Google Ads Shopping Cert

You're using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images.Which of these benefits would you gain with Smart Shopping campaigns? Manual bids Reach Real-time signal Goal-oriented

Reach

How can a remarketing list help a Smart Shopping campaign? A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products. A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store. A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products. A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.

A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.

What are three ways your shoppers can check out when purchasing an item? Choose three. Select 3 Correct Responses Checkout on Gmail Checkout on your website Checkout in your local store Checkout on Google Checkout on Maps

Checkout on your website Checkout in your local store Checkout on Google

How many Smart Shopping campaigns should you create to maximize performance? Launch at least 100 Smart Shopping campaigns per account and optimize based on performance. Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary. There's no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another. Create as many as 150 Smart Shopping campaigns to test performance and optimization.

Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

What's the benefit of conversion tracking? Conversion tracking shows you how many sales your campaign has driven, which you can use for future optimizations. Conversion tracking is a third-party platform that captures conversion data and users interested in your product. Conversion tracking is a report that you add to your campaign that allows you to measure conversion data. Conversion tracking shows you the number of potential users who are likely to convert or are interested in your product. NEXT

Conversion tracking shows you how many sales your campaign has driven, which you can use for future optimizations.

Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses Build better consumer experiences Drive app downloads Secure leads and contacts Drive traffic and sales Use data to fuel growth

Drive traffic and sales Use data to fuel growth Build better consumer experiences

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension? Email notification in Google Ads Email notification in Google Merchant Center and Google Ads Email notification in Google My Business Email notification in Google Merchant Center

Email notification in Google Merchant Center

Where would you advise someone to go in order to opt in to the Product Ratings Program? Product feed Google Merchant Center Google My Business Google Ads

Google Merchant Center

How do Google Ads and Google Merchant Center interact with each other? Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign. Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds. Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign. Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses Let shoppers buy online and pick up in-store. Simplify the shopping experience by providing minimal information. Offer an easy checkout process. Adopt a single channel experience (online only or offline only). Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.

Let shoppers buy online and pick up in-store. Offer an easy checkout process. Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.

Which of these formats promotes in-store offerings while also driving traffic to stores? Product Shopping ads Gmail ads Carousel ads Local inventory ads

Local inventory ads

What's the purpose of products groups in a Shopping campaign? Product groups are predefined themes that you can select in each of your campaigns. Product groups are remarketing lists that you want to advertise in each of your campaigns. Product groups are keywords that are defined by categories you can select in each of your campaigns. Product groups are used to specify which products from your feed you want to advertise in each campaign.

Product groups are used to specify which products from your feed you want to advertise in each campaign.

What are the three main components of Google's policy mission statement? Choose three. Select 3 Correct Responses Protect users' online safety Implement fair and consistent policies Promote positive experience for all users Guarantee revenue for businesses Protect the business from fraudulent charges

Protect users' online safety Implement fair and consistent policies Promote positive experience for all users

You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds.What should you do next? Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it's not a violation to exclude it from the footer of the website so it's readily available. Refund policy is a landing page requirement. In order to run on Shopping ads, you'll need to offer refunds and clearly state on the policy to the footer of the website so it's readily available. Refund policy is a landing page requirement. It's acceptable that you don't allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it's readily available. Refund policy is not a landing page requirement. Whether a business offers refunds or not, it's not required to have the policy on the website as long as there's a disclaimer.

Refund policy is a landing page requirement. It's acceptable that you don't allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it's readily available.

You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select? Sales Website traffic Awareness Lead

Sales

You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping.What's a benefit of Shopping Ads? Shopping Ads use product attributes to show ads on relevant searches to increase conversion. Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query. Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness. Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching.

Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business. Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.

Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two. Select 2 Correct Responses Shopping ads are manually generated. Shopping campaigns rely on product information instead of keywords. Shopping campaigns are organized by product groups. Shopping campaigns are organized by ad groups instead of products groups.

Shopping campaigns rely on product information instead of keywords. Shopping campaigns are organized by product groups.

You'd like to promote your products across Google's platform but aren't sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns? Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel. Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel. Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel.

Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel.

Which of these statements is true of Smart Shopping campaigns? Smart Shopping campaigns optimize toward a retailer's business goals through the use of machine learning across Google's suite of ad networks, driving performance, simplicity, and reach. Smart Shopping campaigns provide the options of adding manual input and advanced machine learning. Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding. Smart Shopping campaigns optimize toward a retailer's business goals by providing manual control over performance optimization, driving simplicity, performance and reach

Smart Shopping campaigns optimize toward a retailer's business goals through the use of machine learning across Google's suite of ad networks, driving performance, simplicity, and reach.

What's an example of an omnichannel goal? The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store. The store marketing team at a large pet company wants to double only in-store sales by Q4. A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase. A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.

The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.

Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers? Enhanced cost-per-click (eCPC) Click-through rate Target return on ad spend (tROAS) Optimize for store visits

Target return on ad spend (tROAS)

What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct Responses You can set up campaign, bidding, and product groups manually. You can optimize campaign performance and bids through automated bidding. You can create and edit an ad format. You can optimize your goals based on real-time signals across all Google platforms.

You can set up campaign, bidding, and product groups manually. You can optimize campaign performance and bids through automated bidding.

What's an example of an online sales goal? You want to promote your product and drive consumers to your physical location. You want your consumers to schedule an appointment before purchasing the product. You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic. You want to promote your online inventory and drive consumers to purchase a product on your website.

You want to promote your online inventory and drive consumers to purchase a product on your website.

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website? Your feed will be suspended. Your Google Merchant Center account will be suspended. Your Google Ads account will be suspended. Your Google My Business account will be suspended.

Your Google Merchant Center account will be suspended.

What happens if you violate Google policy? Your ad is disapproved and your campaign is suspended. Your item is disapproved and your account is suspended. Your campaign is disapproved and your ad is suspended. Your feed is disapproved and your item is suspended.

Your item is disapproved and your account is suspended.