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After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream? A) A data stream lives within Explore and, once defined, can be added to any exploration B) A data stream lives within Reports and lets you segment and compare your data C) A data stream lives within a property and is a source of data from your app or website D) A data stream lives within an account and is the container for the data you collect from your apps and sites

A data stream lives within a property and is a source of data from your app or website

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

A dimension

Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?

Add it to collection

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first? A) Firebase sdk B) Analytics SDK C) analytics tag D) google ads

Analytics SDK

Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events? A) B) C) D)

Anomaly detection

You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page? A) custom metric B) custom user parameter C) custom table D) custom dimension

Custom Dimension

Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application? A) The Firebase SDK feature B) Admin API C) Data API D) Measurement protocol

Data API

If you're a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

Ga4 properties

When Google Analytics and Google ads are linked, how can Google Ads use conversion events from Google Analytics?

It can optimize bids for ad placement

When a user watches a video, this triggers an event on your website. Which of these is an event parameter? A) Name of a video watched on your site B) The devices users are on when watching a video on your site C) How many users opened the page containing a video on your site D) how many users viewed a video

Name of a video watched on your site

If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android - how should you set up your account?

One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android

You need to review several sets of data, and decide to create a table report so you can see them side by side. Which component of the Analytics interface helps you do that?

The comparisons component

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

Data retention period

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics? A) Name of the video users can watch on your site B) How many users opened the page containing the video on your site C) How many users watched the video on your site D) The language preference of users watching the video on your site

The language preference of users watching the video on your site