Google Analytics
In which situation would you add an annotation to a report?
An annotation should be entered when there is an anomaly that can explain an unexpected event, which led to unusual data and charts.
You want Ling to be able to create shared assets and dashboards. Which Permission level would you give her?
Collaborate
Which Source and Medium combination is likely to have the highest conversion rate and the highest contribution to revenue?
Direct sources, although the medium is unspecified - A user going directly to your site is likely doing so because they know what you sell and are ready to buy.
Where in the Admin section can you find the Tracking Codes for your websites?
Property > tracking info
You suspect your revenue in the third quarter is higher than in the previous month. How would you plot a graph to determine if this is correct?
Use Revenue, then compare to the previous period.
Your internet sporting goods website has been picking up business in the last few months. How can you use Channels to determine which marketing efforts are the most successful?
Look at a low Bounce Rate and Revenue from a specific channel type.
Which combination of Metric, Dimension, and Scope is correctly defined?
a Session Scope with the metric Source and the Users dimension
Your company is interested in learning how many of your customers are sophisticated computer users. Which segmentation could tell you this?
examining Firefox users in Technology
Which feature must you have on every page of your site to send data to Google servers?
global site tag
When you are looking at a Goal Flow funnel, which color indicates your milestones?
green
Where in Google Analytics will you find reports of data concerning traffic source and ad campaigns?
Acquisitions
Which report provides the data to determine whether you need to optimize your site to attract more users?
Active Users report
You wonder if your Landing Page is not attractive enough for searchers. How can you find data to determine if this is the case?
Examine exit rate