Google Analytics Certification Questions

Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

Admin

Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation?'

Conversion Modeling

What can you do with audience triggers?

Create new events based on an audience rule being satisfied

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

Data Retention

Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

Data driven

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

Google Optimize

Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

Linear

Which of these features allows you to collect and send events directly to Google Analytics servers?

Measurement Protocal

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker.

Only you can see it, but you can share it with the other users of the property in read-only mode.

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?

Roll-up Properties

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

Search Console

Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data.

Standard or Analytics 360 properties using GA4

If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who've made a purchase, for example — which of these approaches would give you a predictive audience?

You can create an audience of users who are likely to purchase in the next seven days

After you've exported Google Analytics data to BigQuery, what can you do with your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels