Golf Tourism
The PGA Championship recently changed the month that it was played. In what month was the Championship played before the change?
august
Bill Hogan, a representative of the Wide World of Golf, stated that the key selling point for their company's tours has shifted from the golf course line-up to _________________ due to the fact that there is a rising percentage of _________________ engaging in golf tourism.
accommodations, women
Which is one of the benefits of golf tourism development? a. Universal economic recognition b. Alleviating seasonality problems c. Product diversification d. All of the above
all of the above
Which of the following are reasons why certain regions are considered "hot spots" for golf tourism development? a. Land to expand and build golf facilities b. Large population d. Climate d. All of the Above
all of the above
According to the promotional video about Stoke Park Golf Club, one particular golf hole inspired a golf course architect so much that he ultimately replicated that hole at another famous golf course in the USA. Which of the following is that U.S. golf course?
augusta national golf club
What is the name of the cocktail that is so popular during Masters Week it is served 'on tap'?
azalea
In an attempt to better market golf to women, a prominent golf ball manufacturer created a line of golf balls for women; these are easy to identify because ______________ is printed on each golf ball.
hello kitty
In the video about golf course design, which design is described as having a water hazard upfront to hit over, so it adds challenge but is more 'in your face' or obvious?
heroic design
According to Adam Sperling, what does the Presidents Cup do well outside of the ropes?
hospitality
According to Tom DeLozier, hosting a professional golf tournament at a country club is like ________________.
hosting the Super Bowl at a high school football stadium
One of the two major factors that influenced the growth of golf courses in the US in the 1960's was _________________.
increased TV coverage of professional gold tournaments, like PGA tours
From what foreign country does Malaysia attract the most golfers?
india
In this distribution strategy the organization maximizes the exposure of its services by going after every possible person; basically its distribution uses all available outlets. Which distribution strategy is?
intensive
The following has been shown to improve profits, improve management effectiveness, improve public image, and improve public relations when promoting your business (resort, golf course, etc.) to golf tourists. Which is it?
promoting ethical stance
Within the USA from 2008-2013 there has been growth in number in each of the following types of golf courses except:
public courses
The over-arching theme of Digital Media's "Guiding Principle" stated they aim to "share the __________ expression of the Masters with the ___________ possible audience". Select the choice below which fills in the two blanks for a completed statement
purest, greatest
Golf schools are popular with the golfing public; generally these are always located at ___________.
resorts
In the "real world" this step of the marketing plan is often first because it has been pre-determined but it is far more effective for the business if it gets decided later on in the marketing plan because it then truly reflects the plan. Which step is it?
resource requirements
Gee (1996) has identified a four-step process that can assist resorts in the management of risk. What is first step?
risk identification
Golf is becoming a multi-generational sport as evidenced by golf courses being designed with specialized family features and increases in number of courses that offer affordable fees and lessons.
true
Golf spectators, as a whole, are different than spectators of other sports in several characteristics, such as aggression, physical risk, skill mastery, and motivation of achievement.
true
Golf tourists support a wide range of businesses such as hotels, restaurants, and retailers while on vacation, therefore, positively impacting the economy
true
Large golf tournaments almost always positively effect the local economy
true
Men's tournaments have larger purses than women's tournaments.
true
Quail Hollow Club considers itself a "small private club".
true
Several of the larger golf club management companies also manage and promote golf events for amateurs.
true
The 2021 PGA Championship team is expecting for their tournament date to be moved because of COVID19.
true
The American Team won the 2019 Presidents Cup.
true
The LPGA and PGA of America work in tandem to help women become golf professionals
true
The commercial for Homecoming Scotland 2009 consisted mainly of 8-10 people singing about coming home to Scotland.
true
The concessions stands are the primary food source for most people at the Masters
true
The first organization to assume responsibility for formulating the rules of golf was The Royal and Ancient (R&A) golf club, based at St. Andrews.
true
The golf industry rewards on skill level, there is no difference between genders (i.e., no gender bias).
true
The golf professionals described the post-graduate intern program they have created as "win-win" as ANGC gets PGA certified class A employees and the interns gain extensive education opportunities while there.
true
The rapid growth of number of golf courses in the USA from 1890 to 1900 resulted in more golf courses being built in 10 years in the USA than in all of Britain over the preceding 400 years.
true
There is now in place one system, worldwide, used to calculate a golfer's handicap
true
Tom DeLozier is a proud UofSC alumni.
true
Tom grew up in a family that was very interested in golf.
true
Which of the following is NOT one of the Core Values? a. trust b. doing what is right c. continuous improvement d. teamwork
trust
Which is NOT a part of the process of developing an advertising program?
vision statement
The institutional kitchen used by Concessions operations, which produces thousands of food items daily, is actually a/an ___________ for most of the rest of the year (all except for Masters and setting up for tournament).
warehouse/storage
In the video about the golf industry and the PGA Merchandise Show, the news anchor stated the sport is responsible for an estimated $_____ economic activity in the USA alone each year.
$70 billion
How many points is a match worth in the Presidents Cup?
1 point
High profile golf tournaments, such as the Majors and the PGA Tour tournaments held in the USA, along with the business these events generate contribute significantly to the economic impact of golf. This particular sector of golf tourism contributed $____________ to the USA economy in 2011, so it stands to reason that it has continued to be this amount or higher each year thereafter.
1.2 billion dollars
It is estimated that there are about ____ million core golfers in the USA today.
13
The Canary Islands campaign (you saw the video) resulted in how many new planes?
15000
Which hole is not included in Quail Hollow Club's Green Mile?
15th
When was the PGA of America founded?
1916
How long does it take to tear down all of the temporary structures once the tournament is completed?
2 months
"Marketing plan" is widely used to mean a plan for what period of time?
2 years or less
In _______________ Quail Hollow Club was awarded as the host site for the 2017 PGA Championship
2010
What year did Kiawah host the PGA Championship?
2012
Augusta National Golf Club and the Masters built a place for media to gather during the tournament, providing them with a state-of-the-art facility, including computers, closed circuit channels and other needed materials. When is or wasthis newest building opening for the first time for press to use during the tournament?
2017 masters
What is the total number of players at the Ryder Cup?
24
In the commercial for Homecoming Scotland 2009, they are celebrating the ________ birthday of Robert Burns?
250
According to Tom DeLozier, approximately how many spectators were on property during the week of the PGA Championship?
250,000
A golfer shot a "birdie" on a Par 4, how many stokes were taken?
3
In the USA approximately how many people join golf annually?
3.3 millions
Approximately how many different volunteer committees are there?
30
Hudson, in Chapter one, estimates how many golfers there are in the USA as _______________ (number of people) and also as a percentage of the population at _____%.
30 million people and 10% of the population
Golf courses are helping to revitalize the real estate market by becoming the second most desired feature when buying a home. How much more money (percentage wise) are consumers willing to spend to buy a home on a golf course.
30%
The number of Chinese golfers is growing by ______% per year.
30%
According to Kate, approximately hoe many volunteers are needed to execute the 2021 PGA Championship?
3200
How many majors exist in the game of golf?
4
In the video about the golf industry and the PGA Merchandise Show, the attendance was estimated to be _________ number or people; and ___________ number of companies.
40,000; 1,000
The Canary Islands campaign (per the video) resulted in ___________ years of tourism growth, where it grew higher each consecutive year.
5
In the video about golf at Cabo San Lucas, how many private jets (bringing celebrities and business people) come in at the weekends?
50`
The Concessions department staff meets with the leaders of all the various groups of people that the Concessions department will need to feed and service during tournament week. Approximately how many different groups are there during Masters Week?
53
According to Reid, how many children are involved with PGA Jr League?
60,000
According to Inskeep (1991: p.28) how many steps are there to the planning process for golf tourism?
8
Within the systematic marketing planning process, how many logical steps exist?
8
What percentage of spectators of an international golf event belongs to a club?
89%
Which combination of countries listed below best completes this sentence: The country with the highest golfing population in the world is _____________; followed by _________ which has the second highest golfing population in the world.
???
Which of the following is NOT one of the primary sources of revenue associated with a high profile golf tournament?
Food & Beverage/Concessions sales
When did the 2021 Presidents planning team double in size?
After the 2019 Presidents Cup was played
Which of the following are expectations of interns at ANGC? a. Be positive at all times b. Respect others c. Strive to learn and grow daily d. All of the above are expectations
All of the above are expectations
Which of the following is the term that best describes: any event for the benefit of an organization to entertain clients, staff, or prospective clients, at the organization's expense?
Corporate hospitality
The roots of sport tourism can be traced back to the ________________.
Ancient Olympic Games
Which of the following was NOT a reason, listed by Tom DeLozier, why Wells Fargo chooses to sponsor a PGA Tour event at Quail Hollow Club?
Automatic membership for the CEO of Wells Fargo Bank
The golf professionals explained their club is open for 8 months. Additionally they described how December-January are often the slowest times of their golf season due to weather. During the slower times, they still keep busy by spending a lot of this time on...
Continuing education/professional development
The golf professionals who visited our class, Robert Bruns and Drew Parr, emphasized the ANGC culture and even shared the quote by Clifford Roberts. (please note - 5 out of 5 speaker groups from ANGC shared this quote - meaning, it's a big deal!). They said that even though new-hire student's might be intimidated, that each student would be an expert in his/her job within a few hours or 1-2 days, and supervisor's would offer training and would welcome questions as well as feedback. Ultimately, Bruns and Parr said students should all arrive with a caring attitude toward patrons, as that will go a long way; and for those students who really want to stand out and be noticed as "impressive" to their immediate supervisor Masters week...he/she should
Be observant; write down any aspect that you think could be improved for a future Masters Tournament and hold on to it, then later (near the end) in the week initiate a conversation with your supervisor or manager to provide the feedback
In the video about El Kantaoui Panorama Course in Tunisia, the 14th hole is described as an "amazing tee shot" as the golfer is standing on a large rock. The fairway starts about 30 meters (90-100') away. Which of the following best describes where the fairway is located, relative to the golfer teeing off?
Below the golfer
The golf speakers honed in on what makes the Masters such a great experience for patrons, especially those who get to return, as well as why each man decided to take the opportunity career-wise in order to work at Augusta National Golf Club full time for several years. This key point was they knew they would learn a lot and attributed it to the club's commitment to _________________.
Continuous improvement
Which of the following statements is true of the PGA Championship and the Presidents Cup? a. Both events have a stroke-play format b. Both events showcase some of the top professional golf talent c. Both events are played every year d. Both events have teams competing against each other
Both events showcase some of the top professional golf talen
The growth and spreading out of the ___________ facilitated the growth and spread of the game of golf.
British empire
What is the final step of planning process for golf tourism according to Inskeep (1991: p.28)?
Continuous monitoring and feedback
What city will host the 2021 Presidents Cup?
Charlotte, NC
What is the final step of marketing planning process?
Communicating the plan
The following list is of the best predictors of overall customer satisfaction among golf tourists. Which of those below is NOT one of the best predictors? a. Resort facilities b. Resort service c. Golf information availability d. Distance to golf course(s) from resort
Distance to golf course(s) from resort
Golf tourism in North Africa has been growing for decades where now more than 50 golf courses exist, most concentrated near Morocco. This region targets golf tourists who live primarily where?
England
Which of the following is NOT one of Augusta National Golf Club's "grow the game" of golf initiatives? a. Drive Chip Putt b.European Amateur c. Asia-Pacific Amateur d. Latin America Amateur
European amateur
The mission statement shared by the visiting Golf Professionals is unique in that it includes a personal aspect as well as an operational aspect of each major point. The idea behind this is for top leadership/management to develop themselves simultaneously along with the operation, all part of the culture of continuous improvement.
False
The sales process for successful personal selling is broken down into 7 steps. Which of the following was explained to be the step which is most often neglected in practice?
Following up after closing
Which of the following was not listed by Ben, Hospitality Sales, as an advantage of hosting business clients at a golf tournament?
Golf tournament hospitality is typically cheaper than other sporting hospitality options
Your book reviews several unique operational issues that often occur at large golf tournament type events, which of the following is NOT included?
Heat exhaustion or heat stroke
For towns, cities, or regions that want to grow their golf tourism business, which of the following has been proven to be the most effective pathway?
Host a prominent, high profile golf tournament that includes TV coverage
What golfing package add-on is most enticing for the novice golfer?
Instruction packages
Why does it take longer to play the game of golf in Japan?
It is customary to stop for lunch after the ninth hole
Where is the 2021 PGA Championship being played?
Kiawah ocean course
One of the newest religions in Japan is often called the 'golf religion' because __________________.
Many churches feature rooftop driving ranges
n the video about golf in Australia, what is the city that 'oozes continental class'?
Melbourne
The golf professionals keep notes on members to make sure they remember the "little things" that each member is expecting so they can best make suggestions on their day of golf. What did they call this system?
Member profile
Who are the three major "Global" sponsors of the Masters?
Mercedes-Benz, IBM, AT&T
According to Tom DeLozier, what was the approximate economic impact from the PGA Championship on the region?
NOT 100 million
According to the promotional video about Stoke Park Golf Club, their golf course is open for play 7 days/week for _____ months/year.
NOT 8
According to Tom DeLozier, what part of the golf course will look and feel the most different from all of the other large tournaments that the club has hosted?
NOT 9th teebox
Whom is not eligible to compete in the Presidents Cup?
NOT asian players NOT Australian players
During year 1 of planning a championship, a heavy emphasis is place on ______
NOT building the necessary infrastructure or picking a host site
A __________ is the corporate hospitality that will be located on the 18th hole and have space for approximately 50 people
NOT suite
The Digital Media team has begun looking to other avenues to answer the question 'what should we consider doing next?' Will Armstrong provided one example of something they are considering offering an adaption or version of. Which of the following did he describe?
NOT virtually reality
There are number of difficulties in developing golf courses. Which one is the top difficulty according to KPMG, 2005 and 2008? (Figure 4.2)
Obtaining necessary permits
What is the first step of planning process for golf tourism according to Inskeep (1991: p.28)?
Preparation and organization for the project
Where does the golf community gather each year to learn and explore current golf trends?
PGA Merchandise Show
Which initiative is geared towards growing the game of golf through recognition of military members?
PGA hope
According to Tom DeLozier, what does Quail Hollow Club do in order to entice top ranked players to play at the Wells Fargo Championship?
Provide world-class hospitality to all of the players, caddies, family of players, etc.
Which of the following professional tournaments is most like the Presidents Cup?
Ryder cup
Why is it important that tickets are sold about a year in advance?
Sold tickets help with the logistical planning because the team will know how many people to expect each day
Your book describes the three most common ways that spectators watch a golf event. Which of the following is not one of those three?
Stay in the common area between two holes that run parallel to each other (on the return loop
Which country listed below has the highest percentage of female golfers when one examines gender mix of golfers in populations around the world?
Sweden
Which of the following is not a primary job responsibility for ANGC's Communications team as described by Ms. Virginia Dent and Mr. Alex Zerkel?
Television broadcasting
In 2007, which of the following golf courses sustained damage from tropical storms that generated high winds and created higher-than-normal tides? Ultimately this course lost more than half of its 18th hole permanently; a previously 501-yard par 5 hole became a 190-yard par 3.
The Links Course at Wild Dunes in SC
What is the biggest difference between the PGA Tour and the PGA of America?
The PGA of America supports golf professionals and the PGA Tour supports professional golfers
In the video about Kiawah Island, what did Brian Gerald say put Kiawah on "the golfing world map"?
The Ryder Cup in the 1990's
Why was the PGA Championship played in July 2016?
The Summer Olympics included golf and golfers could not have participated in both
According to Tom DeLozier, what was the biggest difference in hosting the Wells Fargo Championship and the PGA Championship?
The build out to accommodate more spectators
The profile of a golf vacation used to be centered around "good golf and a local pub"; now tourists are looking for a more well-rounded itinerary with a wide range of extra-curricular activities. What is the main reason behind this profile change?
The gender demographic of the golf tourist is changing from all men to including more women
Typical cost structure of golf courses in the USA show profit % as....
The lowest % identified
Once the Presidents Cup has taken place, who helps choose the next team captain?
The previous team captain
Which of the following is one thing that both of the speakers who visited class to discuss golf operations had in common.
They both completed Professional Golf Management (PGM) Programs, though at two different universities
In the New Mexico True commercial, it encouraged viewers to "discover a new culture" and pictured New Mexico's Native-American culture (i.e., their roots). Which of the following is NOT correct in describing the Dancer(s)/Drummer(s) shown?
They were dancing for others in what appeared to be a Native-American ceremony
Why are some golf tournament executives considering 6-hole match play tournament with a knockout format?
To make the game more exciting for television viewers
One of the golf professionals shared a quote on the definition of excellence. It was given to him by the Senior Director of Club Operations at ANGC and has since been adopted by Golf Operations. It has 4 key parts or attributes. Which of the following is NOT one?
Trust more...
Historically, the Ryder Cup first began as a contest between...
USA golfers and British golfers
What PGA Tour event has Quail Hollow Club hosted since 2003?
Wells Fargo championship
The need for what has become an important issue for golf event organizers in recent years?
going green
Don Pritchard, Concessions Manager, described the transition the concessions operation went through from its previous management to bring it "in-house" and run by Augusta National. He explained how he always approaches something new with a saying that he uses as a a guideline. Which of the following was it?
begin with the end in mind
How has Pinehurst Resort in NC met the demand of environmentally friendly golfers?
biodegradable golf balls
If it takes a golfer 4 strokes to hit the hole on a Par 3, what is that called in golf?
bogey
In the video about El Kantaoui Panorama Course in Tunisia, which type of golf tourist will find it most attractive?
budget conscious
Hospitality Sales markets directly to ___________ when selling tournament tickets.
businesses
Remembering to use the names of members and the names of the member's guests as well as enjoying small talk with members/guests was the example used for which of the following quality standards?
caring attitude
Who is usually in the type of tournament commonly referred to as "Pro-Ams"?
celebrities
In which country do you find the most full-time staff employed at golf courses?
china
The Concessions department falls within a bigger umbrella of operations (or, to whom does Concessions report within the organization)?
club operations
Soft goods consist of all of the following except: a. Clubs b. Bags c. Balls d. Shoes
clubs
sport England found that the number of people playing golf in England could be doubled if _________________.
courses encouraged families to play
In the 1990's, golf courses grew at a rate that averaged opening one new golf course per ________
day
The role of promotions in the marketing strategy ultimately produces the best "promotional mix" for a company to use in promoting its products and/or services. The promotional mix used in tourism, including golf tourism, is made up of many different "promotional tools". Which of the following is NOT a promotional tool?
distribution
Which of the following is not one of the "Guiding principles" of the Archives area within the Media/Broadcasting department?
distribution
What area is considered the 2nd largest region for growth in golf development?
eastern europe
Which is not one of the top 5 reasons why golfers say they quit playing the game of golf?
embarrassed by their golf game
Which of the following is NOT a "Core Value" of Augusta National Golf Club? a. Embracing innovation b. Teamwork c. Doing what is right d. Attention to detail
embracing innovation
Mill (2008) has suggested there are a number of design considerations in the planning and development of golf courses. Which one is NOT one of them?
golf carts
Which golfer segment has the lowest handicaps?
golf purists
What state government lowered the green fee rate in their state in order to allow their state residents to play at highly rated courses that attract top paying tourists?
hawaii
Who is responsible for planning and executing the Ryder Cup when it is played in Europe?
european tour
The Digital Media team introduced for the first time ever, during the 2019 Masters, via the Masters.com platform the ability for an online viewer to see....
every shot taken by every player over 4 days of the Masters
All PGA Tour players are expected to play at each tournament site to keep their Professional Golfer status.
false
Female participation in the sport of golf is increasing only in the USA.
false
Golf courses have been used to support residential growth and development since the early 1950s in the USA.
false
Host sites for the PGA Championship are typically new because the tour wants to grow the game of golf and reach new markets.
false
In the New Mexico True commercial, its focus was solely on golf and golf courses.
false
In the USA, around 90% of golfers are male and 10% of golfers are female.
false
Kate, the Volunteer Manager, is solely responsible for recruiting, training and managing the volunteers.
false
Match play indicates that the tournament winner is determined by the total score compared to all players in the tournament.
false
Resorts typically rely on the city, region, or nearby attractions off property to generate interest in the resort and its amenities.
false
The 2019 Presidents Cup was a "run-away" win for the American team.
false
The 2020 PGA Championship was canceled due to COVID19.
false
The Asian- Pacific Amateur is a joint venture between the Masters, R&A and the USGA.
false
The LPGA is solely responsible for growing the game of golf by expanding the number of women playing the game.
false
The PGA Tour and PGA of America have always been two separate entities because they support different groups of golfers.
false
The PGA Tour supports golf professionals.
false
The Senior Director of Communications is allowed to halt (stop) any story from being distributed to the public if ANGC has reason to believe the press did not do "due diligence" in fact checking their story first.
false
The host site is responsible for contracting out all of the temporary structures needed during the PGA Championship.
false
The planning team and the host site team, for the the Presidents Cup, typically have a defined "playbook" as to who is in charge of executing different parts of the Presidents Cup no matter where the tournament is taking place.
false
The supply of "media credentials" which are the Press ID's issued to members of the press (that give the wearer free access to the Masters) is far greater than the demand.
false
The three most popular states within the USA for golf are: Florida, Georgia, and South Carolina.
false
There has been some discussion in the golf industry over designing shorter golf courses that could be played in less time than 4 hours, but so far no one has tried it out to see if golfers would actually be interested in this type of arrangement.
false
Tom is expecting to have to make major renovations to the golf course in order to change the course layout for the 2021 Presidents Cup.
false
When a business identifies its "goals" and "objectives" correctly, the goals should be very specific and the objectives need to be a bit more broad.
false
Mr. Alex Zerkel, who fairly recently just joined the Communications team at ANGC, described his previous work experience in sports communications. Within which sport listed below was background?
football
Which of the following is not true about the Ryder Cup a. It is played every year at a "Links" style course b. It is scored as Match Play c. It rotates host venues between America and Europe d. It is a team competition
it is played every year at a links style course
Which country was described in Chapter 10 as being especially appealing to women in part because of the emergence of young professional golfers who receive lots of television coverage?
japan
Which of the 2021 PGA Championship managing team is an alumni of UofSC Sport and Entertainment program?
kyler rose
What is the type of golf course that is characterized by being seaside, with rolling hills, deep roughs and nearly no trees?
links
Which of the following is not a quality standard within Golf Operations at Augusta National Golf Club?
loyalty
In China, like many other golf marketplaces', golf is a _______ -dominated sport.
male
When did the Adam Sperling arrive at the 2021 Presidents Cup host site to begin planning the tournament?
march 2018
Which of the following is not one of the three-steps or three-goals outlined by Mr. Will Armstrong when he described how the Digital Media team goes about trying to achieve their overall guiding principle?
maximum reach
According to Kyler, which marketing medium has exploded for attracting people to golf tournaments over the last few years?
media marketing
IBISWorld split revenue for golf courses in the US in 2013? Which one provided highest revenue?
membership fees
In the video about golf at Cabo San Lucas, within which country is this area located?
mexico
The first formal record with reference to the game of golf has been used by many to denote the year that was golf created. It stands to reason golf actually began earlier than the year it was actually written about. Regardless, what is the time frame in which all can agree that were the beginning years for the game of golf?
mid century of the 1400 years
All of the following are characteristics of the 'dedicated golfers' except: a. Like to travel for golf b. Educated c. Older d. More price sensitive than other golfers e. Wealthier
more price sensitive than other golfers
A type of public course that is owned and operated by a local government. Anyone who can afford the green fees can play on them. What type of golf course is this?
municipal
A golf event may require many layers of municipal special permission(s) before planning the event even starts, this is most especially the case if it takes place in/on ___________________.
national park
Which of the following is a group that was NOT identified as a major marketing or growth opportunity for golf in the future?
new retirees
It is Don Pritchard's belief that he can train most anything to anyone, but "you cannot train ______________".
nice
At Augusta National during Masters Week large structures are built where 100-500 people can sit and watch a particular area of golf. These are added to many areas on the golf course. What are they called at Augusta National?
observation stands
Which of the following is not a major component of Club Operations? a. Parking b. Housekeeping and Restrooms c. Food and Beverage d. Culinary and Stewarding
parking
Characterized by lush, manicured turf, favorable weather and a few accent trees. These are the typical type of course found in the US. What type of golf course is this?
parkland
At Augusta National Golf Club, they train employees to refer to all people who pass through the gate (with a ticket) during the week of the Masters as ______________.
patrons
in the video about golf course design, which design is described as having bunkers or hazards so prevalent that a golfer who hits a bad shot is in trouble right away?
penal design
If you are just about to be finished building an exclusive golf course, which is being promoted to be a "bucket list" opportunity when it opens to consumers, which pricing strategy would be most appropriate for you to use in pricing its rounds of golf?
prestige pricing
What is the type of golf course which is best described by the fact it is owned by an individual or family and to play the course one must be invited by its owners?
private estate
In the video about golf in Australia, which of the following describes a particular area of the continent that was featured, where there are many golf courses nearby each other but each one is very different from other golf courses by style, design and landscape?
sand belt
In the video about Paraparaumu Beach Golf Club, it states this links course was designed to look like the links courses in ______________.
scotland
Which tournament does Tournament Director, Scott Reid, believe will have to move dates in the future because it is currently held the week after the PGA Championship
senior PGA championship
Golf tourists from India are most likely to include which of the following with their golf vacations?
spa packages
When a major corporation (whose primary business is NOT golf) adds their corporate name to a large golf tournament, it is a type of _____________.
sponsorship
Twelve men in their 30s decide to travel to Myrtle Beach, stay four nights, playing 1-2 rounds of golf each day; visiting six different golf courses; daily random drawings will determine who plays in which foursome; individual scores will be tallied at the end of the trip for bragging rights.
sport tourism
What event brought increased positive attention to golf in 2016 and is projected to likely generate an increased interest in the sport each time this event is held now that it includes golf?
the Olympics
Golf tourism is growing in Portugal, Spain and Italy because of which factor:
the desire to purchase vacation homes that are build in golf communities
Which of the following is the Golf 20/20 initiative aimed at introducing kids to golf as well as teaching life skills along with the sport?
the first tee
Overall, who chooses whom will compose each team at the Presidents Cup?
the team captain
Which of the following has had the biggest impact on viewers watching golf on television?
tiger woods
Who is the golf architect of Quail Hollow Club?
tom fazio
Goals are effective, but it is even more effective to....
track action taken on weekly intentions
Who will the International Team Captain be for the 2021 Presidents Cup?
trebor immelman
A major golf event that is televised can generate future tourism for the host area
true
A worldwide focus exists within the golf industry and that is on growing the game of golf.
true
Augusta National Golf Club holds its employees to a "No posting on social media" work rule which is enforced. Allie Waldman stated that if you bring in a disposable camera Mon-Wed you cannot take pictures inside and you cannot post to social media as you, too, are employees.
true
Augusta National Golf Club is in the business of service excellence.
true
Extreme weather conditions can reduce golf participation rates; however, a climate assessment in Canada shows that golf tourism would still increase when examined under the most conservative climate change scenario.
true
Golf has grown in popularity around the world, and the result is there is almost a continually dynamic golf event taking place somewhere world-wide. When one considers both male and female professional golfers, PGA & LPGA Tours in the US and abroad there are literally very few weeks throughout the year in which there is not a tour-type golf event taking place.
true
What is EWGA an organization for?
women golf
Which of the following of Augusta National Golf Club's "grow the game of golf initiatives" had its inaugural event in April 2019 and will be held for the 2nd time on Saturday, 4-4-2020 at Augusta National?
women's amateur
What do most of the Golf Professionals at ANGC do in the summer months?
work at a different club
Based on the definition in your book, which of the following IS an example of a golf attraction?
world golf hall of fame
ANGC maintains a "trademark portfolio" to "protect our logos and brand" though the jurisdiction (where it is enforced) appeared to surprise many in the class. Which geographic area listed below best describes where these "trademark portfolios" exist and are enforced?
worldwide
The methods that facilitate a business charging higher prices when the demand is high and then lowering their prices when the demand is low, regardless of the cost of the product, is called ...?
yield management