Google Adwords Exam Questions
Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?
"Free shipping on CuStOm Ts" "Design Your Own T-shirt" "Custom Tees, Click Here" "We sell custom t-shirts!" B
Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses." Which might you add as negative keywords to prevent your ads from showing on such searches?
"prescription" and "glasses" "drinking" and "glasses" "wine" and "drinking" "glasses" and "wine" C
Data shows that your client's ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
+20% for San Francisco, -20% for Houston +20% for San Francisco, -40% for Houston +40% for San Francisco, -20% for Houston +40% for San Francisco, -40% for Houston B
An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?
20-70% off LCD monitors BUY affordable LCDs **Free** shipping on LCDs Cheap, cheap, cheap monitors A*
Someone searches on "laptop computers" and clicks an ad. Which landing page would be most relevant?
A computer store homepage A page showing a tablet A page showing laptops A page showing both laptops and desktops C
Why would the data for a Search Network campaign show conversions but no view-through conversions?
A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn't click, and later converts on the site A view-through conversion is counted when someone sees an ad in Google Search and calls the business C
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?
A) Manual bid changes B) Forecast data C) Historical conversion data D) Test conversions C
According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
About 50% About 10% Nearly everyone who's ready to buy About 20% A* wrong!
Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
Ad spend should always be 7% of revenue, which should be used as the target ROI Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit The company's email campaigns are the most profitable, with a cost-per-acquisition of £15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids Decrease the target cost-per-acquisition (CPA) for the campaigns from £15 to £10 to drive an increase in profit per customer B
Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
Add a call-only extension to her ad Use the "Ads on mobile devices" campaign type Include a link to her mobile website in her ad Add a mobile-app extension to her ad D
Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?
An increased CPC bid leads directly to a small increase in Ad Rank. CPC bid only affects Ad Rank on the Search Network. An increased CPC bid leads directly to a large increase in Ad Rank. CPC bid is one factor that affects Ad Rank. D
You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
Bid Simulator Portfolio Simulator CPC Simulator Keyword Simulator A
Which option can you use to capture potential business later in the day, even on a limited budget?
Bid capping Bid allocation Ad automation Ad delivery D
What can you learn from attribution reports?
Budget usage for all Search campaigns, including limitations and opportunities for more traffic The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign The number of conversions the same customer completes after clicking an ad The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign B
The keyword insertion code in an ad's headline is "Buy {KeyWord:Books}." The ad appears when someone searches on "flower books" and the query matches a broad match keyword, "gardening books." How would the headline read?
Buy plant books Buy Gardening Books Buy keyword books Buy flower-arranging books B
Which statement is true?
Call-only ads only let people call the business Call extensions send people to a landing page with a phone number Call-only ads are available exclusively on the Display Network Ads with call extensions only let people call the business A
Jose has a limited Google Ads budget, and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
Choose accelerated instead of standard delivery Slightly raise bids Replace his 3 most expensive keywords with lower-priced keywords Slightly lower bids *D (wrong!)
Small-business owner Marcos set up his Google Ads campaign by thinking of "obvious" keywords off of the top of his head. What's one way he might improve them?
Click the "Automatic keyword refresh" button See the suggestions on the Opportunities tab See the suggestions on the Keywords tab Stick with the current keywords for 2 months to collect enough viable data B* wrong!
Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
Click-through conversions Cross-OS conversions Cross-through conversions Cross-device conversions D
A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
Create 1 campaign with an ad group for all restaurant locations Create several campaigns with 2 ad groups each: dine in and takeout Create 1 campaign with an ad group for each restaurant location Create 1 campaign with an ad group for each menu item C
You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they've arrived in France. What language and location should you target?
English; the 25-mile radius around the bed and breakfast French and English; the 5-mile radius around the bed and breakfast English; the United States English; southern France D
How would you determine the clickthrough rate (CTR) for a client's search ads?
Evaluate the number of clicks the ad accrues per day Divide the number of clicks the ad gets by the number of impressions it gets Divide the number of impressions the ad gets by its average position Divide the number of impressions the ad gets by the number of clicks it gets B
A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
He can better understand whether potential customers find his ads appealing He can better understand what happens after potential customers click his ads He can get an idea of how many people who've seen his ads actually became customers He can get an idea of how many people double clicked his ads A
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won't raise his Quality Score?
Improving a lower-level page on his website Adding an extension Using the Shopping ad format Reducing prices on his inventory B** wrong!
Roxanne's online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
Increase her maximum cost-per-click (max. CPC) bid Increase the number of keywords in each ad group Add a location extension to her ad Use the Shopping ad format D
You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
Increase the mobile bid adjustment for the campaign Decrease the mobile bid adjustment for the campaign Increase the number of mobile-optimized text ads Decrease the number of mobile-optimized text ads *A wrong!
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
It uses conversion history to set higher bids when a conversion is more likely It sets CPC bids as one-tenth of the current CPA bid setting It bids a static CPC value based on the current maximum CPC settings It adjusts CPC bids based on existing bid adjustments A
Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad's final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
Keywords Ad extensions Headlines A landing page B
How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign?
Knowing the cost-per-conversion can help her better optimize the campaign's keywords Cost-per-conversion data can indicate whether her profit will increase Knowing the cost-per-conversion can help her better optimize the campaign's bids and budgets Cost-per-conversion data can be compared with competitors' cost-per-conversion data C
Which of these statements is true?
Location extensions appear when an advertiser targets a geographic location Location targeting enables location extensions Location extensions appear when someone who's physically near the business searches on relevant terms Location targeting determines which business address appears in an extension C
An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank?
Lower bids on keywords with a low clickthrough rate (CTR) Change keyword match types from exact match to phrase match Make changes to improve the components of Quality Score Review impression share data to identify missed opportunities C
Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?
Put special characters in the ad headline Include his keywords in the ad text Put the ad headline in all capital letters Include his business address in the ad text B
Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What's the best way to achieve this?
Raise her maximum cost-per-click (max. CPC) Lower her maximum cost-per-click (max. CPC) Add a second type of extension Lower her Ad Rank A* wrong!
You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
Raise the target cost-per-acquisition (CPA) bid Use target outranking share bidding Improve the quality of the campaigns' keywords by making sure they're relevant to the ads' text and landing pages Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn't spent in the morning C
You have a budget of US$75 per day for your client's Search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
Raise your max. CPC to US$3 to cover possible competitive bids Bid across multiple ad groups to determine the average Try various CPC amounts to determine the average Use bid simulators to see CPC estimates D
You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
Receive more conversions while paying more on average per conversion. Receive fewer conversions while paying more on average per conversion. Receive more conversions while paying less on average per conversion. Receive fewer conversions while paying less on average per conversion. *B (wrong!)
Maria would like to target people who've already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
Remarketing lists for search ads Retargeting lists for text ads Flexible bidding Dynamic search ads A*
After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean's experience?
Remove the pop-ups Remove all but one of the pop-ups Ensure that the pop-ups relate to the search Ensure that the pop-ups get Sean's attention A
You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they're searching on Google or surfing a pet-supply website?
Search Network with Display Select Display Network with Search Select Display Network, advanced Search Network, advanced A
A furniture store owner is creating her first Google Ads campaign. What's the best way to group her products?
Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network Group them in a single ad group Create a new campaign for every bed she sells in her store A
You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
Set a theme for each campaign and choose related keywords Include more than 50 keywords in 1 ad group Keep each keyword to a single word, rather than a phrase Set a theme for each ad group and choose related keywords D
An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
Set the campaign budget to a 30-day cycle Specify the bid amount for each individual campaign Try a different automated bid strategy Increase the target CPA bid D
Which is a best practice for optimizing a landing page for Google Ads?
Several links to related websites Easy-to-navigate content The same programming language across the whole site Prominent headlines in several font styles and sizes *B (wrong!)
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
She prefers not to limit ad exposure, regardless of when the restaurant is open Her ads generate 95% of her business on Fridays, so she'd like to show them more on that day She's using a "Standard" campaign She can't afford to run ads at all times of the day and on days of the week B
According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
Shoe stores near me Shoe store addresses Shoe store sales Great shoe stores A*
Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
Some of her keywords are on the landing page It's obvious on the landing page that she's selling greeting cards The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well When people click the ad, they're taken to the get-well category D
Which is a best practice for writing an effective text ad?
Talk about yourself and your business Make the text different from what's on your landing page Use a passive verb in the headline Write several ads and see which one performs the best D
You want to see how raising your client's target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
Target CPA Planner Target CPA Simulator Target Bid Simulator Keyword Simulator B* WRONG!
The format of a Shopping ad is different from that of a standard text ad in that it includes:
a product image, title, and price a product image, background color, and price a product image, title, price, and extension a product image, title, price, and merchant name A
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
The cost-per-click (CPC) bid was lower than the recommended amount The conversion tracking code snippet was not added to the site The target CPA bid was lower than the recommended amount The target CPA bid was higher than the recommended amount C
An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What's the most likely cause?
The edited ad has a lower conversion rate The advertiser's budget has been depleted The advertiser's landing page is down for maintenance The edited ad is less relevant to the keywords in the ad group D
A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?
The homepage that displays all five types of flowers The page on the site where users can register as "frequent shoppers" The page on the site that displays only roses The "Contact Us" page of the site C
Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What's the final cost each time his ad is clicked?
The projected maximum cost-per-click (max. CPC) The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction The average amount charged each time someone clicks on his ad The average amount needed to make the ad appear somewhere on the page B
With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
The same as when someone clicks on an ad Flat fee, based on the caller's phone model Negotiated in advance, with bulk discounts By the minute, based on the length of the call A
How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?
They can help her calculate how often someone clicked on her ad and then converted They can help her evaluate how engaging her ad is to potential customers They can give her an idea of how often someone clicked on her ad They can give her an idea of how often her ad is shown to potential customers D
Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, "Sweet & spicy coconut," with related keywords like "coconut snacks" in a single ad group?
To show ads promoting "Sweet & spicy coconut" to people searching for that flavor To show ads promoting all the flavors to people searching for "gourmet popcorn" To make sure "Sweet & spicy coconut" continues to be the bestseller It's most efficient to have a single ad group A
Which report and metric should you analyze to see how often your client's ads are showing above search results in comparison with other advertisers?
Top of page rate metric from the Auction insights report Average position metric from the top mover report Ad average position metric from the paid and organic report Ad group data that you customize with the report editor A* wrong
True or false: Adding an extension to a text ad improves an advertiser's Quality Score.
True
An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
US$0.31 US$0.32 US$0.03 US$0.30 D
If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
Universal App Search Network with Display opt-in Search Network Display Network *C
If your campaign's daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
Up to US$30 Up to US$20 Up to US$24 Up to US$21 *C wrong!
Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can't do with an individual account?
Upgrade multiple manager accounts Upgrade each individual Google Ads account Use a single sign-in for all accounts Access the Google Ads Application Programming Interface (API) C *wrong
Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What's the best way to do this?
Use the "Sale duration" function Insert the Google Ads clock icon in each ad Use the "Countdown" function Note the sale end date in the text *C
Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
Using 1 conversion code snippet with cross-account conversion tracking Setting up automated conversion rules for both accounts Combining the accounts for streamlined reporting Using multiple conversion code snippets with single-account conversion tracking A* wrong
You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "dark chocolate." You use keyword insertion code "We sell {KeyWord:Chocolate}". Your headline could look like this:
We sell dark chocolate We Sell dark chocolate We Sell chocolate We sell Dark Chocolate *D (put down A- wrong!)
Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?
[£1500 (revenue) - £1200 (cost + Google Ads spend)] / £1200 (cost + Google Ads spend) [£150 (sales price) - £1500 (cost)] / £700 (Google Ads spend) £1500 (revenue) / £1200 (cost + Google Ads spend) [£1500 (revenue) - 10 (number of products sold)] / £1200 (cost + Google Ads spend) A** wrong!
If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
add a call extension add a sitelink extension create a Universal App campaign include the word "install" in the ad text C*
To create a customer experience that's relevant and useful at every touchpoint, a search advertiser should focus on:
addressing consumers' needs launching a cross-device campaign running ads only on mobile devices carrying over the theme of her traditional ad campaign to her online campaign NEXT A
Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:
adjust your client's budget optimize your client's keywords optimize your client's ad text All of the listed answers are correct D
Each of these are benefits you'd expect from Shopping ads except:
better-qualified leads more traffic and leads ease of targeting without needing keywords free listings *D! wrong
According to Google data, 70% of mobile searchers who've recently made a purchase have:
clicked to call a business from the search results page visited a business's website from the search results page called a similar business from their phone saved a business as a contact on their phone A* wrong!
The automated "Maximize clicks" bid strategy attempts to get advertisers the most:
clicks for their daily budget conversions based on their conversion goals impressions in their preferred position range impressions for their daily budget A
To optimize a client's campaign to get the most out of her mobile advertising, you can:
dit the campaign's ad text to include information about how customers can purchase her product on their computers use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices set shorter conversion windows to capture users who convert after researching on multiple devices set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data D
You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs estimate revenue based on the value of click, factor out gross margins, and subtract Google Ads costs estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs C* wrong!
You can use target cost-per-acquisition (CPA) bidding to help:
et as many conversions as possible within a flexible budget range get as many clicks as possible within your budget generate more clicks than manual bidding would generate get as many conversions as possible within your budget NEXT D* wrong!
True or false: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.
false
Which statement about ad extensions isn't true?
hey often appear below the organic search results They tend to improve an ad's visibility They show additional information about a business They can help improve clickthrough rate A
If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
highest maximum cost-per-click (CPC) bid. most historical data in the account. best Quality Score. highest Ad Rank. *D WRONG
High quality ratings for an ad can:
increase its average cost-per-click (avg. CPC) bid be achieved with an increase in bid improve its position increase how often people click on it C
You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as "boat snorkeling tour" and "beachside snorkeling tour." You can use this information to:
increase the budget for all of her campaigns that contain these queries as keywords create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords lower the budget for all of her campaigns that contain these queries as keywords increase the bids for the keywords that include the terms "boat," "snorkeling," and "beachside" B** wrong!
The majority of consumers want ads customized to their:
interests and hobbies country or nationality city, zip code, or immediate surroundings age group *C wrong!
An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser:
is using another automated bid strategy is using Google Analytics has fewer than 15 conversions in the last 30 days has fewer than 5 conversions in the last 15 days C
One factor the Google Ads system uses to calculate an ad's actual cost-per-click (CPC) is the:
maximum CPC bid of the ad showing in the #1 position on the page cost-per-thousand impressions (CPM) of the ad showing one position lower on the page maximum CPC bid of the ad showing one position lower on the page location targeting of the ad showing one position lower on the page C** wrong!
In order to differentiate ads from those of competitors, advertisers should:
mention competitor offers and prices include prices and promotions use special characters, such as asterisks or hashtags use exclamation points and words in all capital letters NEXT B
Dynamic search ads would be most helpful for:
moving an ad's position dynamically in whatever direction a person's eyes are looking campaigns that need to reduce exposure on competitive keywords a global, online clothing retailer that changes its inventory seasonally a local restaurant with a dynamically changing menu that offers fresh, new entrees every day C* (Wrong!)
You're using target search page location bidding. You know it's working because you see your ad:
on the first page of Google search results or in the top positions repeatedly mixed in with the organic search results on the second page of Google search results or in the second positions at the bottom of the every page of search results A
The strategic use of different marketing channels affects:
payment methods the average amount of each sale target-customer demographics online purchase decisions D
To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
segment the campaign's data by network and evaluate its performance on search partner sites use Keyword Planner to evaluate how the campaign might perform better on search partner sites review the top movers report to see if the campaign is getting more clicks on search partner sites evaluate the campaign's performance on search partner sites vs. display partner sites A* (wrong!)
AdWords Editor lets users do all of these things except:
simultaneously make edits to multiple accounts online keep working while offline view statistics for all campaigns export and import files A
You can add a "+" modifier in front of the words in a broad match keyword to:
specify that someone's search must include certain words or their close variations indicate that this keyword should be dynamically inserted in your ad text specify that certain words and their close variants be prioritized override a negative keyword with a positive one A
Keyword Planner can do all of these things except:
suggest keywords and ad groups that may not have occurred to you multiply keyword lists together provide Quality Score estimates and validate keywords provide historical statistics on search volume C
Your client sells gardening supplies online. You suggest she use sitelinks because they can:
take people to subpages on her site about gloves, tools, and fertilizer be used with Shopping campaigns take people to blogs about gardening bring people to her site from blogs about gardening A
A successful Google Ads text ad:
talks about the advertiser's reputation ties the call-to-action to the landing page has a wrapping headline and at least 2 paragraphs of text mentions at least 4 key selling points *B
You're reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
the computer version of the facility's website as the landing page, and a headline and description text that encourages people to sign up for the facility's newsletter a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client's website the mobile version of the facility's website as the landing page, and uses an interactive video showing current students and teachers reading together a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client's business is located *D (WRONG!)
You might analyze exact match impression share data to get an idea of:
the number of times your ads were shown on the Search Network the percentage of eligible impressions you received for searches that exactly matched your keywords the percentage of eligible impressions you received for searches that exactly matched content on your landing page the number of eligible impressions your broad match keywords received *B
True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
true
An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to be shown?
underwater camera case camera for use under water underwater lens camera underwater digital camera A
If you want to target ads to only people who speak Spanish, you can:
write your ad and keywords in Spanish and target the Spanish language have Google translate your ad and keyword into Spanish in your ad text, make a reference to Spanish speakers write your ad and keywords in English and target the Spanish language A (wrong!)
You own a pet-supply store with various category pages on your website, and you've set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword "dog treats" could be something like:
ww.trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect http://www.dogtreatseasytrackingdestinationURL.com http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats NEXT C* wrong!
You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?
£1.70 £1.80 £2 £2.80 B* wrong!
