Gala Final Exam Review **

normal depletion

. All EXCEPT which of the following nonmarketing factors affect consumers' desired state? A. reference group B. household characteristics C. normal depletion D. financial status/expectations E. culture

Social media measurement and consumer problem discovery

. Radian6 is a leader in the field of ______. A. social media measurement B. focus group moderating C. product development D. consumer problem discovery E. A and D

usage

. When orange juice manufacturers attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation? A. communication B. usage C. purchase D. disposition E. all of the above

nominal decision making

1. Which type of consumer decision making does NOT include alternative evaluation? A. routine decision making B. nominal decision making C. extended decision making D. simple decision making E. limited decision making

nominal

10. Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited post purchase behavior? A. Nominal B. normal decision making C. limited decision making D. extended decision making E. simple decision making

nominal decision making

12. Which type of consumer decision making includes only a limited internal information search and no external search for information? A. routine decision making B. nominal decision making C. extended decision making D. simple decision making E. limited decision making

nominal decision making

2. Which type of consumer decision making includes only a limited internal information search and no external search for information? A. routine decision making B. nominal decision making C. extended decision making D. simple decision making E. limited decision making

utilitarian

2. With respect to the typology of service environments, a bank would be categorized as _____. A. utilitarian B. personal C. hedonic D. tangible E. moderate

marketers, government, environmental organizations

20. Which group needs to understand how situational influences affect consumers' disposition decisions? A. marketers B. government C. environmental organizations D. A and B E. A, B, and C

Bon Vivants

44. Which of the following is a lifestyle segment of Porsche owners? A. Enthusiasts B. Fast Forwards C. Traditionalists D. Bon Vivants E. all of the above

all of the above

5. Which of the following is a nonmarketing factor affecting problem recognition? A. social status B. previous decisions C. motives D. situation E. all of the above

Ideals Motivation

57. In the VALS typology, which primary motivation is characteristic of consumers guided in their choices by beliefs and principles rather then feelings and desires for social approval? A. Ideals Motivation B. achievement motivation C. self-expression motivation D. realist motivation E. focused motivation

habitual decision making

6. Nominal decision making is sometimes referred to as _____. A. habitual decision making B. routine decision making C. simple decision making D. automatic decision making E. default decision making

task defintion

62. A person who shops a nicer store than normal because he or she is buying a gift is influenced by the _____ characteristic of the situation. A. physical surroundings B. antecedent state C. task definition D. temporal perspective E. none of the above

Thinkers

65. David is a retired attorney who is satisfied and comfortable with his life. He keeps informed about the world by reading three newspapers a day and attends lectures at the senior activity center near his home. He is very content with his life, and he tends to center his leisure activities around his home. He plans his purchases carefully and looks for functionality, value, and durability in the products he buys. Which VALS segment best describes David? A. Achievers B. Makers C. Innovators D. Thinkers E. Experiencers

the "do not purchase" alternative

7. A completely nominal decision does not even include consideration of _____. A. information B. problem recognition C. the "do not purchase" alternative D. purchase evaluation E. all of the above

low in product involvement; high in purchase involvement

7. Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars because he is about to buy a new car. In terms of involvement, Blake is _____. A. high in product involvement; low in purchase involvement B. high in value-expressive involvement; low in product involvement C. high in product involvement; high in purchase involvement D. low in product involvement; low in purchase involvement E. low in product involvement; high in purchase involvement

momentary condition

70. Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar. Stan is attempting to manage his _____. A. personality traits B. momentary condition C. mood D. self-concept E. daily ritual

urbanicity

74. Which of the following PRIZM factors is determined by population density, relates to where people live, and is strongly related to the lifestyles people lead? A. ethnicity B. geodemographics C. urbanicity D. life stage E. consensus

Ideals Motivation

8. Pamela is a consumer who is guided in her choices by her beliefs and principles rather than by feelings or desire for social approval. She tends to purchase products based on functionality and reliability. Which is the primary motivation for Pamelas behavior? A. Ideals Motivation B. achievement motivation C. self-expression motivation D. realist motivation E. focused motivation

extended decision making

8. The Smith's oldest daughter, Olivia, is a senior in high school. She has all "A's" and scored a 34 on the ACT. She is president of the debate team and the national honor society as well as a member of the cheerleading squad. Olivia wants to attend medical school, so both she and her parents are very concerned about which undergraduate school she attends. They have spent countless hours on the Internet examining universities, and they have already visited five campuses. For Olivia and her parents, which type of decision making does this represent? A. limited decision making B. nominal decision making C. extended decision making D. complex decision making E. complete decision making

extended decision making

8. Very high levels of purchase involvement tend to produce _____. A. extended decision making B. nominal decision making C. affective decision making D. limited decision making E. none of the above

extended decision making

8. Very high levels of purchase involvement tend to produce _____. A. extended decision making B. nominal decision making C. affective decision making D. limited decision making E. none of the above

brand loyal decision

9. Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement? A. routine decision B. inexpensive decision C. primary decision D. brand loyal decision E. low visibility decision

all of the above

A store's atmosphere can influence which of the following? A. consumers' judgments of the quality of the store B. store's image C. shoppers' moods D. shoppers' willingness to visit and linger E. all of the above

desired state

A(n) _____ is the way an individual wants to feel or be at the present time. A. current state B. desired state C. actual state D. ideal state E. idolized state

reference group

All EXCEPT which of the following nonmarketing factors affect a consumer's actual state? A. past decisions B. normal depletion C. product/brand performance D. reference group E. availability of products

low in product involvement; high in purchase involvement

Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars because he is about to buy a new car. In terms of involvement, Blake is _____. A. high in product involvement; low in purchase involvement B. high in value-expressive involvement; low in product involvement C. high in product involvement; high in purchase involvement D. low in product involvement; low in purchase involvement E. low in product involvement; high in purchase involvement

achievement motivation

Bob is a consumer who strives for a clear social position and is strongly influenced by the actions, approval, and opinions of others. He drives an expensive automobile and only buys brands of clothing that are considered "status symbols." Which primary motivation is driving Bob's behavior? A. ideals motivation B. achievement motivation C. self-expression motivation D. realist motivation E. focused motivation

achievement motivation

Bob is a consumer who strives for a clear social position and is strongly influenced by the actions, approval, and opinions of others. He drives an expensive automobile and only buys brands of clothing that are considered "status symbols." Which primary motivation is driving Bob's behavior? A. ideals motivation B. achievement motivation C. self-expression motivation D. realist motivation E. focused motivation

desired state

Candice is on a diet and wants to lose 10 pounds. She wants to be thin right now, which represents her _____. A. actual state B. ideal state C. healthy state D. desired state E. future state

young and rustic

Carl is middle age and single. He has a high school education and works at a hotel as a desk clerk. He lives in a tiny apartment. Even though he doesn't have a high income, he tries to live an active life attending sporting events, and sometimes he brings a date with him. To which PRIZM group does Carl belong? A. Young Digerati B. Bohemian Mix C. Young & Rustic D. Big Fish, Small Pond E. Minimalists

momentary condition

Clark and his family normally live paycheck to paycheck. However, this month, they found themselves with a little extra money, so they decided to go out to a nice restaurant and to a movie. This is an example of the antecedent state of _____. A. positive mood B. good luck C. momentary conditions D. optimism E. hedonism

antecedent states

Features of the individual person that are not lasting characteristics, such as momentary moods or conditions, are called _____. A. personality B. antecedent states C. context effects D. task definition E. self-concept

The Consumption Process

MOODS AFFECT AND ARE BOTH AFFECTED BY _____________ ______________

Ideals motivation

Pamela is a consumer who is guided in her choices by her beliefs and principles rather than by feelings or desire for social approval. She tends to purchase products based on functionality and reliability. Which primary motive is guiding Pamela's behavior? A. ideals motivation B. achievement motivation C. self-expression motivation D. realist motivation E. focused motivation

intuition

Rudy is a product category manager for a major consumer packaged goods manufacturer. Part of his job requires that he analyze a given product category and logically determine where improvements could be made. Rudy has determined several consumer problems this way. Which of the following best describes how Rudy uncovers consumer problems? A. activity analysis B. intuition C. product analysis D. problem analysis E. qualitative research

store atosphere

The sum of all the physical features of a retail environment is referred to as the _____. A. store situation B. retail ambiance C. retail surroundings D. store atmosphere E. merchandising mix

self concept

The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as _____. A. self-concept B. lifestyle C. self-profile D. personal space E. ideal-self

all of the above

Topic: General versus Specific Lifestyle Schemes 47. Which of the following is one of Experian's technology profiles based on an extensive analysis of attitudes, lifestyle, and adoption and usage patterns related to technology? A. Wizards B. Journeymen C. Apprentices D. Novices E. all of the above

moods

Transient feeling states that are generally not tied to a specific event or object are known as _____. A. noncontextual effects B. traits C. temporal effects D. social surroundings E. moods

lifestyle, and thus consumption, is largely driven by demographic factors

What is the premise underlying geodemographic analyses? A. Age is the primary factor influencing lifestyle. B. Lifestyle, and thus consumption, is largely driven by demographic factors. C. Lifestyle, and thus consumption, is largely driven by education. D. Lifestyle cannot be measured, that is why geographic and demographic variables are analyzed. E. Lifestyle, and thus consumption, is based on primary motivations and resources.

usage

When orange juice manufacturers attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation? A. communication B. usage C. purchase D. disposition E. all of the above

Conspicuous Consumers

Which Global Elite Luxury Segment loves prestige brands? A. Conspicuous Consumers B. Information Seekers C. Sensation Seekers D. Utilitarian Consumers E. Blue Bloods

pools and patios

Which PRIZM segment consists of consumers who are evolving into older "empty-nester" couples as their children grow up and leave home; live in older, stable neighborhoods with pools and patios in their backyard; and are white-collar professionals? A. Urban Achievers B. Blue Blood Estates C. Bohemian Mix D. Pools & Patios E. Town & Rural

ideal self concept

Which dimension of self-concept refers to the individual's perception of who I would like to be? A. actual self-concept B. ideal self-concept C. private self-concept D. social self-concept E. future self-concept

ideal self concept

Which dimension of self-concept refers to the individual's perception of who I would like to be? A. actual self-concept B. ideal self-concept C. private self-concept D. social self-concept E. future self-concept

Conspicuous

Which global elite luxury segment loves prestige brands? A. Conspicuous Consumers B. Information Seekers C. Sensation Seekers D. Utilitarian Consumers E. Blue Bloods

marketers, government, and environmental organizations

Which group needs to understand how situational influences affect consumers' disposition decisions? A. marketers B. government C. environmental organizations D. A and B E. A, B, and C

culture/subculture

Which nonmarketing factor affects a consumer's desired state? A. culture/subculture B. normal depletion C. product/brand performance D. availability of products E. all of the above

moods and momentary conditions

Which of the following are antecedent states? A. colors, aromas, music, and crowding B. normal and expanded usage C. utilitarian and hedonic D. moods and momentary conditions E. internal and external influences

colors, aromas, music, crowding

Which of the following are components of the physical environment? A. colors, aromas, music, and crowding B. normal and expanded usage C. utilitarian and hedonic product characteristics D. moods and momentary conditions E. internal and external influences

the consumers perception of the actual state

Which of the following drives problem recognition? A. the consumer's perception of the actual state B. objective reality of the consumer's actual state C. the amount of information available D. the number of alternatives from which to choice E. others' perception of an individual's actual state

alternative evaluation

Which of the following is NOT a key situational dimension or characteristic that influences consumer behavior? A. physical surroundings B. social surroundings C. alternative evaluation D. temporal perspectives E. task definition

alternative evaluation

Which of the following is NOT a key situational dimension or characteristic that influences consumer behavior? A. physical surroundings B. social surroundings C. alternative evaluation D. temporal perspectives E. task definition

Rustics

Which of the following is NOT a lifestyle segment by Worldwide a) strivers b) Devouts c) Intimates D) Creatives e) Rustics

task definition

Which of the following is NOT an individual characteristic influencing consumer behavior? A. culture B. attitudes C. task definition D. social class E. motivation

Bon Vivants

Which of the following is a lifestyle segment of Porsche owners? A. Enthusiasts B. Fast Forwards C. Traditionalists D. Bon Vivants E. all of the above

All of the above are steps for developing situation-based marketing strategies

Which of the following is a step in the approach for developing situation-based marketing strategies that was given in the textbook? A Use observational studies, focus group discussions, depth interviews, and secondary data to discover the various usage situations that influence the consumption of the product. B Survey a large sample of consumers to better understand and quantify how the product is used and the benefits sought in the usage situation by the market segment. C. Construct a person-situation segmentation matrix. D. Evaluate each cell in terms of potential. E. All of the above are steps for developing situation-based marketing strategies

All the above

Which of the following is typically included in a psychographic or lifestyle study? A. attitudes B. values C. activities and interests D. demographics E. all of the above

all the above

Which of the following is typically included in a psychographic or lifestyle study? A. attitudes B. values C. activities and interests D. demographics E. all of the above

Marketers cannot change or create consumption patters associated with ritual situations

Which of the following statements is FALSE regarding ritual situations? A. Rituals are receiving increasing attention by marketing scholars and practitioners. B. Ritual situations are of major importance to marketers because they often involve prescribed consumption behaviors. C There is enough shared behavior across individuals and households that marketers can develop products and promotions around the common ritual situations that arise each year. D. Ritual situations can also result in injurious consumption. E. Marketers cannot change or create consumption patterns associated with ritual situations

active problems require the marketer to only convince the consumers that its brand is the superior solution

Which of the following statements is TRUE regarding active and inactive consumer problems? A. Active problems require the marketer only to convince consumers that its brand is the superior solution. B. Active and inactive problems do not require different marketing strategies. C. An active problem is one of which the consumer is not aware. D. Even though a consumer is aware of it, an inactive problem is one that he or she has no desire to rectify. E. Active problems are more serious than inactive ones

temporal persepctive

Which situational characteristic deals with the effect of time on consumer behavior? A. physical surroundings B. social surroundings C. temporal perspective D. task definition E. antecedent states

limited decision mkaing

Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives? A. routine decision making B. nominal decision making C. extended decision making D. simple decision making E. limited decision making

nominal decision making

Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior? A. nominal decision making B. normal decision making C. limited decision making D. extended decision making E. simple decision making

limited decision making

Which type of decision making involves recognizing a problem for which there are several possible solutions? A. nominal decision making B. normal decision making C. alternate decision making D. modified decision making E. limited decision making

repeat purchase decision

Which type of nominal decision is characterized by a consumer believing that all brands within a given product category are about the same and not attaching much importance to the product category or purchase? A. routine decision B. repeat purchase decision C. secondary decision D. inconsequential decision E. indifferent decision