IBM 301 FINAL

advertising

Which promotional tool uses paid forms of non personal presentation and promotion of ideas, goods, or services by a sponsor? A) Advertising B) direct marketing C) sales promotion D) personal selling E) public relations

emerging economy

An economy that has fast growth in manufacturing resulting in rapid overall economic growth is called a A) industrial economy B) emerging economy C) free trade zone D) subsistence economy E) raw material exporting economy

a salesperson

An individual who represents a company to customers by prospecting, communicating, selling, or performing a similar service is known as A) an order getter B) an order taker C) a brand manager D) a sales person E) a spokesperson

Product placement

Branded Coca-Cola cups have been prominently featured on episodes of American Idol. This is an example of ________. a. advertising b. sponsorship c. consumer-generated messages d. sales promotion e. product placement

persuasive

Encouraging customers to switch brands is most likely the objective of ________ advertising. A) informative B) reminder C) covert D) persuasive E) institutional

salesperson owned loyalty

Frank works as a salesperson for a large hardware department. Several contractors buy their supplies through Frank and rely on his communication to learn about new discounts and products. When Frank is assigned to another region, these contractors move to a different company altogether leading to a loss in profits for the firm. This is an example of A) relationship building B) salesperson owned loyalty C) personal selling D) order taking E) order getting

eencourage salespeople to relay customer concerns and needs to firm leaders

Halifax Windows uses its sales force to sell latest versions of its window products. However customer satisfaction concerning these new window is low and sales are beginning to drop off as more customers grow angry. Which salesperson- based solution can most effectively solve Halifax's problem? A) encourage salespeople to relay customer concerns and needs to firm leaders B) teach sales people to work more closely with the marketing department C) create salesperson owned loyalty through key relationship building activites D) create a sales strategy that forces only selling expensive items E)direct sales people to wait for orders, not actively seek out sales

sales promotion

Incentives like buying and getting half off on a similar purchase are an example of which promotional tool? A) personal selling B) direct marketing C) sales promotion D) advertising presentations E) public relations

non tariff trade barrier

A Velenzualan cellular technology firm in china receives unusually close scrutiny and harsh treatment from chines authorities. What is this an example of? A) exchange controls B) joint venture C) quota D) restriction on trade E) non tarriff trade barrier

emerging economy

A clothing line has gone global and is adapting its marketing program to suit a specific country. The country is developing quickly because its manufacturing sector is growing rapidly. Which of the following describes the economic environment in this country? A) industrial economy B) community based economy C) emerging economy D) raw material exporting economy E) subsistence economy

promotion mix

A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) direct marketing B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing

Noise

A consumer is reading a magazine with an advertisement, but due to a loud sound he is distracted from reading the advertisement and is not able to grasp its key points. In the context of the communication process, this unplanned static or distortion is called ________. A) noise B) encoding C) feedback D) response E) decoding

language, cultural norms and consumer lifestyles

A firm is trying to determine if there are sociocultural factors that could pose a potential risk in global markets. Which of the following classifies the concerns for this firm? A) education, population size and growth, and population age composition B) climate, country size, and population density C) GDP size and growth, income distribution, and natural resources D) language, cultural norms, and consumer lifestyles E) national priorities, political stability, and government bureaucracy

a point of purchase promotion

A five-feet-high cardboard display of Terry the polar bear, mascot of Terry's protein shake, next to the shelf containing Terry's products in a supermarket is an example of a(n) ________. A) sample B) point-of-purchase promotion C) business promotion D) advertising specialty E) rebate

will we place tariffs on the products we are exporting?

A national technology company has made the decision to move into international markets. Which of the following is NOT one of the questions that the company will have to answer regarding this process? A) what kind of global marketing organization will we have? B) what kind of global marketing program will we have? C) which markets will we enter? D) how will we enter the market? E) will we place tariffs on the products we are exporting?

a nonprofit organization

A new plan has been created to help educate communities in Africa on ways to prevent malaria. Which type of organization should advertise this new plan? A) a developing country B) a business firm C) a nonprofit organization D) an insurance company E) a government

public relations

A newspaper article announced that Connect Wireless, the sixth-largest wireless carrier in a country, was changing its name to M-Mobile and that to begin the makeover process it had replaced spokesperson Robert Garmon with Catherine Naylor. Which of the following elements of a promotion mix is represented in this example? A) sales promotion B) advertising C) public relations D) personal selling E) direct marketing

personal selling

A personal presentation by a firm's sale force used to make a sale or maintain relationships is known as A) sales promotion B) personal selling C) salesperson owned loyalty D) relationship building E) sales force management

the government

A program has been created to help families sign up for federal loan assistance. Which is the best body to advertise this type of program? A) Allstate B) all insurance companies C) a business firm D) a nonprofit organization E) the government

an individual who represents a company through many services

A sales person is defined as A) an individual who develops creative slogans to be used in advertisments B) an individual who develops brochures and pamphlets describing the firms products C) an individual who represents a company through many services D) an individual who creates a brand strategy for the sales force to use E) an individual who hires many entry level salespeople

prospecting, communicating and relationship building

A salesperson is someone who represents a company by performing tasks that include which of the following? A) gathering information and purchasing a product B) communicating, planning and evaluating performance C) information gathering and balancing the company budget D) going to peoples homes and repairing a product E) prospecting communicating and relationship building

ideas, goods, and service

Advertising is best defined a a paid form of the promotion of A) social agendas B) ideas, goods, and services C) insurance policies D) PR campaigns to the public E) government campaigns

non profit organizations

Advertising is mostly used by business firms, but can also be used by A) ancient civilizations B) marketers C) spokepersons D) insurance companies E) non profit organizations

business firms

Advertising is used mostly by ________. A) governments B) business firms C) social agencies D) independent professionals E) not-for-profit organizations

governments

Advertising to encourage people to take part in a census, or educating people about regulations, is conducted by A) insurance companies B) not for profits C) developing nations D) governments E) business firms

a subsistence economy has citizens that mostly make their livings from simple agriculture

An irrigation company is moving into countries that have subsistence economies in order to supply clean water to small towns in third world countries. Which of the following establishes why a subsistence economy is the best fit for this company? A) a subsistence economy is rich in one ore more natural resources but poor in other ways B) a subsistence economy is a major exporter of manufactured goods, services, and investment funds C) a subsistence economy offers fast growth in manufacturing resulting from rapid overall economic growth D) a subsistence economy has specific product needs, income levels, and employment levels E) a subsistence economy has citizens that mostly make their livings from simple agriculture

relationship building

Angie is a salesperson working at a local dairy farm. She regularly visits the nearyby stores, restaurants, and other businesses to ask owners if they want to use fresh milk or learn about the benefits of buying milk locally. Which salesperson's function is angie demonstrating? A) coordinating marketing and sales B) relationship building C) ordertaking D) creative selling E) representing customers to the company

advertising

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is known as A) creative marketing B) social agenda C) a spokesperson D) advertising E) public relations

hiring and firing sales people for a consumer products company

Augment Agency is a public relations specializing in the consumer products industry. Which of the following would NOT be the one to the functions performed by the agency? A) hiring and firing sales people for a consumer products company B) engaging in investor relations activities C) writing press releases D) developing press releases E) lobbying state legislatures on behalf of a client

rebate

Bose offers $50 cash back to customers who purchase a new speaker and send in a proof of purchase. This is an example of a ________. A) rebate B) POP promotion C) price pack D) premium E) sample

Pull/push

Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy. A) pull; push B) push; pull C) pulse; pull D) blitz; pull E) push; blitz

direct marketing

Carefully targeting individual consumers to obtain an immediate response is known as A) personal selling B) public relations C) advertising D) direct marketing E) sales promotion

focusing on customer solutions

Dave is just starting out as a salesman at a major appliance company. Which of the following will ensure Dave future customer loyalty? A) focusing on customer solutions B) working well with an inside sales team C) achieving positive performance evalutations D) promoting his brand all the time E) selling as many products as possible

Integrated marketing communication

Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog and in its print ads as well as on its Web site. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using ________. a. buzz marketing b. experiential marketing c. integrated marketing communication d. word-of-mouth marketing e. database marketing

presentations by the sales force to make sales and build relationships

Personal selling is defined as A) representing customers and their concerns to the company B) sending mass emails to prospective customers C) presentations by the sales force to make sales and build relationships D) nonpersonal communication with large groups of consumers E) using short term incentives to encourage purchasing

order taking

Sandy works at Wireway Electronics where she waits for customers to bring her products they want to buy or ask questions about current products and which ones would work best for them. She rarely employs creative selling techniques. Which function of a salesperson is Sandy demonstrating? A) relationship building B) personal selling C) order taking D) order getting E) creative selling

the return on his advertising

Six months ago, Les mounted an expensive campaign to push his new product to the wealthy. Now he is looking at the sales figures from that period. What does LES want to find out? A) how much more to spend on the campaign B) what media decisions to make C) the objective of his campaign D) how much the campaign put the company into debt E) the return on his advertising

edgy advertisements featuring notable spokespersons

Suppose your industry is known for its reassuring advertisements that feature only the benefits of the service you offer. How can you make your own ad campaign stand out more effectively? A) motivation for customers to take part in a census B) new emphasis on the company logo and tagline C) edgy advertisements featuring notable spokespersons D) government assistance in creating advertisements E) creating a song or jingle for your advertisement

pulsing schedule

The company introduces a new shampoo product that target at consumers between 20-45. They would like their target market to constantly receive the advertising message. Which of the following scheduling is appropriate? A) Continuity schedule B) pulsing schedule C) combined schedule

personal selling

Tours inside of an animation studio are an example of what kind of promotions? A) personal selling B) advertising C) direct marketing D) sales promotion E) public relations

technology conventions

Which of the following is an example of personal selling? A) exclusive deals B) online commercials C) technology conventions D) media interviews E) smartphone apps

media interviews

Which of the following is an example of public relations? A) buy one get one free deals B) social networking C) commercials D) media interviews E) conventions

global firms

Which of the following is not determined by governments? A) exchange controls B) nontariff barriers C) quotas D) tariffs E) global firms

direct marketing

Website games that promote a product are and example of which promotional tool? A) sales promotion B) public relations C) advertising D) direct marketing E) personal selling

it increased allstates new business

What did the "Mayhem" advertising campaigns do for allstate insurance? A) it brought enough sales to surpass allstate's nearest rival B) it brought insurance advertising into the modern age C) it increased allstates new business D) it increased allstates market share E) it made the mayhem character more recognizable than the GEICO gecko

Any sponsored form of nonpersonal presentation and promotion of ideas, goods, or services

What is advertising? A) Carefully targeting individual consumers to obtain an immediate response B) Building good relations with the company's various targets obtaining favorable publicity C) Short-term incentives to encourage the purchase or sale of a product or service D) Any sponsored form of non-personal presentation and promotion of ideas, goods, or services. E) Personal presentations by the firm's sales force for the purpose of making sales.

unstable governments, high trade barriers and corruption

Which of the following are risks involved with a company going global? A) dealing with cultural differences and income distribution issues B) obtaining raw materials and adapting the marketing approach C) deciding whether to go global, political differences, and legal differences D) standardization, cultural differences, and deciding whether to go global E) unstable governments, high trade barriers and corruption

a group of nations organized to work toward goals in the regulation of international trade

Which of the following best describes and economic community? A) an economy is against bids, restrictive product standards, or excessive host country regulations B) an organization that imposes international trade sanctions and mediates global trade disputes C) an agreement that establishes a free trade zone among the United States, Mexico, & Canada D) an economy in which fast growth in manufacturing results in rapid overall economic growth E) a group of nations organized to work toward goals in the regulation of international trade

one that is rich in one or more natural resources but poor in other ways

Which of the following describes a raw material exporting economy? A) one that is rich in one or more natural resources but poor in other ways B) one that imports and exports goods from different nations C) one where the vast majority of people engage in simple agriculture D) one that is major exporters of manufactured goods, services, and investment funds E) one with fast growth in manufacturing that resutlts in rapid overall economic growth

to provide incentives for purchasing products and services

Which of the following describes the purpose of sales promotions? A) to sponsor in a non personal manner B) to build customer relationships with personal presentations C) to provide incentives for purchasing products and services D) to manage the image of a company E) to target individual consumers for response

sales promotion

Which of the following includes incentives to encourage the purchase or sale of a product or service? A) public relations B) advertising C) personal selling D) sales promotion E) direct marketing