Google Analytics Section 4

Which is the recommended parameter for identifying different version of an ad? a) utm_ad b) utm_medium c) utm_creative d) utm_content

d) utm_content

Specifying a goal value allows google analytics to calculate ___________________________. a) Revenue per Click b) Bounce Rate c) Average Order Value d) Ecommerce Revenue e) Goal Revenue

e. goal revenue

You should include google analytics tracking code on every page of a website you want to track. True False

True

Which of these best defines a Destination goal in Google Analytics? a) A website page viewed by the user once they have completed a desired action b) A KPI c) A page that has given you revenue d) The most popular page on your site

a) A website page viewed by the user once they have completed a desired action

Which of the following should you manually tag with campaign tracking variables? Check all that apply. a) Banner ads b) AdWords campaigns c) Referrals d) Organic search traffic e) Non-AdWords CPC campaigns f) Email campaigns

a) Banner ads e) Non-AdWords CPC campaigns f) Email campaigns

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions? a) Source and Medium b) Source, Medium, Campaign, and Ad Content c) Campaign and Medium d) Campaign and Ad Content

a) Source and Medium

Your company has a website and a mobile app, and you want to track each separately in google analytics. How should you structure your account(s)? a) One account, one property, no views b) One account, two properties c) One account, one property, two views d) One account, one property, one view, because you can't use Google Analytics to track the mobile app

b) One account, two properties

All of these are default mediums. Which of the following are examples of channels? Select all that apply a) Audience b) Organic Search c) Conversion d) Display e) Email

b) Organic Search d) Display e) Email

When configuring a goal, why is is useful to assign a goal value? a) To determine the conversion rate b) To calculate ecommerce metrics c) To determine the popularity of each of your pages d) To attribute monetary value to non-ecommerce conversions

d) To attribute monetary value to non-ecommerce conversions

Which of the following would most quickly allow you to determine whether the google analytics code snippet is working on a specific website page? a. Annotations b. secondary dimensions c. Analytics Intelligence d. Real-Time

d. Real-Time

Which of the following would prevent URL destination goal conversions from being recorded? a) There was a misspelling in the URL of the goal definition b) The tracking code is missing from the conversion page c) The match type in the goal definition is incorrect d) No URL destination goals have been defined e) All of these answers apply

e) All of these answers apply

Which of the following channels is part of the default channel grouping? a) Display b) Direct c) Social d) Organic e) All of these are part of the Default Channel Grouping.

e) All of these are part of the Default Channel Grouping.

Why is it important that you maintain one unfiltered view when using filters with your analytics account? A) You will need to configure your goals in the unfiltered view B) There is no reason to maintain an unfiltered view C) Without one unfiltered view, you will not be able to use filter for multiple views D) An unfiltered view ensures that the original data can always be accessed

D) An unfiltered view ensures that the original data can always be accessed

What is the hierarchy of the google analytics data model? A) Interactions >Users> Sessions B) Sessions >Users> Interactions C) Sessions >Visitors> Interactions D) Users> Sessions > Interactions

D) Users> Sessions > Interactions

When configuring a goal, why is it useful to assign a goal value? a) The percentage of visits that contain only one page view b) The percentage of visits during which visitors spent at least two minutes on the site c) The percentage of visits that result in a site registration d) Conversion rate e) All of these could be measured by defining a goal in Google Analytics

e) All of these could be measured by defining a goal in Google Analytics

Which of the following are possible uses of filters? a) replace complicated page URLs with readable text strings b) report on only a subdomain or directory c) include only traffic coming from a particular campaign d) exclude visits from a particular IP address e) all of these are possible uses of filters

e) all of these are possible uses of filters

Which of the following are possible uses of views within a single google analytics account? a. to look more closely at traffic to a specific part of a site (a page or selection of pages) b. to track domains that belong to another account c. to look more closely at traffic to a specific subdomain d. to limit a users access to a subset of data e. all of these are possible uses of views

e. all of these are possible uses of views

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? a) 2 b) 0 c) 5 d) 1

d) 1

Which of the following best represents the hierarchical structure of a google analytics account from top to bottom? a) View → Account → Property b) Property → Account → View c) Account → View → Property d) Account → Property → View

d) Account → Property → View

Which of the following are examples of mediums? Select all that apply. a) Conversion b) Example.com c) Google d) Email e) All of these are Mediums.

d) Email

You define a destination goal by: a) Adding the e-commerce code to the goal page b) Adding the conversion ID to the tracking code on the goal page c) Dragging the goal page onto a Standard Report d) Specifying the conversion page in your view settings within Google Analytics

d) Specifying the conversion page in your view settings within Google Analytics

Which of the following could be measured by defining a goal in Google Analytics? Check all that apply. a) The percentage of sessions that result in a site registration b) The percentage of sessions that are unique c) The percentage of sessions which contain three or more pageviews d) The percentage of sessions during which users spend at least 2 minutes on the site

a) The percentage of sessions that result in a site registration c) The percentage of sessions which contain three or more pageviews d) The percentage of sessions during which users spend at least 2 minutes on the site

Which of the following is not a default medium in google analytics? a) cpc b) referral c) organic d) email

a) cpc d) email

Filters can modify the data in your google analytics reports by: (select all that apply): a) including data b) excluding data c) exporting data d) changing how data looks in reports

a) including data b) excluding data d) changing how data looks in reports

What is the purpose of a URL builder? a) to generate a URL with tracking parameters b) to optimize landing pages c) using the URL builder is required in order to track AdWords visits d) to generate the URL tracking parameters that need to be appended to an organic search result

a) to generate a URL with tracking parameters

Which campaign parameter is NOT standard in Google Analytics? a) utm_adgroup b) utm_source c) utm_medium d) utm_content

a) utm_adgroup

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the All traffic report? Select all that apply. a) utm_campaign b) utm_term c) utm_source d) utm_medium e) utm_content

a) utm_campaign c) utm_source d) utm_medium

Which of the following is a valid tagged custom campaign? Select all that apply. a) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring b) www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter c) www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks d) www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

a) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring b) www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter c) www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks d) www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

The order in which filters appear in your view settings matters. a. True. Filters are executed in the order in which they appear b. False. Filters are not necessarily executed in the order in which they appear.

a. True. Filters are executed in the order in which they appear

Which of the following is not a standard campaign parameter? a. utm_adgroup b. utm_content c. utm_campaign d. utm_source

a. utm_adgroup

Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce rate for these two visits? a) 0% b) 100% c) 50% d) 33% e) 200%

b) 100%

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up? a) Create a new view and apply an advanced filter that deletes page data outside the subdirectory b) Create a duplicate view and add a filter: select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory c) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory d) Create a new web property and add the new tracking code to the pages on the subdirectory

b) Create a duplicate view and add a filter: select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory

Which of the following are examples of sources? Select all that apply. a) Email b) Example.com c) Search d) Google e) Display

b) Example.com d) Google

The URL for the homepage of your site is example.com/index. You would like this to appear as "/home" in your Pages report. How can this be achieved? a) Use the Search and replace custom filter on the Request URI field where Search string is www.example.com/index and replace string is www.example.com/home b) Use a Search and Replace custom filter on the Request URI field where Search string is "/index" and Replace string is "/home"

b) Use a Search and Replace custom filter on the Request URI field where Search string is "/index" and Replace string is "/home"

Which of the following are required in order to see data for each page of a three-page conversion process in the Goal Flow report? Check all that apply. a) You must have Ecommerce reporting implemented. b) You must set up a Goal for the conversion. c) You must set up each of the three pages as a funnel step in the Goal settings. d) None of the above. Goal Flow reports are automatically populated with data about your conversion processes.

b) You must set up a Goal for the conversion. c) You must set up each of the three pages as a funnel step in the Goal settings.

You should add analytics tracking code to your site _______________________________________. a) before documenting your business objectives b) after implementation planning c) when it's convenient for your IT team d) during measurement planning

b) after implementation planning

In order to set up ecommerce tracking, you need to ________________. Select all that apply. a) have linked an AdWords account with your Google Analytics account b) enable ecommerce tracking in at least one of the views for a property c) add ecommerce tracking JavaScript to your receipt page or "transaction complete" page d) add an ecommerce campaign variable to your URLs

b) enable ecommerce tracking in at least one of the views for a property c) add ecommerce tracking JavaScript to your receipt page or "transaction complete" page

It is recommended that you place the google analytics javascript tracking code: a) just after the opening <head> tag b) just before the closing </head> tag c) just after the opening <footer> tag d) just before the closing </footer> tag

b) just before the closing </head> tag

Which of the following traffic mediums are automatically tracked by google analytics without extra tagging or account linking? Check all that apply. a) search b) referral c) cpc d) organic e) email f) display g) ppc h) (none), when the traffic source is "direct"

b) referral d) organic h) (none), when the traffic source is "direct"

Which campaign tracking variables should you always use when manually tagging a URL? a) utm_content, utm_campaign b) utm_source, utm_medium, utm_campaign c) utm_source, utm_content d) utm_campaign, utm_adgroup, utm_term

b) utm_source, utm_medium, utm_campaign

Google Analytics Goals let you specify: a) which users are likely to convert b) which interactions should be used to calculate conversions c) which users spend the most time on your home page d) which page or screen is the first of a user's visit

b) which interactions should be used to calculate conversions

Setting up goals allows you to see _________________________. a. bounce rate b. conversion rates c. a list of transaction d. ecommerce revenue

b. conversion rates

Which of the following statements are true? Check all that apply. a. If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it b. to view data from two websites in aggregate using google analytics, you must use the same tracking ID on both sites c. once a view is deleted it can be restored using the trash can feature d. when a new view is created, it will show the historical data from the first view you created for the property

b. to view data from two websites in aggregate using google analytics, you must use the same tracking ID on both sites c. once a view is deleted it can be restored using the trash can feature

Which of the following are examples of sources? a) example.com b) mail.google.com c) All of these are possible Sources. d) (direct) e) google

c) All of these are possible Sources.

Your web property is "www.example.com". You set up a URL goal of "/thankyou" and a Match Type of "Begins with". Which of the following URLs will count as goals? a) www.example.com/thankyou.html b) www.example.com/thankyou/receipt.php c) All of these would count as goals. d) www.example.com/thankyou.php

c) All of these would count as goals.