final
According to the book "Why We Buy" by Paco Underhill, what is the "butt-brush factor"? The need for in-store promotions to promote physical fitness Department stores leasing floor space to outside businesses such as hair salons Using novelty merchandise to attract the interest of customers to a portion of the store If merchandise is too close to other racks, or high traffic area, people might get bumped, touched, or brushed
a
Habitual decision making occurs when ___________. retailers stimulate sales by suggesting complementary merchandise. a decision requires assistance from sales associates customers have demands upon their time and wallets a decision process involved little or no conscious effort
a
Online retails sales are approximate _____ of total US retail sales. 50% 30% 40% 20% 10%
a
The labels Jennifer Lopez and Lauren Conrad at Kohl's are what type of brands? store exclusive national private
a
What is the top retailer in the USA (most revenues or sales)? Walmart
a
When it comes to retail strategies, who thinks mostly about the customer's buying behaviors and building the brand? marketers accountants planners buyers
a
Which of the following is a typical store layout design used by grocery retailers? free-form chevron grid race track
a
Which of the following statements about the U.S. distribution system is true? Most U.S. retail stores are less than 20,000 square feet. Many U.S. retailers are large enough to have their own warehouses and have eliminated their need for wholesalers. When compared to retail density in Europe, the United States is very low. The small specialty store is the fastest growing type of U.S. retailer. Many people think the United States is under-stored.
a
