Google Digital Garage
Which of the following is an example of a local search?
"bike shop near me"
What can using video as part of your online presence help you create?
A channel to engage with customers
What is a web server?
A computer connected to the Internet with software that allows it to host all the components of your website
Which of the following is a common feature of email marketing platforms?
A feature allowing users to unsubscribe from your emails
A robust social media plan includes which of the following?
A long-term schedule identifying when to post content
Which of the following is something you'll probably want to exclude from your website?
A lot of deep scientific information and detailed statistics
Fill in the blank: Businesses should focus on social media platforms with _______.
A relevant audience
What can conversion tracking in search help you measure?
How many people visiting your site from a search ad end up completing a purchase
Which of these is an important factor in the paid search auction system?
How relevant your ads are
Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.
Hyperlink
What is the first step in creating an online business strategy?
Identifying business goals
Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
Incorporate it within marketing materials across all channels to help raise customer awareness
Which of the following is a benefit of registering your business in online local listings?
Increased likelihood of being discovered through search engines
What makes the data cycle useful?
It helps you make the most of the data collected from marketing activities
Which of these can Google Search Console help you to do?
It helps you understand which keywords people are searching for on Google
Why is optimising customer touchpoints online beneficial for businesses?
It provides customers with value every time they come into contact with a brand, helping build trust
Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.
Keyword
What should be the first step of a structured SEO plan?
Keyword research
When it comes to search ads, which description best describes 'negative keywords'?
Keywords that are excluded from a campaign
Which of the following factors help search engines determine if your business is local?
Location details on the website, quality content and how mobile friendly the website is
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
Long-tail keywords
Which of the following best describes why approaches to writing need to be adapted for online content?
Online readers have a reduced attention span, due to being flooded with information
When using search engine marketing, where can your ads appear?
Only on search engines
Why are search engines a great place for a business to be found?
People who search are actively looking for information, products or services
Which of the following can be used to target an audience when using some social media ads?
People's relationship status
When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?
Performance and usability
Analytics can give you immediate valuable information about which type of customers?
Previous and current customers
When expanding a business internationally, which of the following is most important to provide on your website?
Products and delivery details in the correct currency
When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
Publishing a how-to video on their website
What can a business use to send messages to users who have already downloaded their app?
Push notifications
Which type of data relates to a metric that can be represented with a number?
Quantitative
In an SEM auction, your Quality Score is based on which aspect of your ad?
Relevance
If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?
Retargeting with a display ad that has a discount coupon
Which of these is a good practice to keep in mind when sending emails to your contacts?
Run an A/B test on your subject line to determine which one works best
Which of the following factors should you consider when optimising your website for search engines?
Site popularity
Which of the following statements is true when marketing your business online?
Social media is a great way to engage your audience
Fill in the blank: The ads on search engines are usually made up of ________.
Text
Which of the following is a benefit of using spreadsheets?
Vast quantities of data can be stored, sorted and analysed quickly
When making video content for your display ads, what is most important to ensure?
Videos are relevant, short and include a CTA
Fill in the blank: Website analytics can tell you _____________.
What time of day your website gets the most traffic
Which of the following would be an ideal goal for an SEO plan?
Increasing how many relevant people visit your website
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
Optimise your site
Search engine marketing can also be called what?
Pay-per-click advertising
If you own a film blog, which type of customer can you expect to reach with display advertising?
People who haven't read your blog before but are interested in your subject
Most web analytics tools can tell you what information about the user?
Their location, type of device they're using and pages visited
Which of the following statements is true when it comes to running email campaigns for a business?
There's no need to use sponsored ads within your email marketing
What should you consider when developing your website content?
What your customers are looking for
What can social media analytics tools help you measure when assessing campaign results?
Whether the visitor clicked on a paid ad or organic listing
Which of the following is an example of a 'call to action' on a website?
A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address
What should your search ad have in order to promote more clicks?
A call to action
Which of the following will you need to start an email marketing programme?
A way to collect people's email addresses
Which section of Google Analytics can tell you whether visitors have found your website via social media?
Acquisition That's right. Through the acquisition tab on Google Analytics you can see where and when people arrived on your site from social media. If tracking your links using UTMs, you can also track which specific social posts referred them.
Which of the following can help you gain visibility in search engines?
Adding relevant content that highlights the location of your business
If the open rate of your emails seems low, which of the following could help you fix that?
Adjust the subject line of your email
How can you take advantage of video for your product/services without actually making a video?
Advertise on other people's videos
The increased use of the Internet presents a lot of potential for which types of businesses?
All businesses
Which tool helps you measure the success of your website?
Analytics
Which of the following can businesses achieve by using social media?
Attract new audiences
What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'
Audience segmentation
When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
Because local users tend to use their mobile devices when they're out of the house
What is a key benefit of having an online presence for a business?
Being visible when people search for a business like yours
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Bid value
What technology do search engines use to 'crawl' websites?
Bots
Which of the following is the easiest way for visitors to learn about a business while visiting a website?
Browsing your product pages and reviewing the Frequently Asked Questions page
Which of the following is a good way to get other websites to link to your site?
Building relationships with similar sites
Which three pieces of information are essential to include first in your local directory listing?
Business name, business address, telephone numbers
When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
Consider updating your preview images, video titles or descriptions
Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
Creating a business listing in online local directories
What are 'highlighting key dates' and 'considering multiple channels' best practices of?
Creating a content calendar
Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
Creativity, planning and any budget
What is the first step of display retargeting?
Defining your audience
Which details should you look to include on a business profile page on social media?
Description of the business
Which of the following is an example of a social media goal?
Drive more traffic to your store
Which term best describes the business activity that occurs when website visitors buy products or services from you online?
E-commerce
Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'.
Educate
Using videos in email marketing and social media is an effective way to do what?
Engage and grow your audience
Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
Exact Match
What type of information can KPIs provide?
Long-term projections
Which of the following is a benefit of using relevant ads and landing pages?
Higher ad positions on the search results page
If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
How many people visiting your site book a room with you
In what way can display advertising be effective?
It drives traffic to your website
How can you improve a business's visibility to people located near you geographically?
Make sure your phone number, address and business hours are easy to find
Which of the following statements is true when it comes to developing a web presence for a business?
Mobile apps enable your customers to purchase your products without being on your website
Which of the following is a pitfall when using social media for business?
Not having the resources to respond to comments and questions in a timely manner
When setting up display advertising campaigns, who can you target?
People who speak different languages
Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Session duration
When considering how mobile users will search for your business, which types of keywords should you focus on?
Shorter keywords and phrases
Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
The cost of each ad you publish
Which of the following is an accurate definition of what a content marketing campaign involves?
The creation and promotion of online materials with the goal of increasing interest in a product or service
Which of the following is true when purchasing ad placements on an advertising network?
The network provides data on the click-through-rate
Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
The search results page
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
The site works on different mobile devices
Which of the following can help a search engine understand what your page is about?
The title tag
What is the purpose of the 'See, Think, Do, Care' framework?
To help a business understand the customer journey online
Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.
Tweak the ad's copy and analyse the results
Which of the following statements is true when it comes to taking a business online?
Use analytics to make informed decisions
What is the best way to put your social content in front of people who don't already follow you?
Use paid promotion to reach new audiences
What does responsive design mean?
Your website will adapt to suit whichever device it is being viewed on
Which of the following page titles would be most suitable for a website page describing a store's return policy?
[Company Name's] Return Policy
Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
why