Goals of Persuasive Speaking

Explain the three goals of persuasive speaking. Which goal is the hardest to achieve and why?

1. Strengthen/weaken attitudes, beliefs, values 2. Change attitudes, beliefs, values 3. To motivate to action The hardest to achieve is to #2 - Change attitudes, beliefs, values. It is hard to convince someone to change anything.

Beliefs can be defined as a person's likes and dislikes and the behavior related to them.

False

Define persuasion. What would you like to persuade your parents to do or think? Explain which of the three goals of persuasive speech you would need to accomplish to achieve this.

Persuasion: - The act of convincing or influencing someone to act or think in a particular way. Answers will vary regarding what students would like to persuade their parent to do or think. An action or some change to beliefs, attitudes, values should be discussed. One of the three goals should be listed.

A person's _______________ shape how he or she views the world.

beliefs

One of the goals of a persuasive speech is to ________________ the attitudes, beliefs, or values of your audience.

change

Which of the three goals of Persuasive Speaking is the hardest to achieve?

change attitudes, beliefs, or values

Persuasive Speech Introduction A. Imagine going out to eat at a restaurant, and you read entrees like "fried human legs" and "human baby parmesan." B. I believe the world would be a happier, healthier, more humane place if everyone were vegetarian -- you should become one! C. Today I am going to enlighten you all about the animal cruelty involved with food processing that goes on behind closed doors, and the healthier lifestyle of being vegetarian. [First let me tell you a little bit about what else your are eating when you choose to eat meat.] Body A. Every year billions of animals are raised and slaughtered for human consumption. In today's factory farms animals are confined to extremely small spaces so farmers can concentrate on maximizing production. 1. This over crowding breeds disease, so the animals are fed antibiotics and sprayed with pesticides. 2. The animals are also fed growth hormones. 3. So, the chemicals, antibiotics and hormones are passed on to the consumers. 4. USDA fact sheet, bacterial contamination of animal products often causes illness and death. Salmonella poisoning can be fatal. 5. Time Magazine, bad chicken is responsible for at least 1,000 American deaths each year. [Now, here are some more disturbing facts you should know about meat production.] B. According to the Animal Protection Institute, in the U.S. alone, every year 41.8million beef cattle, 115 million pigs, and 8.785 billion chickens are slaughtered for human consumption. The animals endure much more. 1. Beef cattle called "downers" are prodded or dragged to the slaughterhouse, or left without food or water to die. 2. Pigs are stunned, hung upside down before their throats are cut and bled to death. If missed, they go to the scalding tank where they may be boiled alive. 3. Crowed, chickens peck each other to death. Instead of providing space farmers "debeak" them by cutting off their upper beak with a hot blade. 4. I would like to show you some photos taken inside a slaughterhouse. [If animal cruelty is not enough to change your mind, then maybe your own health concerns will make a difference.] C. Studies show meat-eaters are twice as likely to die from heat disease, and 60% more likely to die from cancer than vegetarians. 1. Meat consumption has been linked to many diseases, osteoporosis, diabetes, kidney disease, hypertension, and obesity. 2. Quoted by William Roberts, MD, editor and chief of The American Journal Of Cardiology, "When we kill animals to eat them, they end up killing us because their flesh, which contains cholesterol and saturated fat, was never intended for human beings, who are natural herbivores." Conclusion I hope that I have enlightened you all about the matters of vegetarianism, and I hope you all will make the right moral and health decisions as I have. Quote by Leonardo de Vinci, "I have, from an early age renounced eating meat. The time will come when we will look upon the murder of animals as they now look upon the murder of humans. Review the persuasive speech outline. If the audience members hate vegetables, what goal will the speaker have to accomplish with his/her speech?

change the audience's attitude towards vegetables

Persuading a peace activist to support a war involves:

changing beliefs

Luis gives a persuasive speech about the Republican candidate for President. If he is giving the speech to a group of Democrats, he would have to succeed at ___________________.

changing their beliefs

Persuasive Speech Introduction A. Imagine going out to eat at a restaurant, and you read entrees like "fried human legs" and "human baby parmesan." B. I believe the world would be a happier, healthier, more humane place if everyone were vegetarian -- you should become one! C. Today I am going to enlighten you all about the animal cruelty involved with food processing that goes on behind closed doors, and the healthier lifestyle of being vegetarian. [First let me tell you a little bit about what else your are eating when you choose to eat meat.] Body A. Every year billions of animals are raised and slaughtered for human consumption. In today's factory farms animals are confined to extremely small spaces so farmers can concentrate on maximizing production. 1. This over crowding breeds disease, so the animals are fed antibiotics and sprayed with pesticides. 2. The animals are also fed growth hormones. 3. So, the chemicals, antibiotics and hormones are passed on to the consumers. 4. USDA fact sheet, bacterial contamination of animal products often causes illness and death. Salmonella poisoning can be fatal. 5. Time Magazine, bad chicken is responsible for at least 1,000 American deaths each year. [Now, here are some more disturbing facts you should know about meat production.] B. According to the Animal Protection Institute, in the U.S. alone, every year 41.8million beef cattle, 115 million pigs, and 8.785 billion chickens are slaughtered for human consumption. The animals endure much more. 1. Beef cattle called "downers" are prodded or dragged to the slaughterhouse, or left without food or water to die. 2. Pigs are stunned, hung upside down before their throats are cut and bled to death. If missed, they go to the scalding tank where they may be boiled alive. 3. Crowed, chickens peck each other to death. Instead of providing space farmers "debeak" them by cutting off their upper beak with a hot blade. 4. I would like to show you some photos taken inside a slaughterhouse. [If animal cruelty is not enough to change your mind, then maybe your own health concerns will make a difference.] C. Studies show meat-eaters are twice as likely to die from heat disease, and 60% more likely to die from cancer than vegetarians. 1. Meat consumption has been linked to many diseases, osteoporosis, diabetes, kidney disease, hypertension, and obesity. 2. Quoted by William Roberts, MD, editor and chief of The American Journal Of Cardiology, "When we kill animals to eat them, they end up killing us because their flesh, which contains cholesterol and saturated fat, was never intended for human beings, who are natural herbivores." Conclusion I hope that I have enlightened you all about the matters of vegetarianism, and I hope you all will make the right moral and health decisions as I have. Quote by Leonardo de Vinci, "I have, from an early age renounced eating meat. The time will come when we will look upon the murder of animals as they now look upon the murder of humans. Review the persuasive speech outline. What is the speaker's ultimate goal?

convince the audience to become vegetarian

Persuasive Speech Outline: Introduction A. Imagine that, when eating at a restaurant, you read menu entrees like "fried human legs" and "human baby parmesan." B. I believe the world would be a happier, healthier, more humane place if everyone were vegetarian -- you should become one! C. Today, I am going to enlighten you about animal cruelty in the food industry and offer an alternative, healthier lifestyle: vegetarianism. [First, let me tell you a little bit about what else you're eating when you choose to eat meat.] Body A. Every year, billions of animals are raised and slaughtered for human consumption. In today's factories, farm animals are confined to extremely small spaces so farmers can maximize production. 1. This overcrowding breeds disease, so the animals are fed antibiotics and sprayed with pesticides. 2. The animals are also fed growth hormones. 3. So, the chemicals, antibiotics, and hormones are passed on to the consumers. 4. USDA fact sheet: bacterial contamination of animal products often causes illness and death. Salmonella poisoning can be fatal. 5. Time Magazine: bad chicken is responsible for at least 1,000 American deaths each year. [Now, here are some more disturbing facts you should know about meat production.] B. According to the Animal Protection Institute, in the U.S. alone, every year 41.8 million beef cattle, 115 million pigs, and 8.785 billion chickens are slaughtered for human consumption. The animals endure much more. 1. Beef cattle called "downers" are prodded or dragged to the slaughterhouse or left without food or water to die. 2. Pigs are stunned, they are hung upside down before their throats are cut, and then they bleed to death. If missed, they go to the scalding tank where they may be boiled alive. 3. Crowed pens; chickens peck each other to death. Instead of providing space, farmers "debeak" them by cutting off their upper beak with a hot blade. 4. I would like to show you some photos taken inside a slaughterhouse. [If animal cruelty is not enough to change your mind, then maybe your own health concerns will make a difference.] C. Studies show meat-eaters are twice as likely to die from heart disease and 60% more likely to die from cancer than vegetarians. 1. Meat consumption has been linked to many diseases, including osteoporosis, diabetes, kidney disease, hypertension, and obesity. 2. Quoted by William Roberts, MD, editor-in-chief of The American Journal Of Cardiology, "When we kill animals to eat them, they end up killing us because their flesh, which contains cholesterol and saturated fat, was never intended for human beings, who are natural herbivores." Conclusion I hope that I have enlightened you about the matters of vegetarianism, and I hope you all will make the right moral and health decisions as I have. Quote by Leonardo da Vinci, "I have, from an early age renounced eating meat. The time will come when we will look upon the murder of animals as they now look upon the murder of humans." Review the persuasive speech outline. By including ___________________ in the speech the speaker is more likely to accomplish the goal of _________________________.

data; changing attitudes, beliefs, or values

Another way of looking at attitudes is what a person __________ or ___________.

likes; dislikes

A persuasive speech entitled, "Vegetarianism", is most likely trying to _________________.

motivate the audience to become vegetarians

In her speech, Lorenda tries to persuade her classmates to give money to The Red Cross. In order to do this, she must ____________________________________.

motivate them to action

Trying to inspire someone to vote at the next election involves:

motivating to action

All great speakers must perfect the art of _______________.

persuasion

Convincing or influencing someone to act or think in a certain way is _______________.

persuasion

Another way of looking at values is what a person feels is _____________ or _____________.

right; wrong

All of the following are goals of a persuasive speech, except:

to define, demonstrate, or instruct

Which of the following is not a goal of a persuasive speaking?

to define, demonstrate, or instruct

What was President Regan's goal when he said: "General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization: Come here to this gate. Mr. Gorbachev, open this gate. Mr. Gorbachev -- Mr. Gorbachev, tear down this wall!"

to motivate to action

What was President Regan's goal when he said: "In the 1950s Khrushchev predicted: 'We will bury you.' But, in the West today, we see a free world that has achieved a level of prosperity and well-being unprecedented in all human history. In the Communist world, we see failure, technological backwardness, declining standards of health, even want of the most basic kind -- too little food."

to strengthen values for a political cause

Attempting to persuade someone to come back to your restaurant that you just remodeled involves:

weakening their attitudes about what your restaurant used to be