Global Marketing Chapter 5

Garrett, an American manager for a fast food corporation, visited Saudi Arabia for a business meeting. Despite being Christian, he attempted to act like a Muslim in a misguided attempt to please his host. Mark has violated a cultural

exclusive.

In the case, "Do Blondes Have More Fun in Japan?" the fact that 20 or more men would walk in and out of the room where the female Ford executive was leading the negotiations just to see her is an indication of

gender bias.

Link to Cast Study: https://documentcloud.adobe.com/link/review?uri=urn:aaid:scds:US:a04bdae7-fed9-425d-a33a-46cc3cd2ee6c Cash payments of about $500 were given to several different Bangladeshi customs officials, who in return gave priority status to the clearance of the containers. If the officials were not prohibited by law from receiving such payments, it would be an example of

lubrication.

Why did Mattel decide to sell one version of Barbie worldwide?

Marketing studies suggested that girls didn't care if Barbie looked like them.

Why did Mattel Inc., sell Barbie dolls in Japan that had Asian facial features, black hair, and Japanese-inspired fashion?

Mattel was adapting Barbie to what it perceived then to be culturally correct consumer preferences.

cultural electives

One need not greet another man with a kiss (a custom in some countries).

In reference to the seating arrangement at the negotiation table in the case, why do you think the key person would not sit across the table from the Ford executive?

PDI, gender bias, and silent language

In a high-context culture, "who says it," "how it is said," and "when it is said" is very important. Which country is a high-context culture with regard to communication practices?

Saudi Arabia

An awareness of one's own culture and the recognition that differences in others can cause anxiety, frustration, and misunderstanding of the host's intentions is essential to effective

adaptation.

Lester Thurow omitted a fourth kind of capitalism—that is common in Chinese cultures. Its distinguishing characteristics are a more entrepreneurial approach and an emphasis on guanxi as the coordinating principle among firms. In this context, the term guanxi refers to

an emphasis on one's network of personal connections.

A study comparing perceptions of punctuality in the United States and Brazil found that Brazilian timepieces are less reliable and public clocks less available than in the United States. This shows that notions of ________ are followed in Brazil.

polychronic time

Link to Cast Study: https://documentcloud.adobe.com/link/review?uri=urn:aaid:scds:US:a04bdae7-fed9-425d-a33a-46cc3cd2ee6c Besides the various potential violations of the Foreign Corrupt Practices Act, "subornation" may be best argued in which of the following examples?

the $1,000,000 fee paid to the consulting firm

Link to Cast Study: https://documentcloud.adobe.com/link/review?uri=urn:aaid:scds:US:a04bdae7-fed9-425d-a33a-46cc3cd2ee6c Perhaps the most blatant disregard of the FCPA is

the lack of proper record keeping, in particular, the entry ''ordinary promotional expenses''.

Principles of Utilitarian Ethics

Does the action optimize the "common good" or benefits of all constituencies?

Principles of Justice or Fairness

Does the action respect the fairness to all parties involved?

Cultural Exclusive

A foreigner criticizing or joking about a country's politics.

Subornation

A large payment that accompanies a request for an official to break the law.

Lubrication

A small payment is made to dock workers to speed up their pace so that unloading a truck only takes a few hours rather than all day.

Link to Cast Study: https://documentcloud.adobe.com/link/review?uri=urn:aaid:scds:US:a04bdae7-fed9-425d-a33a-46cc3cd2ee6c According to the Foreign Corrupt Practices Act, U.S. executives are prohibited from bribing foreign officials in the attainment or retainment of business. Which of the following represents questionable conduct by Rice Products?

All of the answer choices are correct.

Bribery

An executive of a company offers a government official payment in exchange for the official incorrectly classifying imported goods for a lower tax rate.

How has the Japanese phenomenon called "karoshi" affected employees?

It has created "death by overwork" and taken a physical toll on employees.

Cultural Imperative

Successful businesspeople know the Chinese word guanxi.

Silent Language

Symbolic meanings of time, space, things, friendships, and agreements about how they vary across cultures.

P-Time

The completion of a human transaction is emphasized more than holding to schedules.

Which factor is most likely to explain Japan's success in reducing corruption in its business system?

There is a marked increase in outside influence in Japan since 1999.

M-Time

Western cultures tend to concentrate on one thing at a time.

Beth works for a large corporation that has managers for every department who employees report to. Which type of management decision making system does this company use?

decentralized

A common theme in the Asian culture is the emphasis on harmony and collectivism, as a result, the ________ form of decision making is typically used.

committee

While Jenna knows it is customary in some countries to greet a business associate with a kiss, she does not feel comfortable doing this, and knows she will not be looked down upon for avoiding this custom. What type of business norm does this demonstrate?

cultural elective

What was termed as the worst kind of corruption by many government leaders in Southeast Asia during the 1997-1998 financial crisis?

currency speculation

What is a characteristic of a relationship-oriented culture?

high power distance

What is considered one of the most common mistakes made by North American companies when trading with a Middle Eastern company?

impatience

What is the most frequently given reason for women receiving lower international assignments than men?

inability for women to succeed abroad

In the context of communication styles, Edward T. Hall has described the symbolic meanings or ________ of time, space, things, friendships, and agreements and how they vary across cultures.

silent languages