History of tv and video final

This show on NBC, premiered in October of 1975. It was developed by a 29-year-old named Lorne Michaels and featured the "Not Ready for Prime Time Players."

Saturday Night Live

The term "egghead" was coined for this political candidate who ran against Dwight D. Eisenhower in the 1952 presidential election.

Adlai Stevenson

This company was the leading TV audience measurement service in the Fifties. It introduced overnight ratings in 1959.

Neilsen

In response to the Iranian hostage crises in 1979, ABC created a nightly,30-minute news broadcast hosted by Ted Koppel. When the hostages were freed, the show continued under what new name?

Night Line

Ed Sullivan paid this band $75,000 for three, record-breaking shows in the early months of 1964. Their appearances were the first and third highest-rated shows of the decade.

The Beetles

What show became the most popular show on American television in the 1980s due to its crossover appeal?

The Cosby Show

What was the first political convention in which TV News had the technical resources and audience size to have a significant impact?

Republican national convention 1952

This political advertising innovation was used by the Republican party in the 1956 presidential election. Sponsors of 30-minute prime-time series were persuaded to create a 25-minute version of their programs allowing the Republican National Committee to purchase the remaining 5 minutes of time.

5 minute Hitchhike

This woman became famous by starring in 96 live television commercials during the 1952 Democratic Convention

Betty Furness

In November of 1971, ABC aired its first made-for-TV docudrama that went on to win three Emmys and a prestigious Peabody Award for "Outstanding Achievement in Entertainment." What was the title?

Brian's Song

In 1964, The New York Times reported that this broadcasting company was the "largest advertising medium in the world, employing some 13,500 people."

CBS

What was created when Congress passed the Public Broadcasting Act of 1967? It jump started noncommercial television with the creation of shows like Sesame Street (1969) and Masterpiece Theater (1971).

Corperation for Public Broadcasting

In the autumn of 1962, President John Kennedy used television—for the first time—as a forum for international diplomacy in order to deal with this crisis.

Cuban Missile Crisis

In 1999, what consumer electronic device (nicknamed an "Ad Zapper") allowed viewers to skip TV commercials? To combat this, the networks turned to the use of product placement within their shows.

DVR- digital video recorder

What was the network, launched on October 9. 1986, that became the fourth major TV network (joining CBS, NBC and ABC)? Its early shows included Married . . . with Children, 21 Jump Street and The Simpsons. This show on NBC, premiered in October of 1975. It was developed by a 29-year-old named Lorne Michaels and featured the "Not Ready for Prime Time Players."

FOX

This former CBS president developed what is known as the LOP Theory (Least Objectionable Program Theory). It maintains that people watch TV no matter what, usually choosing the least objectionable show available to them.

James Aubrey

Grant Tinker and his wife Mary Tyler Moore formed this independent production company in 1970. Their hit shows included the very popular The Mary Tyler Moore Show.

MTM

This civil rights leader's famous "I Have a Dream" speech to 300,000 followers at the Washington Mall in our nation's capitol was carried live on CBS in August of 1963.

Martin Luther King Jr.

This event on July 20, 1969 was watched by 40 million households in the U.S. It has a worldwide audience estimated at 528 million.

Moon Landing- Apollo 11

He is considered the most influential television producer of the 1970s. His ground-breaking shows included All In the Family.

Norman Lear

These devices, which became popular in the mid-1980s, provided a new level of precision to the way TV audiences were measured by identifying who was watching what they were watching and when they were watching.

People meters

What rule was adopted by the FCC in May of 1970 to break the network monopoly over prime time? It limited the three major networks (CBS, NBC and ABC) to only 3 of the 4 prime time hours.

Prime Time Access

In terms of TV audience measurement, the percent of the total potential audience tuned to a specific program is known as what?

Ratings

This man (at ABC) was responsible for internationalizing sports on television

Roone Arledge

When Fred Silverman was in charge of programming for ABC in the mid-Seventies, he adapted the British miniseries to American television with the creation of the immensely popular Rich Man, Poor Man in 1976. He follow that with the $6 million, 8-part miniseries based on a novel by Alex Haley. What was the name of this blockbuster mini-series?

Roots

In terms of TV audience measurement, the percentage of the total audience with their TVs turned on, watching a particular network or station is known as what

Shares

This CMU grad was the creative force behind the hit show Hill Street Blues, regarded as the most innovative, influential and celebrated prime-time series of the early 1980s.

Steven Bocho

In January of 1978 what world championship football game became famous for being the first one ever to be broadcast in prime time?

Super Bowl XII (12)

This man's enormous influence on television stemmed from his strategy of counterprogramming, his use of satellite delivery technology, the development of the superstation concept and the globalization of television news

Ted Turner

What was created in December of 1976 when WTCG's signal was beamed up to Satcom 1?

The Worlds first Super Station

What product was banned from advertising on television in January of 1971? CBS, NBC and ABC lost 12% of their advertising revenue in one fell swoop.

Tobacco

This war was called "The Living Room War" because it was the first war brought to Americans by television in the Sixties.

Vietnam war

Who anchored network television's first half-hour news broadcast back in September of 1963. The show featured an exclusive interview with President John F. Kennedy at his Hyannis Port home.

Walter Cronkite

Television coverage of this major news story that happened on June 17, 1972 eventually led to the resignation of President Richard M. Nixon. 85% of the nation's households watched all or part of the televised Senate hearings between May and November of 1973.

Watergate

"Yuppies" were the prized target audience for broadcasters and advertisers in the late 1970s and early 1980s . What did the term "yuppies" stand for?

Young Urban Professionals