Google Analytics Exam
True
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
Adwords campaign
Auto-tagging is used to collect data from what kind of traffic?
Secondary dimensions in Standard Reports Primary dimensions in Custom Reports Secondary dimensions in Custom Reports
Custom Dimensions can be used as what?
Offline Inventory Database
Google Analytics cannot collect data from which systems by default?
3
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
1
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
Analytics will not be able to associate user behavior with past data collected. Analytics will set up a new unique ID the next time a browser loads a tracked page. Analytic will set a new browser cookie the next time a browser loads a tracked page.
If a web page visitor clears the Analytics cookie from their browser, what will occur?
/order/complete.php
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
Same scope
In Custom Reports, what must metrics and dimensions share in order to report accurately?
Equal credit along the conversion touch points
In Multi-Channel Funnel Reports, how are default conversions credited?
False
In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
False
Sampling is applied to reports before segmentation.
Permanently alter data
Segments will not allow you to do what?
False
Sharing a Custom Report will share the report configuration and data included in the report.
Choose "faster response" in the sampling pull down menu
To increase the speed at which Google Analytics compiles reports, what action could be taken?
User ID
To recognize users across different devices, what feature must be enabled?
Sign in that generates and sets unique IDs
To recognize users across different devices, what is required for User ID?
Pair metrics and dimensions in different scopes
To view accurate data in a Custom Report, what action should be avoided?
Users who are female and have children
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Sequential Order
View filters are applied in what order?
False
View filters may be applied retroactively to any data that has been processed.
False
Views can include website data collected before the view was created.
Users who have visited a physical store
What Remarketing audiences cannot be defined by default?
Users favorite website
What cannot be collected by the default Analytics tracking code?
Device
What channel is not included in the default Channels report?
Ad Type
What criteria cannot be used to create a Custom Segment?
Users who returned an item they purchased
What criteria could not be used to create a Dynamic Remarketing audience?
Personally Identifiable Information
What data does Google Analytics prohibit collecting?
Watching a video
What data is Google Analytics Goals unable to track?
Comparison
What data table display compares report metrics to the website average?
Analyze a website conversion funnel
What does assigning a value to a Google Analytics Goal enable?
Data Import
What feature can join offline business systems data with online data collected by Google Analytics?
Custom Dimension
What feature collects company-specific data such as Member Status?
Custom Metric
What feature is required to collect the number of comments users posted to a web page?
Site search
What feature is required to track customer search terms on a website?
Event Tracking
What feature would be used to collect how many times users downloaded a product catalog?
The numbers in a data set often paired with dimensions
What is a "metric" in Google Analytics?
An additional report dimension for more specific analysis
What is a "secondary dimension" in Google Analytics?
An attribute of a data set that can be organized in order to do better analysis
What is a dimension?
Allow customers to quickly reorder an item they have previously purchased
What is not a benefit of Google Analytics Remarketing?
Restore
What is not a filter setting for data in views?
What is not considered a "source" in Google Analytics by default?
Attribution Modeling
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Sessions/Bounce Rate
What metric-dimension combination is not valid?
Account > Property > View
What model represents the hierarchical structure of a Google Analytics account?
The Browser and OS Report
What report identifies browsers that may have had problems with a website?
Exit Pages Report
What report indicates the last page users viewed before leaving a website?
Landing Pages Report
What report indicates the pages of a website where users first arrived?
Goal Flow Report
What report indicates where users start or exit the conversion funnel?
Content Drilldown Report
What report provides data on how specific sections of a website performed?
New vs Returning report.
What report shows the percent of site traffic that visited previously?
Active User Reports
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Mobile>Devices Report
What report shows which types of mobile devices visited a website?
All Pages Report
What report shows which web pages get the most traffic and highest engagement?
HIT
What scope applies to Custom Metrics?
Hit-level, session-level, product-level, or user level scope
What scope levels available for dimensions and metrics?
User
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
Flat Table
What type of Custom Report shows a static sortable table with rows of data?
You haven't shared that Custom Report with users in the same view
What would prevent data from appearing in a Custom Report?
When a user is inactive for more than 30 mins
When does a default Analytics session expire?
Every time a user loads a webpage with embedded tracking code
When does the Analytics tracking code send a pageview hit to Google Analytics?
Every time user performs an action with event tracking implemented
When does the tracking code send an event hit to Google Analytics?
Adjust keyword bids inside Google Analytics
When linking a Google Ads account to Google Analytics, what is not possible?
Just before the closing </head> tag of your website
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Custom Dimensions
Which assets cannot be shared in the Solutions Gallery?
Page tracking hit Event tracking hit Ecommerce tracking hit
Which kinds of hits does Google Analytics track?
All traffic
Which reports indicate how traffic arrived at a website?
Multi-Channel Funnel Reports
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Medium, Source, Campaign
Which three campaign parameters are recommended to manually track campaigns?
Ad preference
Which user characteristic may NOT be used to change keyword bids in Google Ads?: