HubSpot: Social Media
True or false? Content is only used during the attract and delight stages of the inbound methodology.
falst
Which network has the longest life for a piece of content?
True or false? If you're posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
true
What's ad fatigue?
where over time an ad is not performing as well as it used to
What's retargeting
Advertising people based on the actions they take on your website
The _________ stage focuses on creating message maps and listening protocols on social media.
preparation
True or false? Advertising won't help you get on the first page of Google's search results.
False
True or false? "Earned" media is exposure your brand has paid for, e.g., advertising or promotions.
false
True or false? It's always better to target your ads towards as broad a group of people as possible.
false
True or false? It's necessary to conduct a social media audit every 2-3 years.
false
True or false? One-to-one engagement doesn't result in customers spending more.
false
True or false? The longer your social posts, the more likely that content will be seen and re-shared.
false
When developing your brand's tone, _______ is key.
personality
why are hastags helpful
to aid search, track campaigns and to influence the creation of user generated content
A(n) ________ outlines guidelines and best practices for employees to follow on social media.
social media policy
Why do stakeholders matter as you begin to develop your team structure?
stakeholders help you determine how social media for your company will change in the next year, three years, or five years.
Which of the below is NOT one of the three factors determining how an influencer can impact behavior?
resonance
How can social media listening increase customer advocacy?
responding to social posts - whether they're positive or negative - shows that you're listening, and your customers are being heard.
Why would you want a service to help you manage and discover influence?
to identify individuals who have the biggest following and high social clout
True or false? Curating content means publishing someone else's content as if it were your own.
true
What is NOT an example of a social media crisis?
D
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
3
What is a Social Media Service Level Agreement (SLA)?
D
What two networks are you almost guaranteed to find your target audience on?
Facebook and Google Ads
Which of these KPIs demonstrate engagement? Choose all that apply.
Mentions, Sharing and Retweets, Likes or Favorites
There are many benefits to having a social media strategy. Which answer is NOT one of them?
Social media helps you send better emails
On which social network should you share content most frequently?
An ad for your upcoming webinar on network security should lead people directly to __________
a landing page
When should a salesperson put forth the sales pitch in social media?
after sufficeint rapport
Which of the following would not contribute to ad fatigue?
all of the above
Why should you talk directly with your social followers and prospects?
all of the above
At what point of your advertising process should you run tests and experiments on your ads?
at every single stage of ad creation
The number of leads you generate that actually become paying customers is known as your ________.
average conversion rate
What do we mean when we say you should post an "80/20 mix" on social media?
b
What is social selling the inbound way?
b
If you don't have your _____________ in mind as you're developing content and social campaigns, then you probably aren't using social as effectively as you could be.
business goals and buyer personas
Visual images are usually things like ________. Choose all that apply.
click all
Why should you be careful about monitoring competitors?
competitors arent the onlu reason people dont buy your product or service
What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark?
consider industry research to back up your plan
You're starting a project and don't have a past campaign to use as a benchmark. How can you secure executive buy-in?
consider industry research to back up your plan
In what stage of the buyer's journey would an advertisement for a free trial of your product be most appropriate
consideration
Posting curated content on social shows your audience you're committed to:
creating value for them
How can social media monitoring inform your sales and product teams?
customer feedback whether positive or negative can help sales people and product teams better solve for the customer's needs
"Real-time marketing" refers to:
developing content on the fly for local, national or global events happening online or offline
Which of the below is not one of the five types of social media models?
distributed
What's the first step organizations and brands need to take when establishing a social media policy?
educate
Which one of the following is NOT a way that UGC can help marketers?
extend your budget
Do brands have legal ownership over content that users generate about their brand?
no
Why is content moderation important for user-generated campaigns?
none of the above
True or false? 12% of people generate 70% of the impact online.
false
True or false? An ad that performs well on Facebook will not perform well on Instagram and Messenger.
false
True or false? Asking for reviews is something you should never do in social media.
false
True or false? Commissions for celebrity influencers are generally 5% of the sale.
false
True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.
false
What is the biggest challenge that most social media practitioners have?
getting executive buy-in for social ideas
Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience's ________.
interests, intents
What should you do if your competitor has a big public blunder?
maintain a helpful approach and have empathy for the company's missteps . reply thoughtfully and empathetically to posts where appropriate
Which of the following is NOT an example of active language you should use on a call-to-action?`
more her
What's the difference between social listening and social monitoring?
social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places
What's a bid?
the maximum amount you're willing to pay
What is one of the major benefits of Facebook Lead Ads?
the pre-filled form in facebook...
Why should you trust the influencer and give them creative license?
they understand their audience
True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.
true
True or false? It's not a good policy to delete all negative comments.
true
True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.
true
True or false? Social listening can help you find leads.
true
True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.
true
True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.
true
True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.
true
True or false? Your campaign should also help the influencer build authority and further their own content or reach.
true
What is NOT a way that a brand can see financial gain from doing social customer service?
using a social media agency to deliver content to customer
