IBM (Chapter 4 Connect Assignment 4)

c. dynamic d. continous

A firm's attempt to apply sound, ethical principles must be a(n) ____ process. a. absolute b. static c. dynamic d. continous

d. ethical but not socially responsible

A firm whose employees engage in honest transaction, but which does not contribute to the larger community, is: a. unethical and not socially responsible b. unethical but socially responsible c. ethical and socially responsible d. ethical but not socially responsible

a. is guide that those in a certain profession agree to abide by c. typically deals with specific issues that arise for specific subareas. d. addresses universal norms of conduct and specific values for a profession or firm.

A code of ethics: a. is guide that those in a certain profession agree to abide by b. is not something a firm or profession tends to take seriously c. typically deals with specific issues that arise for specific subareas. d. addresses universal norms of conduct and specific values for profession or firms

a. that society expects companies to engage in CSR programs

According to a recent survey, the vast majority of CEOs believe: a. that society expects companies to engage in CSR programs b. that CSR programs are a waste of corporate resources c. that CSR programs may help to improve the corporation's image but that strong brands do not need them d. that as long as their firms are ethical, CSR programs are not needed

b. congresspeople; lawyers

Advertising practitioners fall between ____ and ____ in terms of general attitudes about the ethical standards of various professions. a. clergy; auto mechanics b. congresspeople; lawyers c. television reporters; nursing home operators d. nurses; medical doctors

d. lessens the negative impact it has on the environment

An example of corporate social responsibility is when a firm: a. decreases its ethical beliefs b. has a negative impact on its suppliers c. increases its business operations d. lessens the negative impact it has on the environment

b. a firm selling a popular, profitable, but dangerous product c. a firm continuing to sell a product it knows has a defect

An examples of a business ethics dilemma is: a. a firm selling a product at cost b. a firm selling a popular, profitable, but dangerous product c. a firm continuing to sell a product it knows has a defect d. a firm selling a quality product through a fair trade pratices

a. evaluate the alternatives b. include the relevant ethical issues c. choose a course of action that will help them to avoid serious ethical lapses

By using the ethical decision-making framework, decision makers are more likely to: a. evaluate the alternatives b. include the relevant ethical issues c. choose a course of action that will help them to avoid serous ethical lapses d. realize that financial performance metrics are important

c. act socially responsible ways

Consumers and investors increasingly want to purchase from and invest in companies that: a. do none of these b. act in socially irresponsible ways c. act socially responsible ways d. do not contribute to society or charity

b. ensuring healthiness of products c. respecting and protecting privacy

Corporate social responsibility programs must be designed considering trends in the issues of importance to customers. Trends receiving the most current attention include (select all that apply): a. offering lots of free products b. ensuring healthiness of products c. respecting and protecting privacy d. assisting consumers in other countries

d. the firm understanding its impact on its employee's actions

Corporate social responsibility starts with: a. the firm's leader focusing on maximizing short-term profits b. the specific actions outlined in the firm's marketing plan c. the firm offering ecologically beneficial products d. the firm understanding its impact on its employee's actions

b. they can no longer trust the company c. the company isn't acting responsibly

Customers stop supporting a company when they feel: a. the company is acting responsibly b. they can no longer trust the company c. the company isn't acting responsibly d. the company is doing a good job

a. control

During the ____ phase mangers must also react to changes such as the emergence of new technologies which ensure that new ethical issues continually arise. a. control b. implementation c. creative d. planning

a. implementation

During the ____ phase of the marketing plan, marketers are identifying potential market and must consider several ethical issues related to the product or service being delivered. a. implementation b. control c. evaluation d. final

a. financial results

During the planning phase, a firm can typically address ethical issues at the outset through all of the following EXCEPT: a. financial results b. credo c. mission d. vision statement

b. new technologies c. new markets

Ethical issues arise continually as ____ emerge. a. new ethics b. new technologies c. new markets d. transparency laws

b. long-term; short-term

Ethics problems are likely to arise if a firm's ____ goals do not line up with an employee's ____ goals. a. short-term; long-term b. long-term; short-term c. ethical; unethical d. sales; financial

d. including ethical statements in the firm's vision statement

Firms can introduce ethics at the beginning of the planning process by: a. asking whether it should be advertising a certain product in a certain manner b. questioning whether a certain market should be targeted with a certain product c. evaluating actions that might have been ethically questionable d. including ethical statements in the firm's vision statement

a. responsible

Firms know that many consumers give their business to firms they perceived as socially ____ by stakeholders in order to earn their business. a. responsible b. unethical c. irresponsible d. focused

b. control

Firms must perform the ____ phase from an ethical perspective, and systems must be in place to check whether each potentially ethical issue was successfully addressed. a. implementation b. control c. planning d. mission

a. A system for rewarding and punishing behavior b. A strong ethical climate c. A code of ethics

Firms need to have which of the following in order to align personal and corporate goals? a. A system for rewarding and punishing behavior b. A strong ethical climate c. A code of ethics d. Raises those who adhere; accounts taken away from those who do not

d. at the beginning of the planning process

Firms should introduce ethics: a. at any time with very similar results b. after the planning process c. after the control phase d. at the beginning of the planning process

c. contribute to charities but have questionably ethical sales employees

Firms that are socially responsible but unethical: a. contribute to charities and have ethical sales employees b. do not contribute to charities and have questionably ethical sales employees c. contribute to charities but have questionably ethical sales employees d. do not contribute to charities but have ethical sales employees

b. develop their own CSR programs

If one firm in an industry decides to develop a corporate social responsibility program, its competitors are often forced to: a. avoid CSR to avoid looking like a copycat b. develop their own CSR programs c. suggest that the competitor's motives are selfish d. point out that being ethical is more important

c. firms

In aligning personal and corporate goals, ____ are tasked with creating an ethical climate and rules governing transactions. a. prospects b. interns c. firms d. clients

a. rank options in order of preference b. choose an option that uses ethical business practices d. investigate any potential legal issues with each option

In choosing a course of action, a firms should: a. rank options in order of preference b. choose an option that uses ethical business practices c. choose options that might be illegal, if they benefit the firm d. investigate any potential legal issues with each option

d. products

In the early days of corporate social responsibility, it was primarily ____ that were under consideration by government agencies. a. individuals b. services c. markets d. products

c. stop production and fix the issue

In the event a production manager realizes there are some major safety issues with the products being manufactured which of the following is the most ethical action the production manager should follow: a. increase production and make as many as possible b. slow down production to only make a few a day c. stop production and fix the issue d. delay production for one or two days

a. Segmentation c. Targeting d. Positioning

In the implementation phase of the marketing plan, ethical issues can happen in which of the following actions? a. Segmentation b. Development of the SWOT analysis c. Targeting d. Positioning

c. should not

Inappropriate groups that are not intended to be targeted could be responsive to the firm's efforts. However, firms ____ target these groups a. should b. are advised to c. should not d. are forbidden to

a. whether the collected data will be used to mislead or harm the public b. whether participants in a study are informed of the real purpose d. the data collection method used

Issues that might arise in the process of ethical decision making about consumer research include: a. whether the collected data will be used to mislead or harm the public b. whether participants in a study are informed of the real purpose c. whether the firm's actions will increase the company share price over the long term d. the data collection method used

a. unethical but socially responsible.

Johnston Marine sells and customizes boats. The firm donates generously to the community, support veterans' organizations, schools, and local hospitals. But its sales reps routinely mislead prospective buyers regarding the power and reliability of the firm's boats, hoping to increase sales. Johnston Marine is a. unethical but socially responsible. b. ethical but not socially responsible c. ethical and socially responsible. d. unethical and not socially responsible.

c. short-term; long-term

Marketers face the difficult decision between ____ benefits for themselves and possibly the firm, and doing what is right in the ____ for the firm and society. a. ethical; unethical b. potential; guaranteed c. short-term; long-term d. simple; complex

a. public trust

Marketers have the opportunity to build ____ because they interact so regularly with people in all areas, not just the corporate world. a. public trust b. public distrust c. public honesty d. public reason

a. moral issues, specifically in the marketing domain

Marketing ethics refers to: a. moral issues, specifically in the marketing domain b. a written document composed of an analysis of the the current marketing situation, opportunities, and threats c. a broad description of a firm's objectives and the scope of activities it plans to undertake d. dilemmas between an employee and his or her boss

a. advertising cigarettes to minors c. promoting a shoddy product

Select all which represent an ethical problem in the marketing domain: a. advertising cigarettes to minors b. advertising safety features to consumers c. promoting a shoddy product d. promoting products that protect the environment but are expensive

b. Members of the community c. Employees d. The government

Stakeholders can include which of the following? a. One-off customers b. Members of the community c. Employees d. The government

a. how to put the company on the firmest footing possible. c. how to protect consumers and make a profit.

The balancing act firms have to maintain is essentially (select all that apply): a. how to put the company on the firmest footing possible b. how to protect the interest of shareholders ethically or unethically c. how to protect consumers and make a profit. d. how to maximize damage to the company when bad things happen for insurance purposes

d. identify the issue

The first step in ethical decision making is to: a. choose a course of action b. brainstorm and identify alternatives c. gather information and identify stakeholders d. identify the issue

b. to provide a safe working environment

The most basic form of corporate social responsibility to employee is: to supply them with better R & D b. to provide a safe working environment c. to offer support for advanced education d. to pay them more than competitors do

a. gathering information and identifying stakeholders

The second step in ethical decision making is: a. gathering information and identifying stakeholders b. brainstorming and evaluating alternatives c. choosing a course of action d. identifying issues

a. brainstorming alternatives

The third step in ethical decision making is: a. brainstorming alternatives b. identifying issues c. choosing a course of action d. gathering information and identifying stakeholders

a. supporting minority activities b. supporting nonprofit groups d. establishing charitable foundations

Today, companies are undertaking a wide range of corporate social responsibility initiatives, such as: a. supporting minority activities b. supporting nonprofit groups c. supporting profitable groups d. establishing charitable foundations

a. establishing; values

Top management must commit to ____ an ethical climate; employees must be dedicated to those ethical ____. a. establishing; values b. squelching; rules c. downplaying; ideas d. supporting; conflicts

a. False

True or False: Firms should implement programs that are socially responsible and its employees shouldn't act in an ethical responsible way. a. False b. True

True

True or false: Creating an ethical climate that establishes the health and well-being of consumers as the firm's number one priority makes good business sense. True False

a. False

True or false: In business decisions, people never have to choose between conflicting outcomes. a. False b. True

a. True

True or false: The short-term goals of each employee must be aligned with the long-term goals of the firm. a. True b. False

a. By having a set of values that guides decision making and behavior

What is the best way for a firm to establish a strong ethical climate? a. By having a set of values that guides decision making and behavior b. By including an ethics section in the firm's employee handbook c. By having top management behave according to their personal ethical standards d. By instructing employees to do whatever they think is right

corporate

When Kellogg's sells nutritional products and advocates healthier lifestyles, they are actively engaging in ____ social responsibility.

social responsibility

When a company decides to take voluntary action and address ethical, social, and environmental impacts of its business, it is choosing to engage in corporate ____ ____.

stakeholders

When a company engages in CSR, they must appeal to a variety of ____ who are affected by the firm. This group can include customers, employees, as well as the community.

c. Honesty e. Fairness

Which of the following are ethical values that are addressed by the American Marketing Association and subareas within the AMA code of ethics? a. Pricing b. disrespect c. Honesty d. Promotion e. Fairness

b. Hiring child labor

Which of the following is an example of a decision that would not be made by an ethical marketer is sensitive to social issues? a. Marketing products globally b. Hiring child labor c. Utilizing supply chain networks d. Determining the size of an organization's sales force

a. Deceptive advertising d. Promotion shoddy products

Which of the following is an examples of unethical marketing practices? a. Deceptive advertising b. Advertising in magazines c. Fair trade pricing d. Promoting shoddy products

d. Corporate social responsibility

Which of the following refers to voluntary actions a company takes to address the ethical and social impacts of its operations? a. Corporate ethical responsibility b. Corporate environmental responsibility c. Corporate success responsibility d. Corporate social responsibility

d. Firms should always be on the lookout for ethical implications of their business decisions.

Why is doing business ethically a continuous process? a. Static ethical principles must always be in use. b. Firms might otherwise forget how to be ethical. c. Business is not ethical and can never really apply ethical principles. d. Firms should always be on the lookout for ethical implications of their business decisions.