GA 4 Certification Exam
If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?
35
To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?
A dimension
You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?
A dimension
What model represents the hierarchical structure of a Google Analytics account?
Account > Property > Data stream
Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
Additional events are collected from your website without you needing to change your website's code
You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?
Additional events are collected from your website without you needing to change your website's code
If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?
Admin
You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property?
Advertising
If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?
As events
How can Google Ads use audiences from Google Analytics when the two are linked?
Audiences in Google Ads can be used to target ad campaigns
You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?
Configure
You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?
Configure
You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?
Conversion events
What can you do with audience triggers?
Create new events based on an audience rule being satisfied
If you managed a blog that featured multiple different writers, what could you use to report the relevant writer's name on each article page?
Custom dimension
You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?
Data import
Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?
Data retention period
One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?
Data-driven
You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as "organic search" or "referral"?
Default channel grouping
Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas?
Default channel grouping
You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement. Which section would you open in your Google Analytics property?
Explore
If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?
Firebase SDK
Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?
Google Analytics 4 properties
Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?
Google optimize
You're currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
Model camparison
If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?
Name of a video watched on your site
When a user watches a video, this triggers an event on your website. Which of these is an event parameter?
Name of a video watched on your site
You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?
One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
Search Console
You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?
Standard or Analytics 360 properties using GA4
You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?
Standard or Analytics 360 properties using GA4
If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?
Subproperties
Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?
Subproperties
You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience?
You create an audience of users who are likely to purchase in the next seven days
In which of these situations could you use the Engagement overview report in Google Analytics?
You're interested in seeing which pages on your site are getting the most traffic.
You're using Google Analytics for your website. In which situation could you use the Engagement overview report?
You're interested in seeing which pages on your site are getting the most traffic.
Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
Google Ads can use these conversions to optimize your bids for ad placements
Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?
Google Optimize
How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?
35
Once you've deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?
35
Which of these definitions describe a data stream as it relates to Google Analytics?
A data stream lives within a property and is a source of data from your app or website
You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?
A data stream lives within a property and is a source of data from your app or website
You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?
A data stream lives within a property and is a source of data from your app or website
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?
A dimension
Which of these configurations show a Google Analytics account's hierarchical structure?
Account > Property > Data stream
Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?
Acquisition
Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?
Acquisition
Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?
Acquisition
You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
Additional events are collected from your website without you needing to change your website's code
You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?
Admin
You've started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?
Admin
You've created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?
As events
What can Google Ads do with audiences from Google Analytics when these two services are linked?
Audiences in Google Ads can be used to target ad campaigns
When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?
Audiences in Google Ads can be used to target ad campaigns
You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?
Configure
Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?
Conversion events
You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?
Conversion events
Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation?
Conversion modeling
Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable?
Conversion modeling
Which of these Google Analytics features relies on machine learning to measure conversions that you can't directly observe?
Conversion modeling
What do audience triggers allow you to do?
Create new events based on an audience rule being satisfied
You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page?
Custom dimension
Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?
Data retention period
Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?
Data retention period
What can you find in the Realtime report?
Events that took place within the last 30 minutes
What data does the Realtime report show?
Events that took place within the last 30 minutes
Which events are accounted for in the Realtime report?
Events that took place within the last 30 minutes
Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers' engagement?
Explore
You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?
Explore
Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?
Firebase SDK
You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?
Firebase SDK
If you were in your Google Analytics property's Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?
Free form
You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?
Free form
If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?
Funnel exploration
Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?
Funnel exploration
You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
Funnel exploration
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
Google Ads can use these conversions to optimize your bids for ad placements
When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?
Google Ads can use these conversions to optimize your bids for ad placements
When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?
Google signals
Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.
Google signals
To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a "metric" in Google Analytics?
How many users were on mobile phone
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a "metric" in Google Analytics?
How many users were on mobile phones
One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?
Linear
Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
Linear
Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
Linear
The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?
Measurement Protocol
You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
Measurement Protocol
You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
Measurement Protocol
You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?
Name of a video watched on your site
If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account?
One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?
One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore. What's the default setting for who can see the exploration?
Only you can see it, but you can share it with the other users of the property in read-only mode.
You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?
Only you can see it, but you can share it with the other users of the property in read-only mode.
You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague. By default, who can see the exploration you just created?
Only you can see it, but you can share it with the other users of the property in read-only mode.
If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?
Roll-up properties
Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?
Roll-up properties
Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?
Roll-up properties
If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
Search Console
What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?
Search console
Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?
Standard or Analytics 360 properties using GA4
If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?
That data will only be used for measurement purposes
When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?
That data will only be used for measurement purposes
You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?
That data will only be used for measurement purposes
You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics?
The language preference of users watching the video on your site
You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a "user property" collected by Google Analytics?
The language preference of users watching the video on your site
You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a "user property" collected by Google Analytics?
The language preference of users watching the video on your site
If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
User
If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?
User-ID
This Analytics feature allows you to connect individual customers' behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.
User-ID
Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?
User-ID
After you've exported Google Analytics data to BigQuery, what can you do with your data?
You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
What is something you can do with your data when you export your Google Analytics data to BigQuery?
You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who've made a purchase, for example — which of these approaches would give you a predictive audience?
You create an audience of users who are likely to purchase in the next seven day
You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience?
You create an audience of users who are likely to purchase in the next seven days
In which of these scenarios would the Engagement overview report be useful if you're using Google Analytics for your website?
You're interested in seeing which pages on your site are getting the most traffic.
Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property?
Advertising
You want to know how various ads you've placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the "Conversion paths" report?
Advertising
What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?
Analytics Tag
You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?
Analytics tag
You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
Analytics tag
How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?
As events
The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface?
Create event
Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen?
Create event
Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?
Create event
Which of these tasks can be done using audience triggers?
Create new events based on an audience rule being satisfied
What distinguishes Google Analytics 4 properties from Universal Analytics properties?
Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.
What's a key difference between Google Analytics 4 properties and Universal Analytics properties?
Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.
Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?
Google Optimize
If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
Model comparison
You're using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Model comparison
There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?
Reports
Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?
Reports
You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?
Reports
If you're a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
Google Analytics 4 properties
How do Google Analytics 4 properties differ from Universal Analytics properties?
Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.
You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a "metric" in Google Analytics?
How many users were on mobile phones
After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?
You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?
Custom dimension
Which of these structures represents a Google Analytics account's hierarchy?
Account > Property > Data stream
You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?
Data import
You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data?
Data import
Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?
Data-driven
Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?
Data-driven
If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from "organic search," "referral," or other places?
Default channel grouping
You are in your Google Analytics property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
Free form
If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
Google Analytics 4 properties
Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?
Subproperties
What scope would be set for a custom dimension that reports membership status for a customer rewards program?
User
Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?
User
One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?
Google signals
