Final exam ecommerce

Two pioneers of usability testing are _____ and Jakob Nielsen. Hickory Farms Ben Shneiderman J.C. Penney Aaron Montgomery

Ben Shneiderman

In the context of professional services using a fee-for-service revenue model, _____ was a pioneer in offering online therapy to patients in the United States. CPA Directory Cope Today Dow Jones Salon.com

Cope Today

The early versions of _____ let Web page designers create text-based electronic documents with headings, title bar titles, bullets, lines, and ordered lists. HTML HTTP XML SGML

HTML

The set of rules for delivering Web page files over the Internet is in a protocol called the _____.

Hypertext Transfer Protocol (HTTP)

_____ lets users create and manipulate e-mail folders and individual e-mail messages while the messages are still on the e-mail server. SMTP MIME IMAP POP

IMAP

The 32-bit number used to identify computers connected to the Internet is known as the _____. NSAP address IP address OUI address MAC address

IP address

_____ creates a private passageway through the public Internet that provides secure transmission from one computer to another. Circuit switching IP tunneling Subnetting Encapsulation

IP tunneling

_____ offers a variety of information services for lawyers and law enforcement officials, court cases, public records, and resources for law libraries. ProQuest LexisNexis Dow Jones EBSCO

LexisNexis

_____ is a set of rules for handling binary files, such as word-processing documents, spreadsheets, photos, or sound clips that are attached to e-mail messages. SMTP POP MIME TCP/IP

MIME

_____ was the first Web browser that became widely available for personal computers. Netscape Internet Explorer Mosaic CompuServe

Mosaic

_____ specifies the format of a mail message and describes how mail is to be administered on the e-mail server and transmitted on the Internet. Post Office Protocol (POP) Simple Mail Transfer Protocol (SMTP) Multipurpose Internet Mail Extensions (MIME) Interactive Mail Access Protocol (IMAP)

Simple Mail Transfer Protocol (SMTP)

HTML, XML, and XHTML have descended from the original _____ specification.

Standard Generalized Markup Language (SGML)

HTML was developed by _____. Vinton Cerf Robert Kahn Ted Nelson Tim Berners-Lee

Tim Berners-Lee

The combination of a protocol name and a domain name is called a(n) _____. Extensible Resource Identifier (XRI) Uniform Resource Locator (URL) Extensible Resource Descriptor Sequence (XRDS) Internationalized Resource Identifier (IRI)

Uniform Resource Locator (URL)

The purpose of a(n) _____ is to respond to requests for Web pages from Web clients. database server e-mail server Web server DNS server

Web server

_____ are advertising efforts directed to a known recipient and include mail, telephone calls, and e-mail. Social media Personal contacts Addressable media Broadcast networks

addressable media

The New York Times and The Wall Street Journal use the _____ revenue model. advertising-subscription mixed advertising-supported fee-for-service multiple-marketing channel

advertising-subscription mixed

In HTML, hyperlinks are created using the HTML _____ tag. head opening title anchor

anchor

_____ is the amount of data that can travel through a communication medium per unit of time.

bandwidth

In general, the creation of a separate experience for customers based on their behavior is called _____.

behavioral segmentation

A(n) _____ service provides an electronic version of an invoice with all of the details that would appear in the printed document. information dissemination prospecting account aggregation bill presentment

bill presentment

According to Ted Leonhardt and Bill Faust, a _____ is an emotional shortcut between a company and its customer. marketing strategy brand banner ad product

brand

Customers' perceptions of a product are called the product's _____. brand attributes marketing mix Web logs

brand

Channel conflict is also referred to as _____. Web conflict account aggregation cannibalization knock down

cannibalization

A revenue model where the seller establishes a brand image, and then uses the strength of that image to sell through printed information mailed to prospective buyers, who place orders by mail or telephone is called the _____ model. digital content Web catalog catalog mass media

catalog

The information that a Web site can gather about its visitors is called a _____. clickstream data mine return path touchpoint

clickstream

In the _____ stage of customer relationship life cycle, customers develop a fierce loyalty or a strong preference for products or brands of a company. separation commitment exploration familiarity

commitment

Personal contact and mass media approaches are often called _____. communication modes market strategies marketing segments media destination modes

communication modes

A(n) _____ is any technology that allows people to connect computers to each other.

computer network

According to the six behavior-based categories of Web visitors, _____ are visitors whose online objective is to stay in touch with others through chat rooms, discussion boards, and social networking websites. routiners surfers sportsters connectors

connectors

Placing ads in proximity to related content is sometimes called. localized advertising search engine placement contextual advertising search term sponsorship

contextual advertising

The _____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion. trigger click-through retention conversion

conversion

Technology-enabled relationship management is often called _____. business intelligence management customer relationship management vendor relationship management domain name management

customer relationship management

The total of all financial costs that a customer pays (including all transaction costs) to obtain a product is subtracted from the benefits that the customer derives from the product to yield the _____.

customer value

The _____________ can be difficult or impossible to research because available data that is never requested remains hidden.

deep web

A ____________ is a group who share a common characteristic.

demographic cohort

_____ tend to have large up-front costs. Once those costs are incurred, additional units can be made at very low additional cost. Appliances Newspapers and magazines Automobiles Digital products

digital products

_____ are sets of words that are assigned to specific IP addresses. Domain names Headers URLs Octets

domain names

Companies have traditionally used _____ appeals in their advertising and promotion efforts to establish and maintain brands. permitted perceived rational emotional

emotional

_____ uses paired start and stop tags in much the same way as database software defines a record structure.

extensible markup language

A(n) _____ is used when the Internet extends beyond the boundaries of an organization and includes networks of other organizations

extranet

On social media Web sites, followers of a particular company's discussion activity are called _____. fans hosts spiders affiliates

fans

Companies using _____ revenue model charge a fee based on the value of the service provided on the Web. Web catalog fee-for-service fee-for-transaction mail order

fee-for-service

Online stock brokerage firms use a(n) _____ revenue model, which allows them to charge their customers a commission for each trade executed. fee-for-service fee-for-transaction information sales catalog

fee-for-transaction

Many clothing Web sites offer virtual models on which customers can try clothes, such services are referred to as virtual _____. fitting rooms channels hosts memories

fitting rooms

In the context of accessibility, one of the best ways to accommodate a broad range of visitor needs is to build _____ into the Web site's interface. flexibility virtual models conflict presence

flexibility

Internet _____ are computers that are directly connected to the Internet.

hosts

In HTML, the text elements that are related to each another are called _____ elements.

hypertext

A(n) _____ is a computer that stores files written in HTML.

hypertext server

Some Web pages have banner ads that continue to load and reload as long as the page is open in the visitor's Web browser. Each time the banner ad loads is a(n) _____. view count impression click

impression

A key goal for the Web sites of many not-for-profit organizations is _____. account aggregation information dissemination bill presentment multiple marketing

information dissemination

A computer network which uses a specific set of rules and connects networks all over the world to each other is called the _____.

internet

The _____ in TCP/IP specifies the addressing details for each packet, labeling each with the packet's origination and destination addresses.

internet protocol

A(n) _____ is a banner ad that is designed to span the top or bottom of a Web page. leaderboard ad text ad skyscraper ad active ad

leaderboard ad

A _____ is a permanent telephone connection between two points. party line dedicated line local line leased line

leased line

A(n) _____ hyperlink structure resembles conventional paper documents in that the reader begins on the first page and clicks a Next button to move to the next page in a serial fashion.

linear

Identifying specific portions of a market and targeting them with specific advertising messages is called _____.

market segmentation

A(n) _____ is the combination of elements a company uses to achieve its goals for selling and promoting its products and services.

marketing mix

Researchers Jeffrey Rayport and John Sviokla refer to the virtual, information world as the _____. marketspace marketplace marketstore marketsector

marketspace

In the _____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers. mass media Web personal contact word-of-mouth

mass media

A(n) _____ is a language that can be used to define other languages.

metalanguage

Companies known as _____ sell Internet access rights directly to larger customers and indirectly to smaller firms and individuals through other companies, called ISPs.

network access providers

Behavioral segmentation based on things that happen at a specific time is called _____.

occasion segmentation

The highly customized approach to offering products and services that match the needs of a particular customer is called _____.

one-to-one marketing

A(n) _____ is a set of standards that defines, in detail, the relationships among resource description framework (RDF) standards and specific extensible markup language (XML) tags within a particular knowledge domain.

ontology

A(n) _____ has a hypertext reference (HREF) property, which specifies the remote or local document's address. opening tag paragraph tag closing tag bold tag

opening tag

The practice of sending e-mail messages to people who request information on a particular topic or about a specific product is called _____. junk e-mail spam e-mail opt-in e-mail bulk e-mail

opt-in e-mail

Files and e-mail messages sent over the Internet are broken down into small pieces called _____. messages ​packets ​circuits switches

packets

An approach where free content is available up to a point at which fees begin, is called a _____. bill presentment paywall disintermediation personal shopper

paywall

According to researchers Young & Rubicam, one of the key elements of a brand is _____. marketspace style perceived value micromarketing

perceived value

The _____ is an intelligent agent program that learns the customer's preferences and makes suggestions. personal shopper digital directory Web catalog virtual index

personal shopper

The _____ element of the marketing mix is the physical item or service that a company is selling. principle price product promotion

product

_____ is the first condition that must be met to create a product or service brand. Product differentiation Perceived value Relevance Permission marketing

product differentiation

A _____ is a collection of rules for formatting, ordering, and error checking data sent across a network. semantic protocol style sheet packet

protocol

_____ determine how a sending device indicates that it has finished sending a message and how the receiving device indicates that it has received the message. Switches Protocols Routers Semantics

protocols

Grouping customers by variables such as social class or personality is. psychographic segmentation geographic segmentation demographic segmentation micromarketing

psychographic segmentation

The introduction of a new intermediary, such as a fee-for-transaction Web site, into a value chain is called _____. disinterment reintermediation reinterpretation disintermediation

reintermediation

_____ is the degree to which a product offers utility to a potential customer. Differentiation Relevance Perceived value Brand

relevance

_____ generate graphical activity that "floats" over the Web page itself instead of opening in a separate window. Interstitial ads Rich media ads Pop-up ads Skyscraper ads

rich media ads

The computers that decide how best to forward each packet from one network to another are called _____. repeaters switches routers bridges

routers

The programs on gateway computers that determine the best path on which to send each packet contain rules called _____. program profilers routing algorithms empirical algorithms software profilers

routing algorithms

A _____ is the part of a Web site that keeps track of selected items for purchase and automates the purchasing process. trigger word shopping cart marketspace padlock

shopping cart

Of the six behavior-based categories of Internet users, _____ seek convenience

simplifiers

Of the six behavior-based categories of Internet users, _____ seek convenience.

simplifiers

A subtle way for advertisers to promote their product, services or brands is through. display ads site sponsorships impressions mobile apps

site sponsorships

n cause marketing, when visitors click a link on the affiliate's Web page, a donation is made by a(n) _____ company. advertising marketing not-for-profit sponsoring

sponsoring

The _____ of a Web site is its ability to keep visitors at the site and attract repeat visitors. image presence stickiness usability

stickiness

A(n) _____ is a set of instructions that gives Web developers more control over the format of displayed pages.

style sheet

The ______ in an HTML document are interpreted by the web browser and used by it to format the display of enclosed text. markups style sheet tags links

tags

A(n) _____ is a short promotional message that does not use any graphic elements and is usually placed along the top or right side of a Web page. text ad active ad banner ad pop-up ad

text ad

One problem that the Web presents for clothing retailers of all types is that _____. customers are unwilling to buy clothing on-line the color settings on computer monitors vary widely the Web catalog revenue model is not flexible online retail sales are not cost-effective

the color settings on computer monitors vary widely

Identify the force preventing U.S. professionals from extending their practices on the Web. The "Law on the Web" site The laws of the state The presence of a fee-for-service revenue model The lack of online jurisdiction

the laws of the state

Online and offline customer contact points are often called _____. business interfaces touchpoints distribution channels spiders

touchpoints

The first time that a particular visitor loads a Web site page is called a(n) _____. trial visit ad view repeat visit page view

trial visit

_____ is a measure of the amount of information that can travel from a user to the Internet in a given amount of time.

upload bandwidth

_____ is an important element of creating an effective Web presence. Usability Cannibalization Inflexibility Disintermediation

usability

_____ is the testing and evaluation of a site by its owner to ensure ease of use for site visitors. Prototyping Archetyping Usability testing Grey-box testing ​

usability testing

A(n) _____ occurs when a visitor requests a page from a Web site. impression visit click-through index

visit

The _____ provides a communication mode that is an intermediate step between mass media and personal contact. telephone Web newspaper network television network

web

A device that transmits network packets between Wi-Fi equipped computers and other devices within range is a __________ piconet wireless access point hot spot blue tooth

wireless access point