Google Analytics Cert. Exam
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events? 0 1 2 3
1 http://help.analyticsedge.com/article/misunderstood-metrics-unique-events/
If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? 0 1 2 3
3 https://support.google.com/analytics/answer/1012040?hl=en
Which of these represents the hierarchical structure in a Google Analytics account? Property > Account > View. Account > View > Property. View > Account > Property. Account > Property > View.
Account > Property > View. https://support.google.com/analytics/answer/1009618?hl=en
Which user characteristics may not be used to change keyword bids in Adwords? Time of day. Location. Device. Ad Preference
Ad Preference https://support.google.com/google-ads/answer/2732132?hl=en
Which of these criteria Cannot be used to create a Custom Segment? Ad type. Dimension. Metrics. Sequences of user actions.
Ad Type https://support.google.com/analytics/answer/3124493?hl=en
Which of these is NOT possible when you link your Adowrds account in Google Analytics? Import Analytics goals and transactions into Adwords as conversions Create remarketing lists in Analytics to use in Adowrds campaigns Adjust keyword bids inside Google Analytics View Adwords clicks and cost data alongside your site engagement data in Google Analytics
Adjust keyword bids inside Google Analytics. https://support.google.com/analytics/answer/1033961?hl=en
Custom Dimensions can be used as which of the following: Secondary dimensions in Standard reports. Primary dimensions in Custom Reports. Secondary dimensions in Custom Reports. All the above.
All of the above https://support.google.com/analytics/answer/2709828?hl=en
Which kind of hits does Google Analytics track? Page-Tracking hit Event-Tracking hit E-commerce-Tracking hit All the above
All of the above. https://support.google.com/analytics/answer/6086082?hl=en
Which report shows which pages on your site get the most traffic and highest engagement? Active users report Frequency and Recency report Engagement report All Pages Report
All pages report http://digitalmetrics.guru/digital-metrics/google-analytics-pages-report/
Which report show websites that send traffic to your pages? All traffic GeoBehavior Demographics
All traffic https://support.google.com/analytics/answer/6205762?hl=en
Which of these is NOT a benefit of Remarketing in Google Analytics? Create remarketing lists based on custom segments and targets. Allow customers to reorder an item they have previously purchased. Show customized ads to customers who have previously visited your website. Create remarketing lists without making changes to your existing Analytics snippet.
Allow customers to reorder an item they have previously purchased https://support.google.com/analytics/answer/2611268?hl=en
What is a "secondary dimension" in Google Analytics? - An additional widget you can add to a dashboard for more specific analysis - A visualization that allows you to understand the impact of your data - An additional dimension you can add to a report for more specific analysis. - An additional metric you can add to a report for more specific analysis.
An additional dimension you can add to a report for more specific analysis. https://www.verticalrail.com/kb/secondary-dimensions-in-google-analytics/
How does Google Analytics credit a channel that contributes to a conversion prior to transaction? Second-to-last click attribution. Assisted Conversion. Last-click attribution. Primary Conversion.
Assisted Conversion. https://support.google.com/analytics/answer/1191204?hl=en
Which report shows a visual representation of user interactions on your website? Treemaps report Behavior Flow report Content Drilldown report Landing Pages report
Behavior Flow Report https://support.google.com/analytics/answer/2785577?hl=en
Which report shows the percentage of traffic that has visited your site before?Behavior > New vs returning report. Interest > Affinity categories report. Behavior > Frequency and Recency report. All traffic Referrals report.
Behavior> New vs. Returning Report https://www.dbswebsite.com/blog/google-analytics-made-easy-new-visitors-vs-returning-visitors/
What four parameters can you include with an event hit for reporting? Category, Action, Label, Unique Events. Event, Category, Action, Label. Category, Action, Label, Total Events. Category, Action, Label, Value
Category, Action, Label, Value https://support.google.com/analytics/answer/1033068?hl=en
How would you reduce the time it takes to compile reports in Google Analytics?Choose "Greater precision" in the sampling pulldown menu. Remove any filters you have added to the view. Remove any secondary dimensions you have added to the report. Choose "Faster response" in the sampling pulldown menu.
Choose "faster response" in the sampling pulldown menu https://support.google.com/analytics/answer/2637192?hl=en
Assigning a value to a Google Analytics goal allows you which of the following? - Track actual revenue from your conversions. - Analyze the conversion funnel of your website. - Compare goal conversions and measure changes and improvements to your site. - Track real-time revenue for your business
Compare goal conversions and measure changes and improvements to your site. https://neilpatel.com/blog/google-analytics-goal-values/
Which data table display compares report metrics to the website average? Pivot Comparison Percentage Performance
Comparison https://support.google.com/analytics/answer/2774521?hl=en
What feature would you set up to collect company-specific data such as Member Status? Custom Dimension Customer Filter Custom Metric Event Tracking
Custom Dimension https://support.google.com/analytics/answer/2709828?hl=en
Which of these can you NOT share using the Solutions Gallery? Custom Dimensions Goals Custom reports Segments
Custom Dimensions https://support.google.com/analytics/answer/3314024?hl=en
What would you set up to collect how many comments users posted to a webpage on your site? Custom Metric. Custom Dimension. Calculated Metric. Custom Channel Grouping.
Custom Metric https://www.a2hosting.com/blog/8-critical-metrics-watch-google-analytics/
Which of these can be imported to define a remarketing segment? Custom Dimension Custom Report Custom Metric Custom Segment
Custom Segment. https://support.google.com/analytics/answer/2611268?hl=en
Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports? - Custom search and replace filter with field "Campaign Name", string "back to school", and pattern "include". - Custom include filter with field "Campaign Name" and pattern "back to school". - Custom include filter with field "Page Title" and pattern "back to school". - Predefined include filter with "traffit to the hostname" "that are equal to" "back to school".
Custom include filter with field "campaign name" and pattern "back to school" https://support.google.com/analytics/answer/1034823?hl=en
Which of these could NOT be tracked using Gogals in Google Analytics?Customer Lifetime Value Signing up for a newsletter Watching a video Making a purchase
Customer Lifetime Value https://support.google.com/analytics/answer/1033068?hl=en
Which of these can join offline business systems data with online data collected by Google Analytics? Goal tracking. Adwords Linking. Data import. User ID.
Date Import https://support.google.com/analytics/answer/3191589?hl=en
What four types of Goals are available in Google Analytics? Destination, Event, Duration, Pages/Screens per Sessions. Destination, Event, Pageview, Social. Location, Event, Time, Users per Sessions. Pageview, Event, Transaction, Social.
Destination, Event, Duration, Paes/screens per session https://support.google.com/analytics/answer/1012040?hl=en
Which of these channels is not included in the default Channels report? Direct Display Organic SearchDevise
Display https://support.google.com/analytics/answer/3297892?hl=en
By default, which of these is NOT considered a "source" in google Analytics?google Linkemail (direct) googlemerchandisestore.com
Email https://www.practicalecommerce.com/Understanding-Traffic-Sources-in-Google-Analytics
When will the Analytics tracking code send an event hit to Google Analytics? Every time a user adds an event to their calendar. Every time a user performs an action with pageview tracking implemented. Every time a user makes a reservation. Every time a user performs an action with event tracking implemented.
Every time a user performs an action with event tracking implemented. https://www.optimizesmart.com/event-tracking-guide-google-analytics-simplified-version/
When will Analytics tracking code send a pageview hit to Google Analytics?Every time a user clicks a video on a website. Every time a user searches on a website. Every time a user loads a webpage with embedded tracking code. Every time a user adds an item to an online shopping cart.
Everytime a user loads a webpage with embedded tracking code https://support.google.com/analytics/answer/6086082?hl=en
Which report indicates the last page users viewed before leaving your website? Pages report Exit Page report Landing Pages report All pages report
Exit Page Report https://www.webanalyticsworld.net/2012/08/top-exit-page-analysis.html
Once Google Analytics has processed the data it collects, you can still collect any data that was filtered out TRUE. FALSE.
False https://support.google.com/analytics/answer/1033162?hl=en
Metrics Cannot be paired with dimensions on the same scope. TRUE. FALSE.
False https://support.google.com/analytics/answer/1033861?hl=en
Filters may be applied retroactively to any data that has been processed. TRUE FALSE
False https://support.google.com/analytics/answer/1034823?hl=en
View can include website data from before the view was created TRUE FALSE
False https://support.google.com/analytics/answer/2649553?hl=en
You cannot change the default session timeout duration in Google Analytics TRUE FALSE
False https://support.google.com/analytics/answer/2795871?hl=en
Sharing a Custom Report will share the data in that report TRUE FALSE
False https://www.megalytic.com/blog/sharing-google-analytics-reports-with-your-organization
Segments are applied before sampling in report TRUE FALSE
False https://support.google.com/analytics/answer/2637192?hl=en
Which view filter would you apply if you wanted to include only users from Brazil or Argintina? Filter 1: include Brazil > Filter 2: include Argentina Filter 1: Include Brazil or Argentina Filter 1: exclude Peru or Bolivia Filter 1: include Argentina > Filter 2: include Brazil
Filter 1: Include Brazil or Argentina. https://support.google.com/analytics/answer/1034823?hl=en
Which type of Custom Report shows a static sortable table with rows of data?Pivot Table Map Overlay Explorer Flat Table
Flat Table. https://support.google.com/analytics/answer/1151300?hl=en
Which report would you use to determine where users start or exit the conversion funnel? User timings report Goal flow report Treemaps report Cohort Analysis report
Goal flow report https://support.google.com/analytics/answer/2520139?hl=en
Which of these are required for Multi-Channel Funnels? Goals or Ecommerce In-page Analytics Advertising Feature Custom Dimensions
Goals or Ecommerce https://support.google.com/analytics/answer/1191180?hl=en
By default, which of these is NOT considered a "medium" in Google Analytics organic cpc referral google
Google https://www.optimizesmart.com/understanding-channels-in-google-analytics/
Where in the HTML of your website should you place your Analytics tracking code? Just after the opening <body> tag of your website. Just before the closing </head> tag of your website. Just after the opening <head> tag of your website. Just before the closing </body> tag of your website.
Just before the closing </head> tag of your website. https://support.google.com/analytics/answer/1008080
Which report indicates the pages of your website where users first arrived? Location report Landing Pages Report All Pages report Pages report
Landing Pages Report https://www.hallaminternet.com/landing-pages-visitors-enter-website/
Which tags does Google Analytics recommend to accurately track campaigns? Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term Medium, Source, and Content
Medium, Source, and Campaign. https://support.google.com/analytics/answer/1037445
Which report helps you understand which kinds of mobile devices were used to visit your website? Site Content > Landing Page Report Technology > Network report Mobile > Devies report All Traffic > Sources/ Medium Report
Mobile> devices report https://www.searchenginewatch.com/2013/11/21/what-you-can-learn-from-google-analytics-mobile-reports/
Which type of data does Google Analytics probit your from collecting? Billing City. Product SKU. Personally Identifiable information. Purchase Amount.
Personally Identifiable Information. https://medium.com/google-analytics-tips-and-tricks/an-idiots-guide-to-google-analytics-328e4b084a34
Which of the following statements about segments is incorrect? Segments are either subsets of sessions or subsets of users. Segments let you isolate and analyze your data. Segments are filters that permanently alter your data. You can use segments to build custom Remarketing lists.
Segments are filters that permanently alter your data. https://support.google.com/analytics/answer/3123951?hl=en
Which of these is not a valid metric-dimension attribution? Total events / User type. Sessions / Bounce Rate. Sessions / Source. Time on page / Device type.
Sessions Bounce Rate https://support.google.com/analytics/answer/1662518?hl=en
What is required for User ID to track users across different devices? Google Tag Manager. Sign-in that generates and sets unique IDs. A new Analytics account for reporting. All of the above.
Sign-in that generates and sets unique IDs https://support.google.com/analytics/answer/3123663?hl=en
By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?Source and Medium LinkSource, Medium, Campaign, and Ad Content Campaign and Medium Campaign and Content
Source and Medium https://support.google.com/analytics/answer/6099206?hl=en
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use? Browser cookies. Data import. The networking protocol. The measurement protocol.
The Measurement Protocol https://developers.google.com/analytics/devguides/collection/protocol/v1/
Which report helps identify which browsers may have had problems with your website?The Source/Medium report. The Active Users report. The New vs Returning report. The Browser & OS report.
The browser and OS report. http://stony.me/google-analytics-explained-browser-os-report/
What is a "Metric" in Google Analytics? The numbers in a data set often paired with dimensions. A dimension that can help you analyze site performance. A segment of data separated in a report for comparison. The dates in your data range.
The numbers in a data set often paired with dimensions. https://support.google.com/analytics/answer/1033861?hl=en
What is "Bounce Rate" in Google Analytics? The number of times unique users returned to your website in a given time period. The percentage of sessions in which a user exits from your homepage. The percentage of total site exits. The percentage of visits when a user lands on your website and exits without any interactions.
The percentage of visits when a user landed on your website without any interactions. https://support.google.com/analytics/answer/1009409?hl=en
Once you have deleted a view, you have a limited number of days to restore that view. TRUE FALSE
True https://support.google.com/analytics/answer/1009621?hl=en
Filters let you include, exclude, or modify the data you collect in a view TRUE FALSE
True https://support.google.com/analytics/answer/1033162?hl=en
In Multi-channel reports, conversion and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. TRUE FALSE
True https://support.google.com/analytics/answer/1191180?hl=en
You can only apply Custom Dimension to data that was collected after you created the dimension TRUE FALSE
True https://support.google.com/analytics/answer/2709828?hl=en
By default, Google Analytics can only collect behavior data from web-connected systems? TRUE FALSE
True https://support.google.com/analytics/answer/3191589?hl=en
You may apply a new Custom Channel retroactively to organize data that has been previously collected. TRUE FALSE
True https://support.google.com/analytics/answer/6010097?hl=en
What scope would you apply for a Custom Dimension that collects data for users who log in to your website? Session User Hit Product
Users https://support.google.com/analytics/answer/2709828?hl=en
Which of the following criteria could NOT be used for Dynamic Remarketing audience? Users who viewed a search result page on your website Users who returned an item they purchased Users who viewed product detail pages Users who viewed your homepage
Users to returned an item they purchased https://support.google.com/analytics/answer/3455585?hl=en
Which of these user characteristics cannot be used to create a custom segment? Users that engage in your social media or email campaigns. Users 25 to 34 years of age who have their browser set to Spanish. Users who have children. Users who viewed a page on your website then watched a video.
Users who have children https://support.google.com/analytics/answer/2799357?hl=en
By default, when does an analytics sessions expire? When a user opens another browser. When a user is inactive on your website for more than 30 minutes. At noon every day. After 30 minutes, regardless of user activity on your website.
When a user is inactive on your website for more than 30 minutes. https://support.google.com/analytics/answer/2731565?hl=en
By default, when will Google Analytics NOT be able to identify sessions from the same user? When the sessions happen in the same browser on the same device. When the sessions happen in the same browser on the same day. When the sessions share the same browser cookie. When the session happen in different browsers on the same device.
When the sessions happen on different browsers on the same device https://support.google.com/analytics/answer/2731565?hl=en
Which of these would prevent data from appearing in a Custom Report? You haven't shared that Custom report with users in the same view. You've applied a filter that filters out all your data. You've applied too many metrics to the Custom Report. You've applied too many dimensions to the Custom Report.
You've applied a filter that filters out all of your data. https://support.google.com/analytics/answer/1151300?hl=en
What URL tag does Adwords add to the destination URL using autotagging? gclid= adid= utm= urlid=
gclid= https://www.wordstream.com/gclid
