Hedera Greatest Hits Use Cases

Vision Statement

"To build a trusted, secure, and empowered decentralized world for all."

AdsDax

AdsDax is a Self Serve advertising platform that uses blockchain technology to increase transparency, remove middle-men and reduce fraud in the ad industry. Digital advertising's current ecosystem is host to fraud and trust issues with over 75% of fees going to intermediaries in some cases.AdsDax is leveraging Hedera to build a platform that will track and verify advertising events and engagement, while providing security, resilience, scalability, and transparency, without the need for costly intermediaries.AdsDax has processed over 2B ad events on the Hedera network: https://martechseries.com/sales-marketing/programmatic-buying/adsdax-continues-growth-as-it-surpasses-2-billion-ad-events-recorded-on-hedera-hashgraphs-mainnet/

Animoca/Helix Warp

Animoca Brands, Helix, and Hedera Hashgraph will develop a NFT-based football game for Manchester City (the current champions of the Premier League) and Melbourne FC, which are under license to Animoca Brands. The game will feature tradable NFTs that will be backed by HBAR. NFTs that are backed by HBAR will be redeemable for HBAR after a cooldown period, representing the first time that an NFT will be redeemable for a fixed and guaranteed amount of an underlying crypto asset. Animoca Brands, Helix, and Hedera Hashgraph will also develop Helix Warp, a distributed online gaming platform to combat the chronic problem of cheating in online multiplayer games using the Hedera Consensus Service to record results. Game developers will be able to plug into Helix Warp and deploy hack-resistant leaderboards in their games. Helix Warp will target HTML5 games to begin with and utilize the Helix Warp token to underpin the ecosystem.

SAFE Health Systems

Another company, SAFE Health Systems, is working with the Mayo Clinic and a consortia of large tech companies to create a 'vaccine passport' that will enable you to verify vaccinations status before, say, going to a concert or getting on a plane. They're already working with large organizations like Arizona State University (ASU) to track and limit the spread of COVID and other communicable diseases on campus.

CanopyRight

Canopyright is the first and only cannabis herbarium where breeders can both register their unique strains, for free, and transact business with growers effortlessly, securely, confidentially, and paperlessly. Canopyright is currently available in California only. Although cannabis breeders spend years developing new and unique strains, currently there are limited available intellectual property protections for these strains. These protections, namely utility and plant patents, are unsuitable for most plant breeders in the cannabis industry, where exponentially more plant cultivars are commercially available at any given time than in traditional agricultural sectors, and plant breeders generally have fewer resources and less access to capital. As a result, IP rights in the vast majority of cannabis strains are not protected in any meaningful way.Canopyright allows cannabis breeders to register their cannabis strains, for free, using time-stamped physical plant samples in tamper evident containers. Growers can use Canopyright to search for and request permission to grow these strains and arrange delivery of plant material. Canopyright then utilizes "flowering plant" data entered by growers into their state's track-and-trace system to automatically (and confidentially) generate invoices. In other words, Canopyright operates similar to music streaming services by treating cannabis breeders as "artists," cannabis strains as "songs," and flowering cannabis plants as a "play" of a song. Canopyright's goal is for cannabis breeders to be rewarded for their work and cannabis growers to be able to verify their harvests are genuine using time-stamped physical samples. Consumers ultimately benefit from increased supply chain transparency and greater biodiversity of strains being commercially available for cultivation. Additionally, Canopyright's robust data protections allow for users to control access to their data.

Calaxy

Consider the world of creators, artists and athletes who want to engage their fan base through social interactions based on direct messaging, video calls, access to perks, etc. Assume there is a famous NBA player who scores 35 points against the Warriors in a sunday game. The shoes he wore in that game can be easily tagged with a unique digital identity, and then those shoes get listed on a decentralized platform to be sold in the secondary market to the athlete's fan base. Whoever purchases this pair of collector shoes in the future, perhaps years from now can uniquely verify the authenticity of the product. This example is a typical case of using the Hedera Consensus Service to verify the authenticity of products, enabling an athlete to engage his fan base in a unique way, which is interesting. But the HTS adds an additional set of possibilities.The same NBA player or any other creator - singer, actor, athlete or youtuber - could decide to issue Creator tokens - using HTS - which could be rewarded or sold to their fan base. With these tokens, the fans could then unlock access to new content, personalized experience (e.g. 1:1 direct messaging or video with the creator), or unique perks (e.g. merchandising, concert access). This is the premise of a Creator economy managed through a fully decentralized tokenization platform.

RightsHash (by Acoer)

Decentralized software engine implemented using serverless, open APIs that provides an easy means to represent and manage an individual's rights and protections as discrete, globally unique digital assets. RightsHash uses the public Hedera distributed ledger platform to associate and track an individual's digital rights—such as, consent to participate in a clinical trial—to an NFT.

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Decentralized, Native, stable programmable governance: tokens: The Hedera The Hedera Governing Council Token Service provides stable, offers native decentralized programmability governance for for tokens on the the Hedera Token network, such as Service. atomic swaps The Council and scheduled comprises up to 39 transactions, for organizations on-chain from diverse functionality as industries, with efficient as members hailing hashgraph. The from every Hedera Token continent except Service also Antarctica. These removes the organizations run need for slow,

Dropp

Dropp is the world's first cost-effective digital micropayment transaction platform, enabling payments both in FIAT ($USD) and cryptocurrency, putting low payment options in reach of both merchants and consumers, https://dropp.cc/

Everyware

Everyware, which provides asset tracking and monitoring, is using Hedera at NHS facilities to monitor the cold storage equipment that is storing the COVID-19 and other vaccines. This is especially important for the approved COVID vaccines, which require exact degrees of cold storage at all times in order to maintain their efficacy. You can imagine how much more efficient communication between the pharmacy, and the distributor, and the pharmaceutical company would be when they have a single source of truth. When every minute counts, for the viability of the vaccine, that's important.

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Fixed, low cost transactions: Unlike many other ledgers, Hedera guarantees a low, predictable fee for users. With no soaring gas fees or hidden costs, the Hedera Token Service allows users to transfer tokenized assets for less than 0.0001c USD per X

Hedera Hashgraph's vision statement, 'to build a trusted, secure, and empowered decentralized world for all', underpins the company's actions, products and services — so it should also underpin the way people describe the company. Hedera's key messaging will be used by the core leadership team, Hedera Governing Council members, employees and developers, partners and enterprise adopters. Implemented correctly, this messaging will shape the perception and positioning of Hedera among key audience groups, including the media, investors, and the wider crypto community.

Hedera must establish strong, relatable proof points to lend credibility to the security, fairness, and trustworthiness of the network and underlying technology. It must also highlight the elements of its technology that empower the end user and improve the experience and outcomes for developers and enterprises. Throughout this messaging document, we have incorporated these principles and priorities along with the feedback we have received from Hedera's leadership team to form updated corporate messages for Hedera.

Interwork Alliance

Hedera was a founding member of the IWA. We have sought, along with the other members, to support the creation of industry standards for tokenization. To be specific, we have worked in the Sustainability Working Group to focus on standardizing mechanisms for issuing Renewable Energy Credits and other sustainability related tokens. The IWA's work will be critical to building out sustainability ecosystems going forward to further High Quality Carbon Credits. We also leveraged the token taxonomy framework to help drive the requirements for the Hedera Token Service.

Hyland

Hyland and Hedera are working on a PoC for Records Verification with the Texas Secretary of State: https://hedera.com/blog/hyland-and-hedera-hashgraph-present-blockchain-proof-of-concept-for-records-verification-to-texas-secretary-of-state

Developers, enterprises, consortiums, and governments are turning to Hedera Consensus Service to create layer-2 infrastructure or trusted permissioned blockchain networks that preserve a business or individual's privacy while having an instantly verifiable log of information from the decentralized Hedera network.

Immutable, Fixed, low cost Energy-efficient Decentralized, Ease of integration: verifiable transactions: performance: stable governance: events Hedera Consensus Hedera's The Hedera Unlike many other Service works with The Hedera Proof-of-Stake (PoS) Governing Council decentralized common Consensus network doesn't provides stable, networks, Hedera programming Service offers require minings to decentralized guarantees a low, languages and immutable create new tokens, governance for the predictable fee for permissioned event logging making the network Hedera Consensus users. With no blockchain allowing for more sustainable than Service. soaring gas fees or frameworks. private ledgers Proof-of-Work (PoW) The Council hidden costs, the to extend their systems such as comprises up to 39 Hedera Consensus trust model Bitcoin and Ethereum. organizations from Service allows through the In addition, Hedera's diverse industries, applications to decentralized uniquely high with members record events for Hedera throughput and hailing from every less than 0.0001c network. By so stability offer lower continent except

Hedera Hashgraph is the most used enterprise-grade public ledger.

In less than 600 days, Hedera has become the world's most-used public network by total transaction count. Over the 2021 holidays, Hedera hit a milestone of 2B transactions conducted on the mainnet. The total transactions to date can always be found at: https://app.dragonglass.me/hedera/home ● With an average of 3m+ daily transactions, Hedera is the world's most-used public network, and is accelerating global enterprise adoption of public ledgers. ● Hedera's users hail from industries such as supply chain, payments, agriculture, pharmaceuticals, advertising, art and other content, retail, energy,

Liechtenstein Blockchain Innovator, LCX

LCX is expanding its Liechtenstein Protocol for the Hedera Hashgraph network to establish a new standard for security tokens and tokenized digital assets. LCX established one of the world's first regulated and compliant blockchain ecosystems for professional investors and recently received approval of eight blockchain registrations by the Liechtenstein regulator - more than any other company in the country.With this new partnership, Hedera envisions leveraging the technology infrastructure of LCX to expand the Hedera Token Service (HTS) with the addition of a new security token standard and provide secure, reliable, transparent, and compliant infrastructure for digital securities to its users. Benefits:The Liechtenstein Protocol : Implement a new standard for digital securities enabling on-chain and on-token-level compliance on the Hedera network.Security Token Standard : Develop a framework for the tokenization of securities, the infrastructure for security tokens and corporate tokens (permission-based tokens).HBAR Listing on LCX Exchange

AVC/MVC

Leading Supply Chain Company AVC is using Hedera to track all of the pharmaceuticals coming into the Kingdon of Bahrain: https://hedera.com/blog/leading-supply-chain-company-avc-global-selects-hedera-hashgraph-as-dlt-platform

...for the decentralized economy. Focusing on 'the decentralized economy' highlights that the network has been specifically designed to meet the needs of all applications that require speed, fairness, security, finality, low-cost, and the other benefits that Hedera provides. It's also a subtle nod to Hedera's own decentralization, without drawing us into a debate about how decentralized Hedera itself is.

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Corporate Messaging

Our previous key descriptor or one-liner for Hedera was, 'Hedera Hashgraph is an enterprise grade distributed ledger'. Below, we have updated this description in line with Hedera's priorities, feedback, and unique selling points (USPs) at this stage in its journey. The one-liner is often the first sentence that media and stakeholders read about a project. For example, it is included in the first paragraph of every press release we distribute to reporters. It should be succinct and straightforward, highlighting the most important points about the company. Hedera's new proposed one liner is: "Hedera is the most used, sustainable, enterprise-grade public ledger for the decentralized economy."

Power Transition

Power Transition is using a combination of HTS and HCS, allowing consumer homes and electrical charging networks to establish a microgrid - a local grid that can operate independently - and create a marketplace between homes in times of excess and shortage. Can be sold to the national grid also, in times of excess. In many countries electricity coverage is still spotty, and this approach promises to solve challenges of electricity coverage by empowering communities.

Project Starling

Project Starling, which is a framework for transparency, started by Stephen Spielberg's Shoah Foundation out of USC, in collaboration with Stanford Engineering, is working to verify the authenticity of photos, and is being used by Reuters to document the 78 days between the US presidential election and inauguration (https://www.starlinglab.org/78days/)to preserve Holocaust testimonies from tampering (https://www.jpost.com/diaspora/antisemitism/how-blockchain-can-preserve-holocaust-testimonies-from-manipulation-657308)and to fight misinformation and create an early warning system in war-torn countries like Syria (https://forkast.news/hala-systems-hedera-hashgraph-syria-mance-harmon/ )

SEVA.LOVE

SEVA.LOVE is a dedicated NFT platform for good. Founded by Deepak Chopra and Poonacha Machaiah, the SEVA.LOVE platform aims to empower global action that benefits society for generations to come by connecting artists, philanthropists, brands, and change makers alike to build community around causes that matter. SEVA.LOVE will focus on value creation in the digital metaverse with wearable assets, physically redeemable artwork, and unique ownership benefits.Built using InfiniteWorld's NFT engine that integrates the Hedera network, with multi-chain interoperability starting with Ethereum as a roadmap pillar, SEVA.LOVE will enable and inspire all who chose to participate to help make the world a better place. The platform will focus on maximizing value creation to empower communities and provide the optimal and seamless technology enabled solution.

The Hedera Smart Contract service EVM was uniquely built for developers to harness the high-throughput, fairness, and efficiency of hashgraph consensus, with low predictable fees and a carbon negative footprint.

SSS

SUKU

SUKU is a supply-chain-as-a-service company. SUKU is moving off Ethereum onto Hedera (due to costs of transactions) for their supply chain applicationsTheir new NFT Platform, called 'INFINITE' is a 'Carbon Negative' offering which makes use of Hedera Hashgraph's proof-of-stake network. SUKU "ensures that NFTs issued on the platform actually help the environment rather than hurt it." It does this, he says, by "leveraging carbon offsets made possible via a partnership with Moss.Earth." Moss.Earth, is an environmental platform based in Sao Paulo, Brazil, that provides carbon credit transactions to those who want to offset their emissions. The first collections on the INFINITE NFT website will feature digital art by rapper Jeezy, May Pang, who previously worked with John Lennon and Yoko Ono, and sneaker designer Dan "Mache" Gamache.

TOKO by DLA Piper

Security tokenization platform built by DLAPiper to unlock value from assets including real estate and art. Won the Financial Times (FT) Innovation in Law award. TOKO Deal pipeline has continued to develop with more potential deals, an increasing diversity of underlying assets and a truly global spread of interested token issuers and investors.Projects in pipeline include mineral deposits, real estate. green / ESG bonds, energy assets, fine art and collectibles.Asset back token deals are complex from a commercial, regulatory and technology perspective and it will likely be fall before significant projects are concluded and able to be announced.

ServiceNow

ServiceNow, the leading digital workflow company making work, work better for people, is integrating the Now Platform with Hedera to bring a new level of trust and accountability to digital transformation transactions. ServiceNow acts as the central engine that powers all digital transformation initiatives in one enterprise-wide solution, and Hedera is enabling the highest-grade security for internal and cross-organization network transactions. Together, ServiceNow and Hedera will deliver the trusted workflows powered by digital ledger technology (DLT) for experiences that extend beyond any one organization. ServiceNow and Hedera will jointly deliver the following features on the Now Platform that will facilitate increased trust in cross-organizational workflows:Simplified DLT Adoption: ServiceNow will enable simple, seamless, and low-code DLT adoption on the Now Platform, reducing the barriers to DLT adoption.Improved Process Records: ServiceNow will leverage Hedera to generate an immutable, auditable, and traceable record of key interactions and transactions, delivering more accurate and complete process records for process optimization.Multi-party Connected Workflows: DLT enhances the quality and safety of connections, connecting complete value streams for complex ecosystems such as those for Environmental, Social, and Governance (ESG), Internet of Things (IoT) and supply chains.Digital Proof / Token as a service: Real-time consensus and notarization of events alongside tokenization of digital assets and representation and exchange of value on the Now Platform.Decentralized Identity & Privacy Management: A global framework to reduce complex third-party management and assurance of identity and personal information.

Shinhan Bank and Standard Bank

Shinhan Bank, a leading commercial bank in South Korea with KRW 427 trillion (USD 359 B) in assets, and Standard Bank, the largest African bank by assets (USD 148 B) with a unique footprint across 20 African countries have completed the development of a proof-of-concept, leveraging stablecoins and focused on international remittances. The project aims to test the issuance and distribution of stablecoins, applied to a financial use case that typically suffers from high fees, longer waits, and the absence of tracking features. The banks utilized the Hedera Token Service (HTS) and Hedera Consensus Service (HCS), utilizing the only network that can provide the economic and speed benefits to make this extremely cost-effective. Results were outstanding, and really demonstrate the democratizing power of distributed ledgers and cryptocurrency to benefit the unbanked and underbanked. The transfer fees were less than $0.10Transactions took less than a minute to completeThey could be tracked in real-time, which is not possible with existing solutions

Standard Bank

Standard Bank is well positioned to lead the way on the African continent because of their existing broad global and pan-African presence, and keen understanding of the challenges that face cross-border payments today. They have been working with a number of companies, including Hedera, exploring how they can develop CBDCs that meet the unique needs of different countries on a continent.

The Coupon Bureau

The Coupon Bureau is working with major retailers and consumer brands on a rollout of digital coupons that prevent fraud and get retailers paid faster. https://www.forbes.com/sites/darrynpollock/2020/04/27/target-general-mills-getting-look-in-at-hedera-blockchain-technology-through-couponing/?sh=26eb181b4023

HTS

The Hedera Token Service (HTS) allows users to issue digital tokens for any asset on Hedera's decentralized ledger at the native layer, so that they can instantly and securely transfer value without an intermediary. Anything representing value can be tokenized and transferred, and its value can be redeemed anywhere in the world. Tokens deployed via the Hedera Token Service benefit from the same high performance, security, and efficiency as hbar.

Atma.io

The atma.io connected product cloud helps transform how brands can meet net-zero targets and reduce waste across the supply chain. Currently, over 22 billion items are managed by the atma.io platform across the apparel, retail, food, and healthcare segments. Six of the top 20 apparel brands globally by revenue and four of the top 10 quick-service restaurants (QSRs) use the platform.atma.io will scale beyond traditional supply chain events to account for carbon emissions at a granular level using the Hedera Consensus Service (HCS) and Hedera Token Service (HTS). atma.io will also leverage the Guardian solution, an open-source tokenization service that makes creating and discovering ESG (Environmental, Social, and Governance) assets easy. This innovation will allow atma.io customers across numerous verticals to account for their emissions and enable carbon reductions within the atma.io connected product cloud.

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The process of building a narrative for a new product allows us to set out a persuasive story with a beginning, middle and end. The narrative should start with a rational, un-contestable statement of fact that is as inclusive as possible. The middle sets our strategy to address the problem at hand and our purpose. Finally, the narrative should have a clear destination - our vision. We can build this narrative by taking the product through the stages of: context (the problem / situation as it stands), the strategy and evidence (our solution to the problem), and the vision (what success will mean). The context should be relatable and instantly recognizable to key audiences. The strategy should set out a differentiating value proposition with superlative, exclusive language. Evidence should be specific and tangible wherever possible. The vision must be compelling and aspirational.

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The world lacks the ability to verify and trust information at scale. Consumers, enterprises, and regulators limit their potential for collaboration and are forced to wade through slow and archaic processes in order to reach the truth, with a growing fear that their systems can be compromised by bad actors. They're now looking to permissioned blockchain networks to securely exchange and verify information, impacting use cases including identity, fraud mitigation, and data compliance.

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The world will be tokenized: To allow anyone to realise the full value of their assets through rapid, low cost, and secure asset transfers on the Hedera Token Service.

Theom.io

Theom is a fully managed Cloud Data Protection Platform that empowers enterprises to protect their data in the cloud. Build proof-of-action for data classfication on Cloud platforms like AWS, Azure, GCP, Snowflake. Theom needed a cost-effective and scalable way for their customers to publicly verify the integrity of data which is accessible by the paltform, ensuring that customer data has not been compromised. Due to shared responsibility of cloud platforms, the neccessity of proof exists. Critical business data is protected using Theom's remediation actions. The Theom platform utilizes Hedera Consensus Service to create an auditable log of events, ensuring that any action taken on customer data by Theom or the customer's cloud provider is provable. This ensures that no data is tampered with or moved outside of the customer's environment. Customers can act on Theom's risk remediations with confidence that its proven by Hedera.

The Trust Problem: Currently, our collective trust in information is at an all-time low. The image we see, the results of an election, the taxes owed by a global corporation are all in question. This problem will be exasperated as attacks become more The Privacy Problem:

To solve a portion of these challenges, public blockchains are being explored, but often leave individuals and businesses over exposed. To offset this, private ledgers are being created on permissioned blockchains, but the information that resides in them can only be truly trusted The Verification Problem: Using more centralized traditional infrastructure or permissioned blockchain in conjunction with a public ledger will yield the best results. The public ledger can provide a trusted, immutable, and decentralized order of every event that takes place without compromising on

Baseline/Unibright

Unibright, is an enterprise blockchain business integrator, and they will be integrating their Unibright Freequity Platform with the Hedera Token Service (HTS) to scale asset tokenization and decentralized finance activities for enterprise adoption. We're also working closely with Unibright in the context of the Baseline Protocol and more information will be shared in the coming months.

.Most used, sustainable.. ...public ledger...

While other ledgers can claim fast, fair, and secure, and can support them to various degrees, Hedera dominates in terms of number of transactions conducted on the ledger - therefore the most widely adopted. All the other attributes still hold true, but get us into detailed debates that cannot be addressed in a tagline. Hedera will continue to increase our lead in transaction numbers and adoption, making this statement even stronger over time. We have replaced the term 'distributed ledger' with 'public ledger', as the market trend seems to be talking about a network, which has a public ledger.

1. Hedera is the most used enterprise-grade public ledger for the decentralized economy.

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2. The Hedera network offers stable governance with no forking, low and predictable transaction fees, fairness, built-in compliance, real-time settlement, and sustainable energy consumption - all of which are driving massive adoption.

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3. The Hedera network has the most decentralized and transparent governance model, led by the Hedera Governing Council, ensuring the reliability of the network.

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4. Hedera is the greenest public network on the market today.

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5. Globally recognized projects are turning to Hedera Services: the Hedera Consensus Service, used for high-throughput, inexpensive, and publicly verifiable logging of data; the Hedera Token Service, used for native token issuance, management, and transfer; the Hedera Smart Contract Service enables on-chain programmability with high-throughput, low latency, fair ordering, and predictable low gas fees.

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6. Hbar is the native cryptocurrency of the Hedera public network. It's used to protect the network through proof-of-stake and power decentralized applications.

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7. Hedera network nodes are currently permissioned and run by members of the Governing Council. Nodes will eventually become permissionless, at which point anyone will be able to run a node and earn hbars.

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Compliance at Layer 1: Users of the Hedera Token Service can add native compliance configurations to their tokens at Layer 1, giving them the flexibility to ensure compliance standards. Hedera Token Service offers users KYC verification and freeze, token supply management, transfer, and more.

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Lowest energy consumption: Hedera's Proof-of-Stake (PoS) network doesn't require minings to create new tokens, making the network more sustainable than Proof-of-Work (PoW) systems such as Bitcoin and Ethereum. In addition, Hedera's uniquely high throughput and stability offer lower energy consumption than any other DLT. Therefore, the HTS is a tokenization solution that enables companies to meet their sustainability goals.

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The Cost Problem: Other public ledgers are also often subject to high and unpredictable costs. With gas fees on Ethereum soaring and other networks following suit, there is a void in the market for an affordable, predictable, high performance public ledger. The Speed Problem: The vast majority of alternative public ledgers are hindered by slow transactions due to network congestion and delayed probabilistic finality that is designed into proof of work systems. For mainstream adoption, the underlying layer-1 for a permissioned network will be required to have consistent and fast 12

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The Cost Problem: The Centralization Problem: Aside from the costs associated Often, asset with the holders must centralized work with slow transfer of assets, and expensive users of other intermediaries in DLTs are also order to issue, often subject to manage, and high and trade assets. unpredictable These costs. With gas intermediaries fees on Ethereum mean centralized soaring and other control and the networks following potential for suit, there is a void security in the market for breaches and an affordable, corruption.

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The Energy Problem: Alternative public networks come with high levels of energy consumption. Current estimates place annual energy consumption of Ethereum on par with Ireland. The more adoption of this technology ramps up, the bigger this problem will become. Governments and enterprises want to prioritize sustainability and invest in low-carbon technology.

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The Governance Problem Other layer 1 blockchain and DLT smart contract networks suffer from either the benevolent dictator governance model, or a small pool of individuals that can assert outsized influence over the project.

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The Liquidity Problem: Currently, real world assets including real estate and fine art lack liquidity. Value cannot be derived easily because of the difficulty and delays in transferring assets between parties.

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The Speed Problem: Transferring assets via centralized intermediary is a famously slow process. Financial shutdown periods mean that asset holders are often waiting a number of business days for transfers to be complete. Further to this, the vast majority of alternative public networks are hindered by slow transactions, due to network congestion, and probabilistic finality, designed into proof of work systems

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The Cost Problem: The Speed Problem: The vast majority of Other public ledgers alternative public are also often subject ledgers are hindered by to high and slow transactions due to unpredictable costs. network congestion and With gas fees on delayed probabilistic Ethereum soaring and finality that is designed other networks into proof of work following suit, there is systems. For mainstream a void in the market adoption, the underlying for an affordable, layer-1 for a predictable, high permissioned network performance public will be required to have ledger. consistent and fast performance.

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The Sustainability Problem: Public blockchains suffer from heavy environmental footprint, even those that are proof-of-stake based, but especially the current Ethereum blockchain (the defacto standard for smart contract development). Based on proof of work each transaction takes its toll on the environment. Consumers and developers alike are becoming more cognizant of the environmental impact of public blockchains.

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Developers, startups and enterprises that want to build dapps via fully programmable smart contracts appreciate the Hedera Smart Contract Service, that is EVM-based so can be programmed in Solidity, and has stable fees and low environmental impact with each transaction being carbon negative.

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Scalable smart contracts with token integration Smart Contracts on Hedera ensure that layer 1 programmability meets the high transactional throughput expected of the Hedera public network. Hedera has engineered a superior EVM implementation that ensures fast, fair, and efficient Smart Contract transactions.

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Decentralized, stable Predictable low fees governance: Low and predictable fees The Hedera Governing on Hedera extends to Council provides the deployment and stable, decentralized execution of Smart governance for the Contracts. Hedera Consensus Hedera's fee model Service. ensures predictable The Council comprises pricing that does not up to 39 organizations fluctuate based on from diverse network usage and is industries, with pegged to USD to members hailing from reduce complexity in fee every continent calculations / except Antarctica. predictions. These organizations run nodes on the Hedera has engineered network and oversee a superior EVM network implementation that developments, ensures low, predictable offering stability, fees for smart contract decentralized decision execution. making, and a no-fork guarantee.

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Carbon negative transactions Hedera is the most energy efficient public DLT network thanks to the hashgraph consensus algorithm, and council-based trust model. Additionally, the Hedera Governing Council purchases carbon offsets to ensure that the network itself is carbon negative. This means that every smart contract deployed on Hedera is also carbon negative.

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Avery Dennison/atma.io

atma.io, a connected product cloud by Avery Dennison, (which has Adidas as an early customer) is a platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing end-to-end transparency by tracking, storing, and managing all events associated with each product — from source to consumer and beyond, enabling circularity. atma.io allows for products - their creation, transfer between partners, and eventual sale - to be verifiably recorded on Hedera. To achieve this, atma.io uses the scalable and low-cost Hedera Consensus Service (HCS). HCS makes it possible for businesses to create their own ledger with public trust.

Many real-world assets today lack liquidity. Asset holders looking to issue and to transfer these assets must deal with centralized intermediaries, who often impose high costs,

delayed settlement times, and complexities in markets.

The Hedera network offers stable governance with no forking, low and predictable transaction fees, fairness, built-in compliance, real-time settlement, and sustainable energy consumption - all of which are driving massive adoption.

● Based on a fixed, low transaction fee model, users can build and operate applications at a fraction of the cost associated with other decentralized networks. Hedera's fee structure delivers on the business needs of its users, allowing developers to deploy applications on Hedera with low and predictable pricing. ● The Hedera network comes with a no fork guarantee. Asset holders and application developers can be confident about the long-term stability and source of truth for assets and their associated platforms. ● The Hashgraph consensus algorithm provides superior consensus with real-time finality, tens of thousands of transactions per second, ABFT security, and bandwidth efficiencies.

Hbar is the native cryptocurrency of the Hedera public network. It's used to protect the network through proof-of-stake and power decentralized applications.

● Hbar is the native cryptocurrency of the Hedera network. ● Unlike ETH or BTC, hbar offers better performance, instant settlement, and low fees — making payments and micropayments technologically and economically feasible. ● Hedera processes up to 10,000 hbar transactions per second (TPS), each costing 0.0001¢ USD with settlement times payments faster than a credit card. High transaction thresholds denote scalability, stability, and efficiency. ● Hbars act as the clean fuel used by developers to pay network fees for running their decentralized applications on Hedera. ● Hedera's proof-of-stake consensus protects the Hedera network from malicious actors. A single attacker must stake one-third of the total supply of hbars to nodes they operate to maliciously affect consensus.

Hedera is the greenest public ledger on the market today.

● Hedera is a proof-of-stake network built on the Hashgraph algorithm, which consumes a fraction of the energy of PoW networks. Hedera's computational efficiency and proof-of-stake decentralized public network is the most sustainable model for blockchain/DLT networks (and the greenest Proof of Stake network), making it the ideal platform on which to deploy sustainable and energy-efficient business use cases. http://blockchain.cs.ucl.ac.uk/blockchain-energy-consumption/ ● The Hedera network's underlying technology, the energy-efficient hashgraph algorithm, and proof-of-stake consensus mechanism provide a solid foundation for sustainable network operations. In addition, Hedera Hashgraph has adopted environmental sustainability as a core value and is officially committed to carbon-negative network operations by purchasing carbon offsets quarterly, with amounts determined by the third-party assessment provider Terrapass. ● Hedera is an active contributor to sustainability standards including those from the InterWork Alliance's (IWA) Sustainability Business Working Group, which is driving token standards in Voluntary Ecological Markets ("VEM"). These standards lay the groundwork for applications building on the Hedera network to create IWA compliant carbon credits by defining the attributes that the market demands in a carbon credit and Carbon Emissions Token.

Hedera network nodes are currently permissioned and run by members of the Governing Council. Nodes will eventually become permissionless, at which point anyone will be able to run a node and earn hbars.

● Hedera network nodes are run by members of the Governing Council, representing diverse organizations from multiple sectors across the world's six major continents. ● Hedera is expanding eligibility for node hosting, which will become fully permissionless, meaning that anyone will be able to stake and earn hbars.

Hedera Hashgraph has the most decentralized and transparent governance model, led by the Hedera Governing Council, ensuring the reliability of the network.

● The Hedera Governing Council model is exceptional among public ledgers: up to 39 term-limited organizations across six continents ensure fairness, stability, and truly decentralized decision making. Every council member has a single vote, and is prevented from gaining extra power by design. ● The Hedera Governing Council provides the highest levels of industry and global representation of any public decentralized network. Global organizations from diverse geographical regions and market sectors have joined the Hedera Governing Council to govern the network and operate a node. Examples include Google (United States), eftpos (Australia), LG (S.Korea), and Standard Bank (South Africa). Following the addition of Standard Bank to the Hedera Governing Council, Hedera has nodes on every continent except Antarctica. ● The Hedera Governing Council publicly publishes the minutes of each council meeting, and they are also hashed on Hedera using the Hedera Consensus Service (HCS). The LLC Member Agreement that companies must sign to join the council is also public and hashed on HCS. ● Unlike traditional proof-of-work blockchain models, Hedera's proof-of-stake model prevents the concentration of power among a small group of node operators. Instead, nodes only gain power only when Hedera's native cryptocurrency is staked to them by users.

Globally recognized projects are turning to the Hedera Consensus Service, used for high-throughput, inexpensive, and publicly verifiable logging of data; and the Hedera Token Service, used for native token issuance, management, and transfer.

● Together, Hedera's services cover the lifespan of any tokenized asset — from storing it on the decentralized ledger, to sending it across the network to another account seamlessly and without an intermediary, and realizing its real-world value. Hedera is the front-runner in decentralized technology for value creation and transfer. ● The Hedera Consensus Service (HCS) acts as a trust layer for any application or permissioned network and allows for the creation of an immutable and verifiable log of messages. Application messages are submitted to the Hedera network for consensus, given a trusted timestamp, and fairly ordered. ● The Hedera Token Service (HTS) enables developers to deploy fungible and non-fungible tokens, platforms, and marketplaces on Hedera. Users can quickly and inexpensively create and transfer value. Token transfers settle in seconds and cost $0.001 USD. ● Council members including Avery Dennison (alongside SUKU), DLA Piper, eftpos, and IBM have projects in production or development today, leveraging these services.