Fear Free Level 2 Module 5 Quiz
What is NOT a potential investment to consider when adopting Fear Free?
Daily cupcakes for the staff so they stay happy and relaxed
Which is not a good way to measure your Key Performance Indicators?
Know you're doing well as long as your schedule is mostly full
Fear Free can increase Average Client Transactions (ACTs) by:
All of the above
To market Fear Free effectively it is necessary to:
All of the above
What should you take into consideration before deciding on a marketing plan?
All of the above
Which of the following is a financial opportunity as a result of implementing Fear Free?
All of the above
Why might you expect to see an increase in number of visits by bringing Fear Free into your practice?
All of the above
Why might you make changes in some of your plans as you implement them?
All of the above
A Key Performance Indicator with financial implications is:
Average Client Transaction (ACT)
How frequently should you track results of a marketing campaign that runs for a year?
B and C
If your marketing efforts weren't as successful as you hoped they would be, what should you consider?
Both A and C
What are potential revenue opportunities outside your practice?
Both A and C
What are some potential sources for new client acquisitions?
Both A and C
When you are ready to reevaluate your Fear Free project and make changes as necessary, where might you look for feedback?
Both A and C
When identifying trends in your Key Performance Indicators you should:
Both B and C
Complete this sentence: When crafting your marketing message, make sure to tell your target market who you are; why this is important to you; use client testimonials, and...
Explain how clients and their pets will benefit
Vision does NOT encompass:
Marketing budget
What cost-savings can Fear Free create in a practice?
Reduced staff turnover and worker's comp claims
Tracking how clients heard about you; coupons returned; and increase in number of new clients are examples of...?
Return on Investment (ROI) on marketing
Examples of Internal Marketing include:
Verbal Client Education, Loyalty Programs, Newsletters, Client Referrals, E-mail
