GA4 Certification Exam

You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics? a) Analytics tag b) Firebase SDK c) Google Ads d) Analytics SDK

a) Analytics tag

How can Google Ads use audiences from Google Analytics when the two are linked? a) Audiences in Google Ads can be used to target ad campaigns b) Audiences in Google Ads can be used to adjust geotargeting of ad campaigns c) Audiences in Google Ads can be used to see industry benchmarking data d) Audiences in Google Ads can be contacted for customer research

a) Audiences in Google Ads can be used to target ad campaigns The audience of GA4 is imported into Ads, which can be used for advertising such as remarketing

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences? a) Google Optimize b) Search Console c) Modify event d) Firebase

a) Google Optimize

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform? a) Search Console b) Google Optimize c) Google Ads d) Search Ads 360

a) Search Console

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience? a) Subproperties b) Roll-up properties c) Data streams d) Organizations

a) Subproperties

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics? a) The language preference of users watching the video on your site b) How many users opened the page containing the video on your site c) How many users watched the video on your site d) Name of the video users can watch

a) The language preference of users watching the video on your site

How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account? a) 60 b) 35 c) 14 d) 7

b) 35

Which of these configurations show a Google Analytics account's hierarchical structure? a) Data stream > Account > Property b) Account > Property > Data stream c) Property > Data stream > Account d) Property > Account > Data stream

b) Account > Property > Data stream Account-Property-Data Stream

You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page? a) Custom table b) Custom dimension c) Custom metric d) Custom user parameter

b) Custom dimension

If you want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads? a) Explore b) Advertising c) Admin d) Configure

c) Admin

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas? a) Google Ads campaign b) Page title c) Default channel grouping d) Event name

c) Default channel grouping

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a "metric" in Google Analytics? a) The date range setting for the last 30 days b) Where users came from before reaching your site c) How many users were on mobile phones d) The device types, desktops and mobile phones

c) How many users were on mobile phones

You're currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns? a) Segment overlap b) Funnel exploration c) Model comparison d) Conversion paths

c) Model comparison

If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter? a) How many users viewed a video on your site b) The devices users are on when watching a video on your site c) Name of a video watched on your site d) How many users opened the page containing a video on your site

c) Name of a video watched on your site

You are in your Google Analytics property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format? a) Funnel exploration b) Segment overlap c) Cohort explorations d) Free form

d) Free form

You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this? a) Configure b) Explore c) Admin d) Reports

d) Reports

You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream? a) A data stream lives within a property and is a source of data from your app or website b) A data stream lives within Explore and, once defined, can be added to any exploration c) A data stream lives within an account and is the container for the data you collect from your apps and sites d) A data stream lives within Reports and lets you segment and compare

a) A data stream lives within a property and is a source of data from your app or website

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences? a) Configure b) Advertising c) Admin d) Explore

a) Configure

If you're a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights? a) Google Analytics 4 properties b) Universal Analytics properties c) Google Marketing Platform d) Google Optimize

a) Google Analytics 4 properties

One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it? a) Google Ads b) Google signals c) User-ID d) Google Search Console

b) Google signals

Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery? a) Standard or Analytics 360 properties using Universal Analytics b) Only Standard properties in GA4 or Universal Analytics c) Standard or Analytics 360 properties using GA4 d) Only Analytics 360 properties in GA4 or Universal Analytics

c) Standard or Analytics 360 properties using GA4

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience? a) You create an audience of users who are likely to purchase in the next seven days b) You create an audience of users who started checking out but didn't complete the purchase c) You create an audience of users who made a purchase in the last 30 days d)

a) You create an audience of users who are likely to purchase in the next seven days

Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? a) Events from your mobile app can be combined with your existing website data b) Additional events are collected from your website without you needing to change your website's code c) Events can be associated with signed-in users to enable cross-device reporting d)

b) Additional events are collected from your website without you needing to change your website's code

You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property? a) Reports b) Advertising c) Configure d) Explore

b) Advertising

You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers? a) Modify event b) Measurement Protocol c) Data import d) HTTP request

b) Measurement Protocol

If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use? a) Organizations b) Roll-up properties c) Subproperties d) Data streams

b) Roll-up properties

Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms? a) Predictive audiences b) Audience triggers c) Device-ID d) User-ID

d) User-ID

How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website? a) As hits b) As views c) As sessions d) As events

d) As events

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics? a) Data retention period b) Disable data collection c) Consent Mode d) IP address settings

a) Data retention period

Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? a) Linear b) Position-based c) Time decay d) Data-driven

a) Linear

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set? a) User b) Session c) Event d) Product

a) User

Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen? a) Mark event as conversion b) Modify event c) Import event d) Create event

d) Create event

You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property? a) Conversion events b) Goals c) Custom events d) Recommended events

a) Conversion events

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like? a) One property with one web data stream for your website and two app data streams, one for iOS and the other for Android b) One property with a web data stream for your website and one property with an app data stream for your app c) One property with one web data stream for your website and one app data stream for your a

a) One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data? a) HTTP request b) Data import c) Modify event d) Measurement Protocol

b) Data import

If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property? a) Google Ads b) Website tag c) Google Marketing Platform d) Firebase SDK

d) Firebase SDK

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type? a) A dimension b) A metric c) An event d) A user

a) A dimension

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website? a) Acquisition b) Monetization c) Engagement d) Demographics

a) Acquisition

Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable? a) Conversion paths b) Conversion events c) Conversion modeling d) Conversion window

c) Conversion modeling Based on machine learning, that is the conversion model

Which of these tasks can be done using audience triggers? a) Create new events based on an audience rule being satisfied b) Create new audiences based on specific events that are triggered c) Create new events based on existing event parameters d) Create new audiences based on predictive metrics

a) Create new events based on an audience rule being satisfied

In which of these situations could you use the Engagement overview report in Google Analytics? a) You're interested in seeing which pages on your site are getting the most traffic. b) You're interested in monitoring user activity as it is happening on your site. c) You're interested in seeing where users are coming from before landing on your website. d) You'd like insight into your users' interests they've express through their online browsing and purchase activities.

a) You're interested in seeing which pages on your site are getting the most traffic.

You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement. Which section would you open in your Google Analytics property? a) Configure b) Explore c) Reports d) Advertising

b) Explore

What data does the Realtime report show? a) Events that took place within the last 8 hours b) Events that took place within the last 60 minutes c) Events that took place within the last 30 minutes d) Events that took place within the last 12 hours

c) Events that took place within the last 30 minutes

When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads? a) Google Ads can use these conversions to generate new keyword ideas b) Google Ads can use these conversions to optimize your bids for ad placements c) Google Ads can use these conversions to see industry benchmarking data d) Google Ads can use these conversions to adjust and optimize your ad copy

b) Google Ads can use these conversions to optimize your bids for ad placements

To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore. What's the default setting for who can see the exploration? a) Only you can see it, but you can share it with the other users of the property for them to make edits. b) Only you can see it, but you can share it with the other users of the property in read-only mode. c) Anyone in your property can access it and make edits. d) Anyone in your property can acc

b) Only you can see it, but you can share it with the other users of the property in read-only mode.

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step? a) Free form b) Cohort explorations c) Funnel exploration d) Segment overlap

c) Funnel exploration

One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it? a) First click b) Time decay c) Data-driven d) Last click

d) Data-driven

What's a key difference between Google Analytics 4 properties and Universal Analytics properties? a) Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting. b) Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting. c) Goog

c) Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.

If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events? a) That data will only be available in the Reports and Explore sections b) That data will only be used for audiences in Google Ads c) That data will only be used for measurement purposes d) That data will only be available in the Advertising section

c) That data will only be used for measurement purposes

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data? a) You can use conversions for ad campaign bidding, and audiences to target ad campaigns b) You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance c) You can use SQL to query your data to answer questions and gain insights into your products, users, and channels d) You can use audiences to target website experiments and test variants of you

c) You can use SQL to query your data to answer questions and gain insights into your products, users, and channels