Google Search ad Exam Study Guide

What can the Performance Planner recommend? A.) Including or excluding "Google search partners" B.) Campaign-level Target CPA (cost-per-acquisition) C.) Using "Target impression share" as an automated bid strategy D.) Applying bid adjustments to specific locations

B.) Campaign-level Target CPA (cost-per-acquisition)

What's an example of an effective callout extension? A.) Send us a text for more information B.) Free returns C.) Learn more about us D.) Contact our team

B.) Free returns

What Search Network text ad component provides up to three fields of 30 characters each? A.) The description component B.) The headline component C.) The conversion component D.) The website URL component

B.) The headline component

What are two advantages Performance Planner offers Rebecca? (Choose two.) A.) Performance Planner forecasting is powered by billions of Google searches conducted each week. B.) Performance Planner is free to use with any merchant-hosted storefront. C.) Performance Planner leverages machine learning for forecasting. D.) Performance Planner integrates with other budgeting software, such as QuickBooks. E.) Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

(Answer: A,C)

Organize the following steps in the logical order to describe how Tim's interaction with Google Search Ads would occur from start to finish. 1.) Tim launches a Google Search 2.) Tim browses different skateboards on the website he navigated 3.) Tim makes a purchase from the website he navigated 4.) Tim searches for "best skateboards". 5.)Tim scans the search

1.) Tim searches for "best skateboards". 2.) Tim scans the search 3.) Tim launches a Google Search 4.) Tim browses different skateboards on the website he navigated 5.) Tim makes a purchase from the website he navigated

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.) 1.) Age 2.) E-mail address 3.) Employment status 4.)Mailing address 5.) Highest level of education

2.) E-mail address 4.)Mailing address

What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) 1.) Company sales figures 2.) Account executives 3.) Industry data 4.) User generated scenarios 5.) Campaign settings

3.) Industry data 5.) Campaign settings

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign? A.) 1,000 users B.) 500 users C.) 100 users D.) 10,000 users

A.) 1,000 users

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance? A.) Adding more negative keywords. B.) Highlighting product uniqueness. C.) Focusing on connecting to a wider audience. D.) Improving the navigation of the landing page.

A.) Adding more negative keywords.

In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads? A.) By providing users with relevant information up-front. B.) By attracting users with creative assets. C.) By dynamically using negative keywords, based on a user's website content. D.) By presenting users with catalog options for a product.

A.) By providing users with relevant information up-front.

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) A.) It finds traffic an advertiser might miss. B.)It promotes advertising on social media platforms. C.) It reduces the needed advertising budget. D.) It allows for greater control over keywords. E.) It creates new ads automatically.

A.) It finds traffic an advertiser might miss. E.) It creates new ads automatically.

Ideally, what's the minimum number of values you should aim for per header when using structured snippet extensions? A.) 6 B.) 4 C.) 5 D.) 3

B.) 4

Which statement is true about serving relevant ad extensions? A.)They generate new creative suggestions for both keywords and ads. B.) They encourage users to make more informed decisions and take action. C.)They provide advertisers with additional insights within the search term report. D.)They prevent all irrelevant traffic from clicking on your ads.

B.) They encourage users to make more informed decisions and take action.

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance? A.) Improving the navigation of the landing page. B.) Focusing on connecting to a wider audience. C.) Adding more negative keywords. D.) Highlighting product uniqueness.

C.) Adding more negative keywords.

Why is using the performance targets feature after utilizing the Performance Planner recommended? A.) This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming "Limited by Budget". B.) This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. C.) This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. D.)This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

C.) This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

You're working on a Google Search Ad that's not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad? A.) Increasing the trustworthiness of the website. B.) Modifying the ad's landing page to load faster. C.)Changing the call-to-action message of the ad. D.)Reducing the bid rate on the ad.

C.)Changing the call-to-action message of the ad.

Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding? A.)Choose what time of day your ads will appear. B.) Target specific devices exclusively. C.)Reach the right user with the right message at the right time. D.) Control the cost of each click.

C.)Reach the right user with the right message at the right time.

What's the maximum number of ad extensions that can show for a particular query or device at any given time? A.) 2 B.) 3 C.) 1 D.) 4

D.) 4

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? A.) A / B testing B.) Click-through rate averages require planning C.) Google Ads are updated automatically D.) Auctions fluctuate all the time

D.) Auctions fluctuate all the time

What can the Performance Planner assist you with? A.) To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool B.) To determine which Google Ads features should be enabled to get the best performance from your campaigns C.) To analyze the search term report and add both keywords and negative keywords, depending on historical performance D.) To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

D.) To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)