Google Certification

Jim Has Created A Google Search Ad With A Bid Of $5. Two Other Advertisers In An Auction Have Bids Of $2.50 And $2. How Much Would Jim Pay For The First Spot In The Auction?

$2.51

While Managing A Successful Google Ads Campaign, Why Would You Choose Automated Bidding Instead Of Manual Bidding?

Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

What Content Could Be Used For A Structured Snippet Extension?

Berlin, London, Paris, Singapore

What Is One Of The Reasons Why An Advertiser Should Consider Using Performance Planner On A Monthly Basis?

Auctions fluctuate all the time

Why Does Automating Your Bid Vs. Using Manual Bidding Contribute To A Successful Google Ads Campaign?

If you don't bid efficiently, you could miss valuable conversions.

When Creating An Ad, How Does Greg Know What It Will Look Like To His Potential Customers?

As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

What Is The Minimum Number Of Users A Remarketing List Must Have Before Being Used With A Remarketing List For Search Ads Campaign?

1,000 users

What's The Maximum Number Of Ad Extensions That Can Show For A Particular Query Or Device At Any Given Time?

4

With Dynamic Search Ads, What Does The Advertiser Provide?

A list of web pages

John's Plumbing Prides Itself On Excellent Customer Service, Especially During After-Hours Service Calls. They Want To Connect With People Who Need Emergency Plumbing Services In The Middle Of The Night. Which Criteria Should John's Plumbing Configure To Meet This Goal?

Ad scheduling

You Are Working To Improve The Quality Score Of A Google Search Ad By Increasing Your ECTR. Your Goal Is To Have More Users Click On The Ad And Ultimately Visit Your Website. What Might Increase The Number Of Clicks Your Ad Receives?

Adding more specifics to the ad.

Karen's Washing Machine Broke, So She's Conducting A Search On Google To Find A New One. She Sees A Number Of Google Search Ads For Washing Machines In The Results. Which Of The Following Make Up Some Of The Parameters That The Google Search Ads Auction Uses To Determine What Ads Karen Sees?

Advertiser campaign count Advertiser bid Ad relevance

Jennifer's Looking To Limit The Number Of People Who See Her Google Search Ad For An All-Inclusive Vacation To Paris. She Doesn't Want To Match With People Looking For Anything Else — Just "All-Inclusive Vacation Paris." So She Limits Who Sees Her Ad Using Exact Match Type. Which Search Terms Might Match With Jennifer's Ad?

All-inclusive Paris holiday

Steven Is An Advertising Executive At A Large Auto Parts Company. He Uses His Google Ads Recommendations Page To Help Him With Strategies To Optimize His Google Search Ads Campaigns. One Reason Steven Values The Optimization Score Is Because It Makes It Possible For Him To Do What?

Apply recommendations across multiple layers of his advertising strategy

Swee Yin's Fashion-Apparel Department Store Runs A Popular Biannual Sale On Men's Hats, With Large Discounts And Surprise Bonus Items. She Wants To Tailor Her Google Search Campaign To Highlight This Sale. How Can Google Search Campaigns Be Tailored To Promote Her Company's Sales Event?

By creating a new ad group for the sale. By setting campaign start/end dates.

What Is One Way That Performance Planner Helps Businesses Increase Sales?

By maximizing the number of conversions for a spend scenario

Silly Sayings Is Seeing A Lot Of Website Traffic, But The Company Wants To Generate More Qualified Leads. They're Interested In Trying Ad Extensions To See If They Can Increase The Number Of Qualified Leads They Receive. In What Way Can Ad Extensions Assist Companies Such As Silly Sayings In Generating More Qualified Leads?

By providing users with relevant information up-front

What Can The Performance Planner Recommend?

Campaign-level Target CPA (cost-per-acquisition)

Sarah's Autos Sells Multiple Automobile Brands, Showcasing Used, Pre-Owned, And New Vehicles. The Company's Advertising Manager Decides To Configure A Broad Matching Type For The Keyword "Automobile," In Order To Reach A Broader Group Of Potential Visitors. Which Two User Searches May Generate The Advertising Manager's Ad?

Car Automobile

You're Working On A Google Search Ad That's Not Performing As Expected. You Specifically Want More Users To Click On The Ad. What Action Might Improve The Click-Through Rate On Your Ad?

Changing the call-to-action message of the ad

Jerry's Managing A Google Search Campaign And Would Like To Improve The Position In Which His Ads Appear. He's Increased His Bids, But His Ad Still Isn't Showing At The Top Of Search Results. What Else Might He Do To Improve His Ad Rank?

Create a helpful, relevant landing page for the ad.

Wendy Is Setting Up A Customer Match Strategy To Reach A List Of Prospective Customers. What Must She Provide?

Customer relationship management data

Tara Is Using Search Audiences To Reach Her Most Valuable Customers. Which Direct Benefit Might She Obtain By Using Search Audience?

Delivering a customized message to the right user at the correct bid

Sam's New To Google Search Ads And Worries He May Not Have The Skills Or Time To Run A Successful Ad Campaign. Which Two Dynamic Search Ads Features Will Be Of Help To Sam?

Destination URLs are automatically kept up-to-date.

Trevor Owns A Manufacturing Business That Makes Specialized Hiking And Rock-Climbing Gear. He's A Small Player In The Market, But He's Ready To Scale Up His Business. Which Google Ads Campaign Type Should Trevor Use To Increase His Brand's Exposure And Reach Audiences Interested In Hiking And Rock Climbing Across The Web?

Display

Tomacz Wants To Use A Google Search Ads Campaign To Capture The Attention Of Customers Searching For Camping Equipment Online. What's A Key Benefit Of A Well-Managed Google Search Ads Campaign?

Displayed ads are relevant to a potential customer's Google search.

Which User Data Can Be Uploaded When Creating A Customer Match Strategy?

E-mail address Mailing address

What Does Layering An Affinity Audience With A Broad Keyword Targeting Campaign Help You Do?

Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

Laverne Created Her First Google Search Campaign For Her Yoga School. She Selects The Google Search Network And By Default, Google Search Partners. Which Benefit Will She Gain By Appearing On Google Search Partners?

Extends her reach to additional sites

What Does Performance Planner Automatically Do?

Forecasts how your current campaigns will perform in the future

What's An Example Of An Effective Callout Extension?

Free returns

Reggie Manages The Online Marketing Campaigns For A Vitamin And Supplement Store. He Launched A Google Search Campaign And Chose Website Traffic As His Campaign Marketing Goal. Which Outcome Is Reggie Expecting From The Campaign?

Getting more customers to learn about his products.

What's The Primary Benefit Of Using Structured Snippet Extensions In Your Ads?

Gives users specific information about what you're offering, before they visit your website.

You've Been Tasked With Marketing A New Line Of Plumbing Services, But You Have A Set Budget You Can't Exceed. Why Is Google Ads A Viable Option?

Google Ads gives you control over your budget

Jennifer's Company Wants To Increase Online Sales Of A Featured Product By Connecting With Users Who Are Actively Researching Similar Products. What Benefit Would A Google Search Campaign Provide Jennifer?

Her ads may appear when a user is likely to be interested in her product.

Lisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She's Concerned That They're Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa's Business?

Her business will have a competitive presence with similar businesses during searches

What Does Adding Callout Extensions To Your Google Search Ads Enable You To Do?

Highlight information about value-adding attributes of your business, products, or services.

Marco Owns A Company That Installs Smart-Home Accessories. His Employees Recently Completed Specialized Training On Installing Specific Units For Garage Doors. He Wants To Capitalize On His Employees' New Skills. How Could A Google Search Campaign Benefit His Business?

His ad may appear when people research similar installation options.

Jimmy Sells Televisions On His Website. He Notices He's Getting Traffic From Searches For A Brand He Doesn't Carry, And Sets Up A Negative Keyword For That Brand. How Does The Negative Keyword Help Jimmy's Advertising Campaign?

His ads won't be shown to users searching for the uncarried brand.

Rina Notices That Her Ad's Average Cost Per Click (CPC) Is Significantly Higher Than The Industry Benchmark. But She's Not Seeing Improvements In Her Ad's Position. What Can She Do To Potentially Get A Higher Ad Position?

Improve the ad's quality score.

You'd Like To Improve An Ad's Perceived Quality During An Ad Auction. What Aspect Of The Ad Will Be Most Beneficial For You To Work On?

Improving the navigability of the landing page

Pete Is The Marketing Director For An Electric Car Company. He Recently Chose "Leads" As His Google Search Campaign Marketing Goal. What Did He Hope To Achieve By Selecting "Leads" As His Goal?

Increase e-mail list sign-ups from potential customers.

Your Google Search Ads Optimization Score Is Calculated By An Algorithm That Looks Across Key Aspects Of Your Accounts. This Score Is Used To Help Give You Recommendations On How To Optimize Your Search Ads Campaigns. What Are Two Of The Data Sources That Are Used To Calculate Optimization Recommendations?

Industry data Account settings

What Are Two Ways Dynamic Search Ads Brings Value To An Advertising Campaign?

It creates new ads automatically. It finds traffic an advertiser might miss

It Is 10 A.M. And You Are Sitting In A Train Station In London, Looking Through Your Calendar On Your Tablet. You Realize You Forgot To Book A Boat Ride For Your Trip To San Francisco To See Alcatraz Prison. Match Each Signal Type With How It Is Demonstrated In This Situation.

It is 10 a.m.(1) I love historical sites and San Francisco. (2) I need to book a boat ride. (3) I am using my tablet. (4) I am sitting in a train station in London. (5)

Why Should Your Business Use Performance Planner?

It makes recommendations that are validated using machine learning

Karen Has Evaluated Her Google Search Ads Campaign's Optimization Score After Noticing That The Campaign's Performance Had Slipped. The Score Is Much Lower Than It Was A Month Ago. She Accepts An Optimization Recommendation From The Available List. What Will Happen To Her Campaign's Optimization Score?

It will improve upon acceptance.

Your Client, Vince's Veggies, Wants To Increase Downloads Of Their Popular Recipe Printouts. You Suggest They Create Ad Groups Based On The Cooking Categories That Appear On Their Website. What Will They Need To Create In Their First Google Search Ad Group?

Keyword list Default bid amount

Trina Sells Dolls And Accessories And Doesn't Have Much Time To Update Her Search Campaigns With Her Ever-Changing Inventory. How Can Dynamic Search Ads Help Trina?

Keyword lists can be automatically created based on website offerings

Yan Wants To Attract Customers Specifically Searching On Google For Time-B-Gone, His Company's Unique Office-Support Product. His Marketing Consultant Suggests Using Dynamic Search Ads And Knows Yan Will Need To Start With A Simple Approach. For Vendors Like Yan, What's The Simplest Method For Using Dynamic Search Ads?

Landing pages from standard ad groups

You Can Leverage Google Ads' Automated Bidding Strategy To Help Get The Most From Your Advertising Budget. What Are Two Benefits Of Using Automated Bidding? (Choose Two)

Machine learning Auction-time bidding

Trina Is Using Automated Bidding As Part Of Her Google Ads Search Bidding Strategy. Why Might She Prefer Automated Bidding?

Machine learning helps her set the appropriate bid for each and every auction.

Jasmine Is The Director Of Marketing For A Chain Of Clothing Stores. She's Been Given A Set Budget And Needs To Drive As Many Potential Customers To Her Website As Possible. What Automated Bidding Strategy Should She Use In Her Campaign?

Maximize clicks

Priya Only Has $500 A Month To Spend On Her Campaign, But She Needs To Drive As Many Potential Customers As Possible To Her Website. What Type Of Automated Bidding Strategy Would Be Best For Priya's Campaign?

Maximize clicks

Which Dynamic Search Ads Option Allows An Advertiser To Group Web Pages Under Custom Labels?

Page feeds

Rebecca Is A Marketing Executive At An Airline Company. She Has Been Asked To Plan Her Company's Online Advertising Budget On A Monthly Basis. She's Chosen Google Ads' Performance Planner To Help Accomplish This Task. What Are Two Advantages Performance Planner Offers Rebecca?

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week.

What's A Key Objective In Delivering Ad Extensions?

Providing the right users with the right information at the right moment.

You're Trying To Improve An Ad's Perceived Quality So It Performs Better During An Ad Auction. What Change Would Have The Least-Positive Impact To An Ad's Quality?

Raising the bid amount.

When Running Remarketing Lists For Search Ads Campaigns, Some Audience Lists Have Higher Potential To Convert Leads Than Others. Order The Audience Lists From Highest To Lowest Potential. (The Highest Potential Should Be On Top.)

Reached the checkout page but did not complete the purchase. Added an item to the shopping basket but then abandoned it. Visited the website in the past 7 days but did not convert. Visited the website in the past 28 days but did not convert.

What Are Two Main Benefits Of Using Search Audience Solutions?

Reaching different audience segments with unique messaging that is highly relevant to them Making the right bids when certain groups of people are searching for your product or services

You Want To Increase The Relevance Of A Google Search Ad So It's More Meaningful To Potential Customers And Provides Value-Added Information To Their Searches. What Two Actions Might Improve The Relevance Of Your Ad?

Selecting distinct geographic areas. Selecting only relevant languages in campaign setup.

What Ad Extension Is Only Available As A Full Automated Ad Extension?

Seller rating extension

What Is A Valid Recommendation That The Performance Planner Can Provide?

Set a specific target CPA (cost-per-acquisition)

Jamie Wants To Focus On Selling Her Overstocked Blue Saucepans. She Sets Up Keywords Using A Broad-Match Modifier. What Are Two Ways The Broad-Match Modifier Makes Jamie's Work Easier?

She doesn't have to think of all the related saucepan keywords. She can easily select the color she wants to focus on.

Marisol Manages The Online Advertising Campaigns For A Chain Of Toy Stores With Both A Physical And An Online Presence. Which Google Ads Campaign Should Marisol Use To Show Images Of Her Products, Advertise Her Company's Online And Local Inventory Of Toys, And Boost Traffic To Their Website And Local Toy Stores?

Shopping

Machine Learning Helps Automatically Find New Keywords. Samira Recently Opened An Online Potted Plant Store And Needs To Promote It. She Chose Google Ads Because It Offers Advertisers Different Campaign Types That Determine Where Ads Will Appear And The Format In Which They'll Be Displayed When Viewed. What Google Campaign Type Will Help Her Reach Her Most Valuable Audience?

Shopping campaigns, which promote her products by giving consumers detailed information about what she's selling before they click her ad.

What's An Accurate Description Of Callout Extensions?

Short, specific snippets of text that highlight value-adding attributes.

Which Search Audience Solution Would Assist You In Finding New Customers That Share The Behaviors And Characteristics Of Your Remarketing Audience Segments?

Similar Audiences for Search

What Two Ad Extension Types Can Also Be Served As Automated Ad Extensions?

Sitelink extension Callout extension

Why Should Campaigns With Different Marketing Objectives Be Separated Into Different Performance Planner Plans?

So that spend is not reallocated between two different marketing objectives

In-Market Audiences Would Be Suited To Reach Which User?

Someone looking to purchase a new car

Yan Is Working On A Remarketing List For Search Ads Campaign. Which User Could Be Added To A Valid Remarketing Audience List To Ensure Optimal Results?

Someone who has added items to a shopping basket on his company's website but then abandoned it

Which User Type Would The Google Ads System Closely Match As An Affinity Audience?

Someone who has demonstrated a qualified interest in movies

Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Doesn't Have Much Time To Devote To Daily Bid Management, So He Decides To Use Automated Bidding To Lighten His Workload. What Automated Bidding Strategy Should Rashid Consider Using?

Target impression share

Siona Needs To Make Sure Her Ads Are Getting A Minimum Number Of Impressions On The Top Of The Page. What Type Of Automated Bidding Strategy Is Siona Using?

Target impression share

When Visibility Is The Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?

Target impression share

Your Google Search Text Ad Has Three Main Components. The First Is A Headline, And The Second Is A Description. What's The Third Component?

The URL displaying your website address.

Which Statement Is True About Serving Relevant Ad Extensions?

They encourage users to make more informed decisions and take action.

Theo Is Looking To Improve His Google Search Ads Campaign. On His Google Ads Recommendations Page, He Notices That His Google Search Campaign Has An Optimization Score Of 75%. What Does This Mean?

The campaign could improve up to 25% by following the listed recommendations

When Creating A Text Ad For The Search Network, Advertisers Will Need To Include Three Distinct Components. These Include The Headline And The URL. What Else Must The Advertiser Include?

The description

Mario Is Working On A Text Ad That Will Run On The Google Search Network. He Filled In Each Component With The Necessary Information. What Component Asked Mario To Highlight Unique Details About His Product And Limited The Number Of Characters He Could Use To Two Fields Of 90 Characters?

The description component

What Search Network Text Ad Component Provides Up To Three Fields Of 30 Characters Each?

The headline component

Singh's Marketing Company Has Created An Enticing Ad That Receives Many Clicks. What Effect Will The Ad Likely Have On The Google Ads Auction?

The higher expected click-through rate will lead to a higher Ad Rank.

Which Is Required For An Ad To Be Served To A User?

The keywords must be relevant to the search term.

Leo Is In Charge Of Advertising For The Clothing Lines Of A Large Manufacturer. He Uses His Google Ads Recommendations Page To Help Him Evaluate His Search Ads Campaigns. Which Feature Makes The Optimization Recommendations Valuable For Leo?

The recommendations are tailored to the specific account.

What Is A Main Benefit Of Using Search Audience Solutions?

They can help send the right message to the right customer with the right bid.

Why Is Using The Performance Targets Feature After Utilizing The Performance Planner Recommended?

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

What Can The Performance Planner Assist You With?

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

When Should You Use Remarketing Lists For Search Ads?

To reach people who have already engaged with your website in the past

Maria Has Been Told That She Should Use The Performance Planner On A Monthly Basis. Why Should She Do So?

To react to ever-changing external factors

Samira Has Been Tasked With Increasing The Relevance Of Her Company's Ads. She Has Been Told That She Can Use Multiple Headline Options In Her Responsive Search Ads As A Way To Increase Relevance. How Many Headlines Can Samira Include In A Single Responsive Search Ad?

Up to 15 headlines

You've Seen Great Results From Your Google Search Campaigns When Using Remarketing Lists For Search Ads. How Might You Amplify Those Results?

Use Similar Audiences to find new visitors for your site

Sandy, An Expert On Search Marketing, Knows She Should Use Extensions Effectively In Order To Optimize Her Google Ads Campaign Results. What's Google's Recommendation About Extensions?

Use at least three extensions in each campaign or ad group.

What Are Two Ways That Performance Planner Can Help Reveal The Possibilities Across All Your Google Ads Campaigns?

Validation Simulation

When Are Automated Extensions, Such As Seller Ratings, Shown?

When Google predicts they'll improve ad performance.

You Manage Marketing For A Small Business On A Tight Budget, Yet You Need To Reach As Many People As Possible. How Can Google Ads Help?

With Google Ads, you can choose a maximum amount to spend per month.

John's Company Makes A Great Product And Customers Are Happy With Their Purchases. Unfortunately, Few Potential Customers Visit The Company's Website. What Are Two Ways That Responsive Search Ads Could Help John's Company Reach More Potential Customers?

With multiple headlines and description options, responsive ads can compete in more auctions for a wider range of search terms. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

Your Company Provides Home-Maintenance Services, And You Want To Reach More Potential Customers. You Have A Limited Budget To Work With. Why Is Google Ads Right For You?

You can set your own budget and can change it at any time.

With Similar Audiences, Which Google Product Is Included When Finding New People With Similar Profiles?

YouTube

Using The Performance Planner On A Monthly Basis Allows You To Optimize Which Two Aspects Of An Account?

bids & budgets