Green Marketing

Green Collar

Jobs involved in implementing sustainability in business, including the alternative energy fields.

LEED

Leadership in energy and environmental design builds "green" buildings to reduce energy use and protect the environment

Corporate Social Responsibility

a business's concern for the welfare of society.

Cradle to Cradle

a term used to describe a material or product that is recycled into a new or similar product at the end of its intended life

Energy star

"Green" systems that satisfy the EPA requirements to decrease the overall consumption of electricity

Triple Bottom Line

A business strategy that includes social, economic, and environmental criteria.

Negawatt

A measure of energy efficiency that refers to a megawatt of power avoided or saved.

Downcycled

A product that has been recycled into something other than the original product. (Tires downcycled to make shoe soles, for example

Fair Trade

Alternative to international trade that emphasizes small businesses and worker owned and democratically run cooperatives and requires employers to pay workers fair wages, permit union organizing, and comply with minimum environmental and safety standards.

Socially Responsible Investing

An investment strategy that seeks to maximize financial return, while supporting corporations that promote ethical causes such as environmental stewardship, human rights, and diversity.

Pre-Consumer

Refers to a material that is being reused or recycled before it goes to market, such as waste left over from manufacturing.

Post-Consumer

Refers to an end product generated by a consumer that is being diverted from the solid waste stream for recycling.

UpCycled

Refers to waste materials that are recycled into something of greater value or use.

Off-gas

The evaporation of volatile (usually toxic) chemicals from the surface of a material into the environment.

E - Waste

discarded electronic equipment such as computers, cell phones, television sets, etc.

Geothermal Energy

energy derived from the heat in the interior of the earth

Energy Efficient

energy efficient homes are composed of a network of elements working together to reduce the overall amount of energy consumption

Solar Power

energy from the sun that is converted into thermal or electrical energy

Green Marketing

marketing efforts to produce, promote, and reclaim environmentally sensitive products

Green Washing

misleading marketing about the environmental benefits of a product

Phantom Power

refers to the power drawn by appliances and electronics even when they are switched off or not in use. estimate costs US $1billion per year

Organic

relating or belonging to the class of chemical compounds having a carbon basis

Sustainable

resources that can be maintained for many years

Compostable

the ability of organic material to be biologically decomposed under aerobic conditions

Recycling

the act of processing used or abandoned materials for use in creating new products