Graphic Design Design Portfolio Mid-Term

Identify usage branding category

-Founders Name (-Ben & Jerry's Ice cream) -Explanatory: (-Toy's R Us, Burger King) -Expressive or Invented: (-Google, Yahoo...) -Symbolic: (-Like an illusion) (-Nike, Apple) -Acronym: (-Initials or other parts of a name) (-BMW, KFC)

Facilitating the reading of text type

-Long line lengths impede readability -Very small lengths impede readability. -Very open spacing and very tight spacing impede readability.

Type Classifications list

1. Old Style or Humanist: (-Times New Roman font) (-Drawn with broad-edged pen) (-angled and bracketed serifs and biased stress 2. Transitional: (-Serif typefaces) (-transition from old to modern style) 3. Modern: (-Serif) (-More Geometric) (-Most symmetrical of all Roman typefaces) 4. Slab Serif: (-Heavy, slablike serifs) (-Egyptian and Clarendon) 5. Sans Serif: (-Absence of Serifs) (-Helvetica, Futura) 6. Blackletter: (-Gothic) (-heavy stroke weight and condensed letters with few curves) 7. Script: (-Handwriting) (-Slant and often joined) 8. Display: (-Larger sizes) (-Elaborate, decorated, handmade, and fall into any of the other classifications)

5 Phases of Graphic Design

1. Orientation (-Become familiar with your assignment) 2. Analysis (-Examining all you have unearthed to best understanding) 3. Conception (-Creative reasoning) 4. Design 5. Implementation (-Printing)

A grid

A compositional structure made up of verticals and horizontals that divide a format into columns and margins.

Tag Line

A slogan or a short distinctive phase used to identify and promote.

type Measurements

Height- in points width- in picas 6 picas = 1 inch 72 points = 1 inch 1 point = 1/72 inch 12 pints = 1 pica

What a margin does

Keeps the text or image aligned and keeps them evenly away from the pages edge

Leading

Line spacing -Spatial interval between two lines of type measurement vertically from baseline to baseline.

What Branding is

The sum total of all characteristics and assets that differentiates it from the competition plus the perception of the brand by the public. Encompasses the entire development process of creating a brand, brand name, and visual identity, among other print, digital, and brand environment formats.

Composition

The whole spatial property and structure resulting from the visualization and arrangement of graphic elements.