GBA 699-40 HW 1
It is estimated that by 2022, the size of the B2B market will reach:
$7.3 trillion.
In which year can e-commerce be said to have begun?
1995
Which of the following is not a characteristic of a perfect competitive market?
It is highly regulated.
________ was the first truly large-scale digitally enabled transaction system in the B2C arena.
The French Minitel
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
The larger the audience reached, the less rich the message.
All of the following are platforms for C2C e-commerce except:
Walmart.
The early years of e-commerce were driven by all of the following factors except:
an emphasis on exploiting traditional distribution channels.
Business-to-consumer (B2C) e-commerce in the United States:
grew at double-digit rates between 2010 and 2018.
All of the following are issues facing Pinterest except:
inability to retain users.
Which of the following is not a unique feature of e-commerce technology?
information asymmetry
Which of the following is an important societal issue related to e-commerce?
intellectual property
The total number of users or customers an e-commerce business can obtain is a measure of which of the following?
reach
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
Which of the following refers to the complexity and content of a message?
richness
All of the following statements about e-commerce in the United States in 2018 are true except:
social e-commerce generated more revenue than mobile e-commerce.`
Above all, e-commerce is a ________ phenomenon.
technology driven
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?
the Web
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
webrooming
Which of the following is an example of e-business?
Amazon's inventory control system
All of the following are examples of social networks except:
Y Combinator.
The early years of e-commerce are considered:
a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
All of the following are examples of Web 2.0 sites and applications except:
auction sites.
All of the following are major social trends in e-commerce in 2018-2019 except for:
concerns about the U.S. Supreme Court ruling that online businesses do not need to collect state sales tax.
Unfair competitive advantages occur when:
one competitor has an advantage that others cannot purchase.
Interactivity in the context of e-commerce provides which of the following functionalities?
the enabling of two-way communication between consumer and merchant
Which of the following is a leading platform for social e-commerce?
Which of the following describes the basic web policy of large firms during the Invention period?
Maintain a basic, static website depicting the firm's brand.
Which of the following statements is not true?
Overall transaction costs have dropped dramatically.
Which of the following is not true regarding e-commerce today?
The market middlemen disappeared.
Which of the following is not true about the use of apps?
Users still spend less time using apps than they do using desktops or mobile websites.
The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following?
menu costs
All of the following can be considered a precursor to e-commerce except:
the development of the smartphone.
Which of the following is not an element of friction-free commerce?
Transaction costs are high.
Which of the following is a platform for B2B e-commerce?
Go2Paper
Which of the following statements about the Web is not true?
The Web is the technology upon which the Internet is based.
The world's online population was estimated to be around ________ in 2018.
3.6 billion
Which of the following is not a major technology trend in e-commerce in 2018-2019?
Growth of the Internet of Things slows down.
Which of the following is not a major business trend in e-commerce in 2018-2019?
Retail e-commerce revenues exceed B2B e-commerce revenues for the first time.
Which of the following is a characteristic of the Reinvention phase of e-commerce?
expansion of e-commerce to include services as well as goods
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
mobile e-commerce