract
breach of contract
barriers to entry
conditions made by organizations in order to prevent new firms from entering the competition
athletic director
employed by universities to manage the budget and athletics program
boundary controls
expressed as codes of conduct, indicates to employees what can and cannot be done in an organization
proforma
financial document that projects attendance and revenue necessary to successfully undertake an event
Big 10
first athletic conference
Rutgers vs Princeton
first intercollegiate football game
autonomous teams
function as independently managed teams
federal aid
if a college or university is receiving _____________ ________, they are subject to Title IX
barriers
last condition faced by managers when making decisions
NFL
league with the most expensive TV rights
agents
legal representatives who negotiate new contracts and endorsement agreements for professional athletes
personal seat license
license purchased by a ticket holder which entitles that person to buy that seat's tickets
sports camp organizers
manage all details from pre-registration to camp check-out
best practices
management and work processes that lead to superior performance
autocratic decision making
manager makes decisions alone without consulting anyone
sports property
marketing item of value; such as league, team, coach, or player
marketing thru sports
marketing of a non-sports product during a sporting event
fan cost index
measurement of a typical outing to a sports event for a family of 4
Super Bowl
most watched event in the US
NCAA
national collegiate athletic assciation
20,000
number of hotel rooms required for a town to host the SuperBowl
ad schedule
organizes promotional message delivery
ticket manager
person who is responsible for coordinating ticket operations
competitive parity
promotional budgeting by following the market leader
sports agents
represent players for contracts and other legal matters
luxury box
seating typically purchased/leased by corporations and used for business meetings and entertainment
stadium as place
simultaneous production & consumption of sports events at a venue
runner
street agent hired by sports agent to pay a fee to athlete's coach or someone of influence over athlete
prime time
the most expensive advertising time on television
sports cape
the physical surroundings of a venue that impact spectators' desire to stay and return to the venue
brand marketing
the process of creating a perception that separates an organization from its competitors
Nielsen
the rating system that is used to produce TV ratings
college coaches
these key employees of universities must have excellent time management and planning skills and must be aware of all NCAA rules
season ticket
tickets purchased for a block of games during a season; typically better quality seats
regionalizing
to save money, schools set geographic limits on recruiting and travel
gate receipt
total money from ticket sales for an event
1910
year when NCAA was formed
1972
year when Title IX was passed
