(Google UX course 7) Design a User Experience for Social Good & Prepare for Jobs

Complementary

Taking into account how each device can make the overall user experience even better

Whiteboard interview

Includes a practical demonstration of your skills in real time for your interviewers

How might a non-disclosure agreement affect a designer's portfolio?

They help designers avoid sharing sensitive information.

What are the steps to creating a competitive audit?

1. outline the goals of your audit 2. Identify direct and indirect competitors 3. Determine the aspects of your competitors 4. conduct your audit 5. summarize your finding s in a report

You are attending a UX design conference. The keynote speaker is presenting on how worldwide internet use shifted in popularity from personal desktop computers to wireless, mobile devices. Why did this transformation happen?

??

Question 8 You are teaching a UX design course. Today's topic is designing across devices. You explain the 4 Cs of designing across devices to your students. You give them a scenario and ask for them to consider it and provide you an answer: Your client wants users to start writing an email on their laptop, save it as a draft, and finish that email later through an app on their mobile phone. Which of the 4 Cs of designing across devices does this relate to?

???

Effective storyboards have the following elements:

A character who is using the product, ideally one of your user personas A scene that shows the user's environment, situation, or context A plot that shows the solution or benefit that the product offers the user A narrative that shows the user's need and how the design solves that need

Scope of work

A document that outlines the project that you will be completing

Statement of work

A legally binding document, that includes a list of detailed deliverables, their due dates, and a payment schedule

Personal statement

A one- or two-sentence phrase that describes what you do and what you stand for

Freelancer

A person who is self-employed, runs their own business, and isn't committed to a particular client long-term

Elevator pitch

A short, memorable description that explains a concept in an easy-to-understand way

Question 9 A UX designer is working on the layout of their portfolio site. On the home page, where should the most important information be?

Above the fold

___ storyboards focus on what the user needs, their situation, and how the product will address the user's needs. They help you show users' needs in context and highlight the positive outcomes of using the product.

Big picure

Question 2 The junior UX designer you are mentoring is tasked with creating a responsive website. You advise them to consider bottom-up designing. They are not sure what this means. How would you explain this to them?

Bottom-up designing means that you first design for the smallest and most basic version and then embellish the designs for larger screen sizes.

In your UX design class, the instructor is talking about using the 4 Cs when designing across devices. They give the example of a person who has an email app on both their mobile phone and smartwatch. The person is likely not going to compose emails on their smartwatch. Rather, they might want to receive email notifications or see important messages on their smartwatch. The instructor reinforces this example by saying that UX designers must design for the needs of a specific device and the way in which the user will use that device in any given situation. Which of the 4 Cs does this address?

Context

. Question 1 A hiring manager is considering applications for an open UX designer position at their company. What materials might they want to review that highlight each applicant's design work and skills?

Design portfolio

Context

Designing for the needs of a specific device and the way in which the user will use that device in any given situation

Graceful degradation (top-down designing)

Designing from the largest screen to smaller screens

Progressive enhancement approach (bottom-up designing)

Designing from the smallest screen to the largest screen

Budget estimate

Details the expenses and profit margins that add up to an appropriate cost for your services

Effective problem statements are :

Human-centered and focused on what users need from the design Broad enough to allow designers freedom to ideate creative solutions Narrow enough to be solved with practical design solutions

If [action], then [outcome].

Hypothesis statements ( if / then)

Networking

Interacting with other people to develop professional contacts and learn more about a job industry

UX design interviews take many formats, but the most common are:

Questionnaires/surveys In-person interviews Phone interviews Video interviews

A designer creates a new Twitter account, posts pictures of several designs, and links her portfolio. How can this impact her job search?

Recruiters may find her designs since they often check social media accounts after the application process begins.

The speaker at your UX design conference is discussing UX design for marginalized groups. They challenge the UX designers in the room to rethink their UX processes because the process of rethinking can be beneficial. Why is rethinking the UX process for marginalized groups beneficial?

Rethinking the UX process through the lens of marginalized groups or specific populations may end up being useful for a broader audience.

What questions should be asked when creating a usability study?

User tasks: What tasks should users perform to test the prototype? Representative participants: What kinds of participants will represent your product's target users? Moderation: Will the study be moderated or unmoderated?

Second round of interviews

Usually explores your experience in more depth so that the team you're applying to can understand how your background fits the role

Question 3 In order to curate a cohesive personal brand that you identify with, what are a few questions you can ask yourself? Select all that apply.

What have I learned to do well? What do I want people to recognize me for? How do other people describe me and my talents?

What should designers include in the About Me page on their website?

Work, passions, and credentials

Question 8 Can designers leverage online UX communities to gather feedback on their work?

Yes. Designers can post work in popular UX communities online to generate ideas, find inspiration, and learn from other UX professionals.

How can your presence in online design communities help you gain exposure to UX design? Select all that apply.

You can engage with other UX designers by liking or commenting on their community posts. You can post your designs and receive feedback from experienced UX designers.

The four c's

cconsistency, continuity context complementary

Each persona's ___ ,____ , and ___should represent that persona's larger user group and reflect the themes you noticed in that group's interviews.

characteristics, goals, frustrations

Before you start ideating design solutions for a professional design project, ___

check to ensure your design goals and criteria align with the business goals and parameters laid out by your client or other business stakeholders.

in a user flow ___ represent the actions users take

circles

___ storyboards focus on the product itself and how it works. They are often a more visually detailed version of a user flow diagram, using sketches rather than simple shapes to show key actions, screens, and decision points.

close up

taking into account how each device can make the overall user experience better

complementary

Farha is creating a mobile version of a large company's recently announced desktop application and wants to keep the brand familiar across platforms. Which of the four Cs does this adhere to?

consistency

Havubg a uniform or familiar design, so users can expect the design to feel familiar across devices and products

consistency

Designing for the needs of a specific device and the way in which the user will use that device in any given situation

context

Providing users with a smooth and uninterrupted experience as they move between devices

continuity

in a user flow ____represent the decisions they make

diamonds

In a user flow, ___ represent backward movement.

dotted lines

Which interviewer type is a subject matter expert who evaluates candidates to make a recommendation on whether to proceed with the interview process?

evaluator

Question 4 Fill in the blank: In graceful degradation, you design from the largest screens to the smallest screens. However, in progressive enhancement you design _____.

from the smallest screen to the largest

Our [product] will let users [perform specific actions], which will affect [describe who the action will affect] by [describe how the action will positively affect them]. We will measure effectiveness by [describe how you will measure the impact].

goal statement

Designing from the largest screen to smaller screens

graceful degredation (top down designing)

in a standard wireframeLonger pieces of body text are represented by ___

horizontal lines

when discussing personas During design presentations or job interviews, don't be surprised if business stakeholders or potential employers ask you to ____

justify the choices behind your user personas.

Question 6 Which popular online community for UX designers focuses on long-form writing?

medium

start by desinging the mobile version of a product and lader adapt it to fit larger screens

mobile first philosophy

Question 1 Fill in the blank: A _______ is a one- or two-sentence phrase that describes what you do and what you stand for.

personal statement

[User name] is a/an [user characteristics] who needs [user need] because [insight].

problem statement

case studies typically include :

project goal and objectives your role in the project research methods and insights design processs and artifacts challenges and constraints outcome of the project lessons learned

in a user flow___ represent the screens they encounter

rectangles

in a standard wireframe Calls to action are represented by :

rectangles or circles, whichever fits the basic shape the element will have on the screen

What is the goal of your portfolio as an entry level designer

show potential

in a user flow ___ represent forward movement in the flow

solid lines

in a standard wireframe More complex visuals, such as images, photos, illustrations, and custom icons, are represented by ____

squares with large Xs

designing from the smallest screen to the largest

Progressive enhancement (bottom up designing)

Continuity

Providing users with a smooth and uninterrupted experience as they move between devices

It's important for designers to include a personal statement to reinforce their professional presence online. What should a personal statement highlight?

The things a designer does, and what they stand for

A UX designer can begin their career at what type of company? Select all that apply.

ad agency start-up design agency large company

buttons and icons are types of so-called____ They hint at an element's purpose in the product and so "afford" users the opportunity to interact with that element. They are essential for enabling users to identify and engage with a product's interactive elements.

affordances:

in a standard wireframe Simple shapes, like menu icons, can be drawn ___

as they appear

A typical user persona should include the following elements:

-An image that represents the persona -The persona's name and demographic details, including age, education, hometown, family, and occupation -A relevant personal quote that captures the persona's attitude and personality -The persona's goals, or the objectives they want to successfully complete -The persona's frustrations, or the issues or pain points they encounter or try to avoid -A brief story or scenario that conveys the persona's journey

What are the five questions to ask when creating empathy maps from user interviews?

-Who exactly are the users and what are their situations? -What do users say about their experiences with the product or similar products? -What do users think about their experiences? -What do users do before, during, and after their experiences? -What do users feel about their experiences?

Question 7 The scope of work for the project you are starting indicates that the app should be designed for multiple devices, including desktops, phones, and smart watches. What elements do you need to consider when designing across devices? Select all that apply.

-content layout - Different types of input methods, like a touchscreen, keyboard, mouse, switch, or microphone, that users might use to interact with your product The device's screen size and resolution

Question 2 To design effectively across platforms, identify a few key ideas a designer should be mindful of. Select all that apply.

-imput methods -context of use -content layout

Fill in the blank: When working as a UX designer or in any other creative role, your personal brand is important because _____. Select all that apply.

-it is a way for you to stand out from the crowd - it helps you identify with companies that share your values

To design effectively for a specific device, consider :

-screen size -resolution -context of use -functionality -input methods content layout

to determine which device to design for first, ask these questions :

-where are yiur users located geographically? -where will users be when they access your product? - how reliable is your users internet access, cellular access or wi-fi signal?

Question 5 Your UX design team has been hired to design an educational website for a local school district. Through empathy interviews and data collection, they have determined that the majority of users for this website will be using laptops or desktops in a classroom or library setting. Which design approach would best suit this type of product?

Graceful degradation approach

Question 5 Imagine you are designing a learning tool for young readers for the local public library's computer lab. Consider the user and identify which design philosophy works best for this tool.

Graceful degredation

Consistency

Having a uniform design, so users can expect the design to feel familiar across devices and products

Which of the following questions might you ask recruiters? Select all that apply.

How is the work/life balance of this company? Does this position have room for growth?

steps to create a sitemap (IA)

1. Think about pages that are commonly found on websites 2. Recall information about users 3. decide on a website structure 4. Start with the homepage 5. name the main categories of content 6. add subcategories

Question 10 Imagine that a designer writes content for their online portfolio. To align with their personal brand, they include friendly, conversational language. They write brief and snappy descriptions, and include key details about their professional background. Before they publish, what can they do to ensure the content is as good as it can be?

Find a trusted editor to review the content

First interview

Introductory call with a recruiter or hiring manager to determine whether you meet the minimum set of requirements for the role

Panel interview

Is when a group of people meet with you at the same time to assess your skills

Question 3 You design a product for users based in emerging international markets and want to use the mobile-first approach. What is an advantage for using this approach?

It allows you to design for users based on the devices they use or can access most easily?

Payment schedule

Lists expected payment dates and any upfront costs and contingencies

Imagine you're designing an app to help users learn how to effectively manage their money. It features short and straightforward articles, tools, and reminders. Since the app is intended for those on-the-go, which design philosophy should you consider?

Mobile first design

At a UX designer conference, one of the presenters talks about progressive enhancement and alludes to a design philosophy that it is closely related to. Which philosophy is this presenter alluding to?

Mobile-first philosophy

Question 10 The instructor in your UX design class mentions the Next Billion Users. What are they referring to?

Next Billion Users refers to people around the world who are starting to use the internet for the first time, often through mobile devices.

A product's information architecture includes:

Organization: how different pieces of information are grouped together Hierarchy: how smaller pieces of information nest inside larger pieces Sequence: how different pieces of information connect in order

Proposal

Outlines your approach to successfully deliver the work scoped in the RFP.

A UX designer is sending connection requests to other designers they know and recruiters in the UX industry. What is something they should always do?

Personalize the messages and connection requests they send.

Question 2 Why is it important for an entry-level designer to present their portfolio to potential employers? Select all that apply.

Show they are open to continuous learning Prove they have the skills and potential to get the work done

Mobile-first philosophy

Start by designing the mobile version of a product, and later adapt it to fit larger screens

Impostor syndrome

The belief that you're unskilled, inferior to others, or bad at your job, despite your successes

Next Billion Users (NBU)

The billion people around the world who are accessing the web for the first time

Scope creep

This is when the details of a project you're planning, or scoping, slowly increase until the project is much more complex than what was originally planned

In the define phase, remember that your guiding question should be:

Which of my users' needs or problems are the most important for my design to address?

The junior UX designer you are mentoring is designing a responsive website. They are not sure if they should use a progressive enhancement approach or a graceful degradation approach. What would you tell them to help them decide on their approach?

You should decide on the approach based on the user you are trying to serve.

Question 2 Regardless of current trends, the most important things a designer should consider are the users and the context of their needs.

true

As a [type of user], I want to [action] so that [benefit].

user story

in a standard wireframe Short labels and headings are ___

written out