INSY 3330: Quiz 1

In the address http://www.company.com/clients.html, which of the following is the top-level domain?

.com

How long does it take for 300,000 X-rays to be transmitted on a 100-gbps network?

1 Minute

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

AWD

Which of the following is an example of an on-demand service company?

Airbnb

Which of the following is an example of e-business?

Amazon's Inventory Control System

Snapchat's Lenses feature is an example of which of the following?

Augmented Reality

Which of the following protocols enables the exchange of routing information among different autonomous systems on the Internet?

BGP

Which of the following is not a community provider?

Blue Nile

Which of the following is an unfair competitive advantage?

Brand Name

Which of the following is a characteristic of the Consolidation phase of e-commerce?

Brand extension and strengthening becomes more important than creating new brands

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

CGI

Advantages of dynamic page generation include all of the following except:

Client-Side Execution of Programming

Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?

Disintermediation

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:

Disruptors

Which of the following companies uses a transaction fee revenue model?

E-Trade

Which of the following is not an advantage of client/server computing over centralized mainframe computing?

Each client added to the network increases the network's overall capacity and transmission speeds.

Which of the following statements is not true?

Economists take a purely technical approach to e-commerce.

Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2017-2018.

False

Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers.

False

Universal standards make price discovery more costly, slower, and less accurate.

False

Which of the following is not a primary activity in a firm value chain?

Finance/Accounting

Which of the following statements about Foursquare is not true?

Foursquare has decided to refocus its effort on developing a subscription-based revenue model.

All of the following are issues facing Pinterest except:

Inability to Retain Users

Which of the following is not a variation of the e-tailer business model?

Market Creator

All of the following are basic functionality provided by e-commerce merchant server software except:

Marketing Analytics

The layer of Internet architecture that ties the applications to the communications network and includes security and authentication services is called the:

Middleware Services Layer

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Mobile E-Commerce

Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following?

Mobile First Design

Which of the following enables Internet users to communicate with each other, although not in real time?

Online Forum

MySQL is which of the following?

Open Source Database Software

Django is based on which of the following?

Python

Portals primarily generate revenue in all of the following ways except:

Sales of Goods

Which of the following statements about e-commerce, in the United States in 2017, is not true?

Social E-Commerce generates more revenue than mobile e-commerce

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Social Technology

Above all, e-commerce is a ________ phenomenon.

Technology Driven

________ was the first truly large-scale digitally enabled transaction system in the B2C arena.

The French Minitel

The existence of many competitors in any one market segment may indicate:

The Market is Saturated

Which of the following statements about the Web is not true?

The Web is the technology upon which the Internet is based

Which of the following statements about the mobile platform is not true?

The size of the mobile app audience greatly exceeds that of the mobile web audience.

Which of the following is not an element of friction-free commerce?

Transaction Costs are High

TCP/IP operates in which layer of Internet architecture?

Transport Services and Representation Standards Layer

A company's strong linkages with its customers increase switching costs.

True

Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.

True

Internet2 provides a nationwide 100 gigabit-per-second network.

True

SaaS and PaaS providers can typically provide services at lower costs through scale economies.

True

The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.

True

Which of the following involves testing a site's program modules one at a time?

Unit Testing

A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

Value Web

Which of the following refers to the practice of researching a product online before purchasing it at a physical store?

Webrooming

What are the two most important management challenges in building a successful e-commerce presence?

developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives