Google Analytics Certification

cross-channel models

1. first click 2. last click 3. linear 4. position-based 5. time decay 6. data-driven attribution

If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?

35

You've started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data.Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

Admin

What can Google Ads do with audiences from Google Analytics when these two services are linked?

Audiences in Google Ads can be used to target ad campaigns

If you managed a blog that featured multiple different writers, what could you use to report the relevant writer's name on each article page?

Custom dimension

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

data retention period

What are some of the methodologies used by Google's conversion modeling?

1. High confidence threshold to prevent over-predicting 2. Data aggregated and used to predict the likelihood of conversions 3. Holdback validation to maintain accuracy

Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Additional events are collected from your website without you needing to change your website's code

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

As events

Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

Data-driven

A property that contains data from two or more source properties.

Roll-up property

You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery.What Analytics properties are able to export data to BigQuery?

Standard or Analytics 360 properties using GA4

Google Ads conversion tracking starts importing the data from your Analytics account starting from the day you clicked Import. Historical data from before this date is not added to conversion tracking.

True

Luca, the owner of an online retail store, wants to create an audience that includes users who are likely to make a purchase within the next seven days. What can Luca do to accomplish this?

create a predictive audience

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?

funnel exploration

Which of the following isn't a report you'd find when visiting Reports in the left navigation of Analytics?

funnel report

Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

linear

Which of these is a standard set of rules for collecting and sending events directly to Google Analytics servers?

measurement protocol

A business owner opens Explore and chooses Free form from the templates at the top of the page. Once there, she adds the dimensions and metrics she wants to see in her table. Where should she drag and drop her dimensions and metrics to build the table above?

rows - country columns - device category values - total users

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

Analytics tag

What can you do with audience triggers?

Create new events based on an audience rule being satisfied

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

Search Console

When building the rules for a report filter or comparison, which of the following is used?

dimension values

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen.What should you mark these events as in your Google Analytics 4 property?

Conversion events

Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

Create event

Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers' engagement?

Explore

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

Google Ads can use these conversions to optimize your bids for ad placements

You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a "metric" in Google Analytics?

How many users were on mobile phones

reports vs explore

Metrics and dimensions: Some metrics and dimensions available in Reports aren't supported in Explore. Processing time differences: If you set your date range to include data from the past 48 hours, you may notice slightly different results depending on when the data is processed. Sampling differences: Reports are unsampled, meaning they're based on 100% of the available data. Explorations, on the other hand, may be based on sampled data if the dataset is very large. If you do encounter sampling in Explore, try shortening the date range to reduce the impact.

When you create a custom event and start sending new data to Google Analytics, will the data automatically be available in your reports?

No

Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

Subproperties

When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?

That data will only be used for measurement purposes

You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a "user property" collected by Google Analytics?

The language preference of users watching the video on your site

If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

User-ID

Are conversions a subset of your events that are most valuable to your business?

Yes

The owner of a fashion blog website wants to know more about the data shown on the New users by User medium card. Will selecting View user acquisition open the detail report where she can analyze her new users?

Yes

You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format.Which exploration technique should you use?

free form

Enabling ads personalization in Analytics gives you the ability to use your Analytics audiences to personalize your digital ads. What's the most granular level on which you can customize how data is used?

individual event

conversion modeling

the use of machine learning to measure the impact of marketing efforts when a subset of conversions can't connect to ad interactions.

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

user

You want to link your Google Analytics property to BigQuery.What two options will you find when deciding how often data is exported to BigQuery?

Daily and Streaming

You work for an online vintage clothing retailer and store data about each of your sales items offline.Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?

Data import

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

Data retention period

Which events are accounted for in the Realtime report?

Events that took place within the last 30 minutes

One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?

Google signals

You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?

How many users viewed a video on your site

You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app.Which of these features allows you to collect and send events directly to Google Analytics servers?

Measurement Protocol

True or false? Google Signals in Analytics need to be enabled to use audience features in Google Ads.

True

A property that gets its data from one other source property.

subproperty

What is Google's conversion modeling approach

1. check for accuracy and communicate changes 2. maintain rigorous reporting 3. customize for your business 4. don't identify individual users

When using data import, what two types of data are joined with Analytics data when you open a report and Analytics issues a query for the report data?

1. item data 2. cost data

You're asked to set up a data stream in accordance with setting up Google Analytics.What is a data stream?

A data stream lives within a property and is a source of data from your app or website

You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days.In this report, what is device type?

A dimension

Which of these configurations show a Google Analytics account's hierarchical structure?

Account > Property > Data stream

Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?

Acquisition

default reports

Acquisition: Where are your customers coming from? Engagement: What content are your customers engaging with? Monetization: What's your customers' shopping activity? Retention: Are your customers coming back? User Attributes: Who are your customers? Tech: What technology are your customers using?

Which of the following is not a feature unique to Analytics 360 properties?

BigQuery export

You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these is driving the most new customers and the most conversions.Which dimension shows you where your website users arrived from, such as "organic search" or "referral"?

Default channel grouping

True or false? You should use the model comparison report to understand customers' paths to conversion and how different attribution models distribute credit on those paths.

False - You should use the model comparison report to compare how different attribution models impact the valuation of your marketing channels. Alternatively, you should use the conversion paths report to understand customers' paths to conversion and how different attribution models distribute credit on those paths.

If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?

Firebase SDK

Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app.Which of these should you use for these insights?

Google Analytics 4 properties

If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account?

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker.Who can see this new path exploration, by default?

Only you can see it, but you can share it with the other users of the property in read-only mode.

There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?

Reports

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?

Roll-up properties

Which integration enables the Google Organic Search Traffic report in Analytics?

Search Console integration

True or false? The advertising workspace contains the Advertising snapshot and the Attribution reports.

True

What is something you can do with your data when you export your Google Analytics data to BigQuery?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience?

You create an audience of users who are likely to purchase in the next seven days

In which of these scenarios would the Engagement overview report be useful if you're using Google Analytics for your website?

You're interested in seeing which pages on your site are getting the most traffic.

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property?

advertising

You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as conversions, and create a new audience for those users who signed up.Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?

configure

If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

model comparison

Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation?

modeling

What's a key difference between Google Analytics 4 properties and Universal Analytics properties?

Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.