GA4 Certification -- Lesson Questions

Lesson 4.3.1: True or false? Google Signals in Analytics need to be enabled to use audience features in Google Ads. A. True B. False

A. True

Lesson 1.2: Does Google Analytics collect and process user interactions on both websites and apps as events? A. Yes B. No

A. Yes

Lesson 4.2.2: When using data import, what TWO types of data are joined with Analytics data when you open a report and Analytics issues a query for the report data? A. Offline event data B. Cost data C. Item data D. User data

B. Cost data C. Item data

Lesson 3.5: Luca, the owner of an online retail store, wants to create an audience that includes users who are likely to make a purchase within the next seven days. What can Luca do to accomplish this? A. Create a new audience from scratch and setup exclusion rules B. Create a predictive audience C. Create an audience using a demographic template D. Create a suggested audience

B. Create a predictive audience

Lesson 4.4.1: True or false? You can choose the geographic location where your data is stored when it's exported from Google Analytics to BigQuery. A. False B. True

B. True

Lesson 4.1.2: Enabling ads personalization in Analytics gives you the ability to use your Analytics audiences to personalize your digital ads. What's the most granular level on which you can customize how data is used? A. Individual event B. User property C. Country D. Property

A. Individual event

Lesson 2.3: Which of the following allows you to define a range of IP addresses to exclude from your data? A. Internal traffic data filter B. Listing unwanted referrals C. Developer traffic data filter D. Cross-domain measurement

A. Internal traffic data filter

Lesson 4.2.1: Which of these is a standard set of rules for collecting and sending events directly to Google Analytics servers? A. Create event B. Modify event C. Measurement Protocol D. HTTP request

C. Measurement Protocol

Lesson 1.3: A business owner runs a local news service for his city. He has a website, an Android app, and an iOS app. He's new to Google Analytics and wants to set up his first property to show how his users are interacting with all his platforms. When setting up his new property, what data streams should he use? A. One web data stream for his website & One app data stream for his apps B. One data stream for all his platforms C. One web data stream for his website & Two app data streams, one for each of his apps D. Two web data streams, one for each of his apps

C. One web data stream for his website & Two app data streams, one for each of his apps

Lesson 1.1: An eCommerce store has a goal of selling more sneakers. Which of these isn't a value of using digital analytics for the business? A. Analyze sales trends in specific geographies B. Identify issues on particular web pages C. Optimize the website for search engines D. Inform decisions about online advertising campaigns

C. Optimize the website for search engines

Lesson 4.5.2: Which of the following is NOT a feature unique to Analytics 360 properties? A. Roll-up properties B. Subproperties C. Higher limits for conversions and audiences D. BigQuery export

D. BigQuery export

Lesson 1.8: In the report above, which of the following is a dimension? A. Event count B. Conversions C. $25.00 D. Country

D. Country

Lesson 2.4: Are conversions a subset of your events that are most valuable to your business? A. No B. Yes

B. Yes

Lesson 1.4: Which THREE of the following are ways you use to connect your website to a Google Analytics using the Google tag or measurement ID? A. Provide your tag or measurement ID to a website builder B. Enable enhanced measurement for your web data stream C. Use Google Tag Manager to deploy the tag D. Manually add the tag to the website code

A. Provide your tag or measurement ID to a website builder C. Use Google Tag Manager to deploy the tag D. Manually add the tag to the website code

Lesson 4.3.2: Which integration enables the Google Organic Search Traffic report in Analytics? A. Search Ads 360 integration B. Search Console integration C. Display & Video 360 integration D. Google Optimize integration

B. Search Console integration

Lesson 4.4.2: Which of the following is NOT something you can do with BigQuery export? A. Export your data from BigQuery to external storage B. Send events from BigQuery directly to Google Analytics servers C. Export Analytics data to BigQuery and run SQL queries D. Import other data into BigQuery to combine with Analytics data

B. Send events from BigQuery directly to Google Analytics servers

Lesson 1.7: You're granting access to a new user and choose to assign them the editor role. Does this option also grant them the permissions of the analyst role? A. No B. Yes

B. Yes

Lesson 3.4: True or false? You should use the model comparison report to understand customers' paths to conversion and how different attribution models distribute credit on those paths. A. True B. False

B. False

Lesson 4.1.1: Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics? A. Data retention period B. Consent Mode C. IP address settings D. Disable data collection

A. Data retention period

Lesson 2.1: In which Google Analytics section would you find advanced analysis techniques to help you uncover deep insights about how users are engaging with your website or app? A. Explore B. Reports C. Admin D. Advertising

A. Explore

Lesson 3.1: Which Analytics property type will this training focus on? A. Google Analytics 4 properties B. This training will focus on accounts, not properties C. Universal Analytics properties D. Both Google Analytics 4 and Universal Analytics properties

A. Google Analytics 4 properties

Lesson 4.5.1.2: Which is a subproperty and which is a roll-up property? A property that contains data from two or more source properties. A. Roll-up Property B. Subproperty

A. Roll-up Property

Lesson 4.5.1.1: Which is a subproperty and which is a roll-up property? A property that gets its data from one other source property. A. Subproperty B. Roll-up Property

A. Subproperty

Lesson 3.2: True or false? The advertising workspace contains the Advertising snapshot and the Attribution reports. A. True B. False

A. True

Lesson 3.6: True or False? Google Ads conversion tracking starts importing the data from your Analytics account starting from the day you clicked Import. Historical data from before this date is not added to conversion tracking. A. True B. False

A. True

Lesson 1.6: You can use the Realtime report to confirm data is successfully being collected. Which best describes the data shown in the Realtime report? A. User activity during the past 30 minutes B. User activity during the past 10 minutes C. User activity during the past 60 minutes D. User activity during the past 5 minutes

A. User activity during the past 30 minutes

Lesson 1.5: To connect your app to Google Analytics, do you have to use the Firebase SDK? A. Yes B. No

A. Yes

Lesson 2.5: The owner of a fashion blog website wants to know more about the data shown on the New users by User medium card. Will selecting View user acquisition open the detail report where she can analyze her new users? A. Yes B. No

A. Yes

Lesson 2.7: When building the rules for a report filter or comparison, which of the following is used? A. Report names B. Dimension values C. Dimension or metric values D. Metric values

B. Dimension values

Lesson 2.6: Which of the following isn't a report you'd find when visiting Reports in the left navigation of Analytics? A. Realtime report B. Funnel report C. Reports snapshot D. Engagement reports

B. Funnel report

Lesson 3.3: What are some of the methodologies used by Google's conversion modeling? Which THREE answers are correct? A. Fingerprint IDs to identify users who converted B. Holdback validation to maintain accuracy C. Data aggregated and used to predict the likelihood of conversions D. High confidence threshold to prevent over-predicting

B. Holdback validation to maintain accuracy C. Data aggregated and used to predict the likelihood of conversions D. High confidence threshold to prevent over-predicting

Lesson 2.2: When you create a custom event and start sending new data to Google Analytics, will the data automatically be available in your reports? A. Yes B. No

B. No

Lesson 2.8: A business owner opens Explore and chooses Free form from the templates at the top of the page. Once there, she adds the dimensions and metrics she wants to see in her table. Where should she drag and drop her dimensions and metrics to build the table above? Drags: Country, Device Category, & Total Users Drops: Rows, Columns, & Values

Rows --> Country Columns --> Device Category Values --> Total Users